Barking Squirrel Media

08/20/2024

There are seven positive benefits to corporate video storytelling. Aside from just having a video on your website, the very process of preparing for your corporate videos refines your messaging, brings to light your compelling differentiators and increases the effectiveness of your online reputation. So let’s discuss the seven benefits of corporate video production in more detail.

Corporate Video Storytelling Makes Information About Your Company Memorable

Everything involved in the process of preparing to produce a corporate video is about making information compelling and memorable. Storytelling is a neurological action as Lisa Cron so brilliantly articulates in Wired for Story. Our brains are wired for the ups and downs, the twists and turns of a great story arch. Scripts are written not only relay important information, but to draw our emotions into the narrative. Art direction makes your locations more vibrant and appealing. Storyboarding ensures that every sentence of your scripts are visually stimulating and incites the imagination. We remember great stories, not facts and figures.

Video Storytelling Makes Your Story Concise and Precise

In most cases, corporate videos require narratives and the process of crafting scripts force creatives and marketing departments to carefully chose the language that gives voice to your story. There is only so much video real estate available for a brand video. Therefore, taking the time to carefully choose each word and phrase ensures that your narrative is concise and precise and also boasts your google rankings. Even if you chose a testimonial video approach where your leadership speaks to camera, it is still critically important to carefully script your leadership’s messaging. This powerpacks the way your brand is communicated. Every word and sentence are a reflection on your brand and cannot be left to chance.


Corporate Videos Make Your Message Human and Engaging

One of the reasons companies choose to produce corporate videos is to humanize business processes, products and people. If all you want to accomplish is to convey information about your business, then newsletters and PowerPoint presentations can accomplish that just fine and for a fraction of the cost. Carefully crafted videos feature people, their thoughts and insights, their struggles and successes. Dry facts and figures are brought to vibrant life through visual, human storytelling. People tend to do business with those we know, like and trust. Once you take your corporate information and apply a creative video process to it, one that features people talking and acting, information that used to be dry as dust is now brought to life and made compelling.

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There are 7 positive benefits to corporate video storytelling that increase the effectiveness of your online reputation & highlights company differentiators.

08/15/2024

Barking Squirrel Media is a leading authority in manufacturing video production content tailored for corporations on a global scale. Our unwavering commitment to excellence has led us to make substantial investments in cutting-edge video technology, ensuring that we provide manufacturing clients with the perfect blend of proficiency, top-notch quality, and cost-effectiveness required to create exceptional manufacturing videos. With an extensive track record of crafting manufacturing-focused content, we possess a deep well of experience and expertise in this domain. Moreover, we are well-versed in addressing the distinct challenges that arise when filming manufacturing, construction, and supply chain videos, having developed innovative solutions to surmount these obstacles.

Barking Squirrel Media specializes in manufacturing video production for corporations worldwide. We have invested heavily in recent years in the latest video technology to give our manufacturing clients the expertise, quality and quantity that they need in a budget they can afford to produce a fabulous manufacturing video. We have a great deal of experience and expertise in producing manufacturing video. Additionally, we understand how to respond to the unique challenges encountered when filming manufacturing, construction and supply chain video. Finally, we have developed unique solutions to these problems.

Check out our Manufacturing Webpage below.

https://barkingsquirrelmedia.com/corporate-reels-event-videos/

08/10/2024

A testimonial video is a powerful tool for showcasing the incredible talent and authenticity of your people. These videos offer a myriad of possibilities, serving as a versatile asset that can be utilized in various contexts. From recruitment efforts, internal communications, keynote addresses or promoting your business, testimonial videos drives your audience to action. With their ability to captivate, inspire, and convey genuine experiences, they provide an authentic platform for sharing the unique stories and perspectives of your organization.

