FoodLogic

FoodLogic is your trusted business resource provider. We specialise in digital marketing and onboardi
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22/11/2023

Are you scratching your head at the end of the night because you had a full house and yet you’re just breaking even?

This experience is super common for foodservice businesses, so let me tell you how to fix it. It’s called menu engineering. It involves getting your menu working for you, rather than the other way around.

Find out how to ace menu engineering by visiting the FoodLogic website today!

21/11/2023

The foodservice industry is all about connections. Whether that be connections with our customers, with each other, or the produce that we’re making and serving.

My advice to business owners in our industry is to foster connections in any way you can. Attend industry events, join online communities, and collaborate with other businesses to build relationships and create new opportunities.

It’s important that we help each other to grow and succeed. What are some of the ways that you foster industry relationships and connections? Tell us below.

businessowners

19/11/2023

Does your foodservice business have a loyalty program?

Customer loyalty programs are a great way to boost customer retention and build a sense of community around your business. But how do you start one?

Firstly, you’ll need to work out what perks or rewards you will provide to your customers within the program. Is it discount codes or freebies?

Once you’ve worked out what you’re rewarding customers with, you need to work out the ‘how’. How will you reward customers? My advice here is to invest in technology that tracks customer purchases and allocates reward points accordingly. Automate, automate, automate!

Finally, don’t forget to promote your loyalty program via social media and via your website to build momentum with your customers.

If you have tips to share regarding your business loyalty program, please drop them into the comments below.

16/11/2023

If you’re not using Trello in your foodservice business yet, let me tell you why you should be.

Trello is a visual online tool that helps you manage projects and collaborate with your team easily and effectively. And best of all, it’s free!

Drag and drop project tasks into different sections of your Trello board to assign responsibility or update progress. You can also add files and checklists.

Check Trello out for yourself here: trello.com/home

16/11/2023

My advice to all business owners launching a new product is to take a breath, and remember these three key things:

⭐ Gather feedback and take time to refine your product.

⭐ Invest in a solid marketing strategy.

⭐ Listen, address customer opinions, and adapt accordingly.

If you need support with your upcoming product launch, get in touch with FoodLogic today. We’d love to connect and discuss how we could help launch your product with a bang!

15/11/2023

Do you need support to achieve your business goals? Let us help you!

At FoodLogic, we are an end-to-end marketing and consulting house that spans every facet of the foodservice industry.

Book a virtual consult today and find out how we can support you. Visit foodlogic.com.au/

We look forward to helping you start the year off with a bang!

14/11/2023

If you haven’t considered a loyalty program for your foodservice business yet, here are some of the reasons you should.

It encourages repeat business by turning one-time visitors into regulars

It builds a sense of community around your foodservice business and your brand

It boosts customer retention by rewarding loyal customers

So, why not give it a go in your business?

12/11/2023

Thank you for your glowing feedback, Matthew. We really appreciate your generous words!

At FoodLogic, we use first-hand knowledge, data, and new ways of thinking to unlock the potential of your foodservice business and unify our industry.⁠

Get in touch with us today at foodlogic.com.au

10/11/2023

If you need support with your upcoming product launch, get in touch with FoodLogic today. We’d love to connect and discuss how we could help launch your product with a bang!

Here are some of the ways we can support you in the lead-up to your product launch.

⭐ Assist with product development

⭐ Produce media and sales collateral

⭐ Develop a strategic marketing campaign

Visit foodlogic.com.au to book a consultation today.

09/11/2023

Composting is a great way for foodservice businesses to reduce their waste and limit environmental impact. It is also an easy way to create nutrient-rich soil for new crops.

So, where do you start? Let me tell you.

⭐ Choose a composting method that works best for you and your business (i.e. worm composting, aerated static pile composting, and in-vessel composting).

⭐ Train your staff on how to sort food waste, including what can and cannot be composted.

⭐ Set up a collection system for your compostable waste (i.e. compost bins or bags) and label them clearly.

Calling all composters! What are your foodservice composting tips? Tell us in the comments below.

08/11/2023

Stay up-to-date with the latest industry trends across cooking, eating out, travel, entertainment, and style, with Delicious magazine.

As Australia’s number one, premium food and lifestyle brand, Delicious is a great resource for professionals in the foodservice industry who want to keep their finger on the pulse of key trends and news.

Delicious publishes content monthly across their website, social media, YouTube and print magazine. Grab a copy from your local post office to check it out for yourself or visit delicious.com.au!

07/11/2023

Have you got your ticket to the 2023 Tourism Training Australia (TTA) President’s Dinner and Training Awards?

