DropDrop

05/31/2024

Catch a glimpse behind the scenes of our Brooklyn shoot with 📸 Featuring frame grabs from the Arri Alexa Mini ( provided by ), you can spot , our ace cinematographer, and Alfonse Borysewicz, the amazing artist we interviewed.

Big shoutout to Think Theory for bringing us on board. Alfonse’s work masterfully merges near-abstraction with raw beauty and grace, creating a meditative visual feast. We had an absolute blast filming this earlier this month! 🌟 Special thanks to for these stunning BTS shots captured with his medium format camera.



—

04/26/2024

Grateful for the opportunity to work with a dedicated team yesterday on creating recruitment materials for a client. Together, we delved into the theme, "How far can your drive take you?" It was a day filled with learning and creativity, reminding us of the journey we all share towards achieving our goals.

Thanks to Jesse Low, Jacob Cleeves from Chop & Hue, Mimi Anagli, and Seth Kacel for bringing their A-game!

🔗 www.dropdrop.com
📽️💻

04/24/2024

In this snapshot from our Liquid Web project, the camaraderie and expertise that propelled us to award-winning status shines through. Amidst a focused and precise atmosphere, Mike Logan's () wit breaks the tension, drawing laughter 😂 and highlighting our team's tight-knit dynamic.

At the heart of the action, Tyler Grimm () wields his cinematographic skills with finesse, manipulating light and shadow to tell our story. Alongside him, Jake Burgess () strategically uses a Floppy for negative fill, enhancing the scene with depth and contrast, showcasing our meticulous approach to visual storytelling.

Jazmine Broe () struggles to hold back laughter, embodying the joy and passion ❤️ behind our work. This moment is a snapshot of the innovation, creativity, and shared efforts that define the Liquid Web commercial's unique narrative.

Discover more about our project: https://dropdrop.com/posts/liquid-web-case-study

04/15/2024

Who knew it took an Arri 1000, a perfectly angled bounce card, and a whole crew's laughter to get that flawless pizza shot? 🍕 Behind the scenes at Little River Casino Resort, where the stakes are high even for capturing a pizza on the table.

It's a bird’s eye view of dedication – and a bit of comedy – all for the 'gram. Yes, we're serious about our pizza... and maybe a little extra about how we show it off. Proof that it’s not just gaming where we go all in!

04/05/2024

Here's our project with Authenticity Marketing Group for Faith Hospice, where we delved into the heartwarming story of a father, a bird enthusiast, and his devoted daughter navigating the challenging journey of in-home hospice care.

This poignant narrative was carefully crafted to highlight not just the struggle, but the love, resilience, and faith that can make these moments more bearable.

We used subtle elements such as bird books, binoculars, and faith-based literature to paint a vivid picture of the father's passion for bird watching, creating a relatable character facing his twilight years with grace.

04/04/2024

Check out our animation for Crosley Law, who wanted to invert the personal injury firm trope on its head.

04/01/2024

Each frame tells a story 🎬, each story leaves a mark 📖, each mark causes a ripple 🌊. That’s the DropDrop ethos. ✨

03/29/2024

At DropDrop, effective communication on set is the heartbeat of a successful commercial production, guiding the journey from pre-production to the final take. 🎥

In the planning stages, clear communication aligns everyone on creative vision, logistics, and technical needs. 🗣️

On set, constant dialogue fosters collaboration, enabling real-time idea exchange and swift problem-solving. 🤝 O

Pen communication establishes shared roles and expectations, reducing misunderstandings and maximizing efficiency. 💡

This synergy not only boosts creativity but also ensures a seamless production process. Emphasizing teamwork and transparent information flow leads to innovative, impactful advertising projects. 🚀

03/27/2024

In collaboration with Grey Matter Group, high fashion meets function with Legrand's commercial shading blinds. This production journey, set against the backdrop of lush forests and serene beaches, transforms these utilitarian objects into a chic statement piece. Echoing the rhythm of natural sunlight, they don't just illuminate spaces, but elevate them. It's a spectacle of style and innovation all wrapped up into one experience.

03/25/2024

In the world of museums, the ARRI 35 camera and Cooke S4i lenses are the dream team. It adapts like a chameleon to any lighting, spotlighting every unique feature of an exhibit and adding layers to the visitor’s experience.

Enter the Cooke S4i lenses. Famous for their ‘Cooke Look’, they add a stroke of genius to the mix. Sharp yet soft, they breathe life into static displays, making them pop out almost touchable.

With this dynamic duo, you don’t just see the shots – you live it.

