Daily Local News Advertising

03/26/2014

No sales pitch - just great information about digital marketing: the platforms, the products, and why it's so important in ensuring that a business gets found when customers are looking. You'll also get a profile of your online presence so you can see what you're doing right and where you may need to step it up.

Use discount code TRV4934U to attend as our guest.

Next Wednesday morning from 9-11 at Carriage House on South High Street.

http://www.eventbrite.com/e/navigating-todays-digital-marketing-landscape-tickets-10943551457

Navigating Today’s Digital Marketing Landscape Jump Start your Online Marketing with this valuable Seminar & Workshop. In two hours you'll learn how to make smarter decisions about digital marketing for your business. Presented by digital experts from AdTaxi's TaxiStand, this event will sell out f...

03/25/2014

Here's what you need to know to get started with your digital marketing plan. Register with this code to be our guest: TRV4934U

http://www.eventbrite.com/e/navigating-todays-digital-marketing-landscape-tickets-10943551457

Navigating Today’s Digital Marketing Landscape Jump Start your Online Marketing with this valuable Seminar & Workshop. In two hours you'll learn how to make smarter decisions about digital marketing for your business. Presented by digital experts from AdTaxi's TaxiStand, this event will sell out f...

03/11/2014

Coming Soon! Chester County Digital Marketing Summit presented by Digital First Media, Ad Taxi, and Daily Local News Advertising.

08/14/2013

What would you do Wednesday... If someone dropped to the ground in front of you and was unresponsive would you know what to do to save their life? No? Take 45 minutes out of your day to learn how to respond with hands-only CPR. Training is FREE. Your family and friends will thank you! Register + Info: http://bit.ly/15EXG0j

08/07/2013

There are approximately 117,000 people on the National Organ Transplant Waiting List, of which 8,366 are Pennsylvanians. Help us spread the word about Donate Life Pennsylvania. Registering to be an at www.Donors1.org/penn can make a difference for so many.

07/02/2013

Does your strategy include these?

We asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans -- and how to fix them.

06/26/2013

"...for marketers the takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads..."

Why do Facebook fans fan? It's not to get free stuff.

06/25/2013

Google zigs when you're used to zagging - how can a small business keep up?

On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In gen...

06/25/2013

"While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them."

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

06/04/2013

http://www.businessinsider.com/the-rise-of-social-commerce-2013-5

There are other successful social commerce models besides Pinterest. ;

05/30/2013

Good info to help make your email blasts more effective. Or, you know, you could let us do it for you!

Most brands have a "pretty decent" email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement.

05/29/2013

Just when you think you've got Facebook all figured out ...

Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.

05/28/2013

75% of ad agency executives say that online video ads are more effective than traditional TV ads, compared with just 17% who say they are less effective. That sentiment is shared when comparing online video ads with social media and search advertising ads as well. Ad executives feel that online video ads are also more effective than direct response and display ads, a new eMarketer report found.

Advertising executives admit the tide of ads is changing and online video ads are taking the lead, new research has found. 75% of ad agency executives say that online video ads ...

05/23/2013

Only guilty of 10 of these 30 - is that good or bad?

If you truly know what you're talking about, you won't have to use these buzzwords. But it might help to learn them just in case.

05/22/2013

With the Memorial Day and summer fast approaching, no doubt you’re thinking about a vacation.

05/22/2013

Thanks, Chester County Hospital, for another fun Mayfest!

We invited May Festival guests to "snap and share" their photos with us through Facebook, Twitter () and Instagram. The images that were sent to us capture a brief snapshot of the weekend.

05/22/2013

Let's talk about interstitial videos and companion ads on Daily Local News!

Ad agency executives expect strong growth in their use of both online and mobile videos in 2013, likely because they now consider these channels equally or more effective at reaching audiences than traditional television. Agencies have also seen an e

05/20/2013

"Metrics and thought leaders are two different ends of the spectrum."

Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.

05/17/2013

Steve Kalin, Patch's chief operating officer and president, will replace Jon Brod as CEO of the hyperlocal news network. Brod will return to running AOL Ventures, where he started with the company. AOL will also lay off a little less than 3% of the 1,400-employee Patch staff, according to a report f...

05/14/2013

In need of some quality R&R? We can’t give you a vacation, but we can help you find a new work chair so you can “relax” a little while in the office. Check out the Safco and basyx by HON chairs and chair accessories we have on special this week – comfort and quality you can kick back in - http://www.pennofficeproducts.com

05/14/2013

Making Lives Better Every Day

05/10/2013

What is s-ecommerce? "...74% of consumers rely on social networks to guide their purchases."

Several well-known social commerce sites predate the popular rise of social networks by more than half a decade

05/09/2013

"In its webpage for Hangouts for Business, Google presents Hangouts as a way to conduct meetings with far-flung staffers and forge a deeper connection with consumers."

Learn about all the ways your business could benefit from using Google Hangouts.

05/09/2013

Wow!

We've found an even quicker way to travel the world: Le tour d' Instagram.

05/08/2013

Almost 50 million global users but 90% of brands don't even post one image a week.

A look at Pinterest boards that are the most popular, and receive the most comments.

05/08/2013

Think just having a page for your biz is enough? If there's an alogrithm involved, it's probably more complicated than that. Our Digital First Media/Ad Taxi team can help make your Facebook presence matter.

Edgerank dictates what shows up in your News Feed and why. For users and brands, understanding it can mean controlling what you see on a daily basis.

05/07/2013

Smiles all around for Nurses Week! Know any of these nurses?

05/02/2013

Even some die-hard big-red fans have to admit: a nice, cool vino with a light countenance is oh-so-right on a hot summer’s day. Spring is the time to start sipping these liquid refreshers as the days get longer and warmer. We recently hit a good portion of the Brandywine Valley Wine Trail for a tast...

04/30/2013

Making Lives Better Every Day

04/23/2013

Another great desk & install... for another GREAT customer....Vicotry Brewing Co.!!!! Thanks Guys!!!

04/22/2013

Looking good!

Just beautiful... Stop by and see for yourselves! Nice color choice Christy Enoches Cosgrove

04/22/2013

Yael Bar-tur is a former communications liaison for the Israeli Military and graduate of the Harvard Kennedy School of Government. She has been an analyst for the New York City ...

04/17/2013

Does your marketing plan include a strategy to acquire them? Once you have them, do you know what to do with them?

How much is a Facebook fan worth to a brand? The answer is $174, according to one recent study.