Flex Your Hustle Podcast

11/09/2023

Can performance drive brand? And how can lower funnel tactics enhance the brand experience?

In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at lululemon. They discuss how lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how the brand continues to leverage affiliate marketing successfully, despite their strategy.

Listen in as Verity also shares the way in which they are tracking the holistic effect of affiliate marketing across their entire marketing plan, and the surprising results.

Listen on all major streaming platforms 🎧
Apple: https://apple.co/45VMbIb
Spotify: https://spoti.fi/45ZekxZ
Everywhere else: https://bit.ly/44Fh5Un

Check out the episode: https://bit.ly/45Zem95

is proudly brought to you by Commission Factory and produced by Ampel Audio.

28/08/2023

In this special publisher spotlight episode of Flex Your Hustle, host Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. As the newly rebranded Wrapd, they hope to take this even further and open up the market to a broader, and more male audience.

In this Episode, Julie and Michelle talk about the new rebrand to Wrapd, what it means for the consumer and brands, and discover the interesting ways Wrapd are creating holistic campaigns that help move product and build brand.

Listen on all major streaming platforms 🎧
Apple: https://apple.co/3KPjJzN
Spotify: https://spoti.fi/3KPjKnl
Everywhere else: https://bit.ly/3QPqg16

Check out the episode: https://bit.ly/3KPjLYr

is proudly brought to you by Commission Factory and produced by Ampel.

14/08/2023

Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand?

In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evolution of affiliate marketing. Matthew has worked in businesses like MySale, Catch and more, and has tried and tested the best affiliate marketing has to offer.

Listen on all major streaming platforms 🎧
Apple: https://apple.co/449wAUi
Spotify: https://spoti.fi/444vXex
Everywhere else: https://bit.ly/3sgszjp

Check out the episode: https://bit.ly/3DSgTWX

is proudly brought to you by Commission Factory and produced by Ampel Audio.

31/07/2023

In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products.

This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manager at Commission Factory, and Jye Beckett, the Chief Marketing Officer at Elite Supplements.

Listen as this expert panel discusses the ways to navigate the content creator landscape, best ways to identify influencers and content creators that will work for you, and also how to leverage the benefits of affiliate marketing to drive sales.

Listen on all major streaming platforms 🎧
Apple: https://apple.co/3rPITri
Spotify: https://spoti.fi/3rPIUeQ
Everywhere else: https://bit.ly/44LE1lL

Check out the episode: https://bit.ly/3q4XQp6

is proudly brought to you by Commission Factory and produced by Ampel Audio.

17/07/2023

Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy…

In this episode of Flex Your Hustle, host Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of Azura Fashion Group. Azura Fashion Group is a global fashion business that is redefining the luxury and fashion industry with its innovative approach. With a mission to promote sustainable fashion practices and facilitate the circular economy.

Sam Wood has dedicated his career to creating a positive impact on the world and was named NSW Young Entrepreneur Of The Year In Fashion in 2021 & 2022. As an experienced entrepreneur, Sam has a unique vision for harnessing technology to make luxury fashion accessible and affordable to customers. His data-driven approach, expertise in edge technologies, and passion for delivering the best products and deals has been instrumental in the growth and success of Azura Fashion Group.

Listen on all major streaming platforms 🎧
Apple: https://apple.co/44nAU2W
Spotify: https://spoti.fi/3pCBQSg
Everywhere else: https://bit.ly/3pE8QcN

Check out the episode: https://bit.ly/3XMTHm0

is proudly brought to you by Commission Factory and produced by Ampel.

03/07/2023

Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan?

In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was founded by Derek Kerr, with the mission to give customers access to great-looking furniture at exceptional value. Sam was brought onto the business 2 years ago to take this fast growing startup and transform it into the omnichannel business it is today. Having worked for various retail companies including the powerhouse Aldi brand, Sam was surprised to find that the world of lounge shopping, and the customer journey was a little different to what he was expecting, and it was time to find a new way of marketing to adapt to their customers unique needs.

