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Graphite & Grace

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Graphite & Grace

The Heart + Science Sales Page Expert for Christ-Centered Entrepreneurs
Book a FREE 20-min Master Your Launch call https://tinyurl.com/25yft9x8
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My clients are legacy-minded business owners who care deeply about their customers, taking time to create practical, highest-quality digital courses and programs that truly change lives. When you’ve tested & tweaked your offer and ready to bring it to market, your partner-in-launch-copy matters:

💗 Her values matter.
💗 Her beliefs matter.
💗 How she treats your offer matters. And believing in YOU

, matters most of all. It’s my client-first experience.

“Slow down, serve well & sell with soul”. It’s a marketing strategy that cares as much as you do.

06/20/2024

Saying NO gives you space to say YES to something WAY more important 🙏

06/14/2024

Can a sales page ever be TOO long?
If it's babbling, YAÀSSS!
Your page needs substance, not fluff🔥

06/13/2024

😲Nobody wants to buy your course.😲

That doesn't mean that people aren't BUYING courses, but y'all. They're buying the transformation. NOT the package.
They're buying the results and the BENEFIT that going through your offer gives them.
People *ARE* shopping, we're just getting more discerning. That's GOOD news for business owners--make a few tweaks and you'll REALLY stand out.
Here’s four ways to position your offers so they SELL:

1) Talk About Transformation that your offer gives. What are the results? You're right. People don't buy courses, but they *DO* buy transformation. They do buy results. So talk about that.

2) What Makes You Different? How do YOU do what you do? How do YOU give your dream humans that transformation? A LOT of people are selling SOMETHING, showcase how you’re set apart. 💎

3) Explain What They Get. After you show the transformation, the next logical question is going to be, HOW do you deliver that promise. This is where you can talk about whether it's video, audio, courses or face-to-face.

4) What Else? This is the hard part–is hard for business owners take off those rose colored glasses and answer this:

If someone bought your offer, why might they *NOT* have success? Answer THAT (seriously, answer that) and then create something that FIXES it.

Here’s a fantastic example! I got a leaflet in the mail selling little bugs that eat fly larvae (I kid you not–I live on a farm, this is COOL). In the pamphlet it’s got some FAQs and one is an exclusive WEATHER WATCHER service which sends email alerts if the weather is different from “normal”. SUCH a good example of what COULD happen if someone bought the product and STILL fail (it’s too hot, too dry, too rainy. Whatever).
They saw a way their consumers could FAIL and they created A BONUS to counteract that.
THAT'S AN OFFER THAT SELLS.
Getting ready to launch? I would LOVE to chat.

06/12/2024

I don't stay up late & work late for mediocre results.
You don't either.
Hard works brings results. Always has. Always will.

06/11/2024

💥Done with DIY but not *sure* you're READY to hire a Launch Copywriter? 💥

Take a look at this list--if you can say YES to at least 3 of following statements, your launch could seriously benefit from partnering with a certified conversion copywriter!

✅ You have a validated offer that’s already been created (even if it's continually being updated) & at least 3-5 people have gone through it.

✅ Your program creates significant transformation for your clients & you have the reviews, testimonials and/or case studies to prove it.

✅ You’ve got an engaged email list & following on at least one social media platform.

✅ You have an ads manager, tech VA and/or designer on your team (or willing to hire).

✅ You're open to new ideas to increase your launch & offer impact!

Check at least 3 of the boxes? We should chat!

Sounds like it may be time to partner with a Sales Copywriter who can take your vision & put it on (digital) paper!

Book a free Master Your Launch call to take the next step

👇👇👇

05/13/2024

Burned by a copywriter? (lets make sure it doesn't happen again!)

Invested thousands of $$$ and all you've got is *meh* copy & lackluster results?
You’re thinking…

❌ *Maybe* you should have just written it yourself. And justify spending your hard earned $$$ with, “at least I saved myself the time of having to write it myself”.

❌ *Maybe* it was your fault.

❌ *Maybe* copywriters are all sizzle & no steak.

❌ Lower your standards, and not expecting too much the next time you hire out your launch copy?

DON'T give up; it’s NOT your fault. Some copywriters ARE worth the salt.

🔥 Here’s a few things you need to ask a potential copywriter to make sure you'll get the sizzle AND the steak🔥

➡️ Their MARKETING background (funnel & offer strategy) If they DON'T have a background in marketing you’ll need to micromanage in an area that might not be either one of your strong points. Copy & strategy go together like cheese & bacon.

