BeYu Media

Your customer support team is talking with consumers every day. What are the most frequent questions? Are there issues that you’re unaware of? What are the characteristics of your customer?! Meet with your sales team and find out why prospects or customers are going to your competitors. Identify the features that are missing from your products. You can then steer your content in a direction that engages and meets consumers’ needs. The feedback you gather will also benefit your product development. If you understand your audience, you’re fully equipped to help them. To talk to them in their language, and give them exactly what they want. Consumers are looking to engage with a brand that listens. A brand that cares. Slide into our DMs to chat and find out how we can help you build a brand of your dreams.📲 . #beyumedia #marketingtips #socialmediamarketing #smma

Social media marketing has evolved in recent years to include social commerce: the ability to sell your products directly from social channels. And business is booming, with a global market value of $89.4 billion in 2020 🙌 By June 2020, 18.3% of U.S. adults had made a purchase via Facebook, and another 11.1% via Instagram. You can now use social shopping tools to sell your products and services even without a website. Slide into our DMs to chat and find out how we can help you sell your stuff online.📲 . #smmtips #tiptuesday #smma

Almost a year ago, Instagram tested the removal of “front-facing likes” in Australia. Recently, it rolled out this update to users in the United States as well. While you may get the warm fuzzies from seeing high “like” counts on your post, ultimately, a click on the “like” button doesn’t mean a whole lot. It’s an unclear signal. Did someone “like” your post as a way of bookmarking it? Was it a bot that “liked” your post? You don’t know the why of a “like.” You do, however, get more context when someone replies. You get their opinion and their point of view. For public validation of your content, we recommend a few alternatives to “likes”: follow to know the best alternatives in the coming weeks. Click the link in the bio today and get free consultation on your brand strategy! . #likes #socialmedia #smma #socialmediamarketing

You could create the most mind-blowing, quality content on the web – but if nobody gets eyes on it, you’re not going to see results.😭 That’s where promotion comes in. Creating outstanding and diverse content for social media is crucial, but don’t overlook the promotion process. This is a massive mistake that many bloggers and business owners make. So what promotional processes can you put into place to level up your strategy? Slide into our DMs to chat and find out how we can help you with promotions 😎 . #tipstuesday #marketingstrategy #smm #smma

When you’re working with other businesses, create a post about their work and tag them across your social media platforms – you are improving the reach for both you and for them, as well showing support for and promoting like minded partners. Not to mention, they are likely to share your brand with their community in return! Win win 💪 Who are your business buddies? Tag them in the comments! Slide into our DMs to chat and find out how we can help your brand grow 😎 . #business #businesspartner #businessalliance #socialmediamarketing #marketingagency

If you’ve never heard of link retargeting, here’s what you need to know: Link retargeting lets you add Facebook retargeting pixels to your short link whenever you share curated content. Why does this matter? Essentially, anyone who clicks on your content can then be retargeted with relevant ads. Whether someone clicked on reviews, industry news, or media coverage related to your brand, you’ll be able to retarget them. This works even if the link leads to a third-party website! This lets you leverage your content curation and expand your retargeting ad reach while still offering genuine value. Slide into our DMs to chat and find out how we can setup link retargeting & help your brand grow 😎 . #tipstuesday #beyu

Your brand should be represented well on every relevant social media platform. You want everything from your username to your account description to properly represent your brand. People will judge whether or not they want to follow you (and ultimately buy from you) based on your social media profile picture, username, and description, as well as the content you post. 💯 There is more to it - follow the steps below and you’ll see a slight improvement if not more: Your username should be connected to your company name and should be consistent across all of your social platforms. Using different usernames for each platform can be confusing for your followers and will make your company harder to find on different platforms. Your short description should be able to sum up who your company is and what you do. Slide into our DMs to chat and find out how we can help your brand grow 😎 . #branding #marketing #socialmediamarketing #smma #brandidentity

We can all agree that targeting the right people with your social media marketing is important 👌 Going after the right people at the right time is incredibly effective – and remarkably simple. This week’s tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter. Aside from being able to target audiences based on such events, such as getting married or having a child, you can even specify how soon after these events take place that your ads begin to appear to these audiences💯 Wedding venues, for example, could set their ads to appear to newly-engaged couples after a period of, say, two or three months, while baby clothing retailers could set their ads to appear to couples shortly after announcing their pregnancy. How great is that? Drop a comment👇 if this is the first time you are hearing about this feature! Slide into our DMs to chat and find out how we can help your brand grow 😎 . #tipstuesday #smm marketingagency #madovermarketing #smma

We can all agree that targeting the right people with your social media marketing is important 👌 Going after the right people at the right time is incredibly effective – and remarkably simple. This week’s tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter. Aside from being able to target audiences based on such events, such as getting married or having a child, you can even specify how soon after these events take place that your ads begin to appear to these audiences💯 Wedding venues, for example, could set their ads to appear to newly-engaged couples after a period of, say, two or three months, while baby clothing retailers could set their ads to appear to couples shortly after announcing their pregnancy. How great is that? Drop a comment👇 if this is the first time you are hearing about this feature! Slide into our DMs to chat and find out how we can help your brand grow 😎 . #smm #tipstuesday #smma #madovermarketing #marketingdigital

