https://socialcreatif.com.au/contact

Social Créatif, PO BOX 1151, Perth (2024)

16/01/2023

WHY YOUR MARKETING SHOULD TEACH, NOT SELL

Assuming the sole purpose of marketing is to generate quick sales of your products and services is an easy mistake to make, but clever marketing offers so much more value to your company than simply driving sales.

While bottom-line sales are obviously a pretty major end goal for any business, by swapping out marketing content that focuses on products, features and benefits for content that focuses on brand image and stories bigger than the product, you gain customers rather than sales. Building a customer base that engages with your brand beyond a single product means setting your business up for future sales and long-term customers.

Look for marketing content that engages not only active customers looking to make an immediate purchase but also prospective customers. Data suggests that customers are more likely not to purchase during their first interaction with your business, so marketing that teaches your potential client who you and your brand are is more likely to turn that interaction into a sale in the long run.

So, what should your marketing be teaching? One social media post or advertisement can’t do everything, but some things to consider achieving from your marketing strategy include increasing brand understanding, demonstrating how your brand can add value to the customer’s life, and sharing bigger-picture stories from your business.

For help with your social media marketing, get in touch!

social créatif | www.socialcreatif.com.au

12/01/2023

FACEBOOK LOOKALIKE AUDIENCES

A Facebook Lookalike Audience is a targeted audience based on a Custom Audience. A Lookalike Audience is a way to reach new users who are more likely to be interested in your business because they exhibit similar behaviours and characteristics to your existing customers.

You can create these Lookalike Audiences based on customer information, website visitors, page engagement, app activity and offline activity.

Are you using Facebook Lookalike Audiences?

social créatif | www.socialcreatif.com.au

10/01/2023

GET AN EXPERT AND GET MORE TIME AND RESULTS IN YOUR DAY

As a business owner, the list of tasks in any one day is often endless and insurmountable. Our top tip for busy business owners is to focus on what you know and outsource what you don’t.

Social media is one of the greatest tools available to any business and is integral to generating growth - from attracting and retaining customers, marketing new products and campaigns, building brand reputation and providing access to new markets. Not only can creating social media campaigns be time-consuming but making them successfully takes specialist knowledge and experience.

Just like you’ve taken the time to learn and perfect your services or products, a social media specialist has done the same thing.

So, stop taking time away from your business for social media and leave it to the experts.

Contact us today to discuss how our social media services can help you exceed your business goals.

social créatif | www.socialcreatif.com.au

19/12/2022

INSTAGRAM SUBSCRIPTIONS

Although it’s another thing to stay on top of, it’s also another feature that can benefit your business.

Instagram Subscriptions provide an opportunity to leverage your most-engaged followers by offering exclusive content and perks for a monthly fee.

This type of content can include:

◾️ Subscriber Lives
◾️ Subscriber Stories
◾️ Subscriber Badges
◾️ Subscriber Posts
◾️ Subscriber Reels
◾️ Subscriber Group Chats
◾️ Subscriber Broadcast Channels

Instagram Subscriptions are a great way to connect with your audience on a deeper level and create another scalable income from the social platform. You can even show a Subscription Preview to your Followers to entice them to sign up!

If you want to take advantage of Instagram Subscriptions, please contact our team! Our jam is Instagram 😉

social créatif | www.socialcreatif.com.au

15/12/2022

YOU NEED TO STOP DOING THIS ON INSTAGRAM

Once upon a time, we used to use hashtags in Stories so they would appear on hashtag pages. However, Instagram has removed this feature, so there is no benefit in doing this anymore.

But… they have added some hot new features for you!

1. Music on static posts
2. Option of a square or 4:5 feed
3. Story glimpses
4. Hiding like and play counts on Reels
5. Achievements on Reels
6. Ask Me Anything in your bio

Having trouble keeping up with your social media marketing? Please reach out – our DMs are always open!

social créatif | www.socialcreatif.com.au

11/12/2022

ARE YOUR SOCIAL MEDIA ADS WORKING FOR YOU?

Time and time again, we are consistently approached by leading beauty, cosmetic and skincare brands from around the world. Why?

Because we know our way around social media marketing, and we generate results that impress.

Anyone can run a paid ad… But our team know how to tap into your ideal customers’ minds, understand what they need and create a targeted ad strategy that will convert into sales.

