01/16/2024
Many people may not realize this, but up until a few years ago, Upper Cumberland Weather existed entirely as a volunteer-only service with no financial-backing other than the support of a small handful of awesome folks on our Patreon. We operated that way for almost an entire decade, dating back to when I only covered my home of Smith County! Even to this day, this still isn’t my full-time job despite the intense personal commitment it takes to run this platform, especially during times of severe and winter weather. It’s expensive to operate with monthly recurring costs on top of the numerous technology purchases I’ll make throughout the year just to keep up with our growth — never mind the personal time taken away from my family. We have the support of few incredible businesses who sponsor the Upper Cumberland Weather Channel, as well as monthly supporters on both our Patreon and through Facebook’s own ‘subscription’ service — all which help pay the bills and keep us operational. But the need for growth is apparent.
Yesterday, we hit a milestone that’s too big to ignore. Our Facebook following has climbed to the 45,000 follower mark — now the most-followed local media source on Facebook in the entire Upper Cumberland region. It’s estimated there is a combined population of roughly 360,000 people across our 14-county viewing area. We’re now reaching at least 45,000 of you, and when you break it down further by people who aren’t on Facebook, etc., I would estimate we’re very likely reaching a near majority of households in this region.
It’s clear to me you all see value in this service I’m providing here, and that only fuels my drive to make it better. It’s my goal to make Upper Cumberland Weather my personal full-time investment with a business model large enough to allow us to have a proper facility to operate of, a full-time staff of meteorologists, first-class weather broadcasting software, and a host of new products that will completely transform the way we do things, like a smartphone app so many of you have requested over the years. All of this costs money we simply don’t have. But we can and WILL get there! Just look at our friends over at Tennessee Valley Weather!
I estimate that if we could quadruple our number of local business sponsors, I would be in a position to go full time with this — at which point (and to quote my friend Landon Hampton who runs ‘Weather or Not Bowling Green’), even the sky won’t be the limit — we’ve put man on the moon! Our Upper Cumberland Weather Channel on YouTube — soon to have its own smart TV app — has become our number one project the past couple of years, and we’ve built it to a point where you can tune in at any given point during the day or night for local weather information. It’s the only 24/7 live weather channel dedicated to our region that provides high resolution radar and our exclusive Tower Cam Network with live views all throughout the Upper Cumberland, in addition LIVE on-air updates during severe weather and a number of other products you’ll only find there. Our local business sponsors get prime advertising on this channel (including REAL TV-style commercials!) for a very low cost compared to other local media outlets, and they’re supporting us in return. It’s a win-win for everyone involved!
You can see our list of sponsors on the graphic below. Quadrupling this list is our top goal right now. Let’s make it happen! Reach out to us today if you are interested in supporting us as a sponsor and to see YOUR business name proudly displayed on this list!
On a smaller scale, there are a number of investments I want to make that will have an immediate impact on how we do things. Just to name a few, we desperately need a generator with enough horsepower to keep us going during times of severe weather. We currently have battery backup systems that can sustain us for about 30 minutes or so, but having the security of a generator would ensure we can remain live through an extended power outage as long as we have internet (which should be less likely to go out). A couple of our computer systems are beginning to show their age, and I’m just waiting for them to die any day now out of the blue. They need to be replaced soon with additional machines added to the mix in order to better separate some of the big tasks I’m throwing at them, especially with the high-powered demands of our 24/7 UCW Channel. There are a number of studio improvements I want to make as I move toward delivering daily video content in the near future, such as with lighting and audio (don’t get me started on audio). These are just a handful of items out of a VERY long list of things.
If you want to help with these things, we have options for one-time donations (Venmo and CashApp). Or if you want to make a monthly recurring contribution, we have a Patreon account set up just for that. Those details are included on the graphic below. We also have Facebook’s own subscription system enabled, but I recommend opting for our Patreon instead, as Facebook (and especially Apple or Google, depending on your smartphone) keeps a significant portion of your proceeds. Patreon’s fees are much less, so you can be assured your money is going to us and not some big corporate overlord who doesn’t need or deserve any of it.
We’re doing some pretty big things here, and I couldn’t be more excited for the future. I feel like the phrase ‘big shoes to fill’ applies to us, but in a different sense of how that phrase is normally used. Our follower growth has FAR outpaced our growth as a business (as evidenced by the fact we are now THE NUMBER ONE followed local media outlet in the entire region!), and we desperately need to start playing catch-up on the business side in order to provide you with the high level of coverage such a following commands!
And if you can’t support us financially, don’t sweat it! Simply reacting to our posts and sharing them with your friends goes a VERY long ways in spreading the word about what we do here, including this one!
God bless you all of your continued support and trust in what we do here.