HAKDA media, Sacramento, CA (2024)

05/06/2023

At HAKDA media we focus on the quality of followers as we do on their quantity!

For this cosmetic dentist, we have been able to build a community of like minded cosmetic dentists.

Stick around to know how we helps dentists build their personal brand !

03/06/2023

I bet you didn't know it's 🤩

Check out our stories 🤫

02/27/2023

🤳Engaging on Instagram can be a challenge. We have tips for how to engage on your account, so you can make the most of it and keep more people coming back for more.

🦷Dentists, of course we know you probably don’t have time for this, but you could revive your account and content by squeezing in 10 minute slots into your day to engage and keep your account active.

✨Just click the link in the bio, and let’s discuss any problems you are facing with your professional IG account✨

👇🏽Comment down below which one you have never tried ?

02/23/2023

You may have heard that DENTISTS are some of the MOST SUCCESSFUL business owners in the world. But what it is about them that makes them so?

This is actually because of their heightened attention to details, thus dentists have a tendency to prioritize quality in everything they do and in all aspects of life 😁

⁉️But still dentists are still divided into 2 groups; one that saw their advertising spending to be an expense on their profit and loss statement while others regarded it as the ignition under their fire that would bring them countless more sales?

Brand strategy is divided into two main categories:
👉🏼Brand awareness
👉🏼direct marketing

Brand awareness aids in presenting a clear image of who you are and what your brand stands for. Direct marketing is finding out how to quickly turn a stranger into a customer.

To promote growth and achievement, it is essential to comprehend the distinctions between these approaches and match the advertising tool to your business plan.

That’s whatSUCCESSFUL DENTISTS have understood and why most of them leave their marketing and branding efforts up to specialists to handle🤝

If you're looking for a clear advertising roadmap to your business goals, book in a free 15 min demo call with the link in our bio.

02/17/2023

Your dental practice website gives patients a virtual look into your office before they first come in for an appointment. Optimize it for patient conversion with these communication features.

⭐️⭐️⭐️⭐️ STAY TUNED FOR PART 2!

02/12/2023

How important is dental copy writing? ⬇️

When you think of dental marketing, Copy writing isn’t the first thing that comes to mind, right?

Most dentists find it odd actually that this is a service we discuss with them, they always think “well writing captions is a given and it’s pretty easy”

THERE IS SO MUCH MORE TO IT!

Copy writing refers to the art of selling or persuading, using words.

So much comes into play with sales copies. For example, the tone and language you use reflect your brand and how you present yourself as a doctor.

You may think some people just have a gift of persuading. In fact, no book or coarse could really teach it to you, that’s correct ….. but the best dental copywriters learned it through experience.

An amazing dental copywriter will know just how to drive the right emotions from your patients; that’ll leave them feeling as though they will miss out if they don’t book an appointment with you.

Summary: don’t underestimate the power of a good dental copywriter ✍️

02/06/2023

Ever thought of how both sociology and psychology correlate to marketing? 🧐🤩

Briefly; 🔽
💡Sociology implores us to look into the social behaviour and tendencies of our target demographic when we are looking to enter a market.

💡This helps us strategize our entry accordingly by adjusting our game plan to be perceived positively by the customer.

🧠As for psychology, you are studying and using consumer behavior to build relationships with brands, using effective marketing campaigns and brand awareness.

🧠In other words, you are developing marketing strategies that favor particular behaviors. Your campaign may be influenced by the consumers’ purchasing decisions and emotional responses.

WE GAURANTEE YOU MARKETING WITH BOTH OF THESE ASPECTS IN MIND! 😉

02/04/2023

Well, you guessed you, people DO actually search for dentists before booking an appointment! ✌🏼

So you would definitely be wanting to rank up high in one of those searches.. wouldn't you? 😎

Here are some tips 🙌🏼

01/28/2023

How are you nurturing relationships with your current patients….

👈🏼Head over to our previous reel to know how you could maintain and attract new patients through your current ones!🔑

01/22/2023

Sunday motivation to start the week off on the right foot!

