RAS Digital Marketing

15/07/2024

Programmatic advertising is a revolutionary approach to digital marketing. It uses automated technology to buy and sell online ad space. This method leverages algorithms and real-time bidding (RTB) to target specific audiences with pinpoint accuracy, ensuring your ads reach the right people at the right time.

https://rasdigitalmarketing.com/what-is-programmatic-ads/

Read more on how programmatic ads work in digital marketing.

03/07/2024

We're covering all the essentials—from new e-commerce features to advanced ad formats like augmented reality. Whether you're a marketing veteran or just starting out, this series will equip you with the tools to enhance your Facebook campaigns. Tune in to stay ahead and make the most of your advertising efforts!

02/07/2024

The Power Behind Whatsapp Marketing…

With over 2 billion users worldwide as of 2021, WhatsApp has firmly established itself as a leading platform in the realm of digital communication.

Its simplicity, efficiency, and reach make it an invaluable tool for businesses to connect with their audience.

This article explores the potential of WhatsApp as a marketing tool and why it’s becoming an increasingly popular choice for businesses around the globe.


 

Maximize your reach and boost engagement with WhatsApp marketing. Connect, engage, and convert with our effective messaging strategies.

26/06/2024

Are you unsure if your digital marketing efforts are paying off?

Or perhaps you’re new to the digital marketing landscape and want to avoid guessing your ROI and required spend?

This tool is designed for you. By adding in your current advertising budget, industry, and brand presence, you’ll gain insights into your ROI and forecast future revenue with precision.

👉 Benefits of Using This Tool:

🎯 Determine if your product or service is priced correct.
🎯 Discover the appropriate advertising budget for your business
🎯 Understand what a lead or sale should cost you
🎯 Predict future growth and revenue with accuracy

Download your own FREE ROI Calculator by clicking on the link below:
https://rasdigitalmarketing.com/free-roi-marketing-calculator/

26/06/2024

Download Your Free Digital Marketing ROI Calculator Now & Gain Accurate Insights To Drive Your Business Forward!

Click on the link below to download:
https://rasdigitalmarketing.com/free-roi-marketing-calculator/


 

24/06/2024

20/06/2024

Checkout Our Latest ROI Calculator!

Download Your Free Digital Marketing ROI Calculator Now & Gain Accurate Insights To Drive Your Business Forward!


 

Are you unsure if your digital marketing efforts are paying off? Or perhaps you’re new to the digital marketing landscape and want to avoid guessing your ROI and required spend? This tool is designed for you. By inputting your current advertising budget, industry, and brand presence, you’ll gain...

12/06/2024

How to Use Buyer Behaviour to Mitigate the Ambiguity Effect.


 

12/06/2024

Early morning meetings in Abu Dhabi at the beautiful Le Meridien Hotel...




11/06/2024

A lot of people don't know that their ads go through an auction before they go live, read our latest blog to get a better understanding of how it works.

https://rasdigitalmarketing.com/how-the-facebook-auction-system-works/


 

https://rasdigitalmarketing.com/how-the-facebook-auction-system-works/

It's crucial to understand how Facebook ads work in the auction process. Knowing about bidding, relevance scores, and where your ads appear.

05/06/2024

Do you know why cognitive biases and past thinking matter in digital marketing and sales?

Every day, consumers make decisions that aren’t always based on logic. These decisions are often influenced by subtle psychological factors known as cognitive biases.

Recognizing and addressing these biases can drastically enhance your digital marketing and sales effectiveness.

https://rasdigitalmarketing.com/customer-buying-behaviour-based-on-cognitive-biases/

Read more on how you can understand your customer's buying behaviour, understanding their thinking can make or break your sales.

04/06/2024

The Importance Of Linking Buying Behaviour To Lead Sales Calls…

29/05/2024

Keep your message clear and concise, otherwise your brand can appear unprofessional and spammy.

It’s like yelling in a conversation—unnecessary and off-putting. Instead, use compelling language to engage and resonate with your audience effectively.

