I 👀 YOU!
Take a second and think about all you’ve accomplished. You took your dream biz and made it a reality. You set up a payment system, a website and social media to support your biz. You are doing it!
Go you!
Sometimes we get so stuck in the shoulds and the have to’s that we don’t celebrate the progress.
SO….
Cheers to you! BRAVO! Rock on!
Give me a ⭐️ if you gave yourself a pat on the back just now.
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#inthearena #letsgo
#bizcoachforwomen #womeninbusiness #socialmediamarketing #smallbiz #fairfieldcounty
Did YOU try something new to jump-start your Instagram?
If, like me, you took some time away from Instagram, last week I gave tactics to jump-start your Instagram!
🏡 We decided to put our home of 21 years on the market. This was a quick decision because another house unexpectedly became available to us and we were able to make the leap. Needless to say, prepping a house where I raised three children, two Goldendoodles and one sports equipment “accumulator” of a husband was a monumental task. It is done, the house is on the market and we look forward to someone else loving it as much as we have soon.
Now, I need to put a fire under my Instagram account to get it back to where I left it in March.
👉🏼Here’s what I did:
🤩Reviewed my bio for better SEO and the additional characters in the Name Field (up to 60 from 30).
😉Went for a consistent look and feel in my feed.
🥳Did my very first LIVE!
😊Did daily Stories.
😎Used engagement stickers.
LMK below how you did!🙋🏼♀️Keep me posted on your progress,
🙋🏽I always welcome questions and
🤷🏼♀️I am happy to check your account as well.
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#socialmediaforprofessionals
#socialmediatipsforbusiness
#growyourbusiness
#growyourbusinessonline
#socialmediamanagerlife
#socialmediamarketer
#instagramtipsandtricks
#socialmediahelp
#RSGCommunity
#sojennymedia #rowaytonct #darienct
DO YOU GET UPSET WHEN AN ACCOUNT UNFOLLOWS YOU?
I often hear clients complain that accounts have unfollowed them. They are annoyed and many ask me what they can do about it.
If you are on Instagram you will be unfollowed. However, these people are NOT your ideal client and they are actually doing you a favor.
Here’s why: the most important thing is that you have an engaged community that:
🤩appreciates your content
😎is happy to be in your community
🥰likes, comments and saves your content.
Someone who unfollows you was never going to contribute to your community in a positive way.
So I think the best response is: PEACE ✌️ OUT to them.
#unfollows #peaceout✌
DO HASHTAGS MATTER?
Hashtags are not miracle workers.
Do I keep adding them to my content?
Yes.
WHY? Hashtags extend the reach of my posts and get me in front of eyes that might not see my post otherwise.
Do hashtags get me thousands of new followers?
No.
Do they get me a few?
Yes.
What do I focus on for engagement and growth AND clients?
1. CONTENT
2. ENGAGEMENT
When I want to see the needle move up for followers, I change my content + engagement strategies - that’s where the real shifts happen.
💥3 WAYS TO GET MORE POST COMMENTS
1. Post with the 80/20 rule! 80% of the content you share should entertain, inform or help your audience get to know YOU! The other 20% of your posts can be about your business. If you do this, your audience is WAY more likely to stick around! Don’t just promote your your biz/products over and over.
2. Make a list of FIVE content buckets that define your brand or biz. Create content weaving those five themes throughout your posts. This makes it easier to connect with your followers AND gives you a ton of inspiration when you’re stumped on what to post.
3. Create a schedule you can stick to. Check your insights for the top three days/times to post and then make sure to show up then. Engage with comments within the first 15 minutes. Consistency is key so that your audience trusts you will keep showing up for them.
Which of the above three is hardest for you? LMK below.
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#startups #entrepreneurlife #smallbiztip
#marketingexpert #personalbrand
#socialmediaforbusiness #socialmediaexperts
#socialmediamanagement #socialmediaconsultant
#socialmediacoach #socialmediaexpert
#socialmediaguru #socialmediahelp
#socialmediamarketer #RSGCommunity
#sojennymedia #darienCT
MONDAY MUSING: Do you do this too?
Do you over analyze butt dials?
I feel compelled to hear each nonsensical syllable - am I the “in case of emergency” call?
Is this an 🆘?
Hello, can you hear me - listening?
