Bigger Law Firm Magazine

04/18/2024

How to Create Your Law Firm’s First Video

Whether you're starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel

12/29/2023

The Crimes of George Bailey and the People of Bedford Falls in ‘It’s a Wonderful Life’

Last weekend, you may have taken part in what is now a Christmas tradition by watching the classic holiday movie, "It's a Wonderful Life," directed by Frank

04/03/2023

The Psychology of User Experience and Its Impact on Law Firm Marketing

User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that

01/17/2023

We asked other lawyers what they planned on doing to improve their law firms in 2023...

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation's top law firms were

01/02/2023

https://www.biggerlawfirm.com/what-larry-the-hairy-canary-can-teach-us-about-chatgpts-ability-to-generate-unique-content/

OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a

12/13/2022

One of the profound ways social media have shaped all our lives is by making networking and connecting convenient. Twitter, Facebook, and Instagram to name a

12/13/2022

Every marketing director knows that content is an essential part of a successful law firm marketing strategy and one that requires the investment of

12/13/2022

At Google’s annual Search On conference on September 28th, the company announced several key changes to how it displays search results on mobile. The updates

12/13/2022

https://www.biggerlawfirm.com/how-googles-helpful-content-update-relates-to-law-firms/

According to Google Search, they're about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to

12/10/2021

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.

https://www.biggerlawfirm.com/law-firm-landing-pages-need-to-be-up-to-date/

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.

12/03/2021

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.

https://www.biggerlawfirm.com/law-firm-ctas-and-how-to-improve-them/

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.

11/19/2021

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. The only way to correct or tweak things is to use a variety of search engine optimization (SEO) techniques.

https://www.biggerlawfirm.com/you-can-fix-wrongly-ranked-pages-for-your-law-firm/

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up...

11/12/2021

Any webinar your law firm creates takes a lot of hard work. This kind of information needs to be shared more than once, in as many ways as possible. What can your law firm do to keep the message and information in front of your audience?

https://www.biggerlawfirm.com/how-to-repurpose-your-law-firms-webinars/

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as p...

11/05/2021

Knowledge Graphs are sources of information. From that pool, Knowledge Panels can organize and display this information. Knowledge Panels are prime real estate in Google search engine result pages (SERPs). For example, they can allow people to book an appointment with an attorney directly from the SERP.

https://www.biggerlawfirm.com/google-knowledge-graph-may-be-valuable-for-law-firms/

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline ...

10/29/2021

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm's marketing plan.

Here are ten steps to set you up on the content marketing path.

https://www.biggerlawfirm.com/how-to-create-a-successful-content-marketing-plan-for-law-firms/

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm's marketing plan.

10/22/2021

Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise. Managing your way out of a crisis is difficult but not impossible. Below are four tips on how to navigate a crisis in any law firm's life.

https://www.biggerlawfirm.com/law-firm-and-attorney-reputation-management/

Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise. Managing your way out of a crisis is difficult but not impossible. Below are four tips on how to navigate a crisis in any law firm's life.

10/15/2021

Page titles should always be unique, catchy and relevant. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page titles.

https://www.biggerlawfirm.com/googles-latest-best-practices-for-page-titles/

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated be...

10/08/2021

Law firms can now have professional profiles on the platform. With a professional profile, it will be easier to introduce potential clients to your firm’s services.

https://www.biggerlawfirm.com/you-can-now-put-your-law-firm-professional-profile-on-twitter/

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform. This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive feature...

10/01/2021

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.

Content is at the center of much of digital marketing. That is why it is crucial to utilize what you learn from your competition and apply those lessons to your firm's marketing goals.

https://www.biggerlawfirm.com/law-firm-competitor-content-analysis/

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.

09/24/2021

Have you wondered how videos get to the views? What factors are used to recommend videos? As you likely guessed, there is a process for the YouTube recommendation engine and how it picks videos for viewers.

https://www.biggerlawfirm.com/how-youtube-recommends-videos-for-law-firm-homepages/

Have you wondered how videos get to the views? What factors are used to recommend videos? As you likely guessed, there is a process for the YouTube recommendation engine and how it picks videos for viewers.

09/21/2021

LinkedIn is releasing three new features that are of interest to a law firm that wants to fine-tune its marketing goals and produce solid, relevant content.

https://www.biggerlawfirm.com/linkedins-new-features-and-how-they-can-benefit-law-firm-seo/

Good news for law firms wanting to publish long-form content on LinkedIn. You can now do just that with LinkedIn’s new feature, Articles For Pages. Thanks to Articles For Pages, law firms and other companies are no longer restricted by a character count when they want to publish content. Additiona...

