IF Management, Inc

IF Management, Inc IF MANAGEMENT, INC. is a full-service broadcasting and marketing representation firm.

IF’s clients include on-air television and radio talent, sports executives, athletes and coaches. Founded in 1996 by President Steve Herz, IF represents a cross-section of today’s most intriguing and influential sports and media personalities with an eye towards the next generation of talent.

So proud of  who started with  this week! Nikki comes to Philly from Indianapolis where she was with WRTV for two years....
01/05/2023

So proud of who started with this week! Nikki comes to Philly from Indianapolis where she was with WRTV for two years.

Best of luck Nikki, we are so excited for you!!!

Congrats to two of our clients for being included in Broadcasting+Cable 2022 station awards, which honor the best in loc...
12/19/2022

Congrats to two of our clients for being included in Broadcasting+Cable 2022 station awards, which honor the best in local TV news.

Chief Meteoroglist at has been named Meteorologist of the year. His impressive resume includes producing Surviving the Storm, a look back on Hurricane Andrew 30 years later, leading the station’s coverage of Hurricane Ian, and his climate change education specials.

On his Climate Classroom: “That’s the one thing that I’m doing differently than many other meteorologists, if not most meteorologists, in the country. On a weekly, if not more than once-a-week basis, [I’m] educating people on climate change.”
zurik evening anchor and chief investigative reporter at has been named news anchor of the year. Born and raised in the New Orleans area, Zurik has a unique perspective on local stories. His reporting at WVUE has led to criminal investigations throughout the city.

Zurik is also the VP of investigations for parent company,

Huge shoutout to  who will be taking over as the next anchor for the WPVI 6pm newscast.Over the past 13 years, Brian has...
12/09/2022

Huge shoutout to who will be taking over as the next anchor for the WPVI 6pm newscast.

Over the past 13 years, Brian has made his mark in Philadelphia. Starting later this month, you can watch him at 4 and 6pm. Congrats Brian!

A beautiful night at the 2022 Fourth Estate Award Gala honoring the incredibly talented  Clarissa, it has been a joy wor...
12/08/2022

A beautiful night at the 2022 Fourth Estate Award Gala honoring the incredibly talented

Clarissa, it has been a joy working with you over the past two decades. We cannot wait to watch you continue to change the world.

HUGE news this morning broken by     ・・・Breaking: Aaron Judge has agreed to a nine-year, $360 million contract to remain...
12/07/2022

HUGE news this morning broken by


・・・
Breaking: Aaron Judge has agreed to a nine-year, $360 million contract to remain with the Yankees, sources confirmed to ESPN.

MLB Network was first to report Judge would re-sign with New York, while The Athletic first reported the terms of the agreement.

A huge shout out to  on her first day with  in Savannah, GA!Aria will be a M-F anchor in the mornings! Excited to tune i...
11/22/2022

A huge shout out to on her first day with in Savannah, GA!

Aria will be a M-F anchor in the mornings! Excited to tune in 🤩🤩

“I don't appear to be it on the outside, but I'm actually a very sappy, sentimental, nostalgic person. And anytime a cha...
11/14/2022

“I don't appear to be it on the outside, but I'm actually a very sappy, sentimental, nostalgic person. And anytime a chapter closes, I feel it a lot. So I thought about it a lot. This has been an unbelievable opportunity. What a blessing and what a privilege.”

Dan Shulman for on calling his final world series game for .

Shulman will continue to call college basketball in the US and Blue Jays games for his home team in Toronto

Congratulations to  for joining KTLA to be a reporter in her hometown of Los Angeles!!
11/08/2022

Congratulations to for joining KTLA to be a reporter in her hometown of Los Angeles!!

 will be calling his first Islander game of the season tonight as the Isles face off with the Sharks at 7pm on
10/18/2022

will be calling his first Islander game of the season tonight as the Isles face off with the Sharks at 7pm on

A huge congrats to  on his new role as a Capital Hill Correspondent at NBC. Ryan joined the  family this week, after an ...
10/11/2022

A huge congrats to on his new role as a Capital Hill Correspondent at NBC.

Ryan joined the family this week, after an amazing 8 years with CNN

Huge shout-out to Ashlie Rodriguez who was live on  today making her big apple debut!!Ashlie moved to NYC from  in Washi...
10/04/2022

Huge shout-out to Ashlie Rodriguez who was live on today making her big apple debut!!

Ashlie moved to NYC from in Washington DC. Congrats Ashlie!

Quick day trip to Philly yesterday to see some fabulous clients! Always great to spend fun, quality, non-business time t...
09/28/2022

Quick day trip to Philly yesterday to see some fabulous clients! Always great to spend fun, quality, non-business time together🤩

So proud of  for crushing her first few weeks as a bureau correspondent for  Sending all the best over to you in Dallas🌟
09/13/2022

So proud of for crushing her first few weeks as a bureau correspondent for

Sending all the best over to you in Dallas🌟

Happy   🏀🎮NBA2K23 is officially live, with none other than  on the mic🎙repost:  via Twitter
09/09/2022

Happy 🏀🎮

NBA2K23 is officially live, with none other than on the mic🎙

repost: via Twitter

Breaking news!!!  is taking over Cleveland! So excited to watch Brianna on  where she will be reporting weekday mornings...
09/07/2022

Breaking news!!! is taking over Cleveland!

