Niche Marketing Podcast

11/15/2024

“Have you seen influencer campaigns fall apart?” Yes, all the time.

A brand or organization is often too narrow, specific, or regimented in what they want from an influencer in the content they commission.

Sometimes a script has to be run past legal and the language used doesn’t feel natural and authentic to a creator anymore.

What can you do? How can you save the campaign and make it work for both your organization and the influencer?

Ashwath Narayanan, CEO of Social Currant, describes fantastic ideas in this quick clip with our host John Bertino, CEO of The Agency Guide.

Watch the full interview to hear even more behind-the-scenes, practical advice on making influencer campaigns a success.

Go here: https://www.youtube.com/watch?v=TEcklJOSsi4

Let’s grow your nonprofit and spread your mission!

11/14/2024

Dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, CEO of Social Currant! NicheMarketingPodcast.com/np05

In this detailed conversation, we explore how nonprofits can leverage influencer marketing to:

• enhance their fundraising efforts
• build long-term relationships
• navigate the complexities of legal and financial considerations
• and more!

Our host:

- John Bertino, CEO of The Agency Guide

11/12/2024

3 Core Areas of "Influencer Marketing for Nonprofits"

In our recent comprehensive discussion with expert guest Ashwath Narayanan, we covered:

1. Identifying and Choosing the Right Influencers:
Strategies for finding influencers aligned with nonprofit causes.
2. Building and Sustaining Relationships:
Developing ongoing collaborations and deeper engagement with influencers.
3. Legal and Financial Considerations:
Addressing potential risks, clear contracts, and flexible payment options.
This convo, Part 5 in our season, is live now. Free – no paywalls!

GO HERE: https://www.youtube.com/watch?v=TEcklJOSsi4

Tags:

- Social Currant
- John Bertino
- The Agency Guide

11/08/2024

How to Do Influencer Marketing Correctly

Step 1: Define your nonprofit’s goals

Step 2: Find the influencers best suited to help you achieve them

Don’t try to fit a creator into the wrong box. That’s a recipe for disappointment and wasted money.

Watch this clip for quick tips from our featured guest this week, Ashwath Narayanan, on influencer marketing for nonprofits.

If you’re intrigued to learn more (hint: this episode is helpful for an influencer marketing playbook regardless of industry), then watch our full interview for free here: ➡️ https://www.youtube.com/watch?v=TEcklJOSsi4

Tags:

- Social Currant
- John Bertino
- The Agency Guide

11/06/2024

According to Dr. Robert Cialdini’s principles in Influence: The Psychology of Persuasion, people are strongly influenced by factors such as likeability, perceived authority, a sense of belonging, and social proof.

Nonprofits are no different.

This episode is all about how nonprofit marketers can leverage influencers to connect, grow, and raise more funds.

Thank you to Ashwath Narayanan, CEO of Social Currant, for sharing insider advice on leveraging influencers to grow any brand—nonprofit or not!

Watch full episode: https://www.youtube.com/watch?v=TEcklJOSsi4

Make sure to subscribe to our show so you never miss an interview!

The Agency Guide

11/04/2024

🎥 Watch now to enhance your nonprofit’s marketing strategy with free ad spend from Google and Microsoft: https://youtu.be/XvfhPnm2j6A

Get up to $10,000 from
+
Get up to $3,000 from

Tag a nonprofit who should know about this!

Nonprofit Megaphone

The Agency Guide

10/31/2024

Go ahead. Change my mind.

[PS: Happy Halloween!]

Nonprofit Megaphone

The Agency Guide

10/29/2024

“What have you learned from your 8 years of work and fundraising in the nonprofit space?”

Grant Hensel’s fundraising advice is proven by how one nonprofit unexpectedly received a large sum of money because of one line in a will and one Google search.

Your nonprofit can be at the right place at the right time, if you follow Grant’s advice too.

🎥 Watch now to transform your nonprofit’s marketing strategy:
https://youtu.be/XvfhPnm2j6A

Nonprofit Megaphone

The Agency Guide

10/25/2024

✔️ Cheaper than paid ads
✔️ Faster than SEO
✔️ Like an SEO extension
✔️ Free clicks and ads
✔️ Send people to top and middle of the funnel for free
✔️ Must-do for nonprofit marketing strategy

What are we talking about here?

Answer: Google Ad Grant and Microsoft Ad Grant, where nonprofits can get up to $13k in free ad spend!

Learn More: NicheMarketingPodcast.com/np04

Featuring:

- Grant Hensel, Founder and CEO of Nonprofit Megaphone
- John Bertino, CEO of The Agency Guide

10/23/2024

Did you know nonprofits can access up to $13,000 in free advertising?

