05/05/2020
STRASBURG—Small business entrepreneur Brittany Allen owns Fashion Cents Consignment, which shut down under Gov. Tom Wolf's "non-essential" businesses order.
Allen protested the state government alongside hundreds of residents to at the "Take Back Control" rally on Apr. 20 outside the State Capitol in Harrisburg.
"I just really wanted the public to understand that it was having a huge impact on small businesses and people's livelihoods," said Allen. "I wanted to get out there and show support for other small businesses that were fighting to open up just as safely as some of the big box stores."
Mothers were messaging Five Cents Consignment, pleading for affordable children's clothing, she said.
"I was also protesting because kids' clothing was definitely essential," said Allen.
A month earlier on Mar. 16, Allen closed down completely with little time to prepare her staff, laying off all 37 employees. Payroll on top of the monthly operating expenses would cut into reserves or prompt loans, said Allen.
Allen filed for a waiver to do curbside pickup and small party shopping with social distancing practices given the large size of the store. She was denied the requests.
Recently, Allen implemented half-hour online shopping appointments and live merchandise display videos via Facebook to deliver directly to clients' doorsteps, but the shipping fee is deterring customers. Now, her monthly sales equal what she would have made in a day under normal operations.
"If these big stores can safely sell goods, I think every business—non-essential or essential—can do the same thing, and we can open this economy back up and we can get back to work," said Allen.