If your paid ads are not achieving the desired results, then don’t wait. For social media marketing that works, please get in touch!

social créatif | www.socialcreatif.com.au

06/12/2022

CAN YOUR BRAND LEVERAGE OFF BEREAL?

While you may believe there is little scope for marketing success on BeReal, we are here to tell you there is an opportunity for business growth on this platform.

Yes, there are limitations right now, but like all the other social media platforms, they evolved from something very basic. Take a look at our list below to see how you can take advantage and engage with your audience on BeReal:

1. Share behind-the-scenes shots

2. Build a community with the growing Gen Z consumers

3. Foster your brand’s values and culture

4. Demonstrate your relatability and authenticity

5. Entice others with user-generated content

We want to know. Are you using BeReal for your business?

social créatif | www.socialcreatif.com.au

05/12/2022

THE LATEST INSTAGRAM FEATURE 🎶

Cue the celebration music – no, quite literally! Instagram has now launched music to their in-feed photo posts.

How to add music to your photo posts:

1. Open Instagram and click the ‘+’ to create your post.

2. Select the photo you want to post.

3. Create/add your content and then click the ‘Add Music’ option.

4. Use the search bar to browse trending music/songs.

5. Select a song and set your clip duration.

6. You’ve got between 5 and 90 seconds of playing time.

7. Once you’ve finished, tap ‘Done’ and share your post.

What do you think of this new feature? We love it!

social créatif | www.socialcreatif.com.au

02/12/2022

WHAT DOES BEREAL MEAN FOR YOUR BUSINESS?

By now, you would have heard about the new social media platform, BeReal. But what is it, and how does it differ from the others?

Founded in 2020, BeReal is all about authenticity. They’ve taken away filters, editing, likes and everything traditional social platforms value and centred their focus on genuine, raw content. There are no followers, no ads and no influencers. This may sound crazy, given how heavily we rely on Facebook and Instagram, but with an app download increase of 315% since the beginning of the year, BeReal is clearly giving the people what they want!

“Every day at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes.”

The catch? You must use your front and back cameras to take pictures of what you're doing and your surroundings. This means there’s little room for staged photos and more opportunity to deliver authentic content to either ‘Only Friends’ or on the ‘Discovery’ page that will be shown in a public stream alongside photos from other users. You can make changes to your post or captions after the two minutes have passed, but the app will display these changes to provide as much transparency as possible.

So, can BeReal be used as an effective marketing tool for your business? Stay tuned for part two!

social créatif | www.socialcreatif.com.au

17/11/2022

YOUR INSTAGRAM SIZE GUIDE

If you haven’t already noticed, your Instagram videos are now shared as Reels. No more traditional videos and an official goodbye to IGTV!

For video optimisation, it is portrait mode only from now on.

So, what are Instagram’s Reel sizes?

➡️ Dimensions: 1080 x 1920 Pixels
➡️ Aspect Ratio: 9:16
➡️ Cover Photo: 1080 x 1920 Pixels
➡️ Profile Feed: 1:1
➡️ Preview Feed: 4:5 Portrait Size

If you’re struggling with your Instagram Reels, please send reach out – our DMs are always open!

social créatif | www.socialcreatif.com.au

10/11/2022

ENTER TO WIN AND HELP SAVE LIVES 🐕

If you’ve been following us for a while, you’ll know that we ABSOLUTELY love animals. Except for us, loving them just isn’t enough. Our ‘why’ has always been about animal rescue, which is why we work with the incredible charity Mission Paws’ible.

This year, Mission Paws’ible and David Bromley are giving you a chance to WIN a custom portrait by the artist himself, valued at $12,000!

The 2nd, 3rd and 4th prizes are special Bromley paintings, all valued at $2,500 each – featuring cheeky Mission Paws’ible characters.
Each raffle ticket purchased will go directly toward The Healing Centre and will be helping to save lives.

To go into the draw AND help the dogs of Bali, please visit https://bit.ly/DavidBromleyRaffleTickets2022

social créatif | www.socialcreatif.com.au

04/11/2022

ARE YOU MAKING THIS MISTAKE?

How many times have you tried to run social media ads only to be completely overwhelmed or completely disappointed?

The targeting, costings, visuals, copy, objectives… the list goes on.