What makes a solid social media manager?🤔 “Hey, that guy in marketing doesn’t have much work going on…” “Let’s use the intern…“ “As long as they’re Gen Y…” NO. NO. NO. Your social media manager - regardless of age, gender, salary - needs to fill many roles: Project manager - determine goals, create and manage a plan to achieve them Support engineer - able to answer customer questions in a knowledgeable way Copywriter - able to convey their message in a limited characters, error free Strategist - understand how to build a post, choose content, engage with followers Branding expert - understand the company brand, voice, and tone Data analyst - find social data to identify what’s working and what’s not, and prove ROI When looking for a social media manager, it's important to find the right person or agency to partner with that can handle all of these responsibilities. Slide into our DMs to chat and find out how we can help your brand grow 👌 . #socialmediamanager #socialmediamarketing #smma #marketingagency

In the past, advertisers had to leverage incredibly broad targeting options with their advertising. Today, however, the possibilities for advertising targeting are virtually limitless – to the point that it’s actually a little creepy. For advertisers, this granularity is amazingly powerful, and even more if you layer your targeting options. This technique can be extraordinarily effective if used strategically. Most companies are sufficiently impressed by the ability to target prospective customers of a certain age range, household income, and level of educational attainment. However, by layering these already-powerful targeting options with additional data – say, by incorporating purchasing behavior on top of demographic data – you can leverage these combinations to create timely, relevant campaigns. Slide into our DMs to understand how we layer targeting options to reach your ideal customer 👌 . #beyu #tipstuesday #socialmediamarketing #socialmediatips

When brands create content for Instagram, they tend to focus on producing original images. Although having fantastic, high-quality pictures is valuable, there are plenty of other content styles to choose from.💯 Brands can choose to create engaging videos or GIFs to connect with their audience. Everything from memes to micro-blogs can increase retention time, which leads to greater exposure and growth within your social media channel. As far as social media tips are concerned, it’s in your best interest to experiment with a variety of different content styles.📲 Slide into our DMs if we can help spice up your content game 👌 . #smm #tips #smma #smmtips #socialmediamarketing

To develop a highly effective marketing machine, you’ll need to reach your customers earlier in their buying journey than most companies do. In doing this, you’ll be able to nurture them towards a conversion rather than losing them amongst the noise of pushy sales copy and ads. Understanding your unique buyer’s journey and how to approach customers at each individual stage is critical and important! 💯 Hit us up to help you get in front of your buyer's at the ideal time 📲 . #tipstuesday #smma #smm #marketingagency

Design underpins much of what makes digital marketing successful 👌 Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have sold design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help. What tools? Stay tuned for upcoming videos on the tools you should master! 💯 Looking for a creative team to up your game and do your design for you? DM us today or visit our website. Link is in the bio 📲 #tipstuesday #smma #design #socialmediamarketing #socialmediadesign

Make sure you capture “soft content” for your social media channels as you go through the year to use to break up other posts.👌 These could be client testimonials, thank you gifts, delivering your product to customers – just images and content that your audience can easily engage with rather than focusing solely on the “selling” element. You will be surprised how many more likes and engagement you receive on these types of posts.💯 Looking for a creative team to up your game? DM us today or visit our website. Link is in the bio 📲 #tips #socialmediatips #socialmediamarketing #smma #socialmediastrategy

Analytics help you understand your audience and learn what generates more traffic. 👌 Without them, you can’t make accurate sales forecasts and perfect your products. You should effectively use social media data to drive performance. Review the analytics, give attention to the stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc. Social media analytics and reporting by BeYu media will help you keep track of your growth so you can optimize your online presence. 💯 Use your results and organize monthly meetings with your marketing team to discuss the analytics, reevaluate your strategy, if needed, and make plans for the future! Looking for a creative team to up your game? DM us today or visit our website. Link is in the bio 📲 #socialmediamarketing #smma #analytics #socialmediaanalytics

Is your marketing hitting the proper pain point of your target market? 🤔 When conducting B2B marketing, the message should focus on logic and ROI, rather than emotional impact. How can you help their organization achieve its goals? What is important to their organization’s mission? Conversely, B2C marketing means you’re marketing directly to a consumer. The focus should be on the benefits of the product—and how that product can benefit the consumer. However, the purchase decision is based much more on emotion than tangible ROI. Buyers don’t want to put in extra work to understand the value of your product. You must clearly indicate benefits in a concise way that uses an emotional pull. Slide into our DM’s and let us help you setup the content repurposing plan for your customers 📲

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media 🤔 B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. When conducting B2B marketing, the message should focus on logic and ROI, rather than emotional impact. How can you help their organization achieve its goals? What is important to their organization’s mission? Slide into our DM’s and let us help you setup the content repurposing plan for your customers to grow your brand! 📲

Think about the planning, effort and sheer amount of time it takes to create any piece of content. 🤯 Doesn’t it make sense to squeeze as much as you can out every blog post or video you make? Here’s a sobering stat, though: 50% of articles only receive eight shares or less on social media. Ouch. For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. 👌 For example, you can pull a quote from your content and repurpose it into a share-friendly image via Canva. Drop a comment below👇 and let us help you setup the content repurposing plan for your customers to grow your brand!