Oh Snap Social

Oh Snap Social Custom social media strategies & systems to attract eyes, leads & clients.
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Spent some time playing as a fam in the cold snow this afternoon. Soul full. ๐Ÿ’œ
01/16/2024

Spent some time playing as a fam in the cold snow this afternoon. Soul full. ๐Ÿ’œ

Do you know who you want to hire for your social media marketing efforts this year ๐‘Ÿ๐‘’๐‘Ž๐‘™๐‘™๐‘ฆ...When you're searching for a ...
01/09/2024

Do you know who you want to hire for your social media marketing efforts this year ๐‘Ÿ๐‘’๐‘Ž๐‘™๐‘™๐‘ฆ...

When you're searching for a social media expert and notice a wide range in pricing. Ever wonder why?

It boils down to their role and expertise. Full Stop.

Not all Virtual Assistants and Social Media Managers are Social Media Strategists. Here's the clear-cut difference, lean in, friend.

A ๐•๐ข๐ซ๐ญ๐ฎ๐š๐ฅ ๐€๐ฌ๐ฌ๐ข๐ฌ๐ญ๐š๐ง๐ญ ๐ฐ๐ก๐จ ๐ข๐ฌ ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐’๐š๐ฏ๐ฏ๐ฒ is your go-to executor who creates content consistently without necessarily having a strategy to follow. They're the keep the lights on professionals.

A ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐Œ๐š๐ง๐š๐ ๐ž๐ซ is your go-to for implementing a strategy that's already in place. They're skilled in managing your day-to-day social media activities.

A ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ฌ๐ญ, on the other hand, is your master planner. They don't just manage; they create a strategic roadmap tailored to your goals. They focus on the bigger picture, ensuring your social media efforts align with your overarching objectives.

Understanding this distinction is crucial as it helps you better understand what you need as well as what level of work you can expect. Having this clarity will enable you to make the best decision for yourself and your business going forward. AND it helps you determine what you're getting with each service.

In our agency Oh Snap! Social, we pride ourselves on providing: comprehensive audits, sustainable social media strategies and consulting on the creation.

Any questions? Feel free to ask below!

As we approach the end of the year, we wanted to take a moment to shine a spotlight on our small but mighty team here at...
12/14/2023

As we approach the end of the year, we wanted to take a moment to shine a spotlight on our small but mighty team here at Oh Snap! Social. Throughout the year, they've worked tirelessly to help franchise owners, creative agencies, thought leaders, authors, and teams uplevel their social media presence, ensuring it's not only consistent but aligned with their unique genius and overarching business goals.

๐Ÿ“ˆ Creating Compelling Content that Converts
Our team has poured their creativity, dedication, and expertise into crafting compelling content that not only engages your audience but also converts them into loyal supporters. From insightful thought leadership posts to captivating visuals and strategic campaigns, we've been hard at work helping our clients make a significant impact in their respective industries

๐ŸŒฒ Embracing the Importance of Boundaries
We know that maintaining a strong online presence can be exhilarating, but it's equally important to set boundaries to preserve your energy and creativity. As we gear up for the holiday season, we're excited to share that our team is taking a well-deserved break during the week of Christmas. This time allows us to recharge, refuel, and reup our creative juices for an even more impactful 2024.

๐ŸŒŸ Thank You for Trusting Us
We want to express our heartfelt gratitude to all our incredible clients and partners who have entrusted us with their referrals and social media work this year. We look forward to continuing to support you in 2024!
Hope you have a holly jolly holiday season and a very happy new year ahead.

The pros and cons of switching your Facebook profile to professional mode + a guide on how to set it up!
12/04/2023

The pros and cons of switching your Facebook profile to professional mode + a guide on how to set it up!

In this video, we're diving deep into Facebook Professional Mode and I'm going to guide you through every step of the way PLUS I'll give you my top pros and ...

The message I needed this evening ๐Ÿง‹๐Ÿ™Œ
10/24/2023

The message I needed this evening ๐Ÿง‹๐Ÿ™Œ

10/15/2023

I get itโ€ฆ

Creating content consistently and not getting a ton of engagement can be wellโ€ฆdiscouraging.

Iโ€™ve been there. This mindset can pollute your ideas, your show up rate and your results.

I beg you, keep at it. Keep sharing what it is that lights you up in the world with blinders ON.

Focus first on your community and how you can and will impact them. Let them know how you can help them and back it up with evidence.

You got this, friend!

Leave a ๐Ÿ‘ if you needed to hear this message today.

