TSM - Thinksmart Marketing

22/04/2023

Thanks for stopping by! We don't actively manage Facebook at the moment, but you can check us out on LinkedIn, or visit our website.

06/12/2022

Thought leadership can be a powerful tool in your marketing strategy. This article shares some initial building blocks that can be used to construct a clear message to your audience, ensuring your content aligns with your customer journey and speaks louder and clearer than others.

Thought leadership is one of the most cost-effective forms of marketing. Here's how to use it to your advantage.

02/12/2022

What Do You Need in a B2B Tech Marketing Leader? 4 Questions to Ask Yourself

18/11/2022

Last week, we spent 2 days connecting and sharing ideas for driving pipeline, revenue and growth with over 300+ B2B Marketers around the country. Read below to find out the top four insights we've gleaned. ⬇️

We attended the B2B Marketing Leaders Forum in Melbourne last week! These are our top four industry learnings from the event.

19/05/2021

Have you checked out the full program for the Marketing Leaders Forum in Sydney on 26 and 27 May 2021? More than 60 APAC marketing leaders will be sharing insights on driving revenue and growth in the B2B space.

We’re particularly excited about Day 2 when our Managing Director Pares, will be hosting the B2B Content Marketing Track from 11am. Register for this track to learn how to:
- Lead a performance-based approach to content marketing
- Develop a cut-through, creative-led campaign to drive brand awareness, engagement and sales opportunities
- Measure content effectiveness, including methodologies and data used by top marketers

7 days to go!

Be sure to drop by our TSM booth for a chat and while you’re there, get your Smart Badge scanned for your chance to win a strategy workshop with the TSM team.

17/05/2021

If you’re attending the B2B Marketing Leaders Forum (Sydney) in person on 26 - 27 May 2021, be sure to visit our TSM booth for your chance to win a tailored strategy workshop covering persona and customer journey mapping, account-based marketing or brand messaging. While you're there, don't forget to register for the Content Marketing Track on day 2, which is being hosted by our MD Pares.

Good luck and see you there!

29/04/2021

From squeeze pages to smarter recommendations, there are many types of opt-ins you can use to build your email list off the back of your content. Here are 14:

Entice readers to become subscribers with one of these 13 opt-in formats, and grow your database with valuable contacts – Content Marketing Institute.

20/04/2021

TSM is a proud partner of the in-person B2B Marketing Leaders Forum 2021 in Sydney. Come by our booth on 26 and 27 May! We can't wait to connect with our clients and partners, and meet new faces!

12/04/2021

Finding buyers who best fit your product with insights from sales and marketing is key to seeing your conversion rates and soar. Follow these 6 steps to better for sales and marketing leaders. https://hubs.ly/H0KxZL40

Marketing and sales operations teams create a sustainable competitive advantage when they invest in six key capabilities for better targeting.

06/04/2021

is a dynamic, highly engaging way to capture the audience's attention. The biggest upside? Consumers choose to take part in the experience, rather than simply being broadcast to, enriching the engagement they have with your brand. Here are 3 things to keep in mind when thinking about gamification for your brand. https://hubs.ly/H0KxYlv0

Whether you want to acquire or retain customers, or grow their lifetime value, using game mechanics in your marketing efforts is proven to help you achieve strong business results.

28/03/2021

28/03/2021

02/02/2021

The top 12 CMO profiles of 2020 are here. From ABC to Mars Wrigley, Lenovo, IAG, Suncorp and more - hear how they achieved phenomenal growth, despite global economic uncertainty.



https://hubs.ly/H0FQ8d40

One of the staples of our editorial calendar is our profiles of chief marketing officers locally and internationally. And boy has it been an interesting year for these interviews.

26/01/2021

Silence your phone, grab a coffee and watch an episode to pick up marketing smarts in strategy and ex*****on, from some of the top B2B marketers.



Full episodes: https://hubs.ly/H0FvQ5W0