An international first for South Africa
With the advancing trends in communication technology, allied to the ever-expanding social media platforms now commonplace in today’s society, two South African residents, both originally from the UK, have started a business that is set to take the world by storm. Linking the immediacy and popularity of Twitter and Facebook with a user-friendly website inte
rface, TweetCritique serves as a portal for both businesses and consumers to interact directly with one another, in real time. This linking of social media and technology has rarely been exploited to its full potential, especially here in South Africa. Using three Twitter handles, , and , critics and reviewers test drive new cars, critique restaurants, hotels and holiday resorts. Tweeting directly from location, be it restaurant, hotel or vehicle, the reviewer can immediately inform the relevant followers of his or her experience in real time. Business owners are of course also able to follow the tweets and directly interact with their existing customers, potential customers and the reviewer. In addition to tweeting, a full review is posted on the website along with pictures of the cars, venues and food. New car reviews include an informative video of the driving experience, taken with a dashboard camera, and posted on YouTube. Costly advertising rarely reaches the target market required by restaurants, hotels and car manufacturers. TweetCritique enables businesses to directly communicate with people who are specifically in the market for their products. TweetCritique offers a unique service at a fraction of the cost of broad spectrum advertising and promotes direct communication and interaction between businesses and both existing and potential customers with satisfaction for both parties being the ultimate goal. With expected growth throughout South Africa and internationally, the creation of employment opportunities for writers will become increasingly available. Once again TweetCritique is taking a giant leap forward in positively exploiting existing technology and building on the concept of citizen journalism, taking it into the future and making it into a viable income opportunity. Affording access to businesses of their Twitter follower database at a minimal financial cost, TweetCritique’s unique business model enables companies to specifically pinpoint and interact with their specific target market. Opportunities for exclusive advertising on the TweetCritique website, currently visited more than 30,000 times a month, is another income stream open to this innovative company.
“TweetCritique offers a unique multilateral approach service to both businesses and consumers whose specific interest is in each other, whilst complimenting existing marketing options, TweetCritique is an amazing new tool that exclusively hones in on a receptive, captive market”, says Lionel Lelyveld, Co-Director of TweetCritique (Pty) Ltd.
“We have researched the marketplace extensively and through our research very quickly became aware of the need for a more direct interaction between customer and service provider and vice versa. TweetCritique’s versatility in being able to embrace all social media platforms effectively future proofs its viability”, adds Gregory Seller, Co-Director of TweetCritique(Pty)Ltd. Once again, South Africa is leading the way internationally with a product that is unique, innovative and affordable, creating an indispensable service to businesses throughout the world.