Five Advantages of a Testimonial Video
Authenticity
Your audience will see and hear your people telling their own authentic stories and sharing their personal opinions on a topic of interest to
your audience.
Expertise
In many disciplines, it is an advantage to hear industry leaders & experts speak on important topics that lend credibility to your organization.
Relatability
Sometimes, an audience will quickly relate to someone like themselves over a professional actor.
Time Savings
In some cases, a testimonial video may not require as much time developing a creative, script and storyboard.
Emotional engagement
Hearing someone talk about their own lived experience can create deep empathy and therefore emotional engagement. Click below for for the entire article.

A testimonial video is a powerful tool for showcasing the incredible talent and authenticity of your people. These videos offer a myriad of possibilities

08/04/2024

Barking Squirrel Media specializes in filming manufacturing videos throughout the US and also internationally. In May of 2024, we filmed this manufacturing reel for Shepherd Chemical in Mirecourt, France. The video was primarily filmed on the RED 8K V-Rapture, with gimbal shots on the Canon C-70 and aerial shots on the DJI Maveric Pro 2.

https://barkingsquirrelmedia.com/portfolio/filming-manufacturing-videos-in-mirecourt-france/

07/24/2024

Barking Squirrel Media is a member of the Better Business Bureau because our values and mission in business are in perfect alignment. Our mission as a video production company is to tell the stories of organizations that make a positive impact in real people’s lives, the community and the world. Over the many years, we have found that there are many companies that use their resources in generous ways to benefit their employees, vendors, customers and the members of their communities. These stories need to be told in compelling, cinematic and strategic ways. Barking Squirrel Media exists to use our skills and expertise to produce such inspiring stories in order to nurture public trust in the brand.

The Better Business Bureau is the leader in creating marketplace trust by setting standards for best business practices, promoting ethical businesses and holding companies accountable for substandard practices. People do business with those they know, like and trust and the BBB is devoted to directing the public to companies that qualify for such trust.

It’s important to Barking Squirrel Media to not only be a member of the BBB, but also to tell the stories of businesses that have proven themselves to be trustworthy and ethical. Barking Squirrel Media is devoted to corporate and non-profit storytelling. Taking utmost care of our clients is our highest priority. We do this in a number of ways.

Learn why the Better Business Bureau is such a valued partner for Barking Squirrel Media & how their values and mission in the world are in perfect alignment.

07/23/2024

We produced these testimonial brand videos for RetireMed to give potential clients an overview of who they are, what they do and how the make a positive impact in people’s lives. RetireMed leadership wanted to communicate their story through their own leadership, employees, clients and outside companies that utilize RetireMed’s services.

Barking Squirrel Media produced a series of 11 testimonial brand videos, with each video focused on the view of a single person’s perspective. We conducted several discovery sessions with leadership and marketing managers to determine the key talking points each interviewee would speak on. At the conclusion of this process, each person speaking on camera had a concise outline on which to authentically discuss. This made the editing process much more efficient and the video production costs more manageable.

All testimonials were filmed in one day on location. Our creative director created an inviting background that also featured the brand colors. The second filming day was dedicated to capturing on site b-roll of RetireMed employees working with clients.

The eleven videos were edited over the course of 6 full days. This was made possible through the focused discovery process Barking Squirrel Media brings to it’s clients. Undisciplined on-camera interviews can create an enormous amount of unusable content requiring many days and weeks to edit. Our discovery process streamlines content so that each on-camera interviewee uses concise and precise language. All this makes the post-production process easily managed and productive. The end result is engaging and informative videos that are created with ease and efficiency.
https://barkingsquirrelmedia.com/portfolio/retiremed-testimonial-brand-videos/

07/23/2024

This Backchannel Video Commercial launches a new and ground breaking approach to settling lawsuits. Backchannel is a web application and maybe your most powerful tool for getting deals done. It uses a guided, 3-step process that allows parties to confidentially submit their real settlement numbers. In other words, the parties can submit what they’d actually be willing to payor accept to resolve a case, not the inflated numbers that are typical in settlement negotiations—to see if there is an agreement. Backchannel’s bank-level security means that no one knows your number—not the other side, the judge, not even a mediator—unless a deal is made.

