Dovetail

09/02/2024

Happy Labor Day from your pals at Dovetail.

Our office will be closed today but don’t worry… a Labor Day barbecue is the best place for us to do some extra creative brainstorming!

08/27/2024

The Arch. The zoo. A pleasant brunch in the Central West End. A bike ride on Grant’s Trail.

Are you visiting St. Louis soon? Do you live here and you’re looking for this weekend’s fun to-do?

Well, if there’s one thing a Dovetailer loves, it’s a good local activity. Here are some of our favorites to close out the summer.

08/23/2024

POP QUIZ!

How much do you really know about the Dovetail team? Take this quick quiz to unravel all of our deepest secrets. How many did you get right?

08/23/2024

It’s that time of year again! 🎉

​Today, we had our Dovetail AWSM and first annual bocce ball tournament. We always love having these opportunities to share the quarter’s successes, new projects, and shoutouts with each other as a group.

​Look out, St. Louis, because the Dovetail team is more motivated and readier than ever to handle whatever comes our way!

08/19/2024

Dovetail works hand-in-hand with our Thick-It ® brand partners to not only elevate their line of essential products for people living with dysphagia, but we’re also proud to support their equally as essential education efforts.

This upcoming, free webinar, Stay Hydrated, Stay Healthy: Reducing Dehydration Risks for Older Adults, is an amazing example of one of those efforts designed to guide older adults and their families to a safer, healthier future. Check it out!

https://thickit.com/reducing-dehydration-webinar/

Older adults are particularly susceptible to dehydration and the never-ending cascade of problems associated […]

08/16/2024

It’s all fun and games until- oh! No, actually, it turns out that sometimes marketing IS all fun and games.

When it’s time to shake up your marketing strategy, consider throwing in a little bit of revelry. Badges, scavenger hunts, quizzes, and more! Check out some ways to boost up your next campaign with a decent dose of merrymaking and amusement: https://ow.ly/3l4j50SZOjE

08/12/2024

Ready to launch your brand’s social channels? Congratulations! You’re about to open the door to a huge world of client interaction and loyalty-building opportunities.

Anyone can create social media profiles. The question is: Is your strategy social media-ready?

Want to talk more about your social strategy and launch? We’re here for you: dovetail-stl.com

08/08/2024

We have two very important Dovetail birthdays coming up this weekend.

Dovetail's Wonderwoman of a project manager, Janan, and art wizard extraordinaire, Steve, are doing some big-time celebrating in the next few days!

Happy birthday, you two. You make Dovetail a more organized, more creative place 🎨

08/05/2024

Every time you see or hear the word “content”, what do you think of? For a lot of people, their mind would automatically settle on a few things: TikTok dance challenges, Instagram Live story times, YouTube instructional videos.

There’s so much more to the wide world of content! Email, blogs, infographics, podcasts... let’s open up your mind a little bit and see which content lends itself to your brand’s goals: https://ow.ly/ycSQ50SREUn

08/01/2024

Y’know, here at Dovetail, we’re pretty in sync, creatively and otherwise.

Sometimes we like to have themed outfit days and not even tell each other! Then, we show up and see who’s really in tune with their fellow Dovetailer.

07/31/2024

Happy, happy birthday to one of Dovetail's biggest rays of sunshine, Sydney!

Thank you for always radiating positivity and always being ready to solve a good brand marketing puzzle with the team.

07/30/2024

You have a brand. Your brand puts out advertisements, content, and more public-facing representations of what you sell and want to accomplish. So… that’s that. People just love you.

Well, no. If your audience feels like your brand isn’t being authentic, they might keep scrolling. Worse, they might actively start to DISlike your brand as a result of feeling like you’re pandering.

Let’s dig a little deeper.

https://dovetail-stl.com/

07/26/2024

Here we are again! Let’s have our weekly chat about ✨content✨

Your content operation is up and now, you need to keep it running. Preferably, running smoothly and with as little stress as possible (but nothing is perfect and progress takes time, right?).

Take a gander at one of our newest blogs to learn more about how to keep your process going for the long-term: https://ow.ly/5p1950SLg1N

07/23/2024

Updates and blogs and scathing, horrible scandals! It’s the monthly Dove|Tales email!

Okay, we don’t have scandals. Well, maybe we will one of these days, but we needed to get your attention right now.

Sign up for our monthly updates to keep up with your favorite team of moxie-filled marketing can-doers. You never know when we’ll report on that scandal.

https://ow.ly/yqAi50SIpIT

07/19/2024

Everyone loves being advertised to by a faceless corporation. Well, maybe not everyone.

When your brand has more of a human touch, though, you open the door to conversation with your audience, increased loyalty, and the possibility of good old-fashioned friendship!

Learn more about humanizing your brand: https://ow.ly/qrmf50SBH7u

07/17/2024

Our partners at the Advanced Manufacturing Innovation Center St. Louis are doing some amazing things to elevate the future of advanced manufacturing in STL.

We're proud to work with them and be a part of paving the way! Keep up the outstanding work.

Thank you to all of our partners who made today’s STEP program successful. More importantly, thank you to the participants who dedicated their day to expanding their horizons, their career opportunities, and their learning.

