Delicate Minds

10/01/2022

Spotting sessions are an important step in the process of film scoring. A great time to get the context needed to optimise not only your process of working together, but also the right sonic landscape and feel of each scene.

08/19/2022

There will be sound in the future.

08/12/2022

Mastercard's multisensory marketing: A masterclass in sonic branding.

https://www.clickz.com/mastercards-multisensory-marketing-a-masterclass-in-sonic-branding/267181/

We speak with Mastercard CMO Raja Rajamannar to learn how Mastercard built its sonic branding strategy including its music album "Priceless"

08/04/2022

07/12/2022

For creative brands, the opportunity for sensory connection is rich. And in the realm of multisensory marketing, one opportunity speaks louder than words: Sonic branding.

https://www.adweek.com/brand-marketing/sonic-branding-is-the-next-marketing-disruptor/

In the realm of multisensory marketing, one opportunity speaks louder than words.

07/12/2022

“Whatever the desired outcome might be—brands have to interact with music to emotionally reach consumers.”
BY THORSTEN KIRMES, JOURNALIST

06/24/2022

Audio / Sonic Branding is the next marketing disruptor.

https://www.adweek.com/brand-marketing/sonic-branding-is-the-next-marketing-disruptor/

05/10/2022

https://www.delicateminds.com/original-music