Vivvix/CMAG

02/16/2023

Bipartisanship is hard to come by these days in DC, but this past summer the Senate came together to help veterans injured at Camp Lejeune. This spurred a mass tort ad campaign bonanza that doesn't look to be subsiding any time soon...

In this article, Vivvix analyzes the spend, trends, and creatives of the top streaming platforms of 2022. We look at the advertising spend invested in Hulu, Pluto TV, Paramount+, Peacock and more. Learn about the top spenders, who's gaining market share and which streaming platforms to watch in 2023...

12/16/2022

The Democratic Party leveraged the Dobbs decision to stave off a GOP wave and actually add to their majority in the Senate while the GOP focused on the economy and crime to eke out a victory in the House. The big takeaway: The Republicans turned down the volume of their immigration messaging relative to their ads in the first half of the year...

Democrats ride the Roe repeal, while Republicans take on public safety concerns in 2022 midterm advertising.

06/29/2022

The GOP pursues a Trumpian ad strategy as the Dems retreat to their traditional strengths. The SCOTUS ruling on Dobbs is also expected to figure heavily in this process between now and November. Read on to learn about the midterm ad war's state of play...

https://www.kantar.com/north-america/inspiration/advertising-media/gop-stays-true-to-trump-in-midterm-messaging

The GOP is doubling down on their 2016 playbook, while the Democrats are backing off progressive messaging that attended their 2020 strategy.

02/23/2022

Medicare RX drug negotiation was a prominent feature of Build Back Better. But BBB's defeat in the Senate did not the end the issue as we at Kantar CMAG have monitored over the past year. Read on to check out our findings re the public advocacy efforts on BOTH sides of this issue...
https://www.kantar.com/north-america/inspiration/advertising-media/push-to-give-medicare-more-power-on-drug-prices-plays-out-on-airwaves

Advertising around the issue of prescription drug prices has been heating up over the past year.

12/13/2021

In October, Kantar CMAG looked in on the ad campaigns aimed at influencing the votes of Senators Manchin [WV] and Sinema [AZ]. We found the progressive and moderate wings of the Democratic party closely matched. Since that time, the dynamic has turned. Read on for what it may mean re President Biden's Build Back Better legislation...
https://www.kantar.com/north-america/inspiration/advertising-media/manchin-and-sinema-get-a-helping-hand-from-moderate-pacs

Moderate Democratic groups have upped their political ad spending in the fight over

11/12/2021

Different strategies led to different outcomes last Tuesday as Virginia and New Jersey held their gubernatorial elections. Read on to learn about the ad campaigns behind the GOP's strong showing...

https://www.kantar.com/north-america/inspiration/advertising-media/anti-trump-ad-strategy-falls-short-in-virginia-race-for-governor

Races in Virginia and New Jersey saw Democrats focus their political advertising around Trump, education, and healthcare.

10/29/2021

While most of the country is enjoying a slight respite from political advertising, President Biden's Build Back Better bill has engendered an off-year ad war not often seen in our politics...

https://www.kantar.com/north-america/inspiration/advertising-media/sinema-and-manchin-feel-the-heat-as-advertising-ramps-up

TV stations in two battleground states are enjoying an unexpected windfall.

10/15/2021

Democratic senators Kyrsten Sinema [AZ] and Joe Manchin [WV] have been under fire from the progressive wing of their party due to their not supporting President Biden’s $3.5T infrastructure package. They have also been buoyed with ad buys from the party's moderate faction. Since the beginning of this year, Sen. Sinema has been targeted with $3.1M worth of advertising on 7,791 airings while Sen. Manchin has seen $1.3M worth of advertising directed at him with 7,321 airings.

03/18/2020

How do national political campaigns tailor their messaging to states as different as Iowa and South Carolina? How does messaging evolve over the course of a national race?

The Wall Street Journal used CMAG data to answer those exact questions this past week.

https://www.wsj.com/video/how-a-political-ad-evolves-as-it-moves-around-america/A2B7EB99-35F2-4755-97C8-16D2F9517776.html

Candidates spend millions of dollars to run political ads during an election cycle. WSJ followed some of the candidates' ads around America to see what subtle differences there are for certain markets. Photo Composite: Laura Kammermann

12/09/2019

Given the GOP's ad messaging thus far in 2019, you'd never know that Joe Biden has enjoyed a consistent double digit lead in the Dem presidential primary...

From Senior Research Analyst Geoffrey Pereira

https://www.kantarmedia.com/us/thinking-and-resources/blog/bidens-the-frontrunner-nobody-told-the-gop

For the entirety of the Democratic presidential primary, former Vice President Joe Biden has been the front-runner in every national poll that has been taken. Currently, he enjoys a 12 point lead in the Real Clear Politics average over his nearest challenger, Senator Bernie Sanders and a 14 point le...

03/29/2019

The 2020 Presidential election is already playing out across all media platforms—see this new digital ad from John Hickenlooper

03/15/2019

The 2020 Presidential race is a go, with advertisers spending more months earlier than they did in 2015

The TV ad war is well underway with three candidates on the air since Jan. 1.

03/05/2019

Act Now on Climate makes an early ad buy in Iowa to support Washington Governor Jay Inslee in his Presidential bid.

01/18/2019

Majority Forward is the first outside group to jump into the fray of the 2020 senate races with buys in AZ, CO, IA, GA, ME, and NC. Take a look!

11/02/2018

Healthcare is the dominant issue in political ads this cycle, but is that true across the country? Bloomberg takes a look.

If this year feels particularly saturated with ads, it is. There's already been 37% more ads than the last midterm election in 2014.

10/10/2018

Take a look at where the GOP is investing their resources as we close in on Election Day

Republican groups have been pulling back in roughly half a dozen tough House races to focus their resources in districts where they see a better chance to defend against a potential midterm surge by Democrats.

07/11/2018

The TV ad battle for the next U.S. Supreme Court Justice is on and groups on both sides are making their voices heard. Learn more about advertising during past vacancies and what the next few months hold.

With the recent announcement of Supreme Court Associate Justice Anthony Kennedy’s retirement, and the subsequent nomination Brett Kavanaugh as his replacement, Kantar Media/CMAG has already monitored Supreme Court advertising from several groups.

05/24/2018

Florida's Senate race is projected to be one of the most competitive in the country, but so far there are some sharp differences in advertising activity on each side.

Florida Republican Governor Rick Scott is off to an early and expensive start in advertising his U.S. Senate bid, spending more than $1 million a week on TV spots for a race that could determine whether the GOP keeps control of the chamber.

05/10/2018

What's the hot topic for Republicans this cycle? So far, it's Trump.

Based on what you hear from the chattering class in DC, you’d think that Democrats are all but committed to running on nothing but an “anti-Trump” message in 2018. Democratic leaders, including cable TV regular Rep. Adam Schiff (D-CA), implore their candidates to “not take the bait” on pus...