So excited to watch Brianna on where she will be reporting weekday mornings and co-anchoring Sunday’s “GO”

After an amazing few years with  .mcnicholas.cbs has officially taken his talents to NYC!Tim, we know you will continue ...
09/06/2022

After an amazing few years with .mcnicholas.cbs has officially taken his talents to NYC!

Tim, we know you will continue to share informative, inspiring and pivital stories and information as a reporter here in the Big Apple

Very excited to share that today,  begins his new role as Evening Anchor of The National Desk! Congrats Eugene - looking...
09/05/2022

Very excited to share that today, begins his new role as Evening Anchor of The National Desk! Congrats Eugene - looking forward to watching you take on this spot!

08/30/2022

Last night covered the beginning of the end for the GOAT, as she won round 1 of the US Open in a packed Arthur Ashe stadium.

Victor will continue to host Tonight all this week at 9pm, tune in.

Starting August 15th, you can find  anchoring  new M-F 4 pm show!Congrats on the promotion Zach, and to the entire KOCO ...
08/11/2022

Starting August 15th, you can find anchoring new M-F 4 pm show!

Congrats on the promotion Zach, and to the entire KOCO News 5 team on the new show!

Today marks  first day as a weekday morning reporter with  !!!Janice - we are so excited to have you in NYC & to see all...
08/08/2022

Today marks first day as a weekday morning reporter with !!!

Janice - we are so excited to have you in NYC & to see all that you accomplish in this next step!

Good Morning Louisville!  is now your weekday morning meteorologist, and she’s excited to make your mornings even bright...
07/19/2022

Good Morning Louisville! is now your weekday morning meteorologist, and she’s excited to make your mornings even brighter☀️

Yesterday was Colleen’s first day with WHAS11. Congrats!!

A huge shoutout to the amazing  who has just joined the  news team!Marcella started her role as a reporter/MSJ today, an...
07/18/2022

A huge shoutout to the amazing who has just joined the news team!

Marcella started her role as a reporter/MSJ today, and we cannot wait to watch her shine✨✨

A huge shoutout to the amazing,  who has just joined the  news team!Marcella started her role as a reporter/MSJ today, a...
07/18/2022

A huge shoutout to the amazing, who has just joined the news team!

Marcella started her role as a reporter/MSJ today, and we cannot wait to watch her shine✨✨

It’s great to be a Florida Gator!!Huge congrats to Sean Kelley for officially being named the ‘Voice of the Gators’ Look...
07/07/2022

It’s great to be a Florida Gator!!

Huge congrats to Sean Kelley for officially being named the ‘Voice of the Gators’

Looking forward to seeing you down in Gainesville🐊🐊

06/29/2022

Hadley Gamble has been reporting live from the Spain NATO Summit in Madrid over the past few days.

In addition to her Capital Connection anchoring, Hadley has been right in the middle of the action, moderating a panel that featured German Foreign Minister, Annalena Baerbock, and speaking directly with NATO Secretary General, Jens Stoltenberg.

Her conversations have covered everything from OPEC & the current energy crisis to NATO’s long term plans to support Ukraine.


06/15/2022

The starts tonight, so let’s take a look at some of the best plays of the playoffs so far, called by !

We are SO excited to announce that Tashanea Whitlow has moved to NYC and will be joining the Fox 5 team! Starting next W...
06/07/2022

We are SO excited to announce that Tashanea Whitlow has moved to NYC and will be joining the Fox 5 team!

Starting next Wednesday you can catch on on the weekday morning show from 4:30-7 am as well as Good Day New York from 7-10 am.

Welcome to the Big Apple Tashanea. We are so happy you are here!

Congrats to the one and only  on her promotion within  to political correspondent.Since 2018, Caitlin has been reporting...
06/06/2022

Congrats to the one and only on her promotion within to political correspondent.

Since 2018, Caitlin has been reporting on national politics, securing interviews with President Biden on the eve of Super Tuesday as well as then Senator, VP Kamala Harris

Caitlin will remain based out of DC. In addition to politics, she will also focus on covering the FDA, continuing her recent reporting of the conflict created by the formula shortage coexisting with restrictive abortion laws

Congrats to the one and only  on her promotion within  to political correspondent.Since 2018, Caitlin has been reporting...
06/06/2022

Congrats to the one and only on her promotion within to political correspondent.

Since 2018, Caitlin has been reporting on national politics, securing interviews with President Biden on the eve of Super Tuesday as well as then Senator, VP Kamala Harris

Caitlin will remain based out of DC. In addition to politics, she will also focus on covering the FDA, continuing her recent reporting of the conflict created by the formula shortage coexisting with restrictive abortion laws.

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