02/03/2024
TikTok and UMG have failed to reach a deal regarding their licensing contract, specifically the payment terms for music streamed on the social media giant's platform. As a result, millions of songs have been removed from the app and TikTok users awoke to find many of their videos muted. What does this mean for content creators? How will entrepreneurs need to adjust their content strategies to build engagement on the app without some of the world's most popular music?
Visit the Blog on my website to read my full take on this, and let me know in the comments how many of your videos were muted! 🔇