The awards night aims to recognise and motivate trainers and teachers who are going above and beyond in the Vocational Education and Training (VET) sector. Check out the event details below:

2023 TTA President’s Dinner and Training Awards

Crown Sydney – Pearl Ballroom, 1 Barangaroo Ave, Barangaroo NSW 2000

Tuesday, 5 December 2023 from 5:45pm to 10:30pm

Purchase tickets here:

Come along and celebrate the achievements of all who strive to create a stronger future for our tourism, travel, hospitality, and events sectors. I hope to see you there!

06/11/2023

As a business owner, audits can feel stressful and inconvenient at times. It can seem like a lot of paperwork for very little reward. Trust me, I’ve been there.

The reality is, audits are really important to ensure you are compliant with industry standards. They keep your staff safe at work and keep your customers safe when they visit your venue.

Some quick-fire ways you can prepare for audit time are:

Maintain thorough records – document your food safety procedures, employee training, supplier certifications, and financial transactions.

Undertake internal audits – review your operations regularly to address any possible problems and find solutions before an official audit.

Facilitate ongoing staff training – arrange regular training for your staff around food safety protocols and handling procedures.

These three simple tips will help to make your next audit the easiest one yet! I promise.

02/11/2023

This Christmas I’m predicting we’ll see more festive fusion than we’ve ever seen before. Think, cranberry-infused tacos or gingerbread-spiced French toast!

Foodservice businesses are always looking for ways to shake up their menus and experiment with ingredients and flavours. It keeps things interesting for customers and adds a modern twist to classic dishes.

Tell us below which Christmas flavours you’ll be experimenting with this festive season.

02/11/2023

Social media is an important tool for foodservice businesses looking to build an online presence.

Platforms like Facebook, Instagram and TikTok provide great opportunities to connect with a broad range of customers online and share information that can’t be conveyed during the dining experience.

If you’re considering social media for your foodservice business, here’s how FoodLogic can help!

Strategic social media planning

Social media content and graphic design

Implementation and platform management

If you’d like to build a social media presence for your business but don’t know where to begin, get in touch with us today! We’d love to help you get started.

01/11/2023

When it comes to the festive season, it can be easy to get sucked into the big jobs, before you tackle the seemingly smaller tasks like planning and admin.

Possibly the most important tip when preparing for silly season is to plan ahead and stay on top of your admin. Keep detailed records of all upcoming events and bookings, review staff leave to ensure you’re across availability, and run a stocktake of the food products you have available.

This level of organisation and planning ensures you can support end-of-year functions with the appropriate staffing and food allocations, without being caught off guard.

What are your tips for nailing the festive season?

31/10/2023

Have you heard of GIMP?

GIMP is a free, online image editing tool that allows you to edit photos and produce high-quality visual assets that can be used across social media, on your website and in other promotional materials.

We can’t all be graphic designers, but with GIMP we can get pretty close. Give it a go and see what value it might add to your business!

29/10/2023

Burnout is a real issue within the foodservice industry, especially as we approach the festive season. Whether it’s due to short-staffing, financial worries, or being overworked, burnout is something that impacts us all. So, how can we try to avoid it?

⭐ Take time off when you can
⭐ Keep things fresh by learning a new skill
⭐ Delegate to your team and trust them to do the job
⭐ Use a to-do list to keep track of your completed tasks and accomplishments
⭐ Spend time with family and friends to help with work-life balance

How do you manage burnout in your foodservice business? I’d love to hear some of your tried and tested methods below.

27/10/2023

Thank you for your generous words, Julian. We really appreciate it!

At FoodLogic, we are an end-to-end marketing and consulting house that spans every facet of the foodservice industry.

We’re skilled in events, from planning and organising to executing successful foodservice events of all kinds. If you have an event coming up that you need support with, we’d love to hear from you. Get in touch with us today by visiting foodlogic.com.au

26/10/2023

When you’re running a business, it’s important to set yourself up with the right tools and resources. Not only does this save you time, but it ensures you look polished and professional when dealing with customers and stakeholders.

One tool I swear by is PandaDocs. It’s an online document management platform that allows you to create, edit and manage proposals, quotes, and contracts, all in one place.

I’ve said it before, and I’ll say it again. Work smarter, not harder when it comes to business admin. Have you tried PandaDocs yet?

Save this post for later so you can look into PandaDocs when you're ready!

24/10/2023

At FoodLogic, we are an end-to-end marketing and consulting house that spans every facet of the foodservice industry.

We can help you achieve your marketing and business development goals, and we can train your people so they are familiar with your brand values and aligned with your business.⁠ This supports them in telling your story to your customers.

