03/23/2022
We need to talk about TikTok. Today, the San Francisco Chronicle published a great article about the rise of wine influencers (like Sommvivant) on TikTok and sort of touches on how the platform stacks up against Instagram that it *may* be the key to winning over the elusive Millennial generation.
HOWEVER, what the article doesn't necessarily make very clear is just how tricky the "WineTok" waters are to navigate. While its 💯 clear that the wine industry is historically slow to adapt, it's not 💯 the wine industry's fault for not jumping on the TikTok wagon.
Here are a few important things to keep in perspective: deelightfulstudios.com/blog/winetok-tiktok
We need to talk about TikTok. If you are a wine lover, a wine marketer, a content creator, a social-savvy vineyard manager, a sommelier, or all of the above, pour yourself a glass and listen up.