09/17/2021

Video content is essential for a law firm's marketing strategy. That said, it is not easy to create or optimize videos. Here are some tips to help you create sterling video content for your law firm's marketing campaign.

https://www.biggerlawfirm.com/10-tips-for-successful-video-content-for-your-law-firm/

Video content is essential for a law firm's marketing strategy. Over 85 percent of marketers say that video content is critical for marketing. Video engages and captures the attention of website visitors. That said, it is not easy to create or optimize videos.

09/03/2021

Law firms and other businesses need to make it easy for users to find your business in Google and other engines. This means finding and using the right keywords to increase your local rankings. The real question is, then, are you using the right keywords for your law firm?

https://www.biggerlawfirm.com/how-to-use-local-keywords-to-rank-your-law-firm-better/

An astonishing 76 percent of those searching online for a business using their smartphones typically visit that business within a day. Moreover, approximately 28 percent of those searchers convert to customers or clients. These are powerful numbers.

08/27/2021

How your firm's landing page ranks is a big deal, especially since client experience on the firm's webpage is paramount for revenue and client conversion. Here is what you need to do to make sure your firm's landing page is active, alive and functioning the way you want it to.

https://www.biggerlawfirm.com/improving-landing-page-rank-seo-checklist/

How your firm's landing page ranks is a big deal, especially since client experience on the firm's webpage is paramount for revenue and client conversion. User experience has become the center focus of SEO and marketers. So, having the wrong landing page content or even the wrong page has a signific...

08/20/2021

Recently, Google introduced Core Web Vitals, gave out some tips and tactics, and promised more to come. One of the things they added last year was page experience-specific metrics.

Now, Google has a new box full of valuable tools your law firm can use to tweak your website page experience, and in the process, increase your rankings and retain and convert more clients.

https://www.biggerlawfirm.com/google-tools-for-page-experience-audits-for-your-law-firm/

With numerous Google updates affecting your law firms' websites, it is vital to stay on top of updating your site. A firm's site is key to retaining and sourcing new clients, and you cannot let the new algorithm rules affect your traffic.

08/06/2021

With the numerous Google updates, it can be challenging to keep up. However, if you maintain a law firm website, you need to know more about mobile-first indexing because you need to meet Google's mobile-first best practices.

Here are some things to know about Google's mobile-first indexing.

https://www.biggerlawfirm.com/mobile-first-indexing-and-what-it-means-for-your-law-firm/

With the numerous Google updates, it can be challenging to keep up. However, if you maintain a law firm website, you need to know more about mobile-first indexing because you need to meet Google's mobile-first best practices.

07/30/2021

Google now shows reasons why they ranked pages on search results. This new information provides an immediate window into what factors Google uses to display results for an online query.

https://www.biggerlawfirm.com/google-now-shows-ranking-factors-on-search-results/

Google now shows reasons why they ranked pages on search results. This is a gift for those in your law firm's search engine optimization (SEO) experts and the firm's marketing specialists.

07/23/2021

Often pop-ups can drive visitors away. However, there is a use for them. For some law firms, it is time to look into pop-ups, and while it is clear that pop-ups can be helpful and can result in enhancing a visitor's experience, many things can go wrong. Law firms must understand how to avoid those risks and promote their firm's opportunities.

https://www.biggerlawfirm.com/pop-ups-on-law-firm-websites-can-be-tricky/

Often pop-ups can drive visitors away. However, there is a use for them. For some law firms, it is time to look into pop-ups, and for others, it is time to take a close look at how effective they are

07/16/2021

When up is down and down is up with Google, it is pretty much guaranteed there is another core algorithm update in the works. While the updates may be needed, sites are losing their rankings due to the July 2021 core update.

https://www.biggerlawfirm.com/googles-core-algorithm-updates-rolling-out-to-confusion/

When up is down and down is up with Google, it is pretty much guaranteed there is another core algorithm update in the works. While the updates may be needed, sites are losing their rankings due to

07/09/2021

If you have had your law firm website for many years, you likely have a lot of content up. You may be asking yourself what to do with all this old content and how to deal with low-quality content.

https://www.biggerlawfirm.com/what-to-do-about-old-low-quality-content-on-your-law-firms-website/

If you have had your law firm website for many years, you likely have a lot of content up. You may be asking yourself what to do with all this old content and how to deal with low-quality content.