Let's keep it professional and inviting!

28/05/2024

Tips on a Digital Marketing Strategy for Millennials...

An effective digital marketing strategy for millennials begins with understanding their characteristics, belief systems and behaviour.

27/05/2024

Struggling with AI content creation?

You're not alone!

While AI offers incredible potential, it's not without its challenges. From accuracy and legal issues to maintaining a human touch, navigating AI content creation requires experience in digital marketing.

23/05/2024

If you want to build an irresistible brand, then you need to have a clear idea of what your website brand is about and what it will represent.

Understanding what is important to your readers, and customers, and being able to provide them with the solutions they need in the way they want will help you build your brand immensely.

https://rasdigitalmarketing.com/key-questions-concerning-your-website-branding/

Key questions you should answer about your website branding, if you want to build an irresistible brand, your customers desperately need.

16/05/2024

Why Customer LTV will make or break your business 🧲

15/05/2024

Something you may not know about how FB incorporates AI to measure your ads quality…

To measure ad quality they also use certain additional user signals.

These include:

•Hide ad
•Hide all ads from this advertiser
•Hide ad due to repetition
•Report ad
•Landing page bounce rate
•Landing page dwell time

14/05/2024

Do you know how to create a successful Digital Marketing Lead Gen Campaign?


 

Discover how RAS Digital Marketing transforms modest budgets into substantial revenue with our proven Lead Generation Funnel Model.

09/05/2024

Maximizing ROI for video campaigns requires strategic planning and ex*****on. Here's how to get the best from your videos...


 

07/05/2024

Prior to launching your ads on Facebook or Instagram, Facebook conducts a review in accordance with Meta Advertising Standards.

This process is automatic and occurs before the ads commence, with the status of your ad visible in the Delivery column of Meta Ads Manager.

https://rasdigitalmarketing.com/understanding-your-facebook-ads-in-review/


 

Are you wondering how Facebook's ad review process work and why they may be stuck in review?

29/04/2024

You need to remember that you are marketing to humans!

This is a fundamental step that most businesses are getting wrong.

They jump straight to AI without realising that people buy from people.

As brilliant as AI tech has become, it is still missing the human element of emotion and understanding.

https://rasdigitalmarketing.com/how-to-market-to-humans-in-a-digital-age/


 

There’s one thing all of our businesses have in common, and that is that we market to humans. This is a fundamental step that most businesses are getting wrong. They jump straight to AI without realising that people buy from people. As brilliant as AI tech has become, it is still missing the human...

25/04/2024

In today's digital age, it's easy to get caught up in algorithms and analytics.
But let's not forget…
Behind every screen is a human being.
Remember to keep your marketing personal, relatable, and authentic. Connect with your audience on a human level, and you'll see the real magic happen!


 

23/04/2024

There are so many different challenges that people face when they attempt creating their own ad campaigns, watch the video to go through…


 

18/04/2024

Do you know what a complete digital marketing funnel consists of?


 

16/04/2024

Don't underestimate the power of humour! 😄

Incorporating a bit of laughter into your sales strategy can work wonders in capturing attention, building rapport, and making your brand memorable.

Get creative and sprinkle some humour into your marketing—it's a surefire way to stand out and connect with your audience!


 

11/04/2024

So, why are Lead Conversion Funnels Crucial for Business Growth? Let us give you some insight into the WHY!

Before we get all “fancy” with technical terms, I’d like to explain what a lead conversion funnel is, in the simplest way possible…

https://rasdigitalmarketing.com/business-growth-based-on-conversion-funnels/


 

Why Lead Conversion Funnels are Crucial for Business Growth? Ever thought of it? Let us give you some insight into the why!

08/04/2024

The easiest way to understand a Digital Marketing Funnel...

05/04/2024

Keep going!

Even when all of the odds are against you!

04/04/2024

Why are KPIs an important part of the planning process? The truth is, plain and simple. Click on the link to read the full blog.

Successful companies use Sales KPIs to help them measure their sales performance which allows them to take remedial action when off target.