04/22/2011
Only 26% of small businesses have invested any time or effort in marketing online. Yet nearly all consumers (97%) use the Internet to find businesses, products and services.
That means businesses with online marketing strategies are winning. Here’s the basic blueprint:
Step #1 - Get Out There and Get Found
People need to hear about a business or product or see its name somewhere before they purchase. Online, this is accomplished when a business appears in the search engines, directories and social networks where prospective customers look for information.
Step #2 - Engage With Prospects on Their Turf
Businesses are wise to think beyond their Web sites and reach out to prospects and customers where they spend time online, whether it’s on Facebook, Twitter, LinkedIn, YouTube, other social networks, or through blogs or podcasts.
Step #3 - Continue to Engage and Follow Up
It sounds simple, but this is where most businesses fail on an epic level. Most businesses miss opportunities to increase their income because they don’t follow up with their prospects and customers. They need automated systems.
Please call me to schedule a no-obligation appointment so I can meet you and develop a detailed blueprint for your business that starts small and builds incrementally to control costs. I look forward to meeting you....
No time? Let Tami do it! Tamara Patzer is a social media consultant. She has a presence on Facebook, Twitter, Blogger and other sites.