Hey there, social media maven! ๐ŸŽ‰๐Ÿ“ฑ Are you absolutely crushing it with leads, referrals, and sales on social media? ๐Ÿค‘ Or ...
10/02/2023

Hey there, social media maven! ๐ŸŽ‰๐Ÿ“ฑ Are you absolutely crushing it with leads, referrals, and sales on social media? ๐Ÿค‘ Or are you still on the lookout for that secret sauce to attract your dream customers? No worries, we've got your back!

Let us tell you all about the Snap Scan! ๐Ÿ“ธ๐Ÿ” It's like a social media magnifying glass that helps you uncover the hidden gems in your accounts! Our team of social media wizards will dive deep into your channels to see what's working like magic and what could use a little fairy dust to sparkle even more!โœจ

Picture this: A well-designed report, complete with a video walkthrough, showcasing all the details we find! You'll get the inside scoop on how effective your social media game really is at reeling in those sweet, sweet leads! Cha-ching! ๐Ÿ’ฐ

We're not just pointing out the good stuff though; we're also gonna help you identify those tiny gaps that might be holding you back from reaching your revenue goals! ๐ŸŽฏ

And that's not all! ๐Ÿ™Œ We'll give you recommendations on how to optimize and strategically use your social media because, hey, who doesn't want to be found by their ideal prospects?

Oh, and as the cherry on top, we're throwing in a fabulous monthly tracking template!๐Ÿ“ˆ Now you can wave goodbye to confusion and say hello to tracking your progress like a pro! You'll know exactly when you're hitting those milestones.
So what are you waiting for? Let's get this social media party started! ๐ŸŽŠ๐Ÿ’ƒ Message us right away or head on over to www.OhSnapSocial.com and let's get started! ๐ŸŽˆ๐ŸŽ‰

Psst! If you're NOT a corporate entity, but you know someone who is part of one, share this with them, would ya? (Thank ...
09/25/2023

Psst! If you're NOT a corporate entity, but you know someone who is part of one, share this with them, would ya? (Thank you, kindly!)

Everything you need to get noticed, gain traction & take charge of your socials โ€” without adding anything extra to your plate. (Unless itโ€™s an extra scoop of gravy. Gravy is always allowed.)

Build your dream social media team by diving in a bit deeper below.

Just as a reminder: You canโ€™t advance to the next phase without doing the phase before it. (Example: If we havenโ€™t done the Pulse Check together, we canโ€™t enter into Phase 2 of Strategy.)

Phase 1 | Pulse Check Audit

Where we get to the bottom of your current social channels, take note of numbers & goals, and map out what will make the most difference in your likes, clicks, and clients.

Phase 2 | Strategy

Get your ultimate roadmap & rulebook that brings customers to your digital front doors. This Social Media Manual is your forever North Star for knowing how to help your brand strut its best stuff online.

Phase 3 | Implementation + Acceleration

Keep it all running smooth as buttahโ€”while you sit back and breathe deep. With 3-5 posts per week on the social channels identified from the strategy phase, the custom images, product images, and links to relevant info will convert lookie-loos to lifelong fans. This is when we put the plans into action.

Phase 4 | Outreach Deployment & Management

Letโ€™s put the social back in social media โ€” because gone are the days of posting and ghosting. Communicating consistently with your people is crucial to growth. Thatโ€™s why we make sure no comment, message, or question is left unanswered. Weโ€™re your community managers in the trenches that take care of it all.

Growing your social media is a full-time job. Thatโ€™s why weโ€™ve made it ours. Reach out to us to get started today. https://ohsnapsocial.com/contact/

The other day I was flicking through IG stories when an ad for a craft market came up. Ooh! Who doesnโ€™t love a craft mar...
09/22/2023

The other day I was flicking through IG stories when an ad for a craft market came up. Ooh! Who doesnโ€™t love a craft market? But unfortunately the ad โ€“ though very pretty โ€“ was majorly elusive when it came to details. It listed the name of the venue that the craft fair was going to be held in, but there was no mention of the city, or even the state.๐Ÿ˜ฎ

Let's dig into this a little more, my friends. https://ohsnapsocial.com/address-with-the-mostess-remember-to-add-your-location-to-your-event-ads/

Address with the Mostess: remember to add your location to your event ads!

The other night I was noshing on nachos and catching up on Only Murders in the Building when I got a weird email from Fa...
09/15/2023

The other night I was noshing on nachos and catching up on Only Murders in the Building when I got a weird email from Facebook.