Do you need support to achieve your business goals? Let us help you!

Book a 30-minute virtual consult with Venessa today to find out how FoodLogic can support you! Visit http://www.foodlogic.com.au/

24/10/2023

I’m always looking for new podcasts to listen to that keep me informed about the foodservice industry but also keep me entertained. My latest discovery is Restaurant Tales.

Hosted by three friends with experience in the foodservice industry, the comedy podcast covers everything from crazy kitchen confessions to relatable shift-work stories.

If you want a bit of light-hearted conversation from people who know the daily struggles and the joys of working in the restaurant industry, this is the podcast for you! Check it out here: https://podcasts.apple.com/us/podcast/restaurant-tales/id1449286212

23/10/2023

Another important tip for surviving the silly season is to check your stock levels.

Does your foodservice business have enough stock on hand to cater to your customers? Can you order more if you run out or do your suppliers close during this period?

If the answer is ‘no’ to either of these questions, you should put a contingency plan in place to ensure you don’t run out of important stock during the festive season.

Can you place a bulk order or return unused product? Discuss this with your suppliers to find a solution that works best for you.

Tell me some of your top tips to prepare for the silly season.

19/10/2023

Today is International Chefs Day - a day to celebrate and acknowledge the important role that chefs play in the foodservice industry.

On this day, chefs often come together to inspire and educate the next generation about the joys of cooking, healthy eating, and the importance of sustainability.

I'd like to take today to acknowledge all the wonderful chefs I've had the pleasure of working with over the years. You're all incredible people that make the world a better place.

Tag a chef in the comments below to help acknowledge them this International Chefs Day.

19/10/2023

When it comes to running a foodservice business during the silly season, it’s important to make sure you’re prepared.

One of the key things to keep in mind during this period is staffing. Do you need to hire casual staff to support demand?

Here are some of the ways I would recommend preparing for silly season.

⭐ Plan ahead - review staffing requirements from this time last year and anticipate the busy period. This will ensure you have enough hands on deck when you need them.

⭐ Diversify skillsets – train your staff across several roles. This flexibility will allow you to cover gaps where needed with staff that are familiar with your business and values.

⭐ Temporary support – consider hiring seasonal staff to support the increased workload during this time.

The silly season can be a fun and profitable time you’re your business if you have the right staffing strategy in place. Good luck and bring on silly season!

18/10/2023

Leadership comes in many forms, especially when it comes to the foodservice industry. No one way is better than the other, but there are a few styles that are more common.

I’m sure you’ll recognise some familiar characteristics in the list below.

⭐ Transformational leadership describes someone who inspires and motivates their team. They foster innovation and encourage personal growth.

⭐ Autocratic leadership is common in many restaurant kitchens and describes a leader who makes decisions independently and expects strict adherence to their direction.

⭐ Servant leadership describes someone who leads by serving their team. They prioritise the needs of their team and lead with empathy and collaboration.

Which leadership style do you think is better suited to the foodservice industry?

17/10/2023

When you just can’t say no…. Delicious parfait

17/10/2023

Imposter Syndrome is common in our industry. It’s that nagging feeling that you’re not good enough, that you don’t belong, that you don’t deserve that promotion or a seat at the table. We’ve all felt it.⁠

Some ways that I try to overcome imposter syndrome include:

⭐ Owning my accomplishments and taking the time to reflect on my achievements

⭐ Visualising success for myself before it happens

⭐ Making lists of the evidence that I am good enough or qualified enough

⭐ Saying positive affirmations to myself in the mirror

Research shows the way you speak to yourself can actually change the way you see yourself. ⁠So, why not try some of these exercises at home the next time you’re feeling imposter syndrome creep in?

15/10/2023

Today is World Food Day – a day to promote worldwide awareness of hunger and encourage action for the future of food, people, and the planet.

This year, the focus of World Food Day is water. Water is essential to life on Earth and covers about 71 per cent of the globe.

Over the past decade, water availability and quality has deteriorated due to poor use and management, pollution, and climate change. We risk stretching this resource to a point of no return. So, how are you taking action?

By making small and achievable changes in your foodservice business, you can help to create a better, more sustainable food future for all.

What are some of the sustainable practices you employ within your foodservice business?

12/10/2023

As a business owner, you know the importance of data and feedback. We need to be able to measure success and learn from our mistakes to make ongoing improvements. That’s where tools like Survey Monkey come in.

Survey Monkey is a free survey and data collection tool that allows you to capture the voices and opinions of the people who matter – your customers.