Listen on all major streaming platforms 🎧
Apple: https://apple.co/3r4lX7c
Spotify: https://spoti.fi/44nFMEW
Everywhere else: https://bit.ly/44tFX1z

Check out the episode on YouTube: https://bit.ly/3XzIPYs

is proudly brought to you by Commission Factory and produced by Ampel.

22/06/2023

Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear?

Listen to the new episode: https://bit.ly/44cnS81

In this inspiring episode of Flex Your Hustle Podcast, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at JUCY. JUCY was founded in New Zealand in 2001 by Tim and Dan Alpe, two brothers on a mission to make traveling and adventure accessible to everyone. JUCY is a car and campervan hire business, iconic for their green vans and fun brand. But when Covid hit, the borders shut down, our doors closed to the outside world, and the devastation to the tourism industry started.

And that’s where our next guest Dave Simmons comes in. The founders knew that they were in a unique situation, and needed to think fast. So Dave was brought onto the business to make sense of their current situation, drive necessary organisational change and help JUCY come through the otherside. And that they did.

is proudly brought to you by Commission Factory and produced by Ampel Audio.

05/06/2023

Another week, another Flex Your Hustle episode, and do we have a fantastic ep in store for you!

In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions.Their world-first, award-winning fintech solution unifies customer loyalty with near real time financial rewards.

Founder of PerformID Alex Short, joined Host Michelle Lomas in the studio to discuss the story behind PerformID and what the future holds for cashback.

Listen to the episode: https://bit.ly/3WHrnRo

PerformID is the leading global fintech solution in the card-linked space. PerformID bridges the gap between digital loyalty and payment gateways, delivering a seamless consumer experience. PerformID manage all merchant relations, offer negotiation, offer funding, merchant integrations and customer facing enquiries, removing or minimising the need for clients to service their own rewards portals.

Flex Your Hustle is proudly brought to you by Commission Factory and produced by Ampel Audio.

22/05/2023

Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by!

In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years ago, and is now one of the largest Omni channel hair and beauty retailers in Australia. It was at just 19 years old that Anthony got the idea to start to sell some of the salon’s products on eBay, and the business has grown from there. Through dedication, hard work and an obsession to grow - Oz Hair & Beauty grew from an eBay store to the powerhouse brand it is today. Listen as Anthony shares his story, on how this humble family business rose to the top.

Check out the episode on all major streaming platforms: https://bit.ly/3q0F6qi

is brought to you by Commission Factory and produced by Ampel.

08/05/2023

If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too?

In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack 🛒

ShopBack is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The ShopBack premise is simple, consumers pay for goods using the ShopBack app, and a percentage of the sales comes back to them in the form of cash. But while the premise may seem unbeatable, it was Joel and co-founder Henry Chan’s obsession with finding new ways to enhance the customer shopping experience that has propelled this business forward. As Joel shares, their customer is their number one marketing channel, so their entire business model is focused on making them advocates.

Find out how in this compelling listen from one of APAC’s most successful founders.

Listen to the episode on all major streaming platforms: https://bit.ly/3NNFIJz

is brought to you by and produced by Ampel.

25/04/2023

Season 2 of Flex Your Hustle Podcast is here, and we have a fantastic first episode to start the season! 🎧

In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder of Sans Drinks🍷

This is not the typical Flex Your Hustle episode. Michelle caught Irene on the day that she decided to completely uphaul the entire business model she had been spending years building - and within 24 hours, her new direction was announced to the public.

Listen as Irene talks to Michelle about her decision-making process, how listening to her customers gives her a leg up to grow her business, and how her obsession with business performance drives her further.

Listen on all major streaming services: https://bit.ly/3n4PrAg

Check out the episode on YouTube:
https://bit.ly/3LciOsG

is brought to you by Commission Factoryand produced by ampel.

20/04/2023

We are back with season two of Flex Your Hustle! 🎧

Join us for another round of inspiration from founders and marketing leaders who flex their hustle muscle and scaled their business to global heights: https://bit.ly/41m06p2

The first episode of the season features an extra special guest, Irene Falcone, founder of Sans Drink, and listeners can expect to hear from a range of other industry leaders, including ShopBack, Oz Hair and Beauty, Jucy, Lounge Lovers, and Azura Fashion, with more to be announced.