Lmk in the comments. ⤵️
Or, let’s just discuss our love of Roy Kent … He’s here, he’s there he’s every f&cking where. 😉
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#roykent #rsgcommunity #darien #tedlasso #socialmediadetox #brb #cheers #yoga #rosé #OY
A MUST WATCH!
#Repost @creators
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To use or not to use hashtags? Here’s what you need to know + what you should avoid to get the most out of adding hashtags to your content ✔️
#dothething #socialmediahelp #instagramengagement
ARE YOU ANNOYING ON SOCIAL MEDIA?
New clients often express worry that their followers will find them “annoying” if they post too much. 🙃
You can rest easy that this is IMPOSSIBLE if you post 5-7x/week. 😉
On the flip side, posting once a week will do nothing to grow your account. 🙁
I can help you find balance in your social through a mix of the following:
- posts promoting your business using the 80/20 rule
- posts that help your audience get to know, like & trust you
- and the frequency of those posts
How?
First, we meet and I ask you questions about your biz. Then we brain dump together. I encourage you to text me thoughts, images, posts that resonate with you and your biz so I can help develop your personal brand voice. 🗣
We create a list of about 4-6 topics that we will discuss regularly in rotation on a weekly basis. 🤩
We load posts in a scheduler and you get to OK creative and content before it posts to Instagram. Once I get your OK, we schedule the posts for when your audience is online. 😍
DM me if you have any questions about this process and lmk in the comments below if you are relieved to post guilt-free. 😊
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#entrepeneurs #socialmedia101 #socialmediastar #socialmedia #instagramtips #instagramforbusiness #marketingconsultant #networking #digitalmarketer #socialmediatools #marketingstrategies #startups #entrepreneurlife #biztip #marketingexpert #personalbrand #leads #socialmediaforbusiness #socialmediaexperts #socialmediamanagement #socialmediaconsultant #socialmediacoach #socialmediaexpert #socialmediaguru #socialmediahelp #socialmediamarketer #RSGCommunity
#sojennymedia #darienCT
Grow your Instagram Account
WHAT’S ONE MISTAKE YOU’VE MADE IN YOUR BUSINESS?
I screwed up badly. I hesitate to share this story with you because I still cringe at the thought of what happened and how upset some people got…
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About 5 years ago, I sent out an email for a client with a subject line that I thought, “Oh, this is good and light and breezy - it will help our open rates.”
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However, I was horribly wrong.
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Here’s the story:
Mother’s Day was approaching and the boutique retail store for women I worked with was having a sale leading up to the day. We had the perfect gifts for every women in your life. The decision to have the sale was made on Wednesday and we needed to get the word out quickly. I had sent dozens of emails at this point and really felt like I knew my client’s and the boutique’s voice. So here’s what I sent out.
Subject line: Got Moms?
Immediately, emails were fired back that said things like, “No, I don’t, my mother just passed of cancer two months ago,”
“How could you be so insensitive?” and “My mother’s been dead for 10 years and this time of year is really hard”
{GASP} I FELT AWFUL!!!
Here’s what I learned:
Watch your emails for a few minutes after they go out for reactions.
I think my immediate response helped…
Apologize to each individual you’ve offended. I identified myself as the author of the email and explained that the owner of the boutique had not authorized this subject line.
Clients who know you and your intentions are the best - the boutique owner, who’s own mother had passed, did not think it was so awful.
Apologize again to the aggrieved parties.
Run - even seemingly benign - subject lines past 5 people.
Forgive yourself.
#cautionarytale
Happy #nationaldogappreciationday to the office manager! #doodlehaze
WHAT DO YOU THINK❓
Last week I made a post giving the step-by-steps to report an account that is using your name (usually with one letter different), image or both. I’ve worked with so many people who have had this happen and I want to address a reaction many have had.
😩Some people get really upset when this happens; creeped out or just plain FREAKED!
I understand.
However, it is usually at worst a prank or more likely some sort of bot performance. It is part of being in the social media game.
So, I urge you to report it and get your followers to do so too but then to move on and not let this nuisance interfere with your business. 🙂
OK❓
🎤A bit of Monday motivation for us all - Brene Brown always comes with the hits!
#Repost @beyondtheinterview
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Do you actually belong? Or do you fit in? Do you have a community or group of friends where you feel a deep sense of belonging? via @brenebrown
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#brenebrownquotes #brenebrown #brenébrown #reels #fyp #viral #belonging #community #neuroscience #mentalhealth #mentalhealthawareness #beyondtheinterview #brainhealth