Customise survey templates with your branding and business colours and ask your customer base for valuable feedback on products and services. Survey Monkey even keeps track of customer data and allows you to plan events.

Are you using Survey Monkey to seek feedback from your customers?

12/10/2023

Thank you for your glowing testimonial, Dominic. We really appreciate your kind words!

At FoodLogic, we use first-hand knowledge, data, and new ways of thinking to unlock the potential of your foodservice business and unify our industry.⁠ Get in touch with us today.

11/10/2023

Customer loyalty programs are a great way to boost customer retention and build a sense of community around your foodservice business. But how can you implement one? Let me tell you.

Determine what your rewards or perks will be (i.e. discounts or freebies)

Invest in technology to track customer purchases and allocate reward points

Promote your loyalty program via social media, your website, and physical signage

Continuously collect feedback to improve the program and ensure customers feel appreciated and valued

Does your business have a loyalty program? Share your tips via the comments below.

10/10/2023

Building professional relationships in the workplace can feel challenging at times, especially if you’re someone who is introverted or new to your job.

If you find yourself struggling within your business or workplace, try these three simple steps to help foster relationships.

Start conversations. It sounds simple, but asking a question about someone’s weekend plans or their opinion on something can lead to meaningful connections.

Opt-in to team activities. Team-building activities are a great way to break the ice with colleagues outside of typical work tasks.

Listen. Sometimes the best way to connect with people is to be an attentive listener. Show genuine interest in your colleagues’ lives and stories; they will do the same in return.

Once you build workplace bonds, you’ll have colleagues to bounce ideas off, and people to lean on in times of need.

Don’t forget, building relationships takes time. So, don’t put too much pressure on yourself!

09/10/2023

Thinking about booking a free consult with FoodLogic? It’s as easy as 1, 2, 3.

Visit foodlogic.com.au⁠ and hit ‘Request a consultation’ at the top of the page.

Select a date and time that suits you.

Tell me a little bit about you and how we can help.

I look forward to meeting you and discussing how FoodLogic can support your foodservice business.

05/10/2023

When it comes to growing your foodservice business successfully, it’s important to find new clients to work and collaborate with.

Securing new clients can be an art in itself and typically involves tender or bid writing. This refers to the creation of a proposal document that outlines why your business or product is the perfect solution to a problem your potential client has.

I’ve found these three tips usually keep me on the right track when it comes to tender writing.

⭐ Know your client. Spend time researching your potential client’s needs, values, and objectives. Customise your bid to highlight how your product or business solution can help them achieve their goals.

⭐ Clear and concise language. Avoid jargon and use clear, concise language to communicate your points. Your proposal is more likely to resonate with a new client if you take a straightforward approach.

⭐ Show your unique value. How do you compare with your competition? Highlight your expertise, past successes and innovative products or solutions. Don’t be backward in coming forward to show why you are the best option.

Mastering the art of tender and bid writing can open doors to exciting new opportunities for your foodservice business. If you need a guiding hand, we're always here to help. Reach out to us today and lets get you writing tenders like a pro.

05/10/2023

There’s something about burning a beautiful candle that completely relaxes me. It’s something I try to do when I’m feeling stressed or overwhelmed as a form of self-care. I love it!

I recently bought a candle-making kit to try making my own. I’m hoping making candles is just as therapeutic as burning them.

Tell me what your guilty pleasure is. Do I have any fellow candle lovers out there?

04/10/2023

Stay up-to-date with industry news and trends, events and helpful tips by signing up to the FoodLogic newsletter.⁠
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We’d love to connect with you! Subscribe via foodlogic.com.au

03/10/2023

As a business owner, it’s important to find ways to work smarter, not harder. That’s where online tools like Later come in.

Later is a social media marketing tool that helps you automate tasks, schedule posts, and create custom links for your bio – all in one place! It’s a one-stop social media shop.

Tools like Later allow you to batch create, edit and preview your content, and schedule posts ahead of time with easy drag-and-drop functionality. You can also gather data to help you review what’s working and what isn’t.

I highly recommend adding Later to your toolbox. It’s a perfect resource to start with if you want to manage all of your social media activity within one space.

Are you using Later? What do you think of it?⁠

media

01/10/2023

When it comes to launching a new product, it can be easy to get swept up in the excitement and momentum of the project. You want to put it into the world so your customers can get excited too – it’s completely normal!

My advice to all business owners launching a new product is to take a breath, and remember these three key things:

⭐ Don’t rush. Take time to refine your product. Gather feedback and make any necessary improvements before launch – quality over speed wins the race.

