Although a performer,Prim is more than your typical artist, He's a movement. Born Jarrett Rivers in New York on the tough streets of the Bronx where he bagan rapping and started a group with childhood friends around the neighborhood.The group [L O F] hit the pavement of the new york city streets wowing party goers , and feeding hiphop feins with Prim's savvy lirical delivery. As passion to record
grew, So did the buzz to hear his recordings. One of the most devastating points of his life is when his close friend and group member was killed at a night club. Prim took time off from making music to mourn and deal with this tragedy. He then later came back with a new found passion and relentless drive to bring the sound they created together to the forefront. Prim, was later nicknamed Prada Prim for his decadent style of fashion , not to mention owning a whole slew of Prada apparel .To mantain life habits his business mindset had to kick in early.He obtained an agreement with a restaurant owner in his area to create a full recording studio in the basement of the restaurant. Prim hired engineers to recorded his tracks as well as booked out paid sessions to create a profit margin. Prim is currently turning Game Killahz into a fine tuned engine. With his devoted fan base in anticipation, Prim is in the process of releasing his premier mixtape / album entitled . A party based melodic roller coaster ride of tracks, compiled of beats by the industries most prominent producers. He also joined forces with mixtape giant Coast2Coast.com and Tunecore for digital distribution. Prim says '' Im the 1,, This is premium '' and with his debut release , the proof is in the pudding.
