22/04/2024
New work for GRID Worldwide & FNB 🇿🇦
We were briefed to compose a beautiful and emotive track that starts off with a slightly uneasy feeling and then evolves into being optimistic. The heartbeat provides the rhythmical backbone to the composition, and we had the idea to use a piano note in the key of the song as a musical device to mimic the sound of a heart rate monitor, which ties the music to the concept intrinsically.
Grid provides some context to the campaign as a whole: 'As part of FNB’s Invest and Insure extension, we created a compelling campaign to demonstrate the anxiety that comes with not having your financial matters under control, especially when it comes to planning for your family’s future – a human truth that affects us all. Our content series serves to inspire people to take control of their finances and feel empowered with FNB’s innovative offerings.'"
Composer: Chris Querido
CCO: Clinton Bridgeford
CD: Lauren Shewitz
Agency Producer: Barbara Clarke
Director: Jason Fialkov
Executive Producer: Lisa Du Toit
Production company: Her Films