We get it – it can be A LOT!

And it’s ok… you’re not alone… It can be confusing to navigate and even more time-consuming to manage. It’s also everchanging.

But if you want results, you need to make a change.

Take a moment to yourself and think… if you could reach those sales targets, how would that impact your business, and how would that transform your day-to-day?

With the power of social media, reaching those goals is absolutely possible… you have the opportunity right in front of you to make the decision to develop and scale your business.

If you want your paid social media advertising to generate real-time results without the hassle and stress, let us help you make your business go boom.

There is no perfect time to start, so take this as the sign you need and send us a DM!

social créatif | www.socialcreatif.com.au

03/11/2022

OUR TOP CONTENT IDEAS FOR YOU

We have one job at Social Créatif, and that is to make your life easier. So, we’ve put together a list of our top content ideas for e-comm businesses.

1. Check your analytics. This is one of the best ways to find out what your audience likes and what works for you. Give the people what they want.

2. Behind the scenes. We are all nosey by nature. This is why reality shows are king, social media stalking is normal and why videos are so popular. People want to see the process, the unpolished, the voice behind the brand. In a world consumed by perfection, it’s refreshing to see authenticity – something that your audience can relate to.

3. Before and afters. Need we say more? Everyone loves a good transformation. It also clearly shows the effectiveness of your product and is genuine proof that it works.

4. How-to instructions. This is a great way to engage with your audience and educate them on exactly how to use your products. You can even do a live stream and answer viewer questions.

5. Engagement strategy games such as ‘ask me anything’ (AMA) or ‘this or that’ is phenomenal at getting your audience to click and participate. It also allows you to open up and show a more personable side of the business.

6. What you’re about. Take your audience on a journey – introduce the team, show off those awards, let them see all the glowing customer reviews, and tell them about the charities you’re involved in. Dig deep and reveal the people behind the brand. After all, people relate to people.

7. Exclusive information. Everyone loves a good secret, so why not tease with some upcoming releases, insider access, tips and hacks for your products and so on. Make them feel special.

What is your biggest struggle when it comes to social media? Our team is always available to help and answer any questions – just send us a DM!

social créatif | www.socialcreatif.com.au

02/11/2022

IF YOU HAVEN’T GOT THIS IMPLEMENTED, YOU ARE LOSING SALES

Did you know that almost 70% of all online shoppers abandon their cart at checkout?

With that staggering statistic in mind – are you doing everything you can to ensure you recapture lost sales?

Abandon Cart Sequences take the simple act of ‘following up’ and redirect traffic back to your website. There are many ways to do this, often with an email of their abandoned cart items to prompt them back to your checkout.

An Abandoned Cart Sequence is simple:

1️⃣ Send one email a few hours after an abandoned cart:
Let your customers know you’ve temporarily reserved their order, and they can go back and finish it.

2️⃣ Send another email 24 hours after an abandoned cart:
A second reminder for customers that they’ve still got things saved to create a sense of urgency – you can even go as far as sending them an incentive, such as a discount code.

3️⃣ Send one last email two days after the abandoned cart:
This email should establish authority with your customers. You can do that by reminding them of the benefits of your product through a testimonial or video.

If you are looking for this competitive edge and to reach the customers you’re missing out on, then take the leap and reach out today for a sequence that delivers results!

social créatif | www.socialcreatif.com.au

01/11/2022

THE STRUGGLE IS REAL

Do you ever scroll through other social media accounts only to get yourself worked up over everything you haven’t got time to do or haven’t done on your own socials?

In the world of social media, everyone and everything looks so put together - and while it can be great from a marketing perspective, this curated perfection can often leave us feeling personally deflated and buying into a comparison culture.

Do you want the honest truth, though? Many of us feel the struggle to get it all done.

As a business owner, there are a lot of things to keep on top of. There are so many different components to our everyday lives that it feels almost impossible to fit everything in. From running a business and household, maintaining some sort of social life, getting to the gym, cooking and everything in between… it is A LOT!

This doesn’t mean you have to put up with it, though.

Outsourcing your social media marketing is a great way to relieve you of that pressure, increase results and give you back your time to do what you do best!

So, to learn more about what we can do for you, take action now ⬇️

social créatif | www.socialcreatif.com.au

31/10/2022

IS YOUR BUSINESS READY FOR CHRISTMAS?

