With social media feeds and timelines being saturated by millions of people, it is important to stand out from the crowd by creating good content.
So what is good content? While that term is subjective and depends on the platform, here are some general tips for good content creation:
Newsworthiness
Anything that is considered newsworthy is a good idea to generate content around. The pillars of newsworthiness are timeliness, proximity, conflict and controversy, human interest, and relevance.
Media
Static images should have a clear visual and not include a lot of words (that is what the caption is for).
Using gifs or videos is excellent – the movement attracts the audience’s attention and is more interesting to look at than just an image.
Include your staff! It is a great way for your audience to get to know the faces behind the brand.
Storytelling
Use storytelling as a way to engage the audience and develop a brand voice.
It is a creative way to convey your message without seeming like you are trying to sell a product.
Trends
Current digital and societal trends are important to stay relevant, but always make sure that it aligns with your brand.
Read more here: https://www.bu.edu/prlab/2022/03/01/5-tips-to-successful-social-media-marketing/
Plan ahead. There's no easy answer for how often to post on social media—every platform has its own best practices. But one thing is, from X to Pinterest- consistency is key. Posting regularly ensures you're appearing on followers' timelines regularly.
If you need help doing this, get in touch.
Social media
5 reasons why your business should be on social media:
- The platforms to advertise on, are free
- Your competitors are on social media
- Your potential clients are too
- You get to interact with your target audience, creating and building relationships
- It's a fun (and useful) way to connect with your customers
Social media is not hard work, it just takes time and you have to be cosistent!
Social media vocab!
Some social media language explained:
When engaging with potential clients, some things are often misunderstood because the client does not know the correct terminology which is understandable. So here are a few common words/phrases used:
Ad campaign
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal.
page vs profile
A Profile is for people and a Page is for companies. With a Profile, users must request to be your friend (and then you have to accept them) before they receive content from you in their news feeds. A page requires a user to hit a button labeled “Like,” and content will start to be visible on his or her news feed. Pages are different as well in the sense that they must be created from an existing account.
DM
Direct message. Refers to a message sent between two users. Mostly used on Twitter and Instagram.
SEO
Search engine optimization. Often involves making improvements to your website content with the main goal of ranking higher in relevant search results.
Engagement
Engagement refers to any action taken by a social media user on your page. This can be in the form of ‘Likes’, ‘Reactions’, ‘Shares’ or ‘Comments’.
Filter
Filters are used on certain social media platforms as a way for users to edit their photos. Each filter offers an overlayed effect that can be placed onto images.
Impression
Impressions are the number of times your posts have been seen by users on social media. For example, if five people have seen your post on Facebook, that means you have five impressions for that post.
Story
A Story — either on Instagram or on Facebook — is a collection of photos or videos compiled into one album that can be shared with other users on the platform. They only last 24 hours
Post
This is content shared on social media through a user's profile. It can be as simple as a blurb of text, but can also include images, videos, and links to other c
We'd love to help YOU! get in touch today!
If you have a small/medium business that you would like to be on social media, grow your social media or to be more active on social media, get in touch!
Social media is only effective if you are active! Rather let an agency assist, than you doing it as and when you can 🙂
Ask me a question about social media and let me answer it for you! Posting, scheduling, how, why, what, when, some tips- anything!
If you have any questions with regards to social media, drop them in the comments and let's see if i can answer them for you🙂
If you have had enough of seeing certain ads, block them! Here's how:
Click settings
- Click ads
- Click ad topics
- Type in a key word in the search bar
- Click show less ads of this topic
Do the same for all topics you're tired of seeing.
Merry Christmas to everyone who celebrates🎄🥰
Has your social media presence taken a back seat due to not having enough time to post regularly?
Let us help you 😊 We have a few packages to choose from starting at R2500 per month! Give us your email address and we will send you our packages 😊
GIVEAWAY!
We are giving away a spot to our social media workshops that are happening on the 18+19th of August! A workshop on Facebook and Instagram for small business owners.
How to enter:
- Like Hashtagsocialeyes Social Media Agency
- Share this to you story and tag us
- Tag your business in the comments, and let us know one thing you battle with, with social media.
Winner will be randomly selected and announced on Friday the 13th of August 2021
T's and C's
This competition is open to South African Citizens only and is in no way administered/associated with Instagram or Facebook.
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#socialmedia #workshop #giveaway #instagramworkshop #facebookworkshop #jhbbusiness #Southafricanbusiness #socialmediatips
Zoom Social Media Workshop
We’re excited to let you know that we will be hosting a Zoom Facebook AND Instagram workshop in July! We’ll be covering all things business owners need to know to run their businesses effectively on social media. If you are interested please leave your email address below or DM it to us and we can send you all the information.
Something fun is going to be launched soon... If you're s small business you're going to be interested in this!
Join our Instagram workshop happening at the end of February. If you are interested at all, please email [email protected] and i will send you all the information!
We are hosting an Instagram workshop on the 26th of February. It is for small business owners who do their own social media (or want to do their own social media) but need help with Instagram.
-Understanding the insights
-Paid ads on Instagram
-How, when and what to post
-Importance of hashtags
-Content ideas
- Do's and Dont's for Instagram
- The algorithm
And so much more!
Details:
Date: 26 February 2021
Time:9AM-11/11:30AM
Cost: R750 pp
To book or for any questions: [email protected]
Friday morning meetings :)
Monday morning meetings! Great start to the week :D
