Imprint Social Marketing

09/01/2023

How will you reset for 2023?

This is the question we pondered this morning in my membership group. With most of us back into the swing of business we heard how each of us were resetting and moving into 2023.

Some members shared they have set their biz goals and have them clearly set out in a visual planner. Others said they were still developing their biz goals for the year.

It’s an important part of my biz membership community that everyone recognises and understands that each of us are on our own journeys.

We acknowledged that everyone has their own way of resetting. My way is different to yours…. And that’s ok. It’s of differences, our unique perspectives that make our membership community so rich and diverse.

Have you reset for the year ahead? Share with us how 👇🏼

12/11/2022

✨ For a limited time get FREE preview access to Social Strategy Shake-up!

My online course that will help you formulate a marketing strategy that will work for you and your business. I give you the tools I use to organise my marketing and show you the exact process I use to create content every month.

Social Strategy Shake-up has 6 Modules:

1. How to build your social influence & the BIG social media secret
2. How to get to know your customers
3. How to sell without feeling salesy
4. How to build your content strategy
5. How to write captions that engage and convert
6. Platform tours and how to edit your video content

Get free access to Module 1 now: 'How to grow your Influence - The big social media secret' from my Social Strategy Shake-up Course.

Get immediate free access now here:- learnimprintsocialmarketing.thinkific.com/courses/social-strategy-shake-up

07/11/2022

SICK OF GETTING LOW REACH & NOT MAKING SALES ON SOCIALS?

Here's a truth bomb that most of you ain't gonna want to hear! But first, let me ask you this.... What would you rather?

💕 Make more sales in your business? 💰
✨ Get more followers on your socials? 👍🏻

These goals require two completely different strategies....

So, what's the truth?

To build a wildly profitable business, you don't need social media. AND...
To grow your social influence you also don't need social media.

Let me explain.....

To be wildly successful in your business you need to be doing more work off social then you are now. To generate more sales for your business, you need to be creating opportunities off social.

To grow a following of engaged and raving fans on social media you also need to be spending LESS time on-social and more time off-social! Creating content on social media platforms isn’t the only way to grow your social media following. In fact, if your only marketing effort is creating content for the purpose of posting to social media platforms, It’s a huge missed opportunity.

And, now for the mic drop moment 🎤 What generates more sales for your business and grows a following of engaged and raving fans.....is what you do OFF social media.

The single most important profit strategy and social growth strategy is converting your off-social influence into sales and on-social follows.

✨✨

For a limited time get FREE preview access to Social Strategy Shake-up! My online course that will help you formulate a marketing strategy that will work for you and your business. I give you the tools I use to organise my marketing and show you the exact process I use to create content every month.

Social Strategy Shake-up has 6 Modules:
1. How to build your social influence & the BIG social media secret
2. How to get to know your customers
3. How to sell without feeling salesy
4. How to build your content strategy
5. How to write captions that engage and convert
6. Platform tours and how to edit your video content

Get free access to Module 1 now: 'How to grow your Influence - The big social media secret' from my Social Strategy Shake-up Course. Get immediate access now here:- learnimprintsocialmarketing.thinkific.com/courses/social-strategy-shake-up

27/10/2022

SECRET STORIES HACK THAT WILL BLOW YOUR MIND!

✨ Follow .social for unique reel and story ideas and edits.

See who’s been watching your stories! Find out who is paying attention to you and who is ready for a DM with your offer!

How to see your story viewers on Instagram:-

1. Open your stories
2. Tap Activity
3. Check viewers (visit their profile and send DMS)
4. You can also view individual story stats. Shows you the actions viewers are taking when viewing your stories.

Follow for more social hacks.

27/10/2022

Phew! It’s been a B I G year!

27/10/2022

EASY REEL IDEA!

✨ Follow for more Instagram & Facebook ideas and edits!

27/10/2022

LEARN HOW BIG BRANDS SELL!

✨ Follow Imprint Social for more biz tips!

Google Milled.com and view emails from your favourite brands. Pay attention to how they speak to their customers, the images they use. The frequency of their emails. Learn their email selling strategy!

Save this for later!

27/10/2022

SECRET INSTAGRAM FONT! Unique reel idea part 8 💡

🔍 Search: AAKKOSET in stickers to access

✨ Follow Imprint Social for more reel and story ideas and edits

23/10/2022

One tool we use in marketing to convert followers into paying customers is Customer Journey Mapping.