Christmas is the most wonderful time of the year for an e-commerce retailer.

Well, for an organised one!

Ensuring your marketing and sales strategy is defined and in place before December can take a huge strain off your workload and allow you more time to scale and focus on the customer experience.

Map out key dates throughout the month for your customers and identify when emails or social media campaigns should go live in advance - remember your customers are just as busy as you, so reminders of shipping cut-offs or low stock levels can be helpful for the time-poor.

How else can you take advantage of the season of giving?

◾️ Generate buzz about your upcoming sales or new product releases

◾️ Keep your audience up to date with intended sales and holiday releases

◾️ Make sure you have a defined retargeting strategy

◾️ Check that your automation tools are in place

◾️ Be unique – find a point of difference that will convert

◾️ Create attention-grabbing subject lines and content

◾️ Offer a sale on an unusual day

◾️ Early access or a bonus product to loyal customers

Or, if you want to take your focus back to what you do best, get in touch with our expert team – we are ready to help you transform and scale your business for years to come!

social créatif | www.socialcreatif.com.au

28/10/2022

ARE YOUR ADS CONVERTING?

Are you constantly spending your hard-earned dollars on ads that are getting you nowhere? Wasting what little free time you have to create content that isn’t generating any results?

Well, don't worry; you're not alone!

Time and time again, we see businesses making the same mistakes. But it doesn't have to be that way - you have options…

Social media, when done right, is the best way to ensure your business is consistently at the forefront of your audience's minds, allowing you to generate more awareness, leads and sales.

Our approach is to build long-term and sustainable solutions to ensure you can grow, develop and scale your business for many years to come. So, let us take care of your paid social media advertising so that you can go back to doing what you do best.

To learn more about what we can do for your business, please email [email protected]

social créatif | www.socialcreatif.com.au

27/10/2022

INSTAGRAM HACK!

There’s nothing worse than spending time creating epic social media content, only for you to post it and realise you need to delete a photo in your Instagram Carousel.

The good news? You now don’t have to delete the whole post!

Here’s how to delete a picture from your Instagram Carousel without deleting the whole post.

➡️ Step One: Select the carousel you want to delete the photo from and tap the three dots at the top right-hand corner.

➡️ Step Two: Tap ‘Edit’ once the menu appears.

➡️ Step Three: Tap the garbage bin icon at the top left-hand corner of your carousel. This will delete the photo.

➡️ Step Four: If you’re happy with your selection, tap ‘Delete’. You do have thirty days to restore the image if you change your mind.

➡️ Step Five: When you’re finished, tap ‘Done’ to save your changes.

It’s important to note that you can only delete photos from a carousel with three or more images, and you can’t turn the carousel into a traditional post.

Managing your own social media can be overwhelming, stressful, time-consuming, and somewhat inconvenient. So, to avoid making mistakes and only generate results, please get in touch!

social créatif | www.socialcreatif.com.au

26/10/2022

ARE YOU READY FOR BLACK FRIDAY SALES?

Black Friday is undoubtedly one of the biggest shopping days of the year. However, this e-commerce bonanza doesn’t automatically mean your sales will go through the roof – you have to put the work in beforehand.

Here are our top tips for your Black Friday sales and marketing strategies:

◾️ Begin building your customer base for email marketing early by adding a pop-up to your site, prompting customers to sign up to receive discounts for Black Friday the week before your sale starts. Not only does this increase your email marketing list it also helps drive traffic back to your site on the day.

◾️ Take time to think about what matters to your customer in the near-term – such as prepping for Christmas or summer entertaining – and highlight relevant products on homepages or higher visibility locations or offer exclusive discounts on those product ranges.

◾️ Use Black Friday as a pre-game for your Christmas strategy – this might mean teasing Christmas releases, experimenting with different marketing techniques or trialling alternative discounts. It’s your best chance to gather additional customer data for your Christmas marketing, so don’t be scared to take a risk and apply what you learn to your next strategy.

For help preparing your Black Friday social media marketing strategy, please contact us as soon as possible – time is running out!

social créatif | www.socialcreatif.com.au

25/10/2022

ANOTHER BLOG FOR OUR CLIENTS AT BONDI VET

We’ve been busy creating content on one of our favourite topics – animals!