Tune in on all major streaming services fortnightly from 26th April: https://bit.ly/41g8whM

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel Audio.

12/12/2022

Flex Your Hustle episode 12 from season one featured James Taylor from Particular Audience, presenting how to thrive while the market is down 🎧

Pandemics, recession, inflation.... let's face it, anything could happen with the economy next. Being prepared is important, so this Flex Your Hustle Podinar is here to talk about ways to make sure you keep growing when things aren't going so good around you!

Check out the episode here: https://bit.ly/3HnOxGV

Listen on all major platforms https://bit.ly/3HtlMZp

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel.

15/11/2022

Our season finale of was a fantastic insight into the affiliate marketing landscape, featuring G*i Le Roy from IAB Australia, the peak trade association for online advertising in the country. Listen to this episode for discussion on the future of performance media, the talent shortage, what a cookieless world really means and what to expect from the metaverse 📱

Watch on YouTube: https://bit.ly/3UG7YOY

All episodes of Flex Your Hustle are now available to stream online!
Spotify: https://spoti.fi/3g43Kl5
Apple Podcast: https://apple.co/3Ezh5vq
Everywhere else: https://bit.ly/3hFuLvG

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel.

08/11/2022

With the season finale now live for , check out a bonus episode featuring CEO and Founder Zane McIntyre.

In the early stages of Flex Your Hustle launching, Zane sat down with Michelle Lomas from to chat about Commission Factory's new audio channel strategy, aimed at featuring marketing professionals with fantastic career stories.

Watch the video to hear about their experience developing the , the process around the decision-making and the effect an audio channel has had for Commission Factory thus-far.

Watch on YouTube: https://bit.ly/3WCyYjW

Listen to Flex Your Hustle Podcast on all major streaming platforms:
Spotify: https://spoti.fi/3hhY8nJ
Apple Podcast: https://apple.co/3WDCPNk
Everywhere else: https://bit.ly/3DFpZpu

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by ampel.

31/10/2022

The season finale of is here and we have a fantastic episode for you listeners out there 🎧

Michelle Lomas speaks to G*i Le Roy, CEO of IAB Australia. The is is the peak trade association for online in Australia. In their own words, their role is “to support sustainable and diverse investment in digital advertising across all platforms in Australia” The are just the right kind of parent the digital advertising industry needs, and a large part of why that is, is G*i Le Roy.

With a background in research and management, G*i has a wealth of experience and knowledge, and we couldn’t have asked for a stronger guest to finish the season with!

Watch on YouTube: https://bit.ly/3NiaVCB

Listen on all major streaming platforms:
Spotify: https://spoti.fi/3Nk95Ro
Apple Podcast: https://apple.co/3FuQRed
Everywhere else: https://bit.ly/3Nm6FlB

Flex Your Hustle Podcast is brought to you by and produced by Ampel.

27/10/2022

Did you catch episode 11 of with Mr. Consistent?

Featuring Kahrissa Bell, Chief Brand Officer at Mr. Consistent, this episode has fantastic insights into marketing to the right audience for your brand including the elusive Gen Z, and utilising TikTok effectively.

Watch on YouTube: https://bit.ly/3DdLFbL

Listen on all major streaming platforms 🎧
Spotify: https://spoti.fi/3swM0BJ
Apple Podcast: https://apple.co/3fbcghG
Everywhere else: https://bit.ly/3D95st7

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel.

Kahrissa Bell had been a successful retail planner/buyer for several big companies you know and love, but when the idea for a pre-made cocktail company emerg...

17/10/2022

Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! Being prepared is important, so this Podinar is here to talk about ways to make sure your business continues to grow with valuable insights for those specialising in and 🛒

This week, we are joined by James Taylor from Particular Audience, who specialise in personalisation through recommendation technology, computer vision, and natural language processing.

