09/10/2023
How did this post by KFC manage to rack up a staggering 90k likes on Instagram? ๐คฏ
In case you missed it, last week Drake dropped his latest album titled "For All the Dogs" along with its eye-catching cover art which features a hand-drawn image of a dog, drawn by his 5-year-old son, Adonis.
KFC, always quick on the draw, ingeniously responded by posting a picture of a chicken in the same artistic style as Drake's album cover, playfully captioned as โFor All The Birds ๐โ
This marketing tactic, known as 'newsjacking,' involves seizing current events or pop culture moments to create content that resonates with the audience.
KFC's savvy utilisation of newsjacking in their marketing game highlights their ability to stay in sync with the times and capture their audience's attention. By hopping on the Drake album launch bandwagon, they stirred up excitement and forged a connection between their brand and the current cultural wave. ๐
We're personally loving this smart marketing move. What's your take on it? Share your thoughts in the comments below! ๐ญ๐