Digital media is one of the greatest tools available to any business, and we are so proud to be working with the incredible team at Bondi Vet.

To read some of our latest blog posts, head to https://socialcreatif.com.au/social-tips/bondi-vet or the link in our bio.

social créatif | www.socialcreatif.com.au

24/10/2022

HOW TO ATTRACT YOUR DREAM CUSTOMERS

Are you sick of people scrolling past your ads?

Feeling like you’re wasting time and your hard-earned dollars or that maybe social media marketing just isn’t for you?

Generating sales leads in your business can be a confusing and frustrating process and is something many business owners go through.

However, there is a solution… Getting help. Just like how you have a photographer take pictures, you need someone specialised to scale your social media advertising to generate real results.

Our social media services offer everything from creating written content and graphics right through to strategically targeted ads and sales funnels.

We’ve been there, we’ve done that, and we can help you reach those goals. So, if you’re not getting your desired results and are confused about where to focus your social media efforts, take advantage and book a meeting with our skilled team at the link in the bio.

social créatif | www.socialcreatif.com.au

21/09/2022

YOUR EXPERIENCE IS IMPORTANT

We do everything we can to ensure our clients experience a seamless process and exceptional results - but don’t just take our word for it; here is what Dr Niki Talic had to say about working with us.

“Website redesign and structuring can seem an overwhelming and challenging task - but look no further than this amazing young lady. Sophia is incredibly talented and creative. She managed to nail the brief and was always a pleasure to work with. I would highly recommend her services to anyone without hesitation.”

To learn more about what we can do for you, email [email protected]

social créatif | www.socialcreatif.com.au

16/09/2022

THE RESHAPING OF SOCIAL COMMERCE

Firstly, social commerce is when the entire shopping experience - from the initial product discovery to the research, checkout and purchase - happens on a social media platform. This new reality of digital storefronts is rapidly transforming the retail sector, our overall purchasing experience, and the way brands are engaging with their potential customers.

While social platforms were once primarily used as promotional tools, the advancement in technology and user demands has evolved, allowing customers the opportunity to experience the entire purchasing journey on one platform. Although this can create a challenge for some brands, being able to access your audience directly and in real-time is a game-changer in the world of e-commerce, encouraging a new era of customer relationships that are earned, not bought. As users continue to turn to social media and away from a web-centric experience, brands are able to directly foster relationships with their customers to create a more personalised and integrated experience. Being accessible to answer questions, whether it be about size, suitability, or even recommendations, plays a significant role in connecting the dots to ensure a seamless customer experience – adding more value than traditional digital purchasing methods. Believe it or not, it is predicted that the value of the global social commerce industry will grow to $1.2 trillion by 2025.

So, as more and more restrictions come into play on digital tracking and social media platforms continue to evolve into a one-stop-shop for customer care, product discovery, and sales channels, it is now more important than ever to connect with your audience where they spend the best of their time.

If you’re not getting the desired results and are confused about where to focus your social media efforts, take action and get in touch with us today!

social créatif | www.socialcreatif.com.au

13/09/2022

INFLUENCER MARKETING FOR YOUR BUSINESS

Influencer marketing is a collaborative marketing strategy used on social media where an individual who holds social influence promotes your brand, products or services to their dedicated social following. Over the years, influencer marketing has become a staple on social platforms, with many brands taking advantage of the worthwhile investment.

The success of influencer marketing comes down to two things – trust and social proof. There is no doubt that consumers are becoming increasingly sceptical of brands and their marketing tactics, and with unlimited access to information online, building trust with your audience can be challenging. Influencer marketing has been successful because of the high level of trust the influencer has built with their following. Using this word-of-mouth marketing, influencers are able to provide social proof of your brand to their loyal audience. People relate to people, and customers are much more likely to purchase from someone they admire and trust than from companies. Who better to demonstrate your new baby product than a respected and credible mummy blogger?

The stats?

◾️ 80% of marketers say influencer marketing is effective, and 89% say it works just as well, if not better than other marketing channels.

◾️ In 2022, 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing.

◾️ 71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.