It was incredible getting to know these young people and seeing what they’re capable of. Our community and the future of our workforce will be in amazing hands.

Saint Louis University
MiTek
Ranken Technical College - St. Louis
Millstone Weber
Boys & Girls Clubs of Greater St. Louis
Missouri Works Initiative

07/15/2024

We can’t believe it’s already Q3! When you think about where you are so far with your 2024 goals, what emotions rise to the surface? Confidence? Unease? Slight terror?

Maybe it’s time to pivot (or swivel, HARD), and there’s no shame in that. There’s no rule that says your strategy has to remain the same no matter what, especially if something isn’t working for your brand’s goals.

Let’s chat and see how Dovetail can get you back on track or boost your success even further: dovetail-stl.com

07/12/2024

Telling a story is about so much more than just putting words on paper or spinning a tale out loud. An eye-catching billboard, a vibrant social media graphic, a particularly clever product package — storytelling happens through design all of the time.

There’s no right way to tell a story. That’s the beauty of storytelling!

Read more about how we love to tell a visual story at Dovetail: https://ow.ly/gjXL50SxqGn

07/11/2024

Happy, happy (one day late) birthday to Dovetail’s ready to do it all, ready to learn anything, ready to face any challenge superstar, Vinnie!

07/08/2024

Some risks can be considered fun! Skydiving, haunted houses, racecar driving, gambling.

When it comes to your brand’s media strategy, though, risk can feel… considerably less fun. We get it. Spending money on media can feel like stepping into the void. Without the right brand strategy and targeted messaging, there’s potential to go through your entire budget and have little to nothing to show for it.

Let’s dial in your brand, design, and messaging to make sure your media hits its mark. We’re here to chat: dovetail-stl.com

07/05/2024

To live the life of an influencer. Showing off a red-carpet life to your millions of followers — oh, no, sorry. We read that wrong. MICRO-influencer.

Your friendly neighborhood content creators with follower counts typically ranging from 1,000 to 100,000, they’re the type of influencers for coffee shop meetups, mom & pop brands, and building up authentic trust with niche audiences.

Check out the blog to read up on how these micro-influencer can give your brand a macro-level boost: https://ow.ly/GH7q50SuX6q

07/04/2024

Whether you’re spending today doing some sailing on the River Des Peres or celebrating your patriotism with an array of the city’s finest toasted ravioli, Dovetail wishes you a happy 4th of July!

07/01/2024

We are excited… no, thrilled — nay, exuberant to introduce Honna Doolin, Dovetail’s newest Brand Manager!

Originally from Central Illinois, Honna’s relocating to St. Louis after living in Louisville, Kentucky for a while. She loves cooking, spending time outside, and horses — so much so that she’s worked on a thoroughbred farm.

Honna’s settling into life in STL with her dog (Moby) and her cat (Kipper) and she’s currently making her bucket list of restaurants, breweries, and things to do in the area so put your suggestions below!

06/28/2024

It’s amazing what a good guffaw can accomplish.

Using humor in your marketing strategy can make your brand more memorable, more likeable, and more all-around relatable… and who doesn’t love delivering a good giggle to their adoring audience?

Read the blog on our site and start building up your strategic silliness: https://ow.ly/WPT050SrQlB

06/24/2024

We love talking. But we don’t love talking to ourselves.

Our monthly Dove|Tales email has fun Dovetail updates, case studies, blogs, and more — everything you need to keep up with your favorite group of St. Louis marketing go-getters.

Sign up for monthly updates and let’s chat: https://ow.ly/BBT250SoKFL

06/21/2024

Happy birthday to our doughnut-eating, team member-motivating, Star Wars memorabilia-loving master of all trades, Hunter!

What a guy. Enjoy your day! And your Vincent Van Doughnuts.

06/21/2024

How’s your journey into the world of content marketing going? Are you a bona fide content-creating powerhouse yet? No? Still getting off the ground?

Oh, well, that’s actually… perfectly normal! Of course you won’t be a content mastermind right away. Take a peek at this jam-packed content marketing starter kit to keep your content quest progressing: https://ow.ly/tQgs50SlNcc

06/19/2024

Phew.. getting hot out there, huh?

Let’s take a sec to cool down with some trends to look out for through the rest of the summer!

Which ones are you using in your campaigns?

dovetail-stl.com

06/17/2024

Sometimes we talk about AI… sometimes we talk about SEO… but talking about using AI FOR SEO?? Wow.

But your eyes don’t deceive you. It’s easier than ever to use artificial intelligence tools to cultivate and refine your SEO process and improve your search engine rankings! Is it completely foolproof?

No – any responsible marketer will still take your AI-generated results and fine-tune them based on your simple human judgment, but the time-saving value of using AI in your strategy can’t be denied.

Here are some of our favorite tools.

06/16/2024

Fun fact: In 2020, Americans spent over $16 billion on Father’s Day gifts and activities.

So, there’s still time to run to the store and grab your dad something a little more expensive to go with that funky-colored tie before he comes across this post.

Happy Father’s Day from Dovetail!