In this 1hr course you will create your customer journey map to help you understand the emotions, transformations and actions of your followers, giving you the insight needed to influence their buying decisions.

To deeply understand the emotions and transformations possible for followers, you can start by understanding how followers interact with your business. This is achieved by mapping your customer journey. When you thread emotions and transformations through the customer journey you will see followers turn into customers.

This is a PAY WHAT YOU CHOOSE event. You decide the value! Minimum investment is $20. Register here:- https://bit.ly/3CYJLfc

Templates included. Join us via Zoom.

18/10/2022

HOW TO CONVERT SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS

From my experience the best way to convert your social media followers into paying customers is to focus on two key areas.

1. Emotions
2. Transformation

The emotions I’m referring to here are the feelings that your content evokes in followers. The emotions I want my customers to feel when they consume my content are excited, energetic, confident. Emotions also covers the feelings they experience when interacting with your business. The emotions I want my customers to feel when interacting with my business are trusting, authentic and curious.

Transformation drives action. When a follower seeks to change their situation; change their path; fill their need. This will drive them to take action.

Emotions + Transformation = Action

To deeply understand the emotions and transformations possible for followers, you can start by understanding how followers interact with your business. This is achieved by mapping your customer journey. When you thread emotions and transformations through the customer journey you will see followers turn into customers.

Learn more about customer journey mapping at my LIVE 1hr course on Monday, 24 October (replay available). Register here: https://bit.ly/3VN7xUb

10/10/2022

5 WAYS TO CONVERT FOLLOWERS INTO CUSTOMERS⬇️

When you implement each of these conversion techniques you will start to see your followers turn into customers.

1. Identify what actions customers are taking when interacting with you
2. Pin point every interaction that exists between you and your customers.
3. Understand what emotions your customers are experiencing
4. Determine any pains your customers experience when interacting with you
5. Identify how to reduce your customers pain points

Learn how to implement these tips in my LIVE online course: How to convert social media followers into paying customers.

Now open to registrations with a PAY WHAT YOU THINK price tag. You decide the value! Minimum $20.

Get access here:- https://bit.ly/3VN7xUb

Got questions? 👇🏽

03/10/2022

It’s your last change to register for my October Events in time to join me for a Live Q&A Tuesday morning!

Register now here:- https://bit.ly/3LZ32Bk

When you join me for my October Events this is what’s included….

Tuesday, 4 October 2022
10am - 11am
Q & A with Angela
Ask me anything on business marketing and social media.

Monday, 24 October 2022
10am - 11am
Customer Journey Mapping
Angela guides you through designing your Customer Journey Map. We will look at touchpoints, actions, pain points, solutions and how you can design your content to fit each part of your customer journey. Templates included.

+ Access to ALL pre-recorded courses, live videos and trainings during October! This includes:-

+ Bonus! Get access to Social Strategy Shake-up! (18 videos, 11 hours)
Social Strategy Shake-up is a comprehensive course for business owners who want to build an online presence organically and quickly so they can make more sales. After this course, your online strategy will be more focused and you will be marketing with purpose.

+ Bonus! Get access to Social Media Data - How to Ready your Stats Course (2 videos, 1.5 hours)
Facebook, Instagram and TikTok Insights Data. We look at how to view your Insights data, how to determine which content is performing, what's missing from your content and how you can improve your stats.

+ Bonus! Get access to SEO, Websites and Google My Business Course (1 video, 1 hour)Join Angela and Leanne Portas from LocalSearch to learn about how SEO works, what makes a website great and how to get the most out of Google My Business.

+Bonus! Get access to Learn my Content Creation Process Course (1 video, 1 hour)
Learn my content creation process! I’ll take you through my exact process, from idea, to design and scheduling.
Learn the secrets to how I’ve grown my biz that has allowed me to quit my 9-5 and be my own boss!

30/09/2022

My easy content creation process 👇

🤞Save this post for later...

Learn my exact content creation process in this weeks blog article on the website 👉 imprintsocialmarketing.com.au/easy-social-media-content-creation-process/

I take you through each of these steps in detail. Grab your coffee and watch the video now.

Step 1: I know who my customer is
Step 2: I know what my service gives them
Step 3: I brainstorm my content pillars and ideas
Step 4: I create content for my pillars that provides value, builds trust, entertains and promotes my services
Step 5: I also create content that fits everyone in the buying phases of my offer
Step 6: I write the captions
Step 7: I design the graphics/record the videos using Canva
Step 8: I schedule the content using Creator Studio
Step 9: Check your stats
Step 10: Make adjustments as needed

Leave a comment after you've watched the video and let me know if you have any questions!

