Wainscot Media

02/17/2023

Wainscot is honored to be the recipient of four prizes in the 20th Annual Service Industry Advertising (SIA) Awards, which recognizes the best content and advertising campaigns in the service industry.

A national panel of judges evaluated and rated some 1,200 entries in eight groups and 45 categories, evaluating each for ex*****on, creativity, quality, consumer appeal and overall breakthrough advertising content. Wainscot took gold, silver and bronze in the retail publication category for our work on Garmany of Red Bank , Hamilton Jewelers and Bachendorf's , respectively, and received bronze in the healthcare publication category for our work on Morris|Essex Health & Life Magazine.

Congrats to all of this year’s winners!
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07/05/2022

We’re proud to share that we received Gold and Silver recognition in the 2022 Aster Awards honoring excellence in healthcare advertising and marketing. This year’s Asters celebrated our work with Montefiore Nyack (Gold) and Center for Oral Surgery & Dental Implants (Silver). Read more: https://www.wainscotmedia.com/post/2022-aster-awards

The Aster Awards is one of the largest and most respected national/international competitions of its kind recognizing excellence in healthcare advertising and marketing efforts. All 2022 award entries were reviewed by a panel of industry experts and scored on multiple criteria on a scale of 0 to 100...

02/08/2022

Wainscot Media is honored to be the recipient of four prizes in the 19th Annual Service Industry Advertising (SIA) Awards, which recognizes the best content and advertising campaigns in the service industry. We took gold, silver and bronze in the retail publication category for our work on , and , respectively, and received silver in the healthcare publication contest for our work on . Wainscot is the publisher of custom magazines in the healthcare and luxury fashion and jewelry industries as well as regional lifestyle and interior design magazines. (, , )

“It’s so fulfilling to produce content that resonates with readers and also celebrates our clients’ visions,” notes Rita Guarna, Wainscot’s SVP and editorial director and also editor-n-chief of each of the winning titles. “And, of course, I’m thrilled to have our work recognized.”

Congrats to all of this year’s winners!

01/04/2022

We're looking for an enthusiastic, well-rounded marketing director to drive the creation of our promotional strategies and content! Could it be you? 👀 Get more details and apply here: https://www.linkedin.com/jobs/view/461886312/

11/24/2021

Another win for our talented health division! Congratulations!

Wainscot Health was awarded Silver this month for best microsite in the Digital Health Awards (DHA), honoring the site we created for The Breast Center at Montefiore Nyack Hospital.

11/22/2021

'Tis the season to be thankful, and we'd like to take this opportunity to recognize our healthcare partners who have faced an unprecedented year with compassion, skilled care and perseverance.

Please join us in expressing gratitude by sharing this video from the American Hospital Association. Tag your local hospital or health system to show you are .

2021 has been hard for many, but it has been especially challenging for doctors, nurses and health care workers. Through it all, they have cared for their co...

10/27/2021

Sink your teeth into the Fall 2021 issue of Center for Oral Surgery & Dental Implant's "Practice Insights" newsletter—a great tool for driving referrals from general dentists.🦷 https://bit.ly/3bfBAO1

10/21/2021

Bergen Oral & Maxillofacial Surgery's custom marketing program includes:
- Content Hub
- Monthly E-Newsletter
- Digital Advertising
- Emails Promoting Educational Events
- Direct Mail Promoting Educational Events

The return on investment in referral marketing? 2.5 times the program’s cost!

Download the full case study here: https://bit.ly/3ndIZD6

10/13/2021

Mobile-friendly email is the second most-used tactic by email marketers to improve their performance.

Check out the results: A mobile-responsive email design can increase unique mobile clicks by 15%!

Wainscot’s team not only makes sure your message looks 💯 on every screen, but we’ll write your email campaigns/newsletter for you!

Connect with us to learn more about our email marketing programs:
[email protected]
201-571-2244

Sources: SuperOffice, MailChimp, HubSpot

10/11/2021

Did you know 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement? In fact, 60% of those surveyed said that company content helps them make better product decisions.

No wonder content hubs have become such a popular marketing tactic—enticing curious visitors with high-quality, curated content that builds trust, captures information and increases visibility.

The biggest challenge? Building (and maintaining) a content hub can be tough with an already packed to-do list. That’s why Wainscot has transformed the process into a turn-key package that saves you ⏰and 💰.

To learn more about content hubs we’ve built for clients and what it would cost for our team to develop (and manage) one for you, shoot us a message. We’re ready to answer all your questions. 🤓

Source: Roper Public Affairs

10/04/2021

Since 2014, we’ve helped furniture retailer Safavieh inspire its customers to create their dream homes.

Through each issue of Safavieh Style, we’re able to:
✔️ Broaden the understanding of what Safavieh offers
✔️ Make Safavieh synonymous with multiple looks that are fresh and transcendent
✔️ Educate consumers about handmade rugs, fabrics and finishes, designer ‘tricks’ and other insider information

Mailed to Safavieh’s customer list, the magazine is also available at all Safavieh retail locations and online at safavieh.com!

👉 Head over to https://safavieh.com/style-magazine to explore past issues.

09/30/2021

Thanks to everyone who shared their stories with us. It's wonderful to be part of a community full of such strong and inspiring individuals.

The numbers are jarring. According to the National Cancer Institute, every 12 minutes a woman in the U.S. dies from breast cancer, and one of every eight women will be diagnosed with the disease at some point in her life. Even men face a 1-in-833 lifetime risk of getting breast cancer. But as grim a...