➡️ CERTIFICATION: are they experienced, certified, or trained? Sales copywriting ISN'T like writing a book, a blog or a website.
It’s a highly focused skill & someone who is certified & experienced isn’t going to turn around and become a coach, and it’s not a VA who’s doing some copy on the side.
A certified conversion copywriter & strategist is continually honing their skills and surrounds themselves with mentors & community to brainstorm ideas with. They aren’t fizzling out overnight.

➡️ THEIR PROCESS: have them walk you through EACH STEP of their info gathering & writing process.

➡️ UNDERSTANDING YOUR DREAM HUMANS: don’t underestimate this, and don’t let a copywriter shirk this - if you’ve got a high ticket offer and your copywriter isn’t talking directly to your past & present clients, FIND SOMEONE NEW.

➡️ DATA ANALYTICS: your copywriter should sit with you BEFORE you launch, explain benchmarks & look at your own data together so that you can hold him/her accountable for what they write. Launch success goes beyond the copy - offer & traffic is important too but your copywriter also needs to hold their own.

If your copywriter CAN’T OR WON’T give you answers to these questions it’s time to find someone else.

05/02/2024

But that wasn’t the end of the story.
----
Let me share an IRL story on the power of networking that happened because of my brand new Facebook group today.
This morning a Facebook friend reached out to ask about my copywriting services. After chatting a while, we both knew we weren’t a good fit.
That could have been the end of the story. . . But God.
She asked if I could recommend someone instead. And I could.
Because last night I connected with Heather Crouch "another" copywriter. We found a common ground and chatted for a while in Messenger last night, and she joined the group. I happened to take a look at her website.
We are both “Copywriters”. But we aren’t the same. And that made her a PERFECT fit for the client when I wasn’t.
There are 3 BIG LESSONS:
1. If you’re feeling imposter syndrome or comparisonitis because someone else in a group (this one or otherwise) “does the same thing”. . . DON’T. Find out what makes you unique. There is space for all of us.
2. Networking with other service providers WORKS. Take time to do an intro post. Connect with others.
3. Be willing to SERVE. Sometimes you’ll get the client. Sometimes you won’t. But having a directory of people you can refer someone too will NEVER feel bad. It will come back around to you.

05/02/2024

A copywriter good enough for Dave Ramsey? Yup! In my 9-5 I write for one of Nashville's most well known companies.
You can have that same expertise on your launch!
I craft sales pages + sales email sequences (*all* the launch copy) for visionary leaders.
Fun Fact: Speaking of launches, I used to provide security for the space shuttle in Cape Canaveral launches!🚀
Ready to launch? We should chat! ⬇️⬇️⬇️

05/01/2024

When one the ads you wrote pops up on Facebook. . . 🤭

05/01/2024

Christian Online Service Providers *only*!
Come network -join the Christian Online Service Providers Networking group.
👇👇👇

04/30/2024

Are you a Christian Online Service Provider looking for networking & referral opportunities?
⬇️⬇️⬇️

04/24/2024

To the 1%.
To the Dreamers & Creators.
To the entrepreneurs who are in it for the LONG HAUL.
Who want to DO MORE.
Who value IMPACT over INCOME (but who know that $ follows excellence).
Who create things that LAST.
Who value PROBLEM SOLVING over creating more CONSUMERS.
Who focus on getting better day after day.
❤ Who seek.
❤ Who learn.
❤ Who strive.
Who see that their small wins lead to the BIG ACHIEVEMENT down the road.
Who improve.
Who serve.
You’re up a little earlier.
In bed a little later.
You’re my people. 🥂

04/22/2024

“Claire, how can you write about my industry if you’ve *NEVER* worked in it?”
Great question (and one of the top three questions I’m asked by prospective clients)! You’ve spent YEARS or DECADES in your field, learning the nuances, the lingo, all the external (and internal) factors that affect your market.
You know your competition. You’ve seen the UPs…and the downs.
You might be certified, professionally recognized & award winning.
But me? I’ve NEVER spent a day in my life as a coach, a photographer, a mechanic, a __________ (fill in the blank).
So how can I write your EMAILS & SALES COPY if I know literally NOTHING about what you do?
As a PR exec for 10+ years, we needed to learn A LOT about an industry; and fast (especially before submitting a $$$ pitch). We weren’t into typical “publicity” (think restaurant launches, etc.), my field was in strategic communications for global corporates & government entities.
In that role you don’t just need to learn the industry landscape but *EVERYTHING* that has the potential to impact it.
Unions
Proposed regulations
Global changes (what’s happening in other parts of the world)
Case in point: the world of short term & agricultural insurance meant ZERO to me until 2012 when I was first introduced to a new client. As a publicly traded company we could get honest-to-goodness editorial pieces in the media (NOT paid for) if we wrote ‘em well (I did) and came at the story from a NEWSWORTHY angle.
So I needed to understand, and write about, things that were going to impact the public AND the industry (ie: everything from uninsured motorists to extreme weather conditions).
As a newbie in the PR field I was blessed to be surrounded by former newsroom journalists to light my way; and I’m SO thankful for that opportunity to have learned in that way.
So when you come to me, from an industry I’ve *NEVER* been a part of, it’s MY JOB to uncover the language, the concerns, the regulations, the competition, your audience that surrounds you every single day.
Here’s a *few* ways I do that:
1) Me, You & a Zoom: conversation is key to *everything* I do. Asking the right questions and then listening. A LOT of listening.