417392 is your Facebook account recovery code, read the subject line. Ack! Anyone whoโ€™s been on the socials for long enough has received an email like this โ€“ it usually means that someone has been trying to get into your account.

The good news is that this email is whatโ€™s called a โ€œphishingโ€ scam, and your account is safe!

UNLESS YOU CLICKED ON THE LINK IN THE EMAIL. FRIENDS, HEAR ME...
https://ohsnapsocial.com/dont-click-the-link-avoid-this-phishing-scam/

Donโ€™t Click the Link: Avoid this phishing scam!

09/12/2023

Have you used Timelapse videos to create an easy backdrop for a reel?

There is on thing that many of us seem to forget when it comes to social media, and it's the one thing that we should re...
09/11/2023

There is on thing that many of us seem to forget when it comes to social media, and it's the one thing that we should really never forget.

So, what is it, you ask?๐Ÿค”

It's this, and it's simple, I promise: You should NEVER FORGET that your posts don't need to be "perfect." YOU don't need to look "perfect." Your house doesn't need to look "perfect."

Trying to make every little thing "perfect" ends up driving you crazy and holding you back. Plus, your audience wants to see the real you. People know when something looks like it's staged every single time. Everyone has their own mess and stress, and it helps to see others who are being their true selves and doing that dang thang no matter what.

Forget about the perfect hair and makeup. Just hop on and deliver that message. If anything, your audience will like you EVEN MORE for being brave, being honest, and being the real YOU.๐Ÿ’•

So, who is gonna post without perfection this week? Drop a ๐Ÿ‘ in the comments if you're gonna give it a try.

There are a couple of tried and tested ways to get eyeballs on your posts. Creating damnโ€™ good content for one. Outbound...
09/08/2023

There are a couple of tried and tested ways to get eyeballs on your posts. Creating damnโ€™ good content for one. Outbound engagement, where you seek out relevant peopleโ€™s content and like, comment or share, helps too. Paid ads and promoted content can also help boost visibility. And then there are some approaches that seem great, but actually do more harm than good. Like engagement pods. Let's dig in to this and I'll tell you why.
https://ohsnapsocial.com/friend-or-spammy-foe-what-to-know-about-engagement-pods/

Friend or Spammy Foe? What to Know About Engagement Pods. some approaches seem great, but actually do more harm than good. Like engagement pods.

It's getting closer! Yours truly will be speaking at this year's International Boarding & Pet Services Association - IBP...
09/06/2023

It's getting closer! Yours truly will be speaking at this year's International Boarding & Pet Services Association - IBPSA FLOW Business Conference for the pet care industry!๐ŸŽ‰ I'll be educating pet care business owners on how they can create compelling IG Reels without totally stressing themselves out doing it.๐Ÿ˜‰

If you're in the pet care industry, think about coming to Orlando this October for the conference and you can stop in and see me while you're there.๐Ÿ˜ƒ

Whether you're the owner of a giant corporation, a small business owner, or a solopreneur, now is the time to choose you...
09/04/2023

Whether you're the owner of a giant corporation, a small business owner, or a solopreneur, now is the time to choose your own adventure & social growth approach.๐Ÿ‘ As we head into the fourth quarter, it's time to ramp it up and end the year on a high note with social media success!

Take a look at how we can help you end the year right!

Corporate Companies: Done-For-You

You & your bigger crew want a seamless extension of your marketing team to take over every aspect of social media. From initial ideas through implementation, outreach, and measuring what matters, youโ€™re ready to pass the baton.

Solopreneurs & Tiny Teams: Done-With-You and DIY

Whether youโ€™re flying solo as a freelancer or partnered with an incredible VA, letโ€™s skip into the sunset and sort through your social strategy. We map it all out in actionable detail, so itโ€™s ready for you to implement by yourself, or with your team.

So, what are you waiting for? Get started now and let us know which option is best for YOU!๐ŸŽ‰ https://ohsnapsocial.com/services/

Everyone loves an influencer. Who doesnโ€™t want to watch attractive people dancing on the Santa Monica Pier or dubbing fu...
09/01/2023

Everyone loves an influencer. Who doesnโ€™t want to watch attractive people dancing on the Santa Monica Pier or dubbing funny voices over their Italian greyhoundsโ€™ shenanigans? Some of these influencers have followers numbering in the millions, and have so much clout that the products they endorse can sell out in a snap.

But the key puzzle piece here is fit. Writing a $1 million check to Kendall Jenner might pay off for some brands, but for others, welp, time to hit up those VCs for moโ€™ money. In other cases, getting a product in front of a microinfluencer (someone with sub 1000 followers) might actually deliver some pretty solid ROI.