If you’ve got questions about influencer marketing or would like to get started, please get in touch!

social créatif | www.socialcreatif.com.au

08/09/2022

WHILE INSTAGRAM REMOVED THE LIKES, TIKTOK STARTED COUNTING THEM

It seems strange that whilst Instagram removed the ‘Likes’ for many of us on their platform, TikTok started heavily focusing on them. In fact, the number of ‘Likes’ you receive on TikTok directly correlates to the growth of your account.

So how does the TikTok algorithm work?

◾️ When a video is loaded, TikTok will show it to a small number of users between popular content.

◾️ The algorithm then measures how many likes, comments, shares, downloads, rewatches and the length of time the video is viewed.

◾️ The more of these engagements a TikTok video receives, the more likely it will be served to larger audiences. It appears that the ratio is one like for every ten views to encourage the algorithm to organically promote the video to more people.

◾️ Your subject matter is also crucial as to how your video will perform. This is determined based on caption keywords, sounds, hashtags, effects and content. TikTok is great at categorising user interests, so what you’re putting out there is important when it comes to potential reach.

◾️ Recognising a user’s device settings, TikTok will then establish who may be interested in your content. This is done based on posting location, language preferences and the type of device your video is being posted from.

◾️ Using audio and videos that include trending songs or sounds is a great way to reach new users. TikTok will actually showcase your videos to people who have already engaged with similar videos, i.e. the same trends and songs.

◾️ To keep the user experience positive, TikTok has introduced “not interested” feedback. Skipping through videos as well as hiding them is another way the platform determines your interests and what you don’t want to see.

If you’ve got more questions about how to use this rapidly growing platform for your business, please get in touch!

social créatif | www.socialcreatif.com.au

24/08/2022

YOUR FUNNEL FOR SUCCESS

Did you know the probability of selling to an existing customer is 3 to 35 times higher than to a new one? Or that you have a 60% to 70% chance of making a sale to a returning customer?

For that reason, setting the foundation for your sales funnel is crucial. This step-by-step marketing process will map out the journey a customer goes through on the way to purchase, giving you valuable insight and allowing you to invest in effective strategies and relevant messaging to turn those clicks into sales.

The four stages of growth are:

▪️ Phase One: Awareness
Awareness is the topper stage of the sales funnel. You first need people to be aware of your brand before you are able to convert them.

▪️ Phase Two: Traffic
Conversions are the middle stage of the sales funnel. This is where we target a warm audience and encourage people to click on your ad as well as drive traffic to your website.

▪️ Phase Three: Sales
This is the action stage where we convert the ad clicks and web traffic into sales. These will be people who are aware of your brand and have engaged with your content.

▪️ Phase Four: Scale
This is an additional stage where we can start to market to a new, cold audience.

So, if you want to seize the opportunity of every click, please get in contact!

social créatif | www.socialcreatif.com.au

18/08/2022

OVERWHELMED WITH QUESTIONS AND WANT ANSWERS?

Just because we are social media marketers does not mean we don’t understand the struggle of creating content, following trends, engaging with customers and everything else it entails.

There are just so many aspects of running a business that it’s sometimes hard to keep up with, let alone navigating the many facets and changes of social media.

Our approach? To relieve you of that pressure, give you back your time and build long-term and sustainable solutions to ensure your business can grow, develop, and scale for many years to come.

To learn more about what we can do for your business so that you can go back to doing what you do best, email [email protected]

social créatif | www.socialcreatif.com.au

08/08/2022

EVERY RELATIONSHIP MATTERS

Whether they’re a client, friend, acquaintance or relative, every relationship you make matters.

I met Rachel back when I was managing a digital agency. Fast-forward to launching my own business, Rachel was there supporting me and was my go-to copywriter. She now works full-time at Study Perth, engaging me to consult on their social media marketing while still referring me clients. More importantly, throughout this time, she became a very close friend.

Not all relationships work out how you expect them to; sometimes, the end result is even better. Each relationship is a gift that I respect and cherish and is an important part of what this business is all about.

“In working closely with Sophia over a number of years, I can safely say I have never met a more astute businesswoman dedicated to securing results for her clientele.

Sophia’s knowledge of organic and paid social media marketing is second to none, particularly when it comes to Facebook campaigns. She is always putting her clients first and is both personable and professional in her dealings.

I would highly recommend her services if you are after a digital marketing expert to further your business; I can’t recommend her services highly enough!”

social créatif | www.socialcreatif.com.au