How do you handle hardships or failures in your career?

Let us know in the comments📩

01/08/2023

Yes you read that right!

Post your complicated cases that didn’t go so smoothly and share how you handled them.

This is for the dentists who are looking to build a personal brand with longevity. What is a personal brand about exactly?

It is creating an identity for yourself on social media that people can relate to or look up to.

So by posting your incredible transformations and success stories you are inspiring other dentists on your feed. But how about ALSO being relatable?

Every dentist must have had at least, one rocky case that required some trial and error and I can guarantee that’s the case that taught them the most in their career 😅 am I right?

ITS THESE cases that will make you RELATABLE on a different level. In fact you may even inspire other dentists to share their tough cases and turn the dental community into an educational environment, your case may stop another dentists from falling into that mistake ⁉️

COMMENT DOWN BELOW WHAT YOU THINK OF THIS?📩

12/25/2022

I bet you didn’t know you could repurpose your old posts….

📩Comment down below which one of these you have tried before ?

👉🏼Follow .dentalmarketing for more dental social media marketing tips

12/18/2022

Imagine if traditional print marketing and digital marketing could unite to maximize your clinic’s potential?

Well we are here to tell you , that’s exactly the case….

Digital marketing and social media have immeasurable success among the middle aged to teen demographic, but how about the outliers?

Traditional marketing with a sprinkle of strategic digital tracking devices could be your best bet for the difficult to target demographic.

You could do this by:
👉🏼using QR CODES driving traffic to landing pages
👉🏼having a VARIETY OF FLYERS that will be given out to patients according to the relevance to previous treatments
👉🏼market in LOCAL MAGAZINES!
👉🏼bi-weekly PHONE CHECK UPS to discuss relevant follow up treatments with patients and spark their interest.

⁉️Question- which strategy does your practice focus on?

COMMENT below which one of these tips you are going to try implementing in your practice 📩

12/16/2022

social media management or personal branding strategies fundamentally require 2 elements:
1️⃣ building a community of trusting patients
2️⃣thus loyal following

This takes time!

🌟Follow .dentalmarketing to get tips on how to grow your dental practice over social media 🌟

That’s exactly why we have a 3-month minimum term on our contracts💰

Am I supposed to wait a whole 3-6 months before I see ANY results?

Of course not! You will definitely notice an exponential growth on all platforms from strategies that we implement. HOWEVER, to see regular patient CONVERSIONS in a CONSISTENT manner, that requires the strategy being implemented IN A CONSISTENT MANNER. Rome wasn’t built in a day!

Now I get 3-6 months sounds like a long time but that’s how long it takes to build an online persona and brand that is consistent with the IMAGE YOU WANT to put out to your patients.

Now remember, you could definitely bring in patients on your own by simply existing on social media….. but with a proper strategy to build your brand you are REELING IN THE RIGHT KIND OF PATIENTS, that will PROMOTE your practice later and tell the next person about it.

🌟Follow .dentalmarketing to get tips on how to grow your dental practice over social media 🌟

👇comment below how long it took you to see consistent growth on Instagram ❔

12/12/2022

Google Ranking ! 📈

✏️Let’s us know in the comment if you found this useful

It only takes these few steps to maintain a fairly high google ranking🌟….

This way you can rest assured at your clinic that anyone searching for clinics locally or within your specialty, Google will show your name first.

A commonly left out part of the discussion when it comes to dental social media marketing.

✏️Let’s us know in the comment if you found this useful

🛎CLICK THE LINK in our bio to book your first FREE DISCOVERY CALL to talk about what your Google My Business account is missing!

12/06/2022

If you didn’t already know, your website is one of your most important asset on social media….

It’s where you’d rive all the traffic to.

It would be a shame if your ads were effective enough to land your patients to your website…..

but a minor 🤏🏼inconvenience like bad quality photos or long loading period throws all your efforts in the 🗑

Click the link in our BIO to book a FREE (no commitment) zoom call to let us guide you📲

12/04/2022

Calling all dentists hoping to build an online brand to market for themselves!!

