Dentsu SSA

14/08/2024

Dive into the world of CMOs and their unique take on creativity with our brand new Dentsu Creative CMO Report 2024.

Packed with unprecedented insight from 950+ CMOs, the report is the ultimate guide for marketers to benchmark their progress against industry peers! Are your investments in tech keeping pace? Do you hold similar views on your relationship with consumers? Download your copy to find out: https://www.dentsu.com/za/en/blog/dentsu-creative-2024-cmo-report-out-now

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

06/08/2024

In honour of Zambia's Farmer's Day yesterday, check out the Thought Leadership piece written by dentsu Zambia's Social Media Executive, Chibwe Akombelwa - https://www.dentsu.com/za/en/blog/transforming-zambias-farms-the-future-of-sustainable-agriculture

At Dentsu Zambia, we recognize the essential role agriculture plays in our nation's development. As we continue to innovate in marketing, we're dedicated to supporting and elevating our farming community, ensuring that your stories are shared across Zambia and beyond.

Let's take a moment to honour all the farmers who work tirelessly to sustain our country.

19/07/2024

🌟 Job Opportunity: Freelance Creative Designer (1-Month Gig) 🌟

Are you a design wizard with a flair for creativity? Do you dream in Pantone colours and breathe life into static slides? Look no further! We’re seeking a Superstar Creative Designer to join our dynamic team for a limited-time engagement. 🎨✨

Position: Freelance Creative Designer

About Us:
We’re a cutting-edge company that thrives on innovation.

Role and Responsibilities:
As our Freelance Creative Designer, you’ll be the Picasso of PowerPoint, the Spielberg of animations, and the Da Vinci of video production. Your mission, should you choose to accept it:

PowerPoint Sorcery:
Wave your wand (or stylus) and turn dull slides into captivating narratives.
Infuse data charts with pizzazz and make bullet points dance.
Animation Alchemy:
Animate logos, icons, and text like they’re throwing a party.
Transform static graphics into mesmerizing motion graphics.
Video Wizardry:
Edit videos with finesse, adding transitions, effects, and soundtracks.
Create eye-catching intros and outros that leave viewers spellbound.
Design Jedi Skills:
Master Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
Craft pixel-perfect visuals that make eyes widen and jaws drop.

Qualifications:
A portfolio that screams “I’m the design unicorn you’ve been searching for!”
Proficiency in PowerPoint sorcery (bonus points for knowing the secret spell to align objects perfectly).
Experience with animation tools (because life is too short for static images).
Video editing skills that rival Hollywood editors (okay, maybe not that intense, but close!).
A passion for aesthetics, color theory, and typography (Helvetica, we see you).

How to Apply:
Send your portfolio to [email protected] by 25 July 2024 to be in the running!

Must be Cape Town based

18/07/2024

🌍✨ Dentsu Driving Innovation in African Finance! ✨🌍

As Africa’s finance and payments sectors rapidly evolve, Dentsu stands as your trusted partner. We're leveraging cutting-edge data and AI solutions to foster inclusivity and transformation.
🔹 Real-time audience insights with the Merkury platform
🔹 Seamless campaign activation with Dentsu Connect
🔹 AI-powered solutions for personalized banking
🔹 Commitment to sustainability with initiatives like Standard Bank’s Green Bond Programme

With over 1,500 experts, we’re blending local insights with global best practices to drive growth and c***ectivity. Together, we’re shaping a future of financial inclusion, sustainability, and digital empowerment.

Click on the link in bio to read more🧐

18/07/2024

🚀 Dentsu Leading the Charge in African Financial Innovation! 🚀

Africa’s finance and payments sectors are evolving rapidly, and dentsu is here to navigate this dynamic landscape. We’re addressing key challenges with our innovative solutions:
🔍 Leveraging high-fidelity audience data with Merkury
🤝 Enhancing digital engagement with tools like Dentsu Connect
🌍 AI-powered solutions driving inclusivity in banking and insurance
💡 Commitment to sustainability with initiatives like Standard Bank’s Green Bond Programme

With over 1,500 experts across Africa, we combine local insights with global standards, driving growth and c***ectivity. Together, let’s shape a future where financial inclusion, sustainability, and digital empowerment drive economic prosperity across the continent.

Read more - https://www.dentsu.com/za/en/blog/dentsu-drives-innovation-in-african-financial-services

18/07/2024

Your audience may use AI to vet the content they receive. Discover how these AI gatekeepers may impact targeting and reach.

12/07/2024

Catia de Sousa, Executive Director of Dentsu Mozambique, highlights the importance of sustainability in communication in Mozambique.