Watch it now here: imprintsocialmarketing.com.au/easy-social-media-content-creation-process/

28/09/2022

INCREASE YOUR CHRISTMAS PROMO REACH 🎄

Let me share with you 4 marketing fundamentals that will see your Christmas sales reach the right customers, at the right time.

1. Know what your customers feel when they consume your product. Instead of listing the benefits list what your customers can expect to feel. Emotions sell.

2. Convey how your product functions differently to others on the market. What functional value does your product provide?

3. Share what need your product fulfills? Does it provide hope? Inspiration or a sense of belonging?

4. Finally, share what social impact your product provides? Is it eco-friendly? Is it repurposed? Does your business stand with a minority group?

When we communicate to our customers these ⬆️ four key elements, we help them understand the value of our product or service.

🎄🕰️ Start educating your Ideal Customer now on these four elements, so they will build a stronger and more accurate picture of your products, ready to purchase for Christmas!

Was this helpful? Follow, favourite, and save so you don't miss out on more fundamental marketing strategies.

24/09/2022

Let’s take a look at Instagram Insights….

Here’s a quick video explaining some of the ways you can use Insights Data to review your Instagram posts.

On Monday, 26 September I’ll be hosting a full 1 hr training on Social Media data. I will go through the top three platforms (Instagram, Facebook and TikTok) showing you exactly how you can read the data and use it to inform what you publish.

The training is available in my ISM Membership Group. To join 👉 www.imprintsocialmarketing.com.au/links

19/09/2022

NEWS FLASH! 🗞 📰

When you’re feeling overwhelmed it’s important to understand what activities refill your cup. ☕️

💡 Make a list of five things that lift your spirits. When you’re feeling like you need a pick me up, choose an activity!

What’s on your list? 💃🏼 🕺 Fill us in 👇🏼

19/09/2022

MY CONTENT CREATION PROCESS

Thanks for joining me live this morning!! It was so good to share this with you. As I said in the video, I hope you are able to take away a new tip or idea on making your business content creation easier.

To recap my process:-
Step 1: I know who my customer is
Step 2: I know what my service gives them
Step 3: I brainstorm my content pillars and ideas
Step 4: I create content for my pillars that provides value, builds trust, entertains and promotes my services
Step 5: I also create content that fits everyone in the buying phases of my offer
Step 6: I write the captions
Step 7: I design the graphics/record the videos using Canva
Step 8: I schedule the content using Creator Studio

There are two steps we didn't cover today and they are checking my stats and making adjustments accordingly. Inside Creator Studio you can see which posts are performing best and which are not. Review your insights monthly and make adjustments to your content plan as needed.

Want to know more about publishing social media content for your business with purpose?

Pre-order Social Strategy Shake-up. My online course for business owners who wear all the hats and want to level up their social media skills to build sustainable, wildly successful businesses.

Here's what one of my clients have said about working with me....

"This course exceeded my expectations and provided hours or useful advice and tips that directly benefits my business.”

“This course represents excellent value for money and a convenient way to improve your marketing and social media skills.”

“Highly recommend this to any business owner. Angela is so knowledgeable, engaging and fun.”

Pre-orders are now open! Allow me to walk you through building your businesses social strategy.

17 Videos - over 11 hours of content.

Module 1: How to grow your influence
Module 2: Defining your target market
Module 3: How to sell without feeling salesy
Module 4: Creating a content strategy
Module 5: Writing your content
Module 6: Video creation tutorial

In each pre-recorded video we go deep into each module, creating your social plan together. Ask questions specific to your business and learn how to market in 2022. These videos were recorded in August 2022 as a live training event I ran with my members. They are unedited.

Watch the videos back at anytime and download the worksheets. You will have lifetime access to this course! Meaning you can go back and re-watch videos as many times you need to.

For this week only, $150 will give you lifetime access to Social Strategy Shake-up. A course explaining the fundamentals of marketing and how to apply these across social platforms.

Normally, this price for this course will be $300. Pre-order now with a one-off payment of $150 and get access on Monday, 26 September.

The price of Social Strategy Shake-up will increase on Monday to $300.

Pre-order now to secure this special price.
https://learnimprintsocialmarketing.thinkific.com/courses/social-strategy-shake-up

14/09/2022

🛑 STOP MAKING ASSUMPTIONS ABOUT YOUR CUSTOMERS!

If I was to share the single most important thing to being successful in business, it's having a clear 'Ideal Customer'.

