Omni Direct

Accountable Marketing and Media targeting the U.S. Hispanic and Latino markets.
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Experts in direct response and performance based marketing with a relentless focus on ROI.

06/21/2024

Unveiling the synergy: A glimpse into our Univision integrations!

06/19/2024

Did you know? Amazon, Target, and Walmart are the top preferred retailers for Hispanic Americans. 🛍️ While online shopping is popular, it's not replacing in-store purchases yet.

06/14/2024

Cheers to the heroes without capes. Feliz Dia del Padre!

05/31/2024

In today's market, according to , consumers want brands to personalize their communications. Research shows that:
o 71% of consumers expect personalization
o 78% of consumers are more likely to make repeat purchases from companies that personalize
o 96% of marketers witnessed a rise in business outcomes as a result of personalization

05/29/2024

Omni dives into the heart of performance-driven marketing at East Conference – connecting with industry leaders to propel forward in the dynamic world of direct-to-consumer marketing.

05/27/2024

Saluting heroes, celebrating freedom.

05/24/2024

Unlock the power of the US Hispanic market with Omni Direct. As a full-service, performance-based marketing and media firm, we specialize in crafting culturally resonating strategies that drive tangible results. From inception to implementation, our approach is rooted in best practices, ensuring measurable growth and ROI for our clients. Connect with us today to tap into the immense potential of the Hispanic audience.

05/20/2024

We've moved! For any inquiries, below is our new office address: 1450 Brickell Avenue, Suite 2510, Miami. FL 33131

05/17/2024

Omni at the forefront of cultural relevance – joining the vibrant discussions at HMC 2024 Annual Summit. As pioneers in multicultural marketing, we're equipped with the insights and tools to navigate the dynamic landscape of the multicultural majority. Thanks !

05/13/2024

A special shout out to our Omni moms for their unconditional love and support! Happy Mother's Day! 💐💕

05/10/2024

Celebrating the heart of health and happiness this Mother's Day! May your day be filled with love, wellness, and the joy you bring to others.

05/08/2024

Wishing Julio endless days of relaxation and joy in his well-deserved retirement. Your wisdom and laughter will be dearly missed around the office! Cheers to the next chapter! ✨

05/01/2024

On this International Labor Day, we honor the dedication and achievements of workers worldwide. Omni stands in solidarity with the tireless efforts that build stronger communities and healthier lives. Here's to the hands that heal, care, and nurture every day!

04/01/2024

The 2nd of 9 educational sessions at next week's is set for Tuesday 4/9 at 11a, and features a conversation about how outlets are reaching consumers. Join Roku, Omni Direct, Telemundo, Samsung, and d2H Partners for great insights. Get your badge today at https://www.thepdmi.com/register-pdmi-east

03/20/2024

Mark your calendars for the 2024 PDMI East panel on "How CTV Outlets Are Reaching Hispanic Consumers" presented by the U.S. Hispanic Council, with guest speaker, Beth Johnson, Omni's Senior Director of Media. Don't miss this opportunity to connect and learn! ✨

03/14/2024

POV: realizing you just shared your lunch plans with the entire company 😅.

03/11/2024

Ready to tap into the growing Hispanic market? 🚀🌎

03/08/2024

Getting together is always a treat! We're grateful for the time we get to spend as a team, strategizing for a productive and successful year ahead, all while having fun!

03/06/2024

Coffee breaks are like commercial breaks—necessary and better with compañía! ☕❤️ Breaktime = Cafécito time.

03/04/2024

Meet Jane Lopez: Jane has been interning with Omni since June 2021 and has joined us full time as an Assistant Media Buyer. She graduated from University of South Florida with a B.A. in business management. Fun fact: She's moved three times this year and her family has a farm in Colombia!

Thank you for being a part of the team, Jane!

02/29/2024

This Black History month, we want to recognize Jean-Michel Basquiat as an afro-latino that has made an impact in black art history. Basquiat was of Haitian-Puerto Rican descent. He developed his innate artistic talent during childhood, resulting in his unique interpretation of neo-expressionism, influenced by the 1970s movements emerging in Manhattan’s Lower East Side. Combining poetry, abstract elements, and social commentary into visually arresting pieces, his work continues to inspire artists of all mediums and genres.

02/28/2024

As we continue to celebrate Black History month, we want to recognize Sammy Sosa, the Dominican former baseball player who is most popular for his experience with the Chicago Fledglings. Sosa became one of the most unmistakable homer hitters of his time, and he stays a notable figure in Dominican and Afro-Latino baseball history.

02/23/2024

In Honor of Black History month, we want to recognize the afro-latinos that have made an impact in black history. Let's celebrate the life of Celia Cruz — widely deemed as the Queen of Salsa. Born in Havana, Cuba, Cruz was a role model and inspiration for Afro-Latino/as in the U.S. in the 1960s. Her contributions to music solidified the importance and highlighted the influences of the African Diaspora on popular music.

01/24/2024

Marketing Trends: After its debut in July 2023, Meta Threads appears to be the most viable alternative to X, previously known as Twitter. X’s global website traffic was down 14% YOY in September, and US traffic was down by 19%. Recently, more than 100 advertisers have pulled from X, raising major issues in their revenue. This new year, we can expect to see improvements in Meta Threads' user experience and new features including search, desktop, and hashtags.

01/19/2024

For over 20 years, Omni has established long-term relationships with media vendors, allowing us to leverage our agency volume and drive efficient rates. We understand how to reach the valuable US Hispanic market and know what it takes to drive RESULTS and ROI for our clients. 💡🚀

01/17/2024

Meet Vanessa Rangel: She's our Senior Media Buyer. She has expertise in negotiating, analyzing, and managing diverse campaigns for the US Hispanic market. She enjoys traveling and spending time with her family. Fun Fact: Vanessa used to be a competitive ballroom dancer.

Thank you for being a part of the Omni team, Vanessa!

01/09/2024

Considering that 2024 is a political year, marketers should carefully plan for the earlier part of Q2 2024 as it is predicted to set a record at $10.2 billion in political ad spend. Media planners should prioritize flexibility and open communication with clients to best manage expectations.

01/05/2024

Testing the AI waters? With AI learning at exponential speeds, and having limitless growth capabilities, here are some guiding strategies to focus on for this new year:
o Optimize: make internal processes more efficient
o Accelerate: make your existing product or service better
o Transform: create new products, services, or business models

01/02/2024

Here's to 2024! 🥂 At Omni, we’re celebrating our 2023 accomplishments and hoping for an incredible new year full of opportunities to learn and grow! Wishing you all an amazing year ahead! #2024

12/22/2023

To our Omni Direct community of clients, family, and friends – wishing you and your loved ones a beautiful holiday season! ✨❤️

Address

1450 Brickell Avenue
Miami, FL
33131

Telephone

+13055358892

Website

http://www.OmniDirect.tv/

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