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The Ultimate List of Trending Hashtags on Every Platform (2024)
Koba Molenaar
by Koba Molenaar
Last Updated: October 17th, 2023
10 min read
Influencer Marketing
Every day countless content gets added to the different social media platforms. In fact, according to YouTube, more than 500 hours of videos get uploaded to YouTube per minute. If you thought that was impressive, Facebook’s data has revealed that over 1 billion stories are shared on Facebook every single day. The picture is pretty much the same for the other platforms.
It's great that these sites are so popular, but it means that it is extremely challenging for brands to stand out and get their posts noticed. To help brands make their content more visible, the right hashtags can make all the difference. While there are many online tools available that you can use to identify trending hashtags to help you leverage social media to its full potential, it can be a time-consuming exercise, especially if you post on multiple platforms. So, we have done the homework for you and compiled this ultimate list of trending hashtags on TikTok, Instagram, YouTube, Twitter and LinkedIn. It might not be an exhaustive list of all the popular hashtags, but it will help you to get started.
The Ultimate List of Trending Hashtags on Every Platform (2024):
TikTok
Instagram
YouTube
X (Twitter)
LinkedIn
Frequently Asked Questions
Why Do Hashtags Matter So Much?
Before we explore the most popular hashtags per platform, just to make sure that we are on the same page, here is a quick overview of hashtags and their importance. A hashtag is a combination of keywords (without any punctuation or spaces) that has a # in front of it. What makes them such useful tools is that they help to group posts around a similar topic. So, if a user searches a specific hashtag, all the public posts that have used that specific hashtag will pop up.
This means that if you use hashtags smartly, your posts will be easier to discover which can help to boost your brand’s visibility tremendously. This way, you can even grow your reach beyond your current followers.
Now that we have recapped why every brand and marketer should use them, here are some best practices for using hashtags and which ones to use on the main social media platforms.
TikTok
TikTok Homepage
Source: tiktok.com
How to use hashtags on TikTok
TikTok might be the new kid on the block, but the competition is already fierce. To help you use hashtags even more effectively on TikTok, here are a few practical tips:
TikTok allows only 100 characters for captions. This character limit includes your hashtags. So, avoid using too many hashtags on TikTok.
Identify where the majority of your target audience resides and then try to upload your posts at the time when your target audience will generally be most active on TikTok. To help you with this, it is best to invest in scheduling tools that support TikTok such as Loomly.
While trending hashtags can give you a good boost, it is better to opt for the right mix of hashtags. As popular hashtags have a lot of competition, try to include a few niched hashtags that do not have as much competition too.
If you are feeling more adventurous and up for a challenge yourself, create a hashtag for a creative challenge and invite users to upload videos that use your hashtag and also remind them to tag their followers.
The most popular TikTok hashtags
We have scoured the web, but we still feel that our Top 20 list of trending hashtags for TikTok is the best.
You can also check out our online tool for searching TikTok hashtags by country. According to our tool, the following are some of the most popular TikTok hashtags currently in the United States:
Though, if your target audience mostly resides in the UK, you will want to use one of these hashtags. At the moment, the most popular TikTok Hashtags in the United Kingdom are:
Instagram
Instagram Homepage
Source: about.instagram.com
How to use hashtags on Instagram
On Instagram, you can add hashtags in a couple of ways. In addition simply to adding it to your post description, you can also add a clickable hashtag in your profile section and as a clickable hashtag sticker on your Instagram Story.
While some marketing experts say that you should use the maximum of 30 hashtags that you are allowed and others instead feel that simply a few will do, here are some best practices for using Instagram hashtags that all can agree on.
To help create brand awareness and motivate followers to share user-generated content (UGC), you should include a branded hashtag in your profile’s bio. This branded hashtag should be something that is exclusive to your brand.
If you cater mostly to local target audiences, be sure also to include location-based hashtags.
To improve the readability of your post, you can hide the majority of your hashtags (especially if you are going for the approach of using all 30 hashtags) by placing them below “See More”. While some brands actually create a separate comment just for the hashtags, this is not the best approach as your hashtags will ultimately become less effective.
If you plan on using no more than two hashtags, it is better to place them above the fold (in other words before “See More”).
The most popular Instagram hashtags
The following are the top 20 trending Instagram hashtags in the past week:
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