2) Google search: Google helps me to dive into aspects of your business that are most important: key words, and paying attention to what “others” have looked for tells me some things that are most important. Predictive text on my phone drives me CRAZY but Google knows what it’s doing here.

3) Websites, forums, articles that other people have written help me to see what concerns your industry (ie: I’ve never paid $$$ to advertise a wedding business or personally felt the feels of what it’s like to get ripped off by my mechanic but by reading horror stories I can piece together the lay of the land).

4) Your people: your own audience can tell me a LOT about the industry: the good, the bad, and the ugly (and this is a great way to learn how to build even BETTER offers, but more about that another time).
So no matter WHAT industry you’re in, know that I’ll take your business as seriously as you do. If you’ve read this far you’re the BOMB DOT COM; tell me what YOUR industry is below:

04/09/2024

Your launch copywriter needs to understand data. Your audience, your engagement & funnel benchmarks.

04/08/2024

A copywriter’s job DOESN’T end when they hand you the copy. If you’ve invested in a sales copywriter for your launch–they should be invested in you + their work.
That means:
📈 Helping you set data-backed goals for your launch.
📊 Sharing the benchmarks the copy should hit through the funnel (conversion rates, show up rates, watch rates, open rates, click through rates – you get the picture!)
✔️ Going through a launch debrief to see if those numbers were reached.
✏️ Making a plan for tweaks, edits and changes if necessary to reach those numbers.
Let's talk about some of the data your copywriter "should" be looking at before you launch!
👇👇👇

04/04/2024

Let's talk about some of the data your copywriter "should" be looking at before you launch!

04/04/2024

⭐️⭐️⭐️WATCH:
The Data Your Launch Copywriter NEEDS to Know ⭐️⭐️⭐️
(live right here CST)

04/02/2024

Did you know… More people will WATCH a recorded webinar but more people will BUY during a live webinar.
Why do you think that's true?
👇👇👇

04/01/2024

I can’t. . .

I’m not an author. 📖
I’m not a poet. 🎵
I’m not a songwriter. 🎵
I can’t develop a plot or a character if my life depended on it. 🤷
I don’t even know how to craft a haiku. 🤦

And I couldn’t split an infinitive if I WANTED to. 🪓
But it’s ok. *Whew*
Because I DO care deeply about people–YOUR people.
What they think and feel. We can dig in deep to understand WHY your humans react the way they do.
Ever since college when I studied Communications Tactics to better understand how people convey (and often cover up) real motives. 10+ years in PR helping clients persuade, influence, and communicate with their audience.
Setting up focus groups and interviewing hundreds of clients’ clients to figure out what made them buy (or NOT buy).
Thousands of hours of research and asking a million questions, like “why does THAT matter”, and finding out that when someone says they want one thing, what they REALLY want is to FEEL something specific.
Pulling out stories and writing your launch copy so it sounds like it came from your heart and your potential customers’ head (‘cause it does).
And THAT’S what makes a great sales copywriter. So for now I’ll leave the song writing to those people up in Nashville and do what I do best. Writing your launch copy.

03/28/2024

3 things to look out for when hiring a Sales Copywriter for your launch!

03/28/2024

Feel CONFIDENT + EMPOWERED hiring a sales copywriter. Want to know exactly what to look for? (it's probably NOT what you expect.) Come hang out with me LIVE at 6pm CST tonight.

03/27/2024

3 things to ask a copywriter BEFORE you hire them for your launch...going live TOMORROW right here at 6pm CST
Are you coming??

