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Business Pulse Magazine

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Bellingham, WA
Business Pulse Magazine

As the official support publication of Whatcom Business Alliance, we report on business and commerce issues and features throughout Whatcom County.
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3111 Newmarket Street, Ste 106
Bellingham, WA
98226

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm

Website

http://www.businesspulse.com/

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Are You Optimistic About 2018? Join the Club. Optimism Skyrockets in Business Community

TONY LARSON, President, Whatcom Business Alliance

At the end of 2017, we reached out to our readers via an online business survey to determine how local businesses are performing and how business leaders are feeling about 2018. The results, along with comments from key industry leaders, are published in this issue and reflect a level of optimism I haven’t seen in at least the last 10 years.

A majority of local businesses experienced growth in 2017 vs. 2016 and expect further growth in sales and profits in 2018. They also expect an increase in capital expenditures. It is worth noting that our polling was conducted prior to the passage of the Tax Cuts and Jobs Act of 2017. The passage prompted immediate responses from companies like Boeing, AT&T, Washington Federal, Comcast, and Wells Fargo, just to name a few, who announced measures ranging from handing out bonuses, raising wages, and increasing spending.

That optimism is shared at Business Pulse and the Whatcom Business Alliance. In 2018, we’re improving and expanding Business Pulse in a series of moves designed to bring more value to our advertisers, to expand our readership, and to bring current readers and members more information about the people, news, issues, businesses, and trends that shape our local economy and bring success to business and prosperity to our community.

Leading the charge with the new-look Business Pulse are Associate Publisher Melissa Vail Coffman and Art Director Scott Book. The husband and wife team is a prime example of the trend cited by Dan Washburn of Windermere Real Estate in his article on Page 41. They sold their home in Seattle’s Ballard neighborhood in late 2015 and used the equity to buy a home here in the Geneva neighborhood.

Melissa brings the experience of nearly 30 years in publishing, including more than a de-cade with Tiger Oak Publications, where she was group publisher of myriad titles, including the flagship Seattle magazine and Seattle Bride, and helped launch Seattle Business.

Scott is an accomplished graphic designer who has designed print publications, advertising, and business collateral for more than 25 years.

One of the most important changes in the new year is moving from four to six issues annually to provide more timely and com-prehensive coverage of the vibrant Whatcom County business community. This is coupled with a tie-in between the magazine and redesiged businesspulse.com, with the introduction of Pulse+—denoted with a “P+” at the end of articles with additional content we moved to the website.

We also are introducing lifestyle content with “After Hours” to suggest ways that busy executives might enjoy life beyond the workday.

These shifts are all driven by the growing support of our readers and advertisers who share our understanding that when busi-nesses are successful and strong, our com-munity is stronger. If you’d like to learn ways to grow your business in 2018 by promoting your company through Business Pulse, our events, or WBA membership, please call me at 360.746.0411.

We all have reason to be excited about 2018. Enjoy the issue.