In the name of science, one of our Oh! Snap members recently worked with two different influencers to promote a hand-made product. Here are their takeaways.
https://ohsnapsocial.com/influencer-or-schminfluencer-how-to-find-a-collab-that-delivers/

Influencer or Schminfluencer? How to find a collab that delivers.

So whatโ€™s new with Threads, and does anybody even still care?๐Ÿคทโ€โ™€๏ธ Well, there are reports that Threads usage is declinin...
08/30/2023

So whatโ€™s new with Threads, and does anybody even still care?๐Ÿคทโ€โ™€๏ธ Well, there are reports that Threads usage is declining pretty quickly and people are back to their regularly loved apps, BUT, the team at Threads is working to develop new functionality for the app, including voice posts, a desktop app, hashtag support (well, maybe), and a few other things.

My question to you is this: Will these new features keep you coming back to Threads? Or are you already over it for good?

Let me know in the comments.

Linkedin is underrated...and has been for some time, but I always tell prospects and clients that for building your busi...
08/28/2023

Linkedin is underrated...and has been for some time, but I always tell prospects and clients that for building your business (where real money is exchanged not just "likes), you have to be on LinkedIn.

Sure, I've equated it to the Uncle who is always late to the family reunion, but when he does show up...he's got interesting insight.

Are you on LinkedIn...why or why not?

There's nowhere else to run.

Itโ€™s a big olโ€™ data-gathering world out there. Youโ€™ve probably heard the murmurings about TikTokโ€™s wide-ranging app perm...
08/25/2023

Itโ€™s a big olโ€™ data-gathering world out there. Youโ€™ve probably heard the murmurings about TikTokโ€™s wide-ranging app permissions, or the fact that Threads is presently unavailable in the EU due to its lax permissions. But these arenโ€™t the only apps gathering information about users and their browsing, location, and demographic data. In fact, every time you download an app, youโ€™re giving the developer access to certain data, features and functionality on your phone. If you havenโ€™t done a โ€œpermissions detoxโ€ recently, nowโ€™s the time!
https://ohsnapsocial.com/change-these-app-permissions-to-make-sure-its-just-your-fans-following-you/

Change These App Permissions to Make Sure itโ€™s Just Your Fans Following You. Itโ€™s a big olโ€™ data-gathering world out there.

08/24/2023

If you're looking for strategies to boost your social media efforts, get ready because I was recently on The Mompreneur Life Remixed podcast with Martine Williams where I share some expertise and insights on the ever-changing world of social media. I also provide 3 tangible tips that all business owners can implement today to enhance their social media presence.

Listen Here: https://open.spotify.com/episode/0kc0eKtDtsvucAYTOf4S9b

In case you missed it, Instagram is adding some pretty awesome new features!๐ŸŽ‰The first new feature is a new music elemen...
08/21/2023

In case you missed it, Instagram is adding some pretty awesome new features!๐ŸŽ‰

The first new feature is a new music element.๐ŸŽถ Users will now be able to add a song that will play over photo carousel posts. Perhaps setting the mood while users view your summer memories or Christmas celebrations will increase views. How great would that be?

In addition to the new music element, Instagram is will now also enable you to post an update with up to 3 other people, which will then see that update shown to a broader audience.๐Ÿ™Œ Instagramโ€™s original collaborative posts option launched back in 2021 and allowed you to post with only 1 other person.

Will you be testing out these new options on the 'Gram? Reply to this email and let me know. In the meantime, I'll be on the lookout for those mood-setting, musical carousels.๐Ÿ‘€

Want these updates before everyone else on social? Get your weekly SNAPshot and be in the know sooner.๐Ÿ˜‰ https://bit.ly/47I5ab8

Running low on content creation ideas? I got you! One super-simple, often-overlooked way to build a fabulous content lib...
08/18/2023

Running low on content creation ideas? I got you! One super-simple, often-overlooked way to build a fabulous content library while simultaneously driving engagement is to tap into the content bonanza that is user-generated content. Say what? For those not in the know, user-generated content or UGC is content created by your fans โ€“ and which you can then repurpose on your socials, newsletter, website or other marketing materials.

Check out these fab options for user-generated content...
https://ohsnapsocial.com/over-to-you-fam-how-to-gather-user-generated-content/

Over to You, Fam: How to Gather User-generated Content. One super-simple, often-overlooked way to build a fabulous content library...