In a country devastated by natural disasters, it is urgent to rethink messages and formats. Sustainability is no longer a trend, but a strategic necessity for environmentally conscious businesses and consumers.

At Dentsu Mozambique, award-winning campaigns encourage sustainable behaviors and positively impact local communities through investments in billboards and infrastructure. Corporate social responsibility is at the heart of the actions, aligning brands with consumer needs.

📄Read the full article in English on page 85 of the 70th edition of Xonguila: https://xonguila.co.mz/editions/JiaUEaPKDcQAfFVqbNc5-w%3D%3D
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Edição deste mês da revista Xonguila

12/07/2024

This week we had the incredible opportunity to come together in Cape Town with a few of our valued clients to chat through dentsu’s AI capabilities, embedded and applied AI services across our business, GenCX and Merkury Audience platforms, demonstrated through real-life case studies featuring MiWay Insurance Limited, Google, Telkom, BCX and dentsu's own AI team on Microsoft Copilot.

Not even the weather warnings could keep us away. We also had over 200 people join us on the virtual link for what was an insightful workshop.
A huge thank you to our talented speakers Stefan Steffen from BCX, Vincent Maher from MMA, Mpume Ngcobo from Google, Hasnain Motlekar from Telkom and of course, our very own Graham Deneys and Christen Werth from dentsu.

Watch this space 👀

12/07/2024

10/07/2024

09/07/2024

Tomorrow we are hosting our first-ever dentsu AI & Advertising Workshop where we’ll be showcasing dentsu’s AI capabilities. We’ll be exploring the world of native and bespoke AI capabilities. Get an exclusive, early look at our GenCX and Merkury Audience platforms, demonstrated through real-life case studies featuring MiWay Insurance Limited, Google, Telkom, BCX and dentsu's own AI team on Microsoft Copilot.

We’re incredibly excited to welcome and learn from our industry experts and guest speakers: Stefan Steffen from BCX speaking on the topic of Applied AI - Local language support; Vincent Maher covering the Benefits of AI in Marketing & Advertising; Mpume Ngcobo from Google talking on AI-powered search and last, but certainly not least, Hasnain Motlekar from Telkom, covering the topic Targeting the Telkom Audience Journey through Merkury.

We look forward to unpacking the world of AI with you!

If you’d like to join the virtual session, please reach out to Kelly – [email protected]

04/07/2024

If you are curious about dentsu’s AI capabilities or want to learn more, we’ll be exploring the world of native and bespoke AI capabilities. Get an exclusive, early look at our GenCX and Merkury Audience platforms, demonstrated through real-life case studies featuring MMA South Africa, MiWay Insurance Limited, Google, Telkom, BCX and dentsu's own AI team on Microsoft Copilot.

The workshop will feature an incredible line-up of speakers: Hasnain Motlekar, Stefan Steffen, Mpume Ngcobo, Graham Deneys, Vincent Maher and Christen Werth.

If you are interested in joining virtually, please reach out directly to Kelly - [email protected]

12/06/2024

In today's market, Africa's creative society is key. At dentsu, our 123-year innovation journey shows how to thrive amidst change. Celebrating 10 years with MediaFuse in Nigeria, we reflect on barriers to African creativity and the need for deeper engagement.

As Africa scales culturally, accurate representation in advertising is vital. Innovation drives meaningful change, and AI enables personalization at scale. Radical collaboration within businesses is essential for relevance and impact.

Our work with Trophy Stout, which won the AB InBev Grand Prix, highlights the importance of local insight and bravery in creative endeavors. Investing in high-quality craft is crucial for global recognition.

By embracing collaboration, quality, and technology, Africa can lead the world in creativity.

🎧 Tune into our podcast to explore Africa's creative future shaping global trends - https://iono.fm/e/1449963

05/06/2024

Gaming has transformed into an $168 billion industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter.

In South Africa, the video game market is projected to reach approximately $72.35 million in 2024, with 40% of the population actively playing games. Sub-Saharan Africa, including Nigeria, boasts approximately 186 million gamers, driven by increased internet access and affordable smartphones. From 90s arcades to today’s diverse platforms, gaming’s reach continues to expand.

Read the opinion piece by Paul Stemmet and Shaloam Mutetwa here - https://www.dentsu.com/za/en/blog/game-changer-how-data-science-is-reshaping-esports

31/05/2024

👏🏽👏🏽👏🏽

Congratulations to Zipho Ntloko , Influencer Strategist .creative, on being elected to the prestigious IAB Influencer Marketing Committee!