⭐ Invest in marketing. Having a fantastic product alone won’t guarantee success. Put time and money into a solid marketing strategy to help reach your target audience and build their anticipation.

⭐ Listen to your customers. Once your product is out in the world, don’t tune out feedback from your customers. Listen, address their opinions, and adapt accordingly.

If you need support with your upcoming product launch, get in touch with FoodLogic today. We’d love to connect and discuss how we could help launch your product with a bang!

29/09/2023

There’s a certain kind of relief that only foodservice staff know. Am I right?

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Videos

Final farewell group chat

Join a passionate group of industry friends as they discuss the topics affecting us all. Tonight will be the last group chat for this series as we all prepare for the long-awaited reopening of our beloved industry.

Special Guest - John Hart OAM

John Hart is the #Executive Chair of Australian #Chamber – Tourism, Executive Director of Business Group Australia, and on the Board of #Tourism Australia, the Australian Business Register, the #Angus Knight Group and #Food #Standards Australia and New Zealand. John also sits on a range of Committees and Working Groups that set the #direction for tourism and #hospitality in Australia, including the #Labour & #Skills Working Group (Chair), the Tourism Access #Working Group, the Tourism Visa Advisory Group and the National #Passenger Facilitation Committee. Ok, the above is very impressive, but I want to know where John's journey began and what he has learned along the way. This session will deliver an insight into an extraordinary career and #inspirational #leader.

#FoodLogic is delivering a lineup of inspirational guests for next week's Facebook live sessions. 📍Monday - Malarie Webster - A proud indigenous chef who works to inspire others of the use of Native Ingredients. A session not to be missed. 📍Tuesday

#FoodLogic is delivering a lineup of inspirational guests for next week's Facebook live sessions. 📍Monday - Malarie Webster - A proud indigenous chef who works to inspire others of the use of Native Ingredients. A session not to be missed. 📍Tuesday - Greg Holton - Area Sales Licensee Greater Canterbury | Cumberland & Key Account Management Food Equity Group. A wealth of knowledge to share and a vision to change the food culture in aged care. 💞 Tuesday 6.30 pm is the Industry discussion. Friends coming together to discuss the hot topics and share some banter. 📍Wednesday - Rohit Menon Pastry Chef, Rosehill Gardens. Rohit is a multi-skilled, trained chef with a focused passion for delivering contemporary high-quality products and services. 📍Thursday - Dominic van Herk, everybody needs a Dom in their life! Highly skilled, highly personable and always up for a great conversation. Dom is the Sales Manager for St George Foodservice, one of Sydney's leading distributors. 📍Friday - You guessed it, everybody's favourite chef, Adam Moore 💃💃 Adam, will share his insights on history, inspire us with his knowledge and entertain us with his humour. Join in the conversation each weekday on the FoodLogic page as we go live. 👍Like our page and stay informed.

Special guest Roy McCullagh Chief Executive Officer, Skills Connect International

Roy McCullagh is an experienced, results-driven leader who has worked extensively with global hospitality brands including Cunard, Hilton, Starwood and Raffles. Roy is passionate about driving great outcomes for the hospitality industry during these challenging times.

Today FoodLogic welcomes Mark Stone

I was fortunate to have chatted with Mark Stone earlier this week, and I was reminded again how fortunate we are in this diverse industry to have such wonderful role models and mentors. Mark is not only passionate about our industry, culture and food; he is a problem solver, and I am looking forward to learning more about his thoughts on innovation.

Special guest Brad Carson

So excited to kick off Monday with accomplished and award-winning Chef Brad Carson. Currently living and working in Singapore, I am interested in understanding what led Brad to Singapore and the impact COVID has had on the foodservice | Hospitality Industry and, more importantly, how Singapore is navigating the recovery phase. Brad's culinary journey has been diverse, working across the globe with many cultures and unique ingredients. He has an impressive resume and a wonderful story to share... I hope an hour is enough time to cover all that we have to chat about!

Welcome Adam Moore lover of all things food

Today we have a special session where we will be delving into the exciting food culture which is taking over Penrith. Adam Moore who lives in Penrith advocates on behalf of the innovators and some have even referred to Penrith as 'Mooretown' because of how passionate Adam is. This session will be so exciting and a great way to learn about products which are being produced in the Penrith area.

Thursday's Special Guest is Fiorella Boretti

Fiorella Boretti has an in-depth understanding of international cuisine; this makes her role as Corporate Chef and Territory Manager at Sandhurst Fine Foods the perfect combination. I am looking forward to chatting with Fiorella, and I can't wait to learn more about her culinary journey and what other than Sandhurst Fine Foods she loves about Australia.