09/29/2021

Why are print ads so effective? The short answer: science. 🧠

The brain encodes paper-based ads through visual AND tactile cues.

This deeper level of engagement is why people understand, recall and take action more frequently from print media than digital.

For best results, your marketing strategy should include print and digital messaging. The digital ads will build awareness while print ads increase trust—and often close the deal!

To explore print advertising options in our locally and nationally recognized titles, visit wainscotmedia.com/magazines, or contact us directly for rates and details.

Source: MPA—The Association of Magazine Media

09/27/2021

Your company’s accomplishments and the people who helped achieve them deserve to be celebrated. But how?

Knowing that 150 years of providing quality care to its community was an anniversary that needed commemoration, Claramaass Hospital asked Wainscot to create a 112-page coffee-table book.

Digging deep in the hospital’s archives to organize 150 years of information, our team wrote and designed 11 chapters, covering the organization’s heritage and history, advancements in technology, evolution of the community, campus expansion, significant donations, future plans and more.

You can check out the digital edition here: https://bit.ly/2WlTkUg

09/22/2021

We’ve already established print media is a great way to cut through the clutter. The problem is many businesses fail to leverage tracking tools to measure print results effectively. There are, in fact, several options that can help you better understand where your leads come from and allow you to calculate your return on investment.

Watch us bust the myth that print can’t be tracked with five ideas to consider for your next campaign!

09/21/2021

RWJBarnabas Health, the largest healthcare organization in New Jersey, is one of many healthcare systems, physician groups and medical manufacturers that have turned to Wainscot for marketing support.

From versioned print magazines to interactive digital digests, each piece of content we create is carefully crafted to engage, comfort and educate target groups—leaving no doubt about where to seek care.

Typical benefits include:
🩺Guaranteed distribution
🩺Expanded reach
🩺Deeper relationships
🩺Better treatment outcomes

To learn more about our health division, visit wainscotmedia.com/healthcare.

09/20/2021

Your business has a story to tell. But how will you tell it?

A ✨custom✨ magazine is one proven way to provide powerful creative that gets attention and drives your most important customers and prospects into action.

At Wainscot, we understand the nuances that come with speaking about your organization and what it has to offer. A well-curated magazine should feel like a close friend—giving advice, discussing special interests and able to be with you anywhere, anytime.

To learn more about Wainscot’s custom publishing services, contact us! 📚

[email protected]
201-571-2244

09/17/2021

We laugh when we hear "print is dead."

Even in the digital age, nearly three-quarters of magazine readers "love the touch and feel of print"—as do 64% of readers under 35!

Ever consider adding a ✨custom✨ magazine to your strategy?

Let's talk about how a print/digital publication can elevate your organization by telling your story in a way that is different and better than others in your field.



Source: MRI-Simmons Starch Advertising Research

09/16/2021

With many of us in jobs that require hours of screen time and most of our free time spent scrolling, streaming and surfing, it’s not surprising to see a recent spike in the popularity of printed content.

Here’s what one Gen X reader had to say: “Since the pandemic, I’ve read a lot more and have also gotten more subscriptions. I rely on them to keep me entertained because I don’t want to watch TV 24/7 or be online 24/7. Magazines have filled an important void during the pandemic.”

How could your organization use a custom print magazine to better connect with a digitally fatigued audience?

Source: Meredith Real Women Talking Community, July 2020, Women 25-54

09/14/2021

Pop the champagne!🍾 Our regional magazine, BERGEN, turned 20!

Thank you to all the readers and advertisers who have joined BERGEN on this journey. We're so grateful for your support and the wonderful memories shared.

If you haven't already, give Bergen Magazine a follow —a gift you both will enjoy. 😊 🎁

09/13/2021

How will you make home feel cozier this fall? Pumpkin-spiced candles? A chunky knit throw? A complete kitchen reno?

We'll help you get inspired. Flip through our new fall issue of NJ Home Magazine for a look inside some of the Garden State's most stunning abodes.

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Title: NJ Home Fall 2021, Author: Wainscot Media, Name: NJ Home Fall 2021, Le...

09/01/2021

Looking for fun things to do this fall? Join us for the Bergen Wine & Food Experience on October 14!

Hosted by BERGEN, one of our regional lifestyle publications, the will include a delicious variety of wine, craft beer and local eats!🍷🍻🍝

Get your discounted today before prices go up at midnight: https://bit.ly/3zw6UCJ

The Bergen Wine & Food Experience is an exciting, single-night event taking place in mid-October at the beautiful Edgewood Country Club.

04/07/2021

Talk about beautiful content...

In the Spring/Summer 2021 issue for Diamond Cellar, we interviewed inspiring artists, including Rachael Parini, a.k.a. , a company member with BalletMet.

✨ What are you most proud of as an artist?

“I would say at this point, it’s my determination. Being a woman of color, I’ve been tempted to stop or give up. It would have been easy to quit. But I didn’t, and part of it is because I’m stubborn. It’s helped me not let temporary setbacks become permanent regrets. I’ve never been more thankful that I didn’t let myself give up.”

✨Why is art important?

“I think imagination is so important, and art is the way to get imagination out for other people to see...”

Read the full interview and explore more of the custom issue here: https://issuu.com/wainscotmedia/docs/diamond_ss21?fr=sZDNhYTM0NTEwNjE

Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Title: Diamond Cellar: Spring/Summer 2021 , Author: Wainscot Media, Name: Dia...