Watch on YouTube: https://bit.ly/3TcToh9

Listen on all major streaming platforms:
Spotify: https://spoti.fi/3TpDaAT
Apple Podcast: https://apple.co/3gc47d4
Everywhere else: https://bit.ly/3gfnVwl

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel.

10/10/2022

Don't Cry for Me, Margarita 🧉 Episode 11 of Podcast featuring Kahrissa Bell from Mr. Consistent is now available to stream!

Kahrissa Bell has been a successful retail planner and buyer for several big companies you know and love, but when the idea for a premade cocktail company emerged, Kahrissa was all in. Founded by her husband Jarrad Bell along with Michael Sebire and Jeremy Davidson, Mr. Consistent was created as a way to get high-quality premade cocktail mixers into distribution, helping venues with bar flow.

Check out the podcast episode to find out how M r. Consistent navigated the pandemic and altered their business model to appeal to a certain audience - the elusive Gen Z!

Watch on YouTube: https://bit.ly/3Clk0W1

Listen on all major streaming platforms:
Spotify: https://spoti.fi/3EzhjTH
Apple Podcast: https://apple.co/3EugivO
Everywhere else: https://bit.ly/3Clk3RH

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel Audio.

07/10/2022

Episode 9 of featured RevLifter, a global eCommerce platform utilising AI to deliver hyper-personalisation within the consumer journey 💻

RevLifter is on a mission to make every eCommerce deal intelligent. Its technology enables brands to make sense of anonymous site visitors by using real-time signals from their journey to deliver hyper-personalised offers, recommendations, and messages that have them spending more, more often.

Check out this special Podinar Flex Your Hustle episode where we go over achieving scalable , personalisation, and .

Watch on YouTube: https://bit.ly/3rETMIY

Listen on all major streaming platforms:
Spotify: https://spoti.fi/3EnZBCw
Apple Podcast: https://apple.co/3ElMrFT
Everywhere else: https://bit.ly/3rxT4x9

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel Audio.

27/09/2022

Episode 10 of Flex Your Hustle Podcast features a special guest all the way from Germany! 🎙️

You could almost say that our guest, Michael Elschenbroich, was an early iteration of an influencer, having been a WordPress blogger in the mid-2000s. In 2013, he started an agency creating websites and content for monetisation which is where he first encountered Stylink, moving over to work for them in 2019.

Stylink AU was founded in 2017 and has become one of the largest end-to-end content monetisation platforms worldwide over the past few years. They are an online affiliate influencer platform that connects online shops and content creators 🖥️ Check out the new Flex Your Hustle episode to learn more about Stylink and their success in the digital landscape.

Watch on YouTube: https://bit.ly/3C7ouj9

Listen on all major streaming platforms 🎧
Spotify: https://spoti.fi/3LMJEHB
Apple Podcast: https://apple.co/3LKcPee
Everywhere else: https://bit.ly/3Sctyt8

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel Audio.

19/09/2022

Brand new Flex Your Hustle Podinar now available to stream 🎧

Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences? This featuring RevLifter will examine these questions and more!

is on a mission to make every deal intelligent. Its enables brands to make sense of anonymous site visitors by using real-time signals from their journey to deliver hyper-personalised offers, recommendations, and messages that have them spending more, more often 🛒

Watch on YouTube: https://bit.ly/3xy9fOz

Listen on all major streaming platforms:
Spotify: https://spoti.fi/3xyXTcZ
Apple Podcast: https://apple.co/3xzCroq
Everywhere else: https://bit.ly/3r6Oczb

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel Audio.

15/09/2022

Did you tune in for Episode 8 of ? 🎙️

Flex Your Hustle Episode 8 featured Elliott Midalia from Boody, a basics brand founded in Australia. Boody have cemented themselves as one of the fastest growing names in fashion globally.

In this episode, Elliot and Michelle chat about how was founded, the dynamic of two father-son duos in business, and some of their successful campaigns, most notably with Dr. Jane Goodall.