As a video production company that tells the stories of organizations that make a positive impact in real people’s lives, the community and the world, we are trilled to release this commercial video called Backchannel. Barking Squirrel Media produced this compelling commercial film for Biller & Kimball to describe how Backchannel works.

https://barkingsquirrelmedia.com/portfolio/backchannel-commercial-video/

07/18/2024

Affordable StoryTelling Video for Professionals
We have launched a new video package that offers Affordable Storytelling Videos for Professionals such as doctors, attorneys, scientists, CEO’s and many others. It is very important to Barking Squirrel Media to create new video approaches which will give all our clients the ability to have their stories told at a price they can afford.

As you may know, Barking Squirrel Media tells the stories of organizations that are making a positive impact in real people’s lives, the community and the world. We have been blessed with many Fortune 500 companies as clients that have the resources for high end video production that tell large brand stories. However, we have discovered that some of the most compelling stories are of individuals that go unnoticed inside a large organizations. Often, in producing video brand stories for our clients, a company’s marketing department may eliminate certain parts of the corporate story that are inspiring and full of heart. Usually this is done to shorten the video or because that particular aspect of the story doesn’t fit with the corporate brand. And yet, the stories of these individuals are compelling, have the capacity to make a positive impact in real people’s lives and deserve to be told.

Click below for the full article!

Barking Squirrel Media has launched a new video package that offers affordable storytelling videos for professionals, such as attorneys, CEO's, doctors and more

07/17/2024

Learn why cinematic lighting in video production is so important.

Lighting in video production is a crucial component to a film's success. Here, we will explore 5 ways where lighting makes your video more cinematic.

07/16/2024

We are so proud to film Old Spice Commercials in collaboration with the creative, Kyle Ebersole. Old Spice has truly reinvented themselves to attract a new generation of customers. As you will see in this fun filled commercial, the goal is to present a humorous look at "manslaining" as creatives talk about the Old Spice Product. Check it out!

https://barkingsquirrelmedia.com/portfolio/old-spice-shampoo-commercial/

07/12/2024

What a blast it is was to produce this humorous university video for Miami University’s Art Department. We specialize in taking large volumes of information and creating a concept that will bring it to life. We then write highly engaging and funny script that will engage a young target audience and motivate them to action.

The primary goal of this film was to demonstrate that creating a “digital” art portfolio was not as difficult as a student may think. We used over-the-top humor to put the students at ease while our amazing actress described and demonstrated to students what each phase of the digital art portfolio meant. She then went on to show the wrong way and the right way to fulfill an art departments requirements in a fun and sassy manner.

The video relays a lot of technical information on numerous topics in a visually engaging, fun, and sassy manner that will give students the confidence to complete an application to Miami University.


https://barkingsquirrelmedia.com/portfolio/humorous-university-video/

07/04/2024

Barking Squirrel Media specializes in filming manufacturing videos throughout the US and also internationally. In May of 2024, we filmed this manufacturing reel for Shepherd Chemical in Mirecourt, France. The video was primarily filmed on the RED 8K V-Raptor, with gimbal shots on the Canon C-70 and aerial shots on the DJI Maveric Pro 2.

https://barkingsquirrelmedia.com/portfolio/filming-manufacturing-videos-in-mirecourt-france/

06/26/2024

Barking Squirrel Media is a video production company that specializes in storytelling through mini-documentaries and brand videos. We have as our mission to tell the stories of organizations that are making a positive impact in real people’s lives, the community and the world. We believe that we can play a small part of changing the world for good by elevating the stories of companies that are going above and beyond in taking excellent care of their employees, vendors, customers and the members of the communities in which they reside. Most of our customers at Barking Squirrel Media also care deeply about sustainability and are finding new ways to make products without damaging the air, land and water. Additionally, many companies come to us for video production and storytelling because their core services and products are designed to help those that no one helps.