The Interactive Advertising Bureau (IAB) is a leading industry organisation dedicated to advancing the digital landscape. By joining the Influencer Marketing Committee, Zipho will play a key role in shaping best practices and standard definitions for influencer marketing in the digital space.

As an Influencer Strategist, Zipho’s expertise and insight will be invaluable in empowering the media and marketing industry to make better digital decisions. Her contributions will help drive innovation and set new benchmarks for influencer marketing.

We’re proud to have Zipho representing DENTSU CREATIVE on this esteemed committee. Her election is a testament to her thought leadership and commitment to excellence in the influencer marketing realm.

Join us in congratulating Zipho on this well-deserved achievement!

30/05/2024

The African automotive industry is experiencing a transformative period, marked by the rise of Chinese brands, evolving consumer preferences, and rapid technological advancements.

A new comprehensive analysis explores the key dynamics shaping the market, offering in-depth insights into several critical areas, namely: Market pe*******on of Chinese brands; Electric vehicles and infrastructure challenges; AI and data analytics; Current market players and offerings; Second-hand car market trends; Digital presence and marketing strategies and Future outlook.

Read the full report here - https://www.dentsu.com/za/en/blog/insights-into-the-african-automotive-industry-

27/05/2024

27/05/2024

Join us as we explore the evolving role of A.I., the undeniable power of creativity and talent, and the roadmap for sustainable agencies. Don't miss this insightful conversation on shaping the Agency of the Future.

The panellists on this conversation are:
Lerina Bierman - Group Managing Director, Dentsu Media Brands, SA
Christopher Madison - CEO, dentsu Kenya
Andre Andrade - CEO, dentsu EMEA
Michelle Randall - Marketing & Strategy Director, HEED
Michael Zylstra - CEO, DENTSU CREATIVE, SSA
Samantha Kipury - Managing Director, dentsu Kenya

Take a listen here - https://iono.fm/e/1431904

24/05/2024

In observation of Africa Day tomorrow, 25 May, we wish you all a Happy Africa Day!

Let us reflect on our journey and celebrate all that we have achieved as a continent; a tapestry woven with resilience, courage and unity. Our history is etched with victories as we’ve overcome inequalities and paved the way for our freedom and justice.

On this special day, we celebrate and honour our diverse, vibrant and interc***ect continent with many cultures, languages and traditions intertwined to create a beautiful mosaic of shared identity.

We believe in Africa’s potential and are excited for the boundless opportunities that lie ahead. Join us in celebrating Africa's vibrant heritage and envisioning a future of prosperity and unity.

21/05/2024

Join us for a rapid dive into the world of women's football with Romaney Pinnock, Head of Women’s Football, South African Football Association (SAFA), Founder of Badgers Football Academy and FIFA Master.

From her surprising career shift to her leadership in the game, we explore sponsorship dynamics, player earnings, and global comparisons. Discover how brands can support women's football while learning about Romaney’s mission with The Badgers Football Academy and her role as the head of women’s football South Africa.

Hosted by Dentsu School of Influencers, Lucky Sekome and Azhar Abrams – welcome to the dentsu wisdom series.

Take a listen - https://iono.fm/e/1442853

20/05/2024

🏆Awards Alert!!! We are overjoyed to celebrate a whopping 77 awards at the Pitcher Festival Awards this past weekend! All-in-all, Carat, DENTSU CREATIVE Nigeria, Dentsu Creative South Africa, dentsu Kenya, Carat Nigeria, Redstar Nigeria, dentsu South Africa, Dentsu Location Services, Carat South Africa have made us unbelievably proud:

🏆 Dentsu SSA | Africa Advertising Agency Network of the Year
🏆 Carat SSA | Africa Media Agency Network of the Year
🏆 DENTSU CREATIVE Nigeria | Advertising Agency of the Year
🏆 Dentsu Kenya 3rd place | Advertising Agency of the Year
🏆 Carat Nigeria 2nd place | Media Agency of the Year
🏆 4 x Grand Prix Awards
🥇 14 x Gold Awards
🥈 27 x Silver Awards
🥉 27 x Bronze Awards

Find the details on the Pitcher Awards website - https://www.pitcherfestival.com/pitcher-awards-2024-winners?utm_campaign=38112198-0357-4010-a1e9-1d073e94a693&utm_source=so&utm_medium=mail&cid=81d74563-c13d-4167-81a0-1cb65a15bdec

16/05/2024

This morning Dawn Rowlands, CEO of dentsu Africa, had the honour of speaking at the exclusive Pitcher Festival of Creativity Talk as a Keynote Presenter on the topic of “Creativity for a Connected Africa”.

