Cline Group / Scuba Diving Industry Magazine

Cline Group / Scuba Diving Industry Magazine Advertising, Marketing, Research, Consulting in the Scuba Diving. Publishers of Scuba Diving Industry Magazine a magazine for Dive Professionals.

Cline Group Advertising was founded in 1990 as an international advertising and marketing consultancy, with many areas of expertise. From high-technology to web-commerce to sports marketing, Cline Group provides value services with proven results. According to company president William Cline, ”Cline Group is unique - we have had the pleasure and experience of working with a very diverse group of c

lients ranging from foreign governments to small start-ups. We are set apart as our entire focus is on producing work that generates business - not awards.”

Cline Group is highly respected in the specialty sports marketing arena - having produced a national traveling sports pavilion that exhibited at large outdoor events all over the nation. With tens of millions of exposures, in 50 markets, Cline Group’s event experience is substantial and impressive. Services offered by Cline Group include; consumer marketing and advertising design; strategic tourism planning; consumer and B2B research; events marketing; and internet strategic services including website design and management. Cline Group is fortunate to have been written about in THE WALL STREET JOURNAL, FORTUNE and ENTREPRENEUR magazines, plus numerous newspapers and specialty sports magazines.

Diving Talks Portugal: Global Dive Visibility & B2B ROI | Marketing Minutes"We decided to do it short and concise so it'...
01/02/2026

Diving Talks Portugal: Global Dive Visibility & B2B ROI | Marketing Minutes
"We decided to do it short and concise so it's a more impactful way of sharing your message."
https://www.youtube.com/watch?v=eZR-xmMl2lI

Diving Talks Portugal is shaking up the scuba scene — and we’re diving deep into how. In this episode of Marketing Minutes by Scuba Diving Industry Magazine,...

Creating a Group Fitness Program for Your Store - Gretchen M. Ashton"Group travel is the perfect chance to integrate div...
01/02/2026

Creating a Group Fitness Program for Your Store - Gretchen M. Ashton
"Group travel is the perfect chance to integrate dive-specific fitness. Dive centers can begin preparation months ahead of trips, incorporating fitness that builds anticipation and prepares clients for the diving conditions they'll face."
https://online.flippingbook.com/view/496169000/18/

Merging the cultures of diving and fitness benefits both diver health and dive business success. At the heart of both activities is community. Whether small or large, a strong client community is v…

Adaptive Scuba Diving with Dive Pirates | Empowering Inclusive Dive Training | Marketing Minutes"Our program.. is a buil...
01/02/2026

Adaptive Scuba Diving with Dive Pirates | Empowering Inclusive Dive Training | Marketing Minutes
"Our program.. is a building of relationships with our prospective recipients."
https://www.youtube.com/watch?v=aIzTSaszKrk

Adaptive scuba diving is transforming lives—and dive businesses. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, we spotlight the inc...

The Giant Stride, Part 3: Plan Before You Plunge - Michael Connors & Rachael Scott"Owning a dive shop is not just about ...
01/01/2026

The Giant Stride, Part 3: Plan Before You Plunge - Michael Connors & Rachael Scott
"Owning a dive shop is not just about spending more time underwater. It’s about building something that lasts."
https://online.flippingbook.com/view/496169000/18/

Most instructors dreaming of shop ownership imagine the Instagram-worthy parts first – the logo on the door, the pool full of new students, the exotic trip calendar. That’s natural. But the truth i…

Happy New Year from Scuba Diving Industry Magazine!As we surface into 2026, we’re celebrating the spirit of exploration,...
01/01/2026

Happy New Year from Scuba Diving Industry Magazine!
As we surface into 2026, we’re celebrating the spirit of exploration, resilience, and connection that defines the dive industry.

May this new year bring fresh adventures, bold ideas, and deeper impact — in business and beneath the surface.

Cheers to new beginnings!

#2026

How Aqua Hands Empowers Deaf Divers – Interview with ISDHF 2026 Inductee Thomas J. Koch"When I became an instructor, I h...
12/31/2025

How Aqua Hands Empowers Deaf Divers – Interview with ISDHF 2026 Inductee Thomas J. Koch
"When I became an instructor, I had to really prove myself that I could do it. I had 300 certifications in 3 years, I was teaching all the time."
https://www.youtube.com/watch?v=LDzX6f_Nrqo

International Scuba Diving Hall of Fame 2026 Inductee Thomas J. Koch joins us for an inspiring conversation about accessibility, inclusion, and breaking barr...

The Honest Truth: A Different Kind of Show-and-Tell for Business Success - Cathryn Castle Garcia"Our customers rely on u...
12/31/2025

The Honest Truth: A Different Kind of Show-and-Tell for Business Success - Cathryn Castle Garcia
"Our customers rely on us to provide training, equipment, and travel opportunities that mitigate the inherent risks associated with scuba diving and being in or on the water."
https://online.flippingbook.com/view/926027453/22/

I recently had the pleasure of hearing marketing expert Marcus Sheridan give a talk about how to increase revenue by crafting marketing messages that position a business as trustworthy. This is esp…

12/31/2025

Sharing Air Film takes center stage in this inspiring episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring filmmaker David Marsh of Song...

Read Part 4 here: Part 4: Rebreathers 102 –The Dive Instructor’s Perspective by Jeffrey Bozanic, Ph.D. , JeffBozanic.com...
12/31/2025

Read Part 4 here: Part 4: Rebreathers 102 –The Dive Instructor’s Perspective by Jeffrey Bozanic, Ph.D. , JeffBozanic.com https://online.flippingbook.com/view/393265162/14/

In the first two articles of this series, we looked at rebreathers from the perspectives of the end user and the dive retailer. However, this only covers a limited part of the rebreather market. Di…

12/31/2025

🎄🐛🕎
From all of us at Scuba Diving Industry Magazine, we wish you a Merry Christmas, Happy Hanukkah, and a joyful Holiday Season.

Thank you to the dive retailers, instructors, manufacturers, resorts, travel sellers, contributors and industry partners who continue to move this industry forward every day.

May Your Dives Be Merry & Bright – and your tanks always full in the year ahead. *special thanks to Lily Mak for the incredible Christmas tree worm gracing our December cover!

Address

Plano, TX
75093

Telephone

+19722676700

Website

https://scubadivingindustry.com/

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