Your 'Ideal Customer' is the person who needs what you're selling right now.

The biggest mistake I see, is businesses making big assumptions about what their Ideal Customers want, need and desire.

I see....
❌ Survey's being designed for customers to fill in
❌ Posts published on socials asking for customer feedback
❌ Paid ads being run to reach new people
❌ Keyword heavy website landing pages to attract internet search results
❌ Paying influencers to promote products

PLEASE! Don't start with these things. ⬆️

Until you have a clear Ideal Customer, who you have spoken to and that you understand deeply. All of these ⬆️ things, are a waste of your time.

INSTEAD take the time to understand your Ideal Customer and then make them the centre of your business.

✅ Every piece of marketing you create, speaks to them
✅ Every spoke in your sales wheel, works for them ✅ Every word you write, resonates with them

Here are some questions you should be asking:-
1 Why is important to you?
2 What have you tried so far to ?
3 If you could get , what would that mean to you?
4 What are your biggest challenges with ?

These questions apply to any business (product or service based) on any level!

Want to understand your customers better? Tap the link in my bio to download my free 50 Questions to Ask your Ideal Customer Workbook.

Did you find this helpful? Hit the 💗and save for later!

03/09/2022

Q&A with me on Monday morning at 10am!! This is your last chance to join me inside Imprint Social Marketing Membership ✨😊 ➡️
https://bit.ly/3BavqMN

I created my course membership program to provide practical, relevant and flexible support for your business.

Here’s what my members are saying:-

“This course exceeded my expectations and provided hours or useful advice and tips that directly benefits my business.”

“This course represents excellent value for money and a convenient way to improve your marketing and social media skills.”

“Highly recommend this to any business owner. Angela is so knowledgeable, engaging and fun.”

Join a group of motivated business owners who are ready to establish a solid marketing foundation for their business. 💻

So… last call! Join me inside Imprint Social Marketing today! 💰$39! Head to https://bit.ly/3BavqMN 🔗 to save your spot before Monday! 😱

14/08/2022

Unpopular opinion 🤷‍♀️

SEO isn’t the most important piece of your content strategy! Learn more ⬇️
✨ Follow 🔗imprint.social on Instagram
✨ Join Social Strategy Shake-up for $39🔗 imprintsocialmarketing.com.au/social-strategy-shake-up/

14/08/2022

A live video I recorded on Thursday for my audience over on Instagram….

✨ ➡️ 🔗imprint.social

In this post I’m talking about Value Propositions and how we develop one for your business inside my Social Strategy Shake-up course!

The moment started to think about my own businesses products and services as ‘value propositions’ I created an abundance of ways to describe them and, unexpectedly, stopped feeling guilty about charging what I was worth!

Take 3 minutes to listen to these ideas and if you are inspired tap the the link and join a growing group of woman who are attending Social Strategy Shake-up course starting Wednesday!

⬇️🔗⬇️
www.imprintsocialmarketing.com.au/social-strategy-shake-up

14/08/2022

Thanks for sharing Social Strategy Shake-up!

Registrations close tomorrow night! Join now for $39!!

https://imprintsocialmarketing.com.au/social-strategy-shake-up/

Bundaberg Business Women's Network Inc Wide Bay Kids

Discover the Social Media Strategy that works for your business! 17-26 august 2022 There are others just like you! If you’re… Having difficulties growing your social media followingSpending too much time creating content for it to ‘flop’Feeling like your missing opportunitiesFrustrated by al...

13/08/2022

Sit back with a cuppa (or a sneaky Gin 😉) and learn about the first two modules of Social Strategy Shake-up.

⬇️🙌⬇️

If you’re still sitting on the fence 🛑 Jump off! Register by 9pm Monday, 15 August before the doors to this round close! 🚪❌

Register here:- imprintsocialmarketing.com.au/social-strategy-shake-up

05/08/2022

You’ve got to try this!!

If you’re a product based biz, here are two fun ways to showcase your wares!

1. Product Toss
2. Before & After

You’ve only got a few seconds to catch your followers attention! Experiment using different transitions, video speeds, music, original audio and text overlays!

Will you give these a go? Tag me in your post and I’ll share them!

03/08/2022

I'm so excited to confirm the new start date for Social Strategy Shake-up!!

Put it in your calendars! Wednesday, 17 August at 10am we will kick off our 10-day course.

Thank you for your support over the last few weeks. To say it's been horrible is an understatement. However, I'm really looking forward to sinking my teeth back into work.