03/24/2024

Super excited to learn from the a-MAZING Renee Hribar

03/02/2024

ver hear of the flywheel effect in business?
In a car with a manual transmission, the flywheel turns and gives ENERGY to the other belts in the motor.
In business, the flywheel effect is when small wins build on each other, eventually gaining so much momentum that growth almost seems to happen by itself.
You can see the flywheel effect in your launch, too. The Membership Launch Flywheel gives huge energy to your launch from small wins in EACH of these areas:
Traffic (social media + ads + email list)
Offer (launch strategy + pricing + features)
Conversion (sales pages + emails)
Retention - more people staying than leaving
Your membership grows when all parts work together. THEN add more “attention” to one of those areas to see rapid growth.
To have a successful launch *ALL* 4 pieces need to be working and ideally, We start “greasing” the Membership Flywheel about 90-Days ahead of your launch so if something has been missing in your launch, we should chat!

11/15/2023

Let's Make Your Next Launch, the BEST Launch! 🚀

I had a chat with an entrepreneur friend who relaunched their membership site recently. She had poured their heart + soul (not to mention blood, sweat & tears) into her launch but didn’t get results.

Now she’s trying to fine-tune her sales funnel, but not REALLY sure what went wrong. Sound familiar?

If you're there too—making those final funnel tweaks but not quite seeing the launch numbers you're after—here's the truth:
Don’t work harder, work SMARTER. It's not the number of hours you put in; it's about your strategy.
You DON’T have to waste time GUESSING. We can look at the data and figure out exactly where to focus our efforts.
As soon as I told her about my Highly Profitable Offers Strategy Framework:

🎯 Positioning
📅 Planning
📦 Packaging
📈 Performance

…she KNEW the guesswork was over & booked a session.
Ready to dive deep into the secrets behind a high-converting funnel that sets your launch on fire? Drop me a YES! in the comments or shoot me a message.

I've got some insights that can seriously level up your membership site launch. Let's make your NEXT launch story epic! 🌟🚀

11/14/2023

2-3%?! 😲🤯⁉💥
Only 2-3% convert off a TRADITIONAL sales page.
No wonder so many digital entrepreneurs feel exhausted & disappointed after a launch.😧
Let’s break it down:
- Imagine 1,000 people land on your sales page (no mean feat to start with if you consider engagement & CTR but more on that another day).
- At a 2-3% conversion rate (CVR), that’s only 20-30 people turning into customers!
It's tough when you work so hard and don’t see the results you expected (I get it).
But here’s the exciting part (seriously)—I help my clients skyrocket their conversion rates. One client even hit 30%+. That’s not guaranteed but we DO know you don’t have to “accept” a 2-3% CVR as “FACT”.
You CAN do better!
A few ways I tackle your your conversion rate:
💠 Well Crafted Strategy
💠 Recognizing your UVP
💠 Intentional features & bonuses
💠 High converting copy
💠 Being honest about your audience & engagement (no sugar coating here)
💠 Data analysis after the launch. . .
💠 And continually tweaking for the next launch.
It sounds cliche- but launching REALLY IS a journey NOT a destination. DON’T lose ❤️
Don’t lose heart—these numbers are just a starting point. They don't DEFINE your outcome; they introduce an OPPORTUNITY. Together, we can reframe these stats, revamp your approach, and pave the way for a conversion surge.
How are you FEELING about breaking out of the 2-3% crowd? Share a gif that shows how you’re feeling about your LAUNCH!!

11/13/2023

I can't help but feel a little shocked and irritated right now. Seriously, who even does this? 😤
Out of the. blue, this guy pops into my Messenger trying to sell me something after I posted a question in a group. I don't know him, he doesn't know me, and he's throwing quotes my way without a clue of what the real problem is (honestly, because I didn't understand the issue either, so he "could" tell me anything).
Long story short, it was a small problem, and someone else in the Facebook group actually helped me out IN the thread.
They took the time to get more info and helped me in minutes.
It made me realize the importance of SERVING over SELLING. Especially online. It's too easy to get caught up in $$$, but the real value comes from deeply understanding your people. 🌟
.
As online DFY service providers, our focus should be on providing solutions, not just making a sale. Taking the time to understand the customer journey and offering genuine support so we can create a lasting impact.
That’s why I DITCHED the “20-minute Discovery Call” (which does nothing except prove you’re human. So guess there’s that).
But you want more than a warm body to help you launch!
…
That’s why I created "Master Your Launch". It’s a FREE 40-minute call for entrepreneurs who need a little help with their launch.
You’ll leave the call with a sense of clarity & empowerment about your launch (whether we move forward together or not)!

