All Things Insights

06/06/2024

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies can measure consumer and brand sentiment among other factors. This isn’t just about bringing in new customers, but about retaining your older customers and making sure they are satisfied with their products or services. It’s a rather quick and convenient way to ask customers for their feedback, identify technical issues, and discover new opportunities. In addition, it helps maintain relevancy and a competitive edge while monitoring, and improving, progress and operations over time.

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As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies can measure consumer and brand sentiment among other factors. This isn’t just about bringing in new customers, but about retaining your older custom...

06/05/2024

Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketing, the goal is to become highly customer focused, challenging, innovating and experimenting along the way—as well as leveraging data and market research—with the aim of enhancing the customer experience. Growth marketers focus on the entire funnel, often leveraging tools such as digital PR and search engine optimization, e-mail marketing, influencer marketing, referral marketing, and content marketing. Ultimately, the goal includes improving the customer journey, while increasing retention and loyalty.

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Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketing, the goal is to become highly customer focused, challenging, innovating and experimenting along the way—as well as leveraging data and market rese...

06/04/2024

Tomorrow! 🚨 Whether you are a pro in the field of market research or and end user looking to better understand how to reach your B2B customers, this webinar will equip you with the knowledge and tools necessary to excel in your specific B2B research needs.

What you'll learn:
1. Understanding Your B2B Audience
2. Choosing the Right Research Recruit Methodology
3. Choosing the Right Partner
4. Know when to leverage AI

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6183e9djl

05/30/2024

NEXT WEEK! 🚨 This Webinar, sponsored by OvationMR, is designed to provide a comprehensive overview of the nuances and complexities involved in how B2B market research is best leveraged for specific business needs. Don't miss out! Register today.

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6189e9R95

05/21/2024

🎉 Big News! 🎉 We’ve launched a NEW page! 🚀

Follow us and stay connected with all the latest updates and insights. Click the link and join our community today! 👇📲

https://www.facebook.com/profile.php?id=61559955839450

All Things Insights is the ultimate year-round virtual resource for Market Research & Insights lead.

05/16/2024

In the marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no doubt your competition is already leveraging.

Don’t get left behind. Instead, explore how can help support your initiatives in the B2B sector, from content marketing strategies, customer data and segmentation, leads and demand generation, email marketing, ad campaigns, and much more. In fact, to stand out in a crowded marketplace, using the considerable supporting strengths of AI for B2B growth is not just another asset. It could be considered an essential tool in the kit.

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In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no doubt your competition is already leveraging. Don’t get left behind.

05/15/2024

🤔 Mastering B2B Market Research: This webinar dives deep into understanding your B2B audience, choosing the right research methods & partners, leveraging AI tools, and turning insights into action. Gain the knowledge & tools to excel! ➡️

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6185jT2wH

05/14/2024

Measuring just how well your company is performing over time, is a key tactic to determine whether your company, brand, service or product has the potential to rise above your competitors. 📈

An important part of the market research process, competitive benchmarking is also a significant tool that can help establish best practices and effectiveness in terms of the marketing of your products, the systems being used for brand growth, increasing market share, and driving sales. Ultimately, comparing your business to competing businesses is a way to create a pathway to growth and best practices.

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Measuring just how well your company is performing over time, competitive benchmarking is a key tactic to determine whether your company, brand, service or product has the potential to rise above your competitors.

05/09/2024

Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competencies. In , both hard and are important and can be effectively developed through training both internally and externally.

Hard skills may ensure that an employee is equipped and trained with the right skills to get the job done, such as analytics and data science. However, there are other softer, more behavioral types of skills that are more interpersonal, and relationship focused.

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Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competencies. In market research, both hard and soft skills are important and can be effectively developed through training both internally and externally.

05/08/2024

🎯 B2B Market Research: From identifying your target audience to leveraging AI, this webinar tackles the complexities of B2B research and equips you with actionable strategies. Learn how to choose the right research partner & tools for success! Register for this FREE webinar, sponsored by OvationMR.