If you haven't registered yet please join here:- imprintsocialmarketing.com.au/social-strategy-shake-up/

As always please let me know if you need any support before or during our course. I'm here to help!

Ange.

11/07/2022

It's almost time to for Social Strategy Shake-up to start! I'm super excited...are you?

In digital marketing, content plays a key role. Unless you produce content, customers will not discover your business when browsing the internet.

Content drives the success of digital marketing campaigns. Your business has the chance to connect with prospective customers with every piece of content you publish.

How you write and present your content reflects on you as an individual and as a business. There are different types of written content creation. There are content writers and copywriters. These two forms of digital communication are used in digital campaigns for very different purposes.

Module 5 is all about writing content. We dive into the difference between content writing and copywriting as well as the five most common writing techniques. I share with you my collections of hooks, calls to action, hashtags and ways to write for conversion and engagement.

Modules 5 will be delivered on day eight of Social Strategy Shake-up. Join me live for this session (10am daily) or watch back in your own time later.

If you haven't joined us yet you only have until Friday, 15 July! Join for $39 now!

www.imprintsocialmarketing.com.au/social-strategy-shake-up/

09/07/2022

Shaken, not Stirred.... Stirring merely delivers a common cocktail experience whereas shaking changes its texture and takes the taste to a whole new level!

Social Strategy Shake-up shows you how to create unique content that showcases your point of difference while giving your customers what they want.

While researching topics for this course, I read an article by Shiv Narayanan, a Canadian businessman, CEO of How to SaaS and Author of Post-Acquisition Marketing bestseller. In the article Shiv points out that many businesses produce content in the wrong order.

"For example, what good is SEO content if you don’t have your core messaging and product marketing pillars figured out?".

He lists the following 6 steps as the 'right order of doing things':

1. Sort out your Product Marketing (core messaging, value prop)
2. Enable and empower the Sales team with the right materials and assets
3. Run customer marketing campaigns to capture expansion opportunities from the existing base
4. Set up nurture campaigns to help prospects make their way through their buyer journey
5. Build thought leadership content with a unique perspective and story to differentiate yourself in the marketplace
6. Create content to rank for organic search

"Obsessing about number 6 when numbers 1-5 have not been figured out is a recipe for disaster".

I liked this point of view and thought it relevant to share here.

Module 4 of the Social Strategy Shake-up course digs into steps 3, 4 and 5 above.

Module 4 is all about content strategy. It's finally the time in the course that we get to start creating your content!! Or, should I say, your customers content. You see, your marketing needs to be content that your customer wants to see, learn and hear about. It needs to be what they are interested in.

Module 4 explains that if your marketing content is not clear and made with purpose it will not attract or reach your ideal customers. In this module we work through three areas of a content strategy:-

• Pillar Content
• Customer Journey Content
• Evergreen Content

Modules 4 will be delivered on days five, six and seven of Social Strategy Shake-up. Join me live for each session (10am daily) or watch back in your own time later.

Social Strategy Shake-up starts in just 9 days! Join me for this live-streamed course for only $39! www.imprintsocialmarketing.com.au/social-strategy-shake-up/

05/07/2022

Do you know if the content you are publishing via Stories is making an impact?

Every piece of content you publish should have an intended result/outcome.

😆Generate leads
😆Build understanding for your offer
😆Promote a discount
😆Build trust
😆Ask for a sale
😆Build connection and relationships with followers

If you implement a Story Strategy you can start to publish content with purpose and achieve the outcomes you desire.

Step One: Choose your purpose and desired outcome
Decide the purpose of your content. Is it to generate leads or is it to build trust? How will you measure the success of this content? Will you check Insights or use another method?

Step Two: Ask questions
When you understand what your customers want to know more about, you can provide them with that content. How do you know what your customers want? You ask them! Find out what information your customers want to know and then give that to them.

Step Three: Repurpose content by adding value
Repurpose content you've published as reels or grid posts in stories. Use the information you have gathered from your customers and add value. If you are a beautician and customers are interested in nail art, provide them with a tutorial. If you sell cleaning products and customers are interested in keeping kitchens clean, provide them with a storage tip.

Step Four: Check results and ask more questions
At least once a month, view your content stats. Determine which content performed best and reuse this content across your platforms.

Did you find this helpful? You are going to love Social Strategy Shake-up. A live-streamed online course commencing Monday, 18 July.

Join now for only $39 here:- www.imprintsocialmarketing.com.au/social-strategy-shake-up/