03/23/2023
Rich, thoughtful soundtracks that amplify the brand’s personality, values, and culture set it apart from competitors. Much like a good story, the use of music should be engaging, thought-provoking, and memorable. Some tricks to executing this strategy include understanding the emotional response to sound, knowing what genres of music to use, and selecting the right songs.
According to DJ and multifaceted producer Broox Carmona, there are 3 main tenets brand should be prioritizing when crafting the right in-store audio experience:
⚡️Stay True to Your Brand
⚡️Keep Playlists Fresh
⚡️Expand Your Musical Horizons
To take the experiential element up another level, many brands accentuate their music strategy by featuring a DJ in-store during special shopping events or periods of peak traffic. These professional curators are experts at “reading the room,” seamlessly weaving together genres and styles to generate the desired energy.
Scratch Event DJs has worked with brands for over 2 decades to maximize any store environment.
Check our website to learn more!