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6184jT0AK

05/07/2024

No one actively looks to launch an unsuccessful product or venture. 🚀 Yet failing can have its upside. There is a philosophy of thought in the business world that failure can make you stronger, and those learnings can help you succeed in the future. The “fail fast, fail often” mentality of startups, innovators, and market research is an accepted growth mindset, one where the belief is that any failure could be a critical step to success.

So is failure OK? 🤔 In the end, while failure can indeed be devastating, one can also profit from mistakes and capitalize on them in the future.

Read the full article: http://spr.ly/6189jPGCv

No one actively looks to launch an unsuccessful product or venture. Yet failing can have its upside. There is a philosophy of thought in the business world that failure can make you stronger, and those learnings can help you succeed in the future.

05/06/2024

🔥 The TMRE 2024 agenda is officially LIVE, and it's packed with insights to fuel your research practice!

➡️ View the agenda & register now: http://spr.ly/6186jT2KI

05/02/2024

🔥 NYT Bestseller Charles Duhigg joins TMRE 2024! 🔥

Charles Duhigg takes the TMRE keynote stage to share his latest research around Supercommunicators: The Power of Conversation and Hidden Language of Connection. 🗣️

Register now for & get a FREE copy of his book! ➡️ http://spr.ly/6045bUiVv

04/25/2024

As data becomes more accessible throughout an organization, the need for data storytelling becomes more important in terms of strategy. It’s no longer just an activity for the data scientist or data team. Empowering your team and your company to not just analyze data but to drive change through a compelling insights story or narrative is one avenue to create value, drive action and make an impact.

As data becomes more accessible throughout an organization, the need for data storytelling becomes more important in terms of strategy. It’s no longer just an activity for the data scientist or data team.

04/24/2024

⏰ Don't Miss Out! $700 Savings on TMRE Expires Friday!

Level up your insights game at the insights event of the year – TMRE: The Market Research Event 2024!

Claim your pass NOW and snag $700 off before it's too late! (Offer expires April 26th) http://spr.ly/6186bUiVa

04/23/2024

Supercharge Your Insights at the #1 Online Conference! 🌟 Join fellow industry leaders at TMRE @ Home for 3 days of insights and analytics you won't want to miss!

Dive deep into:

👥 Day 1 Panel: Collaborative Skills for Human-AI Synergy

👥 Day 2 Panel: Unlocking Business Potential: The Synergy of Data Analytics and Insights

👥 Day 3 Panel: From Support Staff to Pivotal Partner: Advancing the Role of Insights

Plus, just by attending, you're entered to win a FREE pass to TMRE in Orlando! (Must be present to win.) Don't miss out! Register today: http://spr.ly/6187bYEWD

04/23/2024

How frequently do you communicate and engage with your business and insights stakeholders? If you are unsure of the answer, it may be time to level up your game plan when it comes to tracking and monitoring stakeholder engagement. Establishing and managing stakeholder communication should be a top concern as you develop actionable insights for the business and aim to influence their strategic priorities and directions.

How frequently do you communicate and engage with your business and insights stakeholders? If you are unsure of the answer, it may be time to level up your game plan when it comes to tracking and monitoring stakeholder engagement.

04/18/2024

All Things Insights’ Seth Adler spoke with Tracy Pruzan-Roy, Certified Executive & Leadership Coach at Tracy Pruzan-Roy Coaching, at the Media Insights & Engagement Conference. The two discussed the rapidly changing media landscape, plus the foundations and building blocks to help grow within the field.

All Things Insights’ Seth Adler spoke with Tracy Pruzan-Roy, Certified Executive & Leadership Coach at Tracy Pruzan-Roy Coaching, at the Media Insights & Engagement Conference. The two discussed the rapidly changing media landscape, plus the foundations and building blocks to help grow within the ...