Check out this interview with Grant Hensel, Founder and CEO of Nonprofit Megaphone , where he breaks down how to make the most of Google Ad Grants and Microsoft Ad Grants for nonprofits (Part 4 of our nonprofit marketing series).

FULL VIDEO: https://youtu.be/XvfhPnm2j6A

These ad grants can be game-changers, helping nonprofits boost their online presence and further their mission—without extra budget.

Thanks to Grant for his expert insights, and to The Agency Guide for sponsoring the Niche Marketing Podcast!

10/21/2024

Soooo...we like to do things differently when it comes to the depth of coverage!

Speaking of which, we're just about to share Part 4 of 8 in our nonprofit marketing series.

Stayyyyy tuuuned!

10/15/2024

Branding is essential for building trust. It’s already challenging to get someone to take action and donate to a nonprofit—so it’s even more critical that they fully trust the organization they’re supporting.

Tag a you’re involved with or what to grow bigger. This episode is all about branding for nonprofits and how to optimize nonprofit websites!

Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3] Here: https://www.youtube.com/watch?v=MZz_HqoA8-k



side • sea

Niche Marketing Podcast

10/11/2024

What makes a great nonprofit website?

It’s all about using the website as a tool to guide your audience effectively. Whether it’s practitioners or board members, the goal is to align around designing with purpose:

• What do we want people to do?
• And how do we make it as simple as possible?

Key takeaway:

Less is more! Even if a site has a lot of content, a strong information architecture helps keep things organized, rewarding users with deeper content as they navigate further.

At the top level, keep it clear and simple—your website should serve as a filter to help users get where they want to go quickly and intuitively.




Podcast brought to you by The Agency Guide.

side • sea

10/08/2024

10/07/2024

Our multi-part series on continues with Part 3 on the Niche Marketing Podcast! We sit down with Alex Morse, an experienced entrepreneur, tech founder, and the owner of the nonprofit-focused, boutique marketing agency, side•sea.

Some may know Alex also as the co-founder of , a widely-used fundraising tool built by nonprofit leaders.

During the show, we cover:
- NPO brand development (and consistency in brand identity)
- Unique and consistent messaging standards for internal and external communications like social media and PR
- Website optimization (from the “Get Involved” page to user journeys and donation pages)
- Tools to maximize peer-to-peer fundraising success
- And more!

Watch here:
https://youtu.be/MZz_HqoA8-k?feature=shared

Please reach out or comment with questions so we can help you advance your mission.



Podcast brought to you by The Agency Guide.

10/02/2024

If you’ve been in business long enough, you know that real branding runs so much deeper.

A powerful brand is about the emotions you evoke, the trust you build, and the way your audience feels every time they think about, speak about, or interact with your business.

It’s storytelling, creating lasting impressions, and forming connections that go beyond visuals.

How do you make your audience feel?



The Agency Guide

09/30/2024

Your nonprofit needs an omni-channel marketing strategy to stand out, grow, and thrive.

If you want to increase your impact, read more. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost Consulting in San Diego, have a detailed conversation about:

- split testing
- emotional and logical appeals
- social media
- landing page and donation page CRO (conversion rate optimization)
- PPC vs or in conjunction with SEO
- how to stretch a budget for a small nonprofit
- nonprofit marketing tools
- fundraising
- email marketing

When it comes down to it, we have found that nonprofits often struggle with traction, leveraging advertising for raising awareness, and then capitalizing on it. Therefore, an omni-channel marketing approach, focusing on social media, is critical for visibility and fundraising, while SEO and Google Ad Grants are essential for driving website traffic.

Effective messaging must balance emotional appeals with positive stories that show the tangible impact of donations. Building relationships through email marketing, rather than just constant solicitations, is crucial.

Common pitfalls include neglecting organic social media and sudden, aggressive fundraising pushes. We will dive deep on all this and more in this episode.

Read/Watch/Listen Here: https://nichemarketingpodcast.com/nonprofitmarketing02

The Agency Guide

09/25/2024

Nonprofits are driven by passion and a clear mission to help. Yet their budgets are often constrained, and they need to maximize every part of their business and community growth as possible.

That’s why we are honored and excited to share Part 2 of Season 5 (all about how to market a nonprofit organization) featuring Michael Goodrum, Director of Client Services at Community Boost Consulting.

We have found that nonprofits often struggle with traction, leveraging advertising for raising awareness, and then capitalizing on it. Therefore, an omni-channel marketing approach, focusing on social media, is critical for visibility and fundraising, while SEO and Google Ad Grants are essential for driving website traffic.

Learn More: https://nichemarketingpodcast.com/nonprofitmarketing02

The Agency Guide