03/23/2024

🌊✨ **Embark on Your Quest: Crafting the Future of Digital Storytelling** ✨🌊

Picture yourself as the captain of a ship, navigating through the vast, boundless digital sea. Your ship is powered by an insatiable curiosity and guided by narratives that resonate with your very soul. This isn't just a voyage—it's your quest to shape the future of digital storytelling. 🧭💫

As you journey across this infinite ocean, you're drawn to stories that speak directly to your heart, tales that are not merely told but are meticulously crafted to create far-reaching ripples. With each story that captivates you, you realize you are not merely an onlooker. You are a pioneer, uncovering hidden narratives that mold the digital expanse. 🚫💡

Your exploration leads you through the rich waters of YouTube, teeming with content that pulses with the heartbeat of today. It's here that you see the potential for transformation, realizing how seamlessly these stories can be woven into our online existence. Engaging video ads, immersive product stories, and moments that become viral—they all have the power to blend fiction with reality in extraordinary ways, often without us even noticing. 🌟👁️

The adventure doesn't cease when the screen dims. The tales you've discovered, akin to the immersive experiences you envision creating, stay with you. They ignite discussions, inspire reflections, and encourage you to look beyond the conventional confines of storytelling. At this moment, you grasp that the art of storytelling transcends traditional mediums; it's a vivid, narrative-rich universe that unfolds before our eyes daily. 🗣️🌌

It's time to celebrate your role in this dynamic, creative saga. Inspired by the ethos of making every frame a story, every story a mark, and every mark a ripple, you recognize your ability to sculpt the digital narrative. These stories are not just advertisements; they are the essence of our digital existence. And you, as the architect of this digital renaissance, are key to bringing these narratives to life. 🌊📱

03/21/2024

DropDrop was tasked to bring West Elm’s vision of the modern workplace to life. Using their distinct aesthetics – Industrial, Mid-Century and Modern – we crafted a commercial spot that shouted ‘Work has evolved; it’s stylish, it’s personal’. Our objective? To transform the script and style guide into a compelling narrative that echoes the pulse of today’s dynamic work environment.

03/19/2024

Check out these visuals done for DASH by Ryan Brady, our illustrator and artist 🎨 who painted lively pictures of the city with his hand-crafted animations and graphics.

He used bright colors and dynamic movements to guide the viewers through the city’s events, eateries, and shopping spots 🌆, all accessible via the DASH bus line 🚌.

03/15/2024

Crafting animation is an art of patience. Content must captivate instantly to hold attention. It's a triumph when our work not only meets but surpasses expectations. At DropDrop, remarkability is our constant pursuit.

03/13/2024

In lighting Sean’s interview, our aim was to sculpt an environment that balanced depth and warmth, ensuring a personal touch. A generous, soft sidelight was employed, subtly emphasizing Sean. To generate a sense of warmth, we projected a streak of light evocative of a window on the back wall. This, coupled with the practical wall sconces, contributed to a visually engaging and intimate image. - Tyler Grimm | Cinematographer

Gratitude to Tyler Grimm for enhancing the visual warmth of Sean's interview. We love lighting up stories with a personal touch!🌟

03/11/2024

Nailed our shoot with cutting-edge gear, capturing the essence of today's workspaces with smooth moves and sharp aesthetics. Our tech choices, inspired by West Elm's chic vibe, let us spotlight every detail from textiles to wall art, all in stunning clarity. We brought the modern workspace to life, blending style with function seamlessly. 🎥✨

02/26/2024

We're thrilled to announce that DropDrop has received a whopping 31 Addy Awards this year!
This accomplishment isn't just ours, but a shared success with our fantastic clients and partners who have placed their visions in our trust.

Throughout the year, we've lived by our tagline and guiding principle - "Be Remarkable." This mantra propelled us to transcend the ordinary and deliver something extraordinary on every project. Our team won awards across a wide range of categories, including cinematography, animation, CGI, video editing, and sound design, validating our commitment to this principle.

The journey towards these accolades was demanding, pushing us to our limits. It involved countless hours spent meticulously crafting concepts from development to post-production. Knowing when to step back, surrender to the process, and allow the final product to shine proved to be an essential part of our work. It was a labor of love, born from a commitment to our craft and fueled by our clients' faiths in us.

We feel humbled by this recognition and are filled with gratitude. Our clients inspired us to go beyond what was expected, driving us to exceed expectations and create standout work.

As we celebrate these awards, we're already looking ahead, excited to create more remarkable stories. Here's to another year of pushing boundaries, exceeding expectations, and creating ripples that become waves of change.

Thank you for being part of our journey!

02/13/2024

Exciting news about a new project: "Transforming DASH Service into a City-Wide Adventure for the GR Transportation.🚌🌆

We're reimagining the City of Grand Rapids' DASH service, turning it into more than just a mode of transportation. It's becoming an adventure-filled journey that connects you with the heart and soul of our beautiful city.