04/17/2024

The streaming business is a fluid, changing landscape. To gain some insights into the category, All Things Insights’ Seth Adler spoke with Beau Decker, Senior Director, Audience Development at Endeavor Streaming, at the Media Insights & Engagement Conference.

04/11/2024

All Things Insights’ Seth Adler had the opportunity to chat with Shenaika Davis, Customer Insights Content Producer at Meta, at the recent Media Insights & Engagement Conference. The two got to talking about Meta’s focus on virtual reality, the metaverse, metrics for this type of content and more.

Watch the full interview:

All Things Insights’ Seth Adler had the opportunity to chat with Shenaika Davis, Customer Insights Content Producer at Meta, at the recent Media Insights & Engagement Conference. The two got to talking about Meta’s focus on virtual reality, the metaverse, metrics for this type of content and mor...

04/09/2024

Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights’ Seth Adler to discuss his session at the Media Insights & Engagement Conference. The advertising landscape is undergoing a dramatic transformation. Consumer habits are evolving rapidly, with new media platforms and content formats constantly emerging.

Watch the full interview:

Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights’ Seth Adler to discuss his session at the Media Insights & Engagement Conference. The advertising landscape is undergoing a dramatic transformation. Consumer habits are evolving rapidly, with new media platforms and conte...

04/08/2024

Elevate your insights game from the comfort of home! Plus, register for TMRE @ Home and automatically qualify to win a FREE pass to TMRE: The Market Research Event in Orlando this October. Don't miss out—secure your spot today!

Join us for the #1 online conference for market research pros. 🚀 http://spr.ly/6189wKlPP

04/04/2024

Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Snap Inc., gave a presentation at the Media Insights & Engagement Conference, “The Marketer's Playbook for Augmented Reality - Using New Technology to Drive Brand Growth.”

Watch the full interview:

Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Snap Inc., gave a presentation at the Media Insights & Engagement Conference, “The Marketer's Playbook for Augmented Reality - Using New Technology to...

04/03/2024

Dive deep into the future of market research with TMRE @ Home! From AI to human-powered insights, we're covering it all in this immersive and virtual experience. Register now for free! 💡 http://spr.ly/6185ZLNGt

04/02/2024

Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, called “Content is King: Quantifying Midas vs. Ozymandias.” All Things Insights’ Seth Adler had a chance to talk with Bagalman at the conference about the session, the challenges and opportunities of quantifying business content and assessing the value it brings to the table.

Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, called “Content is King: Quantifying Midas vs. Ozymandias.”

03/29/2024

Unlock the insights and inspiration of TMRE right from your home sweet home! Plus, here's your chance to score big:

🔥 Register for TMRE @ Home and automatically qualify to win a FREE pass to TMRE: The Market Research Event in Orlando this October. Don't miss out—secure your spot today! http://spr.ly/6185ZgHJS 🌟

03/28/2024

At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence at Paramount. Cammy, along with Sophia Ingram, Director of Marketplace Intelligence, Paramount Advertising, presented a session called “The Rise of Alpha.”

Watch the full interview here:

At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence at Paramount. Cammy, along with Sophia Ingram, Director of Marketplace Intelligence, Paramount Advertising, presented a session called “The Rise of ...

03/26/2024

The first Media Insights Perspectives Report has recently been released. Brought to you by All Things Insights and the Media Insights & Engagement Conference, this report showcases how insights, analytics and research leaders are changing mindsets, shifting priorities and strategies this year as they balance their research efforts with the latest technological developments, such as .

Read the full article here:

The first Media Insights Perspectives Report has recently been released. Brought to you by All Things Insights and the Media Insights & Engagement Conference, this report showcases how insights, analytics and research leaders are changing mindsets, shifting priorities and strategies this year as the...

03/25/2024

Last chance! 🚨 TMRE: The Market Research Event Call for Speakers deadline has been EXTENDED! Don't miss out on your final opportunity to showcase your expertise and insights this October.

📅 Deadline: March 27th.
🗣 Speaker Proposal: http://spr.ly/6182kfur0