During her session, Dawn commented: “Innovation is critical – the one superpower that our industry has is that it can drive true, meaningful change using that magic, that creativity to really drive a change in society. We need to be real problem solvers.”

Register now to join in on the rest of the sessions today and tomorrow, Friday, 17 May by clicking on the link: https://url.uk.m.mimecastprotect.com/s/RR5DCXoG5CmLNmpNCD9chM?domain=pitcherfestival.com

02/05/2024

Each year, dentsu hosts our global annual volunteering event, One Day for Change! Last week, Wednesday 24 April, dentsu SA once again collaborated with RiseAgainst HungerAfrica. We set up competitive production lines to pack as many meals as possible, which would be distributed to Early Childhood Development Centres across South Africa.

Each meal packed is simple and highly nutritious, consisting of soya, rice, vegetables and vitamins that are specifically formulated to combat malnutrition. Our Cape Town office packed a total of 28 200 meals, capable of feeding 463 children and our Johannesburg office packed 21 600 meals, enough to feed 355 children throughout the year.

At dentsu, we are a force for good!

29/04/2024

In the fast-paced realm of digital marketing, where every interaction counts and consumer engagement is paramount, the fusion of Artificial Intelligence (AI) and Machine Learning (ML) has evolved from a trend to a necessity. As a seasoned Performance Strategy and Analytics Director at dentsu, Wayne Tigere has had the privilege of witnessing firsthand the profound impact of AI and ML on reshaping marketing strategies and driving tangible results.

Read more here - https://www.dentsu.com/za/en/blog/the-new-frontier-ai-driven-marketing-in-the-digital-age

24/04/2024

Tune in to our podcast as we delve into the captivating world of influencer marketing with a spotlight on the Dentsu School of Influence.

In this episode, our host, Ingrid von Stein, sits down with Emma Odendaal, Content Strategy Director at Dentsu Creative South Africa, alongside two remarkable influencers, Tiffany Fortuin and Ntiyiso Mkhabela.

Together, they unravel the essence of the Dentsu School of Influence, its inception, operations, and what sets it apart in the realm of influencer development. The Dentsu School of Influence is not just another program; it's a transformative journey designed to nurture South Africa's budding influencers. We recognise their power to spark conversations and drive meaningful societal change. Through an intensive eight-month curriculum, participants undergo rigorous training in content creation, brand collaboration, financial management, and legal aspects.

Our selection process is rigorous, emphasizing not just talent, but also drive, creativity, and the potential to wield influence responsibly. Under the guidance of industry experts, students learn to create impactful content while staying attuned to their audience's needs and aspirations.

Take a listen to our podcast and discover the transformative power of influence with the Dentsu School of Influence - https://iono.fm/e/1434786

15/04/2024

AI’s potential brilliance is present in almost every conversation but, in amongst all of this excitement is another side - a side that appears to be getting slightly less attention, this being legislation, regulation and control.

Graham Deneys, Chief Strategy Officer at Dentsu Media Brands, writes on the evolving landscape of responsible AI deployment and the imperative for balanced progress.

Read more on page 20 of The Media Yearbook 2024 -

It’s clear all media sectors, especially journalism and advertising, have hard work ahead in 2024 if they are to emerge from digital transformation, the use of artificial intelligence and tech advancements with ethics, and the trust of consumers, intact. And possibly the hardest part of it all wil...

12/04/2024

We’re excited to share that Dentsu (NightVision) and iProspect South Africa SA brought home 8 Smarties SA Awards at last night's event! 🎉

🏆 2 x Golds
🏆 4 x Silver
🏆 2 x Bronze

12/04/2024

Stop scrolling and start glowing! 💙✨ The DC Influencer team & NIVEA have got your back (and face!). Introducing the NIVEA Blemish Burn Book, your pocket-sized pimple encyclopedia, packed with amazing articles and edited by the amazing Foyin Ogunrombi!

Our client loved it, saying: "…I am so thrilled — it looks so good — so educational and relatable, it's giving 'collector's item'. Well done team — really!"
Plus, a team of awesome creators joined the fight against misinformation on TikTok with the help of our special green flags filter.

Learn from the pros, and get ready to say hello to clearer skin: https://nivea.digitalmags.co.za/burn_book/cover

09/04/2024

Amazon is set to launch in South Africa, marking a significant development for the industry. Despite the initial buzz surrounding this announcement in Q4 of 2023, there has been no further update on the launch. Nevertheless, businesses can prepare themselves to seize the opportunity as 'first movers' within their respective verticals.

Read more here - https://www.dentsu.com/za/en/blog/amazon-is-coming-and-its-going-to-be-big-or-is-it