Take a deep dive into how we did it here: https://lnkd.in/eUz-bgSB

12/18/2023

What a journey! 🚀 We're thrilled to share the outcome of our recent collaboration in this blog post:

https://dropdrop.com/posts/the-syndicate-network

Big shout-out to Scott Heagle at Think Theory for his insights👏. The real MVP, however, is Sean Larson, the visionary behind the Syndicate Network. His passion during our 100-minute interview was nothing short of inspiring.💡

We had enough material to make a documentary, but instead, we distilled it into a compelling video that embodies the innovative spirit of the Syndicate Network.🎥

Big ups to Ryan Brady whose 3D design skills added an extra layer of depth and dynamism to our project. Ryan, your creativity was a game-changer! 🎨

This video stands as a testament to the transformative power of diverse perspectives and intellectual discourse. It's a tribute to the vibrant community that Sean has built at the Syndicate Network. 🌐

Here's to the power of ideas and the communities that bring them to life! 🥂

Credits:
Director, Editing, Sound & Color: Cassidy Bisher
Motion Graphics & 3D: Ryan Brady
Cinematography: Tyler Grimm
Producer: Tamarra Thomas
HMU: Angie Miller
Art: Leah Bisher
Camera: Braincell Camera
Assistant Editor: Marek Remtema

12/06/2023

08/11/2023

📸 The DropDrop logo, a solitary droplet, suspended amidst an ethereal alchemistic energy. As it descends, it stirs the silent void, particles of light scattering like stardust, giving birth to ripples that shimmer with life.

In the epoch of 2007, a single drop did dare to fall into the boundless seas of video content. This was our genesis, DropDrop, and since that fateful moment, we have been working hard ever since.

With DropDrop, it is never a mere droplet lost in the ocean, but a ripple that swells into a tidal wave of change. Each frame whispers a tale, each tale etches a memory, each memory births a ripple.

Such is the rhythm of DropDrop: Be Remarkable. 🌟

05/31/2023

Oh, what a blast we had today being the first in town to get our hands on the amazing ARRI ALEXA 35, all thanks to Braincell Camera! We were totally wowed by its superb filmic highlight roll-off and eye-popping colors. Once we wrapped up shooting, we popped a screenshot into DaVinci Resolve and made just a few tiny tweaks for color correction, saturation, mid/gamma, and temperature. And guess what? The end result was astonishingly close to what we saw with our own eyes through the camera! We can't wait to make some serious visual ripples with this fantastic gear again soon. Bring on the fun!



Director: Cassidy Bisher
DP: Tyler Grimm
Gaffer: Jake Burgess
Producer: Tamarra Thomas
Executive Producer: Scott Heagle
Make Up: Angie Miller
Art: Leah Bisher

05/18/2023

Guess what? We just tried out the Blackwing7 lenses from Braincell Camera on the Alexa Mini, and wow, the results were absolutely breathtaking! These specially crafted large format lenses from TRIBE7 brought a touch of magic to every scene, especially with harder light. Perfect for the story we were tasked to tell.

03/10/2023

Like a pebble dropped into a still pond, at DropDrop we believe that remarkable video content can create ripples of impact in our community. But we know that these ripples are not created alone. That's why we're thrilled to share that our friends at LaFleur Marketing and DropDrop won a Gold American Advertising Federation West MI award for our client, Crosley Law Firm, P.C.'s 'Turning Red Tape into Red Carpet' ad creative! We're proud of this successful campaign and grateful for the collaboration with LaFleur Marketing. Special thanks to Ryan Brady from the DropDrop team, who worked hard to make this project a success. You can check out the award-winning ad here:

https://bit.ly/3yrIjAg 🏆 📽

Curious about more details of the project? Check out our blog post: https://lnkd.in/gMcqByGe

02/24/2023

Hey there! We've got some exciting news to share with you. Our team at DropDrop has been nominated for four ADDY awards, and we are absolutely thrilled!

We owe a huge thanks to our wonderful clients who have trusted us with their projects and allowed us to showcase our creativity through unique storytelling. We also want to acknowledge the hard work of our talented team who always go the extra mile to make sure every project is a success.

As we gear up for the awards ceremony next week, we can't wait to share more details about our winning entries (here's a sneak peek). So stay tuned!

Thank you so much for being a part of our journey here at DropDrop. We appreciate your continued support!

02/07/2023

Last year, we had the honor of collaborating with The Distillery Project and Meijer to bring diversity and representation into focus for Black History Month and other events. We asked our award-winning on-camera artist questions about intersectional art & creativity — what emerged was an inspiring testament to how we can learn from diverse perspectives in our communities. Together, these voices personify a powerful message: Community Means Everything—And Everyone.

Production:
Director: Cassidy Bisher
Cinematographer: Grimm
Art & Set Design: Stephani Fulks
Art Assistant: Isabella Werschky
Hair & Makeup: Heather Spataro

Agency:
Nik Traxler // Head of Production
Jennifer Cotter // Director of Project Management
Jean-Pierre Bovie // Creative Director
Kristi Buckham Neitzel // Creative Director
Dan Goubert Goubert // Copy Writer
Jim Jordan // Cinematographer
Gunnar Whitley // Production Assistant
Rob Newton // Production Assistant

12/29/2022

12/26/2022

Our light show continues this week Frederik Meijer Gardens & Sculpture Park !

04/04/2021

Wishing you a safe and happy Easter!

03/15/2021

Looking for animation? We've got you covered.
Check out this explainer video we animated for SitOnIt Seating.