Have you heard the news? Instagram is partnering with Spotify in Mexico and Brazil.๐Ÿ˜ฎ This partnership will highlight 50 ...
08/17/2023

Have you heard the news? Instagram is partnering with Spotify in Mexico and Brazil.๐Ÿ˜ฎ This partnership will highlight 50 of the most popular songs from Instagram Reels, with a new Reels Music Chart on Spotify.๐ŸŽถ

Given the way TikTok has been powering chart hits, this could be VERY big for Meta. If putting more focus on Reels as an originator of music trends takes off, watch out TikTok.๐Ÿ’ช

Would you check out a Reels Music Chart on Spotify?

If you want your social media to work for you, you need to be talking to the right people. By that, I donโ€™t mean schmooz...
08/11/2023

If you want your social media to work for you, you need to be talking to the right people. By that, I donโ€™t mean schmoozing with Angel Investors at fundraisers. (Although, hey, Iโ€™m sure that doesnโ€™t hurt.) I mean creating content expressly for your brandโ€™s audience. Itโ€™s super simple โ€“ just create stuff designed to appeal to the people itโ€™s for โ€“ but not necessarily easy. So, whatโ€™s the deal with a target audience, and how do we reach them?
https://ohsnapsocial.com/for-your-eyes-only-defining-your-target-audience/

For Your Eyes Only: Defining Your Target Audience. It's super simple. but not necessarily easy. So how do you do it?

08/07/2023

This one simple tip can help improve your SEO, visibility and tame the frustrations of thousands of social media managers (including your own!)

Double check that your social media icons in the header or footer of your website link out to the proper business page. Hint: it shouldnโ€™t link out to the main dot com of the platform and it most definitely should not be a widget that asks someone to share your website on the platform selected.

We see this all too often when someone rebrands their site, redesigns their site or changes the platforms they are most active on!

Make sure the icons that are present in your site are active within 1 or 2 months. AND make sure they link out to the proper business page /account.

Go go check it now (Iโ€™ll waitโ€ฆ) then let me know if your icons are good to go or if you discovered any missing or incorrect links. ๐Ÿ‘‡

Pop quiz: whatโ€™s a brand? Your brand isnโ€™t just your logo or your preferred typeface. Itโ€™s the cumulative set of experie...
08/04/2023

Pop quiz: whatโ€™s a brand? Your brand isnโ€™t just your logo or your preferred typeface. Itโ€™s the cumulative set of experiences people have with you. Over time, those experiences add up into brand expectations โ€“ what people know and want from you. (Which is why staying on brand matters.) These factors shape your brand equity, or basically the value of your brand to the market. The longer youโ€™re around and the more consistent you are, the bigger the brand equity.

Now look, rebranding isnโ€™t necessarily a bad thing. Rebranding is good, when done well. https://ohsnapsocial.com/thats-like-so-random-how-not-to-do-a-rebrand/

Thatโ€™s Like, So Random: How NOT to do a Rebrand. Your brand isnโ€™t just your logo or your preferred typeface.

Check it out! Yours truly will be speaking at this year's International Boarding & Pet Services Association - IBPSA FLOW...
08/02/2023

Check it out! Yours truly will be speaking at this year's International Boarding & Pet Services Association - IBPSA FLOW Business Conference for the pet care industry!๐ŸŽ‰ I'll be educating pet care business owners on how they can create compelling IG Reels without totally stressing themselves out doing it.๐Ÿ˜‰

If you're in the pet care industry, think about coming to Orlando this October for the conference and you can stop in and see me while you're there.๐Ÿ˜ƒ

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A scrawled memo, from us to you:

The word on the street (and social media) is a conversation that matters to your customersโ€”past, present, and future. While getting your social strategy systems in place might seem like one of those daunting heaps of work that warrant a nice cry, every bit of effort makes itself evident. Yes, more likes. More follows. But more than that, more connection with the people who make your business possible.

And the dish on Karlyn Williams:

After nearly a decade working with mostly dentists to grow their businesses through award-winning social media strategy. After being born missing 14 teeth, Karlyn spent the next 18 years of her life faced with surgeries, procedures, and more time in a dental chair than one will experience in their lifetime. She has her amazing dental team to thank for giving her back her confidence and her smile, which allows her to be a powerful business owner and thought-leader in social media. She is excited to expand her infectious energy and passion for social media strategy beyond the dental world in order to help any business thrive by better connecting with their audience using social media. Karlyn holds a BA in Journalism with a Minor in Cultural Communication from James Madison University. She resides in the DC region, is a dance teacher, and an expert flashmobber.


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