Watch on YouTube: https://bit.ly/3Sn2uHx

Listen on all major streaming platforms 🎧
Spotify: https://spoti.fi/3LdYnec
Apple Podcast: https://apple.co/3Sn2w27
Everywhere else: https://bit.ly/3LeUpSy

Flex Your Hustle Podcast is brought to you by Commission Factory and produced by Ampel Audio.

“Boody emphasises quality and simplicity. We bypass trends and fads as we believe they lead to overconsumption and waste.” Boody was founded in 2012 by Neil ...

05/09/2022

Shake Your Boody! New episode out now 🎙️

Elliot Midalia from Boody joins Michelle in this episode to speak about the company's founding, born out of a meeting of science and nature to create simple, sustainable basics for everyone.

Why do they call themselves "sustainable changemakers"? Why choose bamboo as the material to make the products with? What made icon Dr. Jane Goodall partner with ? And….how does not one, but two Father-Son relationships go in a start-up company? Listen to the to find out all of this and more 🚀

Listen on all major streaming platforms 🎧
Spotify: https://spoti.fi/3qcc4kc
Apple Podcast: https://apple.co/3ebWOB5
Everywhere else: https://bit.ly/3qcc4AI

Flex Your Hustle is brought to you by Commission Factory and produced by Ampel Audio.

29/08/2022

Episode 7 with Naked Sundays SPF 🌊

In this brand-spanking-new episode of Flex Your Hustle, Michelle Lomas talks to Sam Brett from skincare & sunscreen company .

Naked Sundays was established just last year in Australia. The brand came from a very authentic place with Sam seeing a gap in the market for a that could be worn under and still look good, something she had not encountered anywhere before ☀️

As well as selling direct to consumers, Naked Sundays products are also stocked by some huge resellers such as and . It sold out three months' worth of some product lines in 24 hours on its launch on MECCA and will be launching in the UK shortly exclusively through Beauty Bay.

Check out the on YouTube:

Listen on all major streaming platforms 🎧
Spotify: https://apple.co/3PXhqu7
Apple Podcast: https://apple.co/3PXhqu7
Everywhere else: https://bit.ly/3PUekqF

Flex Your Hustle is brought to you by Commission Factory and produced by Ampel Audio.

23/08/2022

Did you catch Episode 6 of ? This is the first episode of our Podinar series, a webinar in podcast form! 🎙️

Kate from Commission Factory chats with Uniqodo about coupon codes, explaining how advertisers can provide an enriched consumer experience, build brand loyalty, and go beyond discounting.

Uniqodo is the ultimate promotion experience platform for brands, and they offer advice in our new Podinar on how deals, incentives, and offers can positively impact business objectives to increase , and remove the negative stigma of coupon codes 💵

Check out the on YouTube: https://bit.ly/3Cs0wkp

Listen on all major streaming platforms 🎧
Spotify: https://spoti.fi/3CjqrdX
Apple Podcast: https://apple.co/3pDmNnD
Everywhere else: https://bit.ly/3CmJGDb

Flex Your Hustle is brought to you by and produced by Ampel Audio.

15/08/2022

Welcome to the first of our podinars! 🎙️

This episode covers the topic of coupon codes, and why it's not a dirty word. The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins, and cheapening brands. But can’t that be true of any marketing channel when not used optimally?

What if we thought about coupons more creatively?
Imagine using coupons to solve a business problem, like reducing your overheads, or enriching your customer experience by unlocking access to new products.

Kate Eringa from Commission Factory and Uniqodo unpack the myths around coupon codes and more, as they talk about how advertisers can go beyond discounting to use coupons to serve their business goals.

Check out the podinar on YouTube: https://bit.ly/3SPQzCV

Listen on all major streaming platforms🎧
Spotify: https://spoti.fi/3dxm8RT
Apple Podcast: https://apple.co/3AqQsXr
Everywhere else: https://bit.ly/3SWbWmi

Flex Your Hustle is brought to you by and produced by Ampel Audio.

Welcome to the first of our Flex Your Hustle podinars!The coupon code is a well-known marketing tool, but are you using it to its full potential?Uniqodo look...