You could have patients walking into your clinic asking for your name specifically…

Patients that could travel across state for YOU!

Now how are you going to do that without showing up in front of them on social media?

If this is your goal you need to achieve the following :
1️⃣ show up in front of your ideal patient

2️⃣have your ideal patient engaging with you .

If this is what you are looking to achieve -

👉🏼BOOK a free discovery call (no commitments) by clicking the link in our bio📲

11/22/2022

So you have been wanting to build a personal brand….👀

1️⃣To pass on your knowledge, 2️⃣educate to public
3️⃣make an impact
4️⃣raise awareness on a common oral health problems
5️⃣position yourself as an expert in your field

Now you know your mission✨✨

So how do you build your personal brand?

👉🏼know your goal and decide on the content pillars that will help you achieve that goal (educational, relatable,etc)
👉🏼creat truly useful content- you will only grow and reach more people if your content truly brings value to their feed, why else would they follow or engage with you?
👉🏼engage with your audience- to create a community and nurture real relationships with your patients

Lastly, don’t be shy to ask for help…
You didn’t go to dental school to learn social media!

We are happy to help, book a free discovery call to learn more📲

CLICK THE LINK IN OUR BIO

11/16/2022

Why do I need a landing page when I have a website?

Comment down below if you have used landing pages before👇

A landing page lets you:
👉🏼get leads distraction-free
👉🏼capture clients contacts easily
👉🏼track your data and compare success of different offers

Comment down below if you have used landing pages before👇

11/13/2022

What if I told you, that there was a way to compete with the top dentists …

by utilizing and optimizing your social media ✨

We could guide you 👇

CLICK THE LINK in the bio to book a calls and chat!

11/06/2022

Tired of sounding too SALESY in your content ?

I have just handed you the solution on a silver platter 🍽

Your consumer knows exactly what you are selling…. Now tell them how this product will make them feel.

This is how you can implement this as a dentist🦷 :
👉🏼sell them the newer confident version of them selves when they WHITEN their teeth or align them with INVISALIGN
👉🏼sell them the feeling of comfort in your dental chair… not physical comfort but emotionally. Film yourself chatting to a patient candid and let your prospective patient see how easy it is to talk to you!🗣
👉🏼 sell them the idea of an anxiety-free visit. This means let them meet the team on social media and give them a tour of your clinic so they feel familiar with the place. This could also mean showing off the inclusivity of your practice if you cater to minorities and disabilities ✨

11/05/2022

If you’re a DENTAL PRACTICE OWNER looking to market your practice o social media EFFECTIVELY, this one’s for you😊

👉🏼You have every right to know what’s so special about the agency you are working with…

Considering our team is all made of dental students, we have really perfected our services and efforts to cater to what a dentist needs, and what their practice needs.

YOU need to not be worrying about your social media and have a professional handle it- your practice needs a bespoke marketing strategy to grow and have it’s own CHARACTER 🗣

11/03/2022

Comment down below your score 👇

10/29/2022

Rome wasn’t built in a day, you think your practice can be?

I don’t promise that building your practice’s online presence will be easy…. but it definitely will be the greatest investment you have made for your clinic, with the greatest ROI may I add.

However, deciding to invest in your social media marketing and presence, is a decision you have to fully believe in because it needs TIME and PATIENCE.

Think with yourself:
✨ what goals do I have for my practice?
✨where do I want this business to be in a few years time?
✨what could more revenue do for me and my family?
✨What message do I want to put out into the world with my practice?

Now, you are ready to….

✅book your first strategy call (link in bio) and let us know your answers to these questions!

10/21/2022

Struggling with your online marketing strategy and you just don’t know how to talk about it?

🤝BOOK a FREE discovery call through the link in my bio!

