K2 Artist Management

K2 Artist Management Full-service Artist Management Company founded by music industry veteran Kevin Kay. We represent Ca

09/03/2024
08/27/2024
Are you confused and frustrated with the music industry? Do you need help with your music career? Are you interested in ...
08/22/2024

Are you confused and frustrated with the music industry? Do you need help with your music career? Are you interested in being coached by a music industry professional with 30+ years of experience working for major record labels? If that’s you…then let’s have a conversation!

Understanding music copyrights is crucial in protecting your music, and being able to control how your music is used!
08/21/2024

Understanding music copyrights is crucial in protecting your music, and being able to control how your music is used!

Understanding Music Copyright: The Basics Every Artist Should Know Music is a powerful form of expression, but with the creation of any piece of music …

I’m excited to join The Sonic Coast Team as the host of The Music Business Minute! Looking forward to helping the Indepe...
08/08/2024

I’m excited to join The Sonic Coast Team as the host of The Music Business Minute! Looking forward to helping the Independent Music Community in Michigan and throughout the world!

I am honored to be on The Detroit Music Collective Panel at SEI-Con in Las Vegas July 15th-17th. Thank you to the SEI-Co...
05/31/2024

I am honored to be on The Detroit Music Collective Panel at SEI-Con in Las Vegas July 15th-17th. Thank you to the SEI-Con Team for the opportunity to talk about The Detroit Music Collective, our new organization to help Independent Artists and Music Industry professionals build viable, sustainable careers in the music industry through education, mentoring, consulting and coaching!

Thank you to Adam Honig and the entire SEI-Con Team for the opportunity to be a guest on the SEI-Con Shorts Podcast! I a...
05/24/2024

Thank you to Adam Honig and the entire SEI-Con Team for the opportunity to be a guest on the SEI-Con Shorts Podcast! I am very excited to moderate The Detroit Music Collective Panel at SEI-Con in Las Vegas on July 17th and discuss the launch of our new organization!!

Learn how to generate a source of revenue and expand your marketing through Brand Sponsorships. It's never too late to g...
05/15/2024

Learn how to generate a source of revenue and expand your marketing through Brand Sponsorships. It's never too late to go back to school!

Strategic corporate sponsorships build brand loyalty for the artist and the brand!
05/11/2024

Strategic corporate sponsorships build brand loyalty for the artist and the brand!

In today’s fast-paced world of business, building brand loyalty is essential for long-term success. This applies for both the artist, and companies. With consumers bombarded …

Many reasons why an artist might need a manager...
04/24/2024

Many reasons why an artist might need a manager...

It is often said that an artist or band needs a manager to handle the various aspects of their career so they can focus on …

There are best practices to put into place for successful brand partnerships!
04/18/2024

There are best practices to put into place for successful brand partnerships!

There are certain best practices that you should put into place in order to create successful brand partnerships. Sometimes knowing what to do, and what …

Here are some interesting trends to help you put your strategic sponsorship strategy together!
04/01/2024

Here are some interesting trends to help you put your strategic sponsorship strategy together!

If you are new to the world of Strategic Corporate Sponsorships, or someone who has some experience with this type of marketing, there are some …

Networking is an important aspect to growing your career in the music and entertainment industry. Learn this skill!
11/04/2023

Networking is an important aspect to growing your career in the music and entertainment industry. Learn this skill!

I was looking back at one of my Blog Posts from last year, “We Can All Use A Sage”, and I thought it was timely …

I'm happy to announce that K2 Artist Management has been redesigned to now be an artist management consultancy - teachin...
06/05/2023

I'm happy to announce that K2 Artist Management has been redesigned to now be an artist management consultancy - teaching and consulting artists about the music and entertainment business!

Welcome to K2 Artist Management. The music industry can be daunting and confusing for many artists. As I start this journey to consult and teach …

Invest in you and your music career! Take the first step in learning about Brand Sponsorships and how to secure them!
05/16/2023

Invest in you and your music career! Take the first step in learning about Brand Sponsorships and how to secure them!

From the world of The Strategic Sponsorship Academy comes this Mini Course giving you an insight into the strategies of brand partnerships for the music and entertainment industries, and the process of how to secure them.

What are your thoughts on AI Music and who gets paid?
05/09/2023

What are your thoughts on AI Music and who gets paid?

It started last October, not long after ChatGPT launched. By Grammy Week in February, it was all the industry was talking about — and that chatter got louder later in the month when David Guetta ch…

The Modern Marketing Strategy!
05/01/2023

The Modern Marketing Strategy!

If you’re an artist or music/entertainment business executive, you probably have incorporated the traditional marketing strategy of the 4 P’s: Product, Price, Placement and Promotion. These four components can be …

Brand Sponsorships are one of the Top 5 Revenue Streams for an artist or band. Having the knowledge of how to secure th...
04/27/2023

Brand Sponsorships are one of the Top 5 Revenue Streams for an artist or band. Having the knowledge of how to secure them is invaluable to your music and entertainment career. Invest in yourself and enroll today!

Interested in learning about Strategic Sponsorships?
04/18/2023

Interested in learning about Strategic Sponsorships?

From the world of The Strategic Sponsorship Academy comes this Mini Course giving you an insight into the strategies of brand partnerships for the music and entertainment industries, and the process of how to secure them.

Building the Artist's Brand is an important component to creating your Strategic Sponsorship Plan!
03/20/2023

Building the Artist's Brand is an important component to creating your Strategic Sponsorship Plan!

Over the last few months, I have been talking with a number of artists regarding branding and what it means to them. Some of the …

Having your Sponsorship Plan in place before you start contacting brands is vitally important. Learn how to create your...
03/13/2023

Having your Sponsorship Plan in place before you start contacting brands is vitally important. Learn how to create your Strategic Sponsorship Plan by enrolling in this course today!

As an independent artist, band, artist manager, festival producer, venue owner, booking agent or marketing executive, understanding the business side of the music and entertainment industry is vital to growing your career. This course teaches you the strategies and process needed in order to develop...

Flo Rida Wins Lawsuit Against Celsius Energy Drink. The jury spoke loud and clear...honor the contract that you sign.
01/31/2023

Flo Rida Wins Lawsuit Against Celsius Energy Drink. The jury spoke loud and clear...honor the contract that you sign.

Lawsuit was filed in 2021…

Knowledge is Power! Invest in yourself to learn this skill-set.
01/18/2023

Knowledge is Power! Invest in yourself to learn this skill-set.

From the world of The Strategic Sponsorship Academy comes this Mini Course giving you an insight into the strategies of brand partnerships for the music and entertainment industries, and the process of how to secure them.

01/12/2023
Interested in learning about Strategic Sponsorships?
01/11/2023

Interested in learning about Strategic Sponsorships?

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Detroit, MI

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(586) 909-0841

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