GSTV

01/08/2025

Can you handle the heat? 🔥 Check out how we helped a chip brand reach a Gen Z and Hispanic audience and efficiently increase sales across all retail channels!

Interested in reaching Gen Z? See how GSTV can help your brand increase retail sales: https://bit.ly/3PsB2IB

01/06/2025

Start the new year right by hitting the road! ✨ Get all the travel tips and hottest destinations from our content partner, Matador Network. 🚙

Think your brand makes sense with travel content? Learn more about our custom content opportunities: https://bit.ly/41EDPWG

01/03/2025

What grab-and-go gastronomy will you be snacking on in 2025? 🥗 🥪 🥤 With beloved c-store brands bringing new life to grab-and-go food, it's no wonder more and more people are loving their local c-store fare!

Learn more about eating predictions for this year:

Food forecasters see a year of offbeat choices: savory coffees, great convenience-store cuisine and sauces on everything.

01/03/2025

Are you starting the year off at CES in Las Vegas? 🎰 We would love to see you there! Reach out to our team and we'll set up a meeting. See you in 2025!

01/02/2025

2025 is shaping up to be a lucky year! Check out how we helped one state lotto increase reported purchases at c-stores and beyond. 🎰

Interested in starting the new year strong? Learn more about partnering with us: https://bit.ly/4fDS9C0

12/23/2024

Our Detroit, New York, and remote teams got together to celebrate the holidays in style! We hope everyone has a wonderful holiday season, filled with lots of laughs and good tidings! ☃️ ❄️

12/20/2024

Cheer up the holidays with some fun and out-of-the-box recipes! ☃️ Our content partner, So Yummy, entertains and delights while viewers are on the road and getting ready to make those holiday treats.

Learn more about our integrated content opportunities: https://bit.ly/3VNQOS9

12/19/2024

Ugly sweaters and great friends? That's a win-win! Thank you to our clients and partners that joined us for a festive movie night in LA! 🍿 🎬 ⛄

12/13/2024

Is IRL shopping dead? 🛍️ The data says no! Foot traffic grew double digits YOY across key retail categories ahead of Christmas 2023, a trend expected to continue this year.

See which retail categories are expecting the highest increases this season and how GSTV can help you capture those last minute shoppers:

Shopping season is upon us and brands are putting their best foot forward to capture eyes of consumers looking to spend…

12/12/2024

Dinner and a show? 🎪 Count us in! Our Chicago team had a great time in the big top at Teatro ZinZanni with friends from Starcom USA and Burrell Communications last week. Thank you to everyone who joined and helped us ring in the holiday season!

12/11/2024

“The retailer who is a strong participant in the community is one who has a loyal customer base and profitable bottom line.” - Sean McCaffrey, President & CEO, GSTV

Convenience stores are the heartbeat of many local communities, and strengthening these connections is key to creating loyalty and thriving culture. Read more from NACS Magazine about how retailers (and GSTV!) are giving back and caring for their communities:

The #1 trusted source of information for decision makers in the convenience industry.

12/06/2024

It's the time of year for sweet treats and even sweeter returns! 🍬 Check out how we helped one candy brand boost cross-channel sales below. 🍫

Ready to get your brand on our screens? Learn more: https://bit.ly/3ZCsrZZ

12/05/2024

"Attention and business outcomes will continue to gain ground, especially as topline growth takes a back seat to the drive for improved profitability."

With 2025 on the horizon, marketing trends from retail media to the attention economy are on everyone's mind. Check out Ad Age's breakdown of trends for next year below and head to gstv.com to see how we can help achieve your campaign goals.

https://adage.com/article/opinion/iabs-2025-predictions-commerce-media-creator-economy-and-privacy-will-have-big-year/2592546

How the marketing industry will accelerate in the absence of inflation and uncertainty.

12/03/2024

“There are three parts. You've got to have compelling content, have content where you know the eyeballs are, and you've got to be able to prove you have eyeballs on the content.” - Angela Johnson, Global Client President, dentsu USA

Explore groundbreaking trends and insights from top leaders in the Advertising Week Trends Report ( 👀 with special attention to page 26):

The Advertising Week New York 2024 Trends Report is your ultimate guide to the year ahead. Download the report to uncover critical insights, powerful quotes and actionable strategies from the event.

11/28/2024

Whether you're on-the-go 🚗 or staying put, we hope you have a safe and delicious Thanksgiving with friends and family! 🦃 🍂

11/26/2024

This holiday season ❄️ , we are so thankful for our partnership with the National Center for Missing & Exploited Children. With new technologies emerging, the role of retailers is more important than ever. Learn more about this important work:

Technology can have a real impact on bringing missing kids home.