🚀 Goals
🚧 Obstacles
🛤️ Your success path
➡️ Next steps
🔍 And come with ALL the questions!
It's not about SELLING you on something you don’t need or want or I’m not a fit for. Let's serve your people and LAUNCH WELL.
Gimme a GIF if you're ready to launch your offer RIGHT & just need to chat

01/07/2023

Be CRAZY DILIGENT about who you hire.
- Are they certified/trained?
- Do they have a mentor or coach?
- Are they experienced?
- Do they have a portfolio & results?
There are a lot of people on the interwebs "calling themselves" one thing or another but who don't have the goods. Protect yourself!

12/17/2022

I’m a HUGELY emotional person ( seriously, have you seen the “And God Made A Farmer” ad??) Anyway, I digress...
I’m a HUGELY emotional person...but NOT when it comes to client sales.
Sales hits ya in the FEELS.
You sacrificed sleep, tears + family time to create something that serves your community. Bundled up your experience & expertise to help someone else solve some kind of a difficulty. Even poured in $$$ to have it professionally created, designed & edited.
✔️ Spent DAYS sharing in all the Facebook groups;
✔️ Sent out those EMAILS;
✔️ Maybe dabbling in the idea of an AD MANAGER to up that traffic.
HOLD UP SISTER.
Let’s make SURE you’ve got a funnel that converts FIRST or you’ll spend a ton of time & money sending people to a landing page with no ROI.
Every step of your sales funnel (from the first time they sign up for your free lead magnet, to every email you send, to your sales page) has an “industry average” conversion rate that gives us an “emotion free-down low” on funnel performance.
And if it’s not living up to the numbers, we can see which step(s) in the process aren’t working and need to be tweaked.
I’d LOVE to answer any questions you have about your sales funnel & conversion rates!
Need PRACTICAL help? I offer funnel strategy sessions, DFY sales copy (I'm looking at you, sales page for a high end coaching program!), and complete sales email sequences (& I'm certified through FG Society)

Address

Nashville, TN
37203

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

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Videos

What You NEED To Ask A Sales Copywriter During a Discovery Call

Let's talk about some of the data your copywriter "should" be looking at before you launch!

How to find the RIGHT copywriter

3 things to look out for when hiring a Sales Copywriter for your launch!

Imposter Syndrome can be debilitating. (I fight it every.single.day). It's the mindset that says you're not enough. You can't do this. Why would anyone listen to you. Why would anyone pay you for your skills. You may feel like this EVEN IF: - You have a degree, diploma, or certificate; - Taken classes yourself - You provide this as a service - If you’ve been doing this THING for YEARS You may have a big - or consistently growing - Facebook group or email list or people ask you advice about this VERY topic. AND STILL HAVE A FEAR THAT IT'S NOT ENOUGH. This week's podcast is all about practical tips that will help you beat chronic imposter syndrome - maybe not for good, but steps you can take every time that feeling comes on. Even if that's daily. #5 is something I personally do that has helped me so much (so don't laugh; try it - even if it's hokey!) You can find the Traditional Skill Share Collective Podcast on iTunes, Stitcher, Spotify, and iHeart or click the link in the comments.

Customize A 2-Step Order Form

Customizing a 2-step order form in FG Funnels is a little different that other forms (found under Form Builders) but you'll need it for all your sales funnels. Plus, it's really easy once you know how!

Changing Button Colors In FG Funnels

Not sure how to change the color of a button in your FG Funnel? No problem - here's a work around that worked for me!

What is a LANDING PAGE? Can I just send traffic to my Etsy shop? Can a Landing page build my page following? I've got answers! Want to 5 Simple (+FREE) Ways to Drive Traffic to Your Landing Page? Join my 5-Day FREE Challenge https://graphiteandgrace.lpages.co/5-free-ways-to-drive-traffic-to-your-landing-page/ Got questions about your Landing Page? Comment below!

What is THOUGHT LEADERSHIP? Are you a thought leader in your field? Hint... YES! And I'll explain why here...

6 Things you need to know before you crowdfund

Crowdfunding may seem like the answer to all your biz dreams but are you really ready? Here are 6 things you need to have in place before launching a successful crowdfunding campaign: Sign up for Uncover Your Ideal Audience here: https://graphiteandgrace.com/uncover-your-ideal-audience/

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It’s Business: Personal & Genuine

Copywriting & Content Creation for down to earth, Jesus loving entrepreneurs who want to steward their message, their businesses, and families for God's glory.