This is very common by the way…

Dentists went to dental school to learn dentistry your not required to sound FIRM or KNOWLEDGEABLE in social media marketing📈

Let’s have a chat, you could ask anything you want…

🤝BOOK a FREE discovery call through the link in my bio!

#

10/20/2022

Results from this last month!📊

There is a common misconception that once you hire a marketing agency, you will see instant results…..

I wish that were the case…

It takes minimum 4 months to see noticeable results that’s are evident in your practice’s revenue.

it also takes about 5-7 impressions of your practice for a patient to consider your practice and revisit your page.

10/15/2022

It gets boring…. When you constantly post offers.

And trust me your patients will eventually start seeing it as being desperate for patients and begin to think your services and equipment is cheap and low quality, “how else could they afford to make it so cheap”

Here is where we will switch things up🔄… instead of reducing the value of your services… increase the value of the money they pay.

Just keep reading, it’ll make sense…

I know it’s essentially the same thing but here is how your patient sees it…

“Well if I’m paying 1000$ on Invisaligns anyway… might as well do it at X clinic to get a free whitening on top” 💸

Use this technique to your advantage and let us know how it goes….

Wanna connect and hop on a discovery call ?

Click the link in our bio, to book your first FREE discovery call!

10/12/2022

Just 3 things that could take you marketing strategy to the next level! 📈

Just make sure to SAVE this post to come back to it later….

✨Let us know in the comments which one of these you struggle with the most in your dental practice…..

1 - you have to track your metrics and especially insights 📊: this will literally be your blueprint.m from now on. Use it to know when is the ideal time to post. You could also use it to see which posts get the best engagement/ likes and thus keep in mind that this is the kind of content that resonates with people.

By giving your audience what they want to see, you are almost guaranteeing that when this patient needs a dental service, you are the first practice they will turn to.

2- Please don’t waste your time on one platform or the wrong platform!!

This is the most frustrating habit I see practice owners falling into, they think that as long as they have a page with good reviews and a few welcoming photos, that they are set.
NO
NO
And NO.
Patients on Instagram or tiktok will appreciate your educational posts or posts that give raw and valuable dental advice…. So you need to give them that on Instagram.

Similarly, a patient who is quite new to town and serious about a dental appointment, will search “best dentists near me” ….. and in that moment, if your google listing is not regularly updated and optimized with shining reviews… they will never even hear of your name.

3- finally, make sure you are actually producing valuable and correct content ✅

No false advertisement or just posting just for the sake of posting. At this point, I would say if you are not posting to actually have an impact in the community that follows you, then don’t even bother with social media.

You have to remember that at the end of the day, you level of success in social media marketing is related to how much your audience values your presence on social media. Not how much the algorithm likes your posts.

This was a lengthy, caption I know😁

Let us know in the comments which one of these you struggle with the most in your dental practice…..

10/07/2022

Are you a dentist and can’t seem to keep up with your social media accounts?

There was a survey done in the US that found that only 52% of dental practices use social media!
That means that if you are using social media, you have to put your best foot forward because 80% of your patients will look you up first.

This is exactly what a social media manager will do for you!

A social media manager handles everything social media related from A to Z.

So you do what you do best…. Which is excel at being a dentist and
We do what we do best …… which is manage your social media.

DM us “HAKDA” to get started !

09/29/2022

Did you know that most clinics have a feature that’s very unique to them…but THEY FAIL TO SHOWCASE IT CORRECTLY. 😑

What sets your dental clinic apart?
Is it luxurious, has the latest technology, sustainable, affordable?

The traditional ways of growing a dental clinic will get you new patients up to a certain point…

Having the little systems in place to increase your clinic’s value and showcasing them by social media marketing;
📌Facebook ads
📌having a content creation plan for your social media
📌implementing seo that makes your practice come up the first one when someone searches dentists near me.

Having those little systems in place is a blessing and a feeling you will NEVER know until you try it.

↗️You start getting clients out of nowhere and getting those extra hours in to work on your clinic and focus ultimately on it.

You never know the feeling of having those systems in place until you have tried it.