Our mini-documentaries and brand videos tell the stories of organizations that are making a positive impact in real people’s lives, the community & the world.

06/18/2024

Learn the seven most important questions to ask a video production company so that you can find the best fit for your video project. At Barking Squirrel Media, we take the time to learn about your goals and objectives for film and we have a discovery process to make your work easily. Check out the article below so you can determine the best film production company for your story.

Discover the most important questions you need to ask to find the best video production company for your organization. Here is a unique approach.

06/12/2024

Learn why cinematic lighting in video production is so important.

Lighting in video production is a crucial component to a film's success. Here, we will explore 5 ways where lighting makes your video more cinematic.

05/24/2024

We are offering a new video package focused upon individual professionals that need compelling video storytelling at a price they can afford. This is particularly design for rugged individualists that blaze their own trail and bring value to others.

Barking Squirrel Media has launched a new video package that offers affordable storytelling videos for professionals, such as attorneys, CEO's, doctors and more

05/16/2024

In this article, we intend to explore the psychology of commercial video production, aka, “videos that work.” Videos that capture people’s imagination from the start are based upon a creative concept, not upon information. Of course, relaying information is crucial, but the role of a production house is to find a creative way to wrap your information with a compelling metaphor or approach that will engage emotions and create curiosity. There are infinite storytelling technics available to creatives for commercial video production, but the skills lie in the ability to choose that particular approach that will compel an audience to continue watching to the end. The longer someone is emotionally engaged in a film, the more likely they will be to act. Plain facts and figures are lifeless. People buy and make decisions based upon how they feel. The marketing agent at a corporation will understand the information that needs to be conveyed, but it is the job of skilled production houses to translate information into inspiration.

This article explores the psychology of commercial video production and focuses on how to capture people's attention and engage their emotions.

05/01/2024

In this storytelling video campaign, we used the classic storytelling arch to show how high school teachers worked with struggling students and gave them the skills and support to overcome the obstacles that prevented them for getting what they most desired in life. Through compelling video production, each heartfelt story features a student and their teacher and demonstrates how these amazing teachers helped students transform trauma into strength and success.

Storytelling Video Campaign Changes Public Perception
Hamilton City Schools hired Barking Squirrel Media to help them change a negative community perception about the school into a positive one through video storytelling. This video production campaign highlights how a mentoring approach to education not only benefits students, but has a positive ripple affect throughout the community. Businesses grow when community members have a positive perception of the school district. More large corporations want to move into and invest in a community that has a strong public school system. We used our discovery process to unearth the most compelling and authentic stories and brought them into public awareness through cinematic storytelling.

Storytelling Video Campaign Helps Increase Business Investments
Click below to see more!

https://youtu.be/73hZh6_L3PA

There is an authenticity to our cinematic approach that awakens the hearts and minds of audiences to the importance of your organization’s message. Our creat...

04/30/2024

Introduction to Barking Squirrel Media
Barking Squirrel Media is a video production company that specializes in storytelling through mini-documentaries and brand videos. We have as our mission to tell the stories of organizations that are making a positive impact in real people’s lives, the community and the world. We believe that we can play a small part of changing the world for good by elevating the stories of companies that are going above and beyond in taking excellent care of their employees, vendors, customers and the members of the communities in which they reside. Most of our customers at Barking Squirrel Media also care deeply about sustainability and are finding new ways to make products without damaging the air, land and water. Additionally, many companies come to us for video production and storytelling because their core services and products are designed to help those that no one helps.

Our Approach to Mini-Documentaries & Brand Videos
Our approach to storytelling is accomplished in three different ways. We begin with our discovery process. Here we do a number of interviews with people from various parts of a company to discover who they are, why they do what they do and how they make a positive impact in the world. From these series of meetings, we find not only voice and emotion, we obtain the crucial information that sets our clients apart.

Our mini-documentaries and brand videos tell the stories of organizations that are making a positive impact in real people’s lives, the community & the world.