Lumeria Media

10/21/2021

It took Airbnb 12 years to go from a small startup to a 100 billion-dollar company. A large portion of this growth can be attributed to creative Instagram marketing campaigns. 

Airbnb is quick to take notice of new trends. A perfect example of this is influencer marketing and its quick ability to incorporate it into their strategy. 

The initiative began in late 2015. Here’s how they did it…

Mariah Carey was the first major celebrity to book a luxury Airbnb stay. The marketing team didn’t waste this opportunity. They were able to collaborate with Mariah for a sponsored IG post that garnered nearly 50,000 likes and comments.

The explosion in exposure opened up a new world for Airbnb.

Airbnb began sponsoring posts from key celebrities in exchange for luxury stays in Airbnbs. The goal was to reach a wider audience and change the perception of the company.

If you want luxury, choose Airbnb.

The strategy went even further to events when Lady Gaga posted a photo of her Airbnb in Houston at the Super Bowl. 

Or when the likes of Wiz Khalifa and Drake did the same for Coachella. 

It took 37 posts for Airbnb to reach a total of 966 million Instagram users in 2 years.

Tapping into other people’s audiences is a great way to achieve explosive growth.   

10/18/2021

With so many social media platforms, businesses struggle to pick one and try to focus on them all.

This is an unsustainable strategy.

Scattered efforts across the platforms will have you underperforming. 

So what can you do? 

The best decision is to pick one platform and go all in! Grow your brand here or Facebook and after you gain traction, work outward and incorporate more social media into your business strategy!

We recommend Instagram. And it’s not even close. 

The engagement rates on Instagram are 15X higher than those on Facebook. 

Considering Twitter? Instagram has engagement rates 20X higher than them too!

The Instagram platform continues to evolve with new features that make it even easier to communicate with customers. 

Photos and videos also reign supreme. It is a platform where consumers go to find new products and escape reality for a bit. 

The businesses that can tell their own brand story creatively will win!!

There has never been a better time to go all-in on your social media marketing than right now.

DM us 'GROWTH' to see what we can do to help your brand evolve socially!

10/13/2021

Yes. 100 million times every day!

That’s how many photos and videos get shared on Instagram daily(before we get to FB's number)!

It’s an overwhelming number. And it is not slowing down. 

As users continue to grow at alarming rates, the activity will continue to increase too.

So with all the competition, how can you differentiate your business’ content?

The most important step is: authenticity. When you stick to who you are as a brand and consistently display this message in your content, your customers remember you.

The key to standing out is to find what your niche is and share that unique perspective or expertise that your brand possesses. Always provide value for free and followers will come back for more. 

Community engagement also helps with building relationships and establishing yourself as an expert in your field or niche. And it results in sales!

By creating expertise, you build trust and credibility and become the go-to source for your products or services.

Stay consistent and stick to who you are and the results will be amazing.

10/12/2021

I’m sure you have come across a story before where the big swipe-up button pops up while you are viewing a story.

Admit it. You were tempted to do it. We all have been. 

In fact, 7 in 10 users on Instagram admit they have swiped up before to access a link or similar brand story that they viewed.

Now ask yourself about your current Instagram stories strategy. 

If you have yet to use this feature as a way to promote products, you are missing out on potential sales every day.

You can even automate these posts. They are money makers for brands and users who love to get inspired by interactive content.

The best way to sell a customer is through content that requires them to pay attention and engage. Like swiping up.

Instagram stories have created a new way to push a customer into your sales funnel. 

10/06/2021

You might be surprised to know that those numbers are overwhelmingly favorable!

People perceive brands as popular, creative, entertaining, relevant, and committed to building a dedicated community. All important things you need to include in your Instagram(and FB) strategy.

With a positive perception, customers trust you. This means you can make sales easier and it requires fewer interactions to convince a potential buyer that you are safe to purchase from!

And because Instagram is such a large platform, it's not surprising that brands are using it to maximize their marketing opportunities.

Instagram has done all the hard work for you. They have built a trustworthy platform where users come to see the content. And they trust what they see.

It is up to you to use that trust to your advantage and close new sales dear friends!

10/05/2021

If you don’t believe in the future of Instagram influencer marketing, this statistic might change your mind:

Over the past year, the hashtag exploded by 133% in total usage. That means more and more influencers are promoting products.

And typically brands do not continue using more of an advertising technique unless it is working.

The ability to access a targeted audience through Instagram can help businesses craft a more cohesive strategy that integrates their products' and services' needs into a cohesive marketing campaign.

Products can be shown to more targeted buyers who are likely to be better equipped to buy right away.

This means you can start to see an immediate ROI on your investment into influencers to promote your products.

I’m sure over the coming years will continue to grow too. 

Don’t miss out! 

10/04/2021

Every week 65% of people on Instagram discover new brands or products through influencers.

If you sell products, you have an even bigger responsibility to get involved with influencer marketing!

It can often be misunderstood and thought of as a way large brands like Pepsi hire celebrities to promote products.

But it’s much simpler and cheaper than that...

There are micro-influencers that have much smaller followings, but they are niche and very devoted.

When you promote a product with a smaller influencer, you can dictate the type of audience you advertise to while ensuring your product is endorsed by a person who has loyal followers that trust them.

You would be surprised at how effectively you can sell products when you decide to hire an influencer.   

10/01/2021

Instagram is finally growing past being simply a B2C marketing channel!

B2B businesses are starting to take notice. And while they still lag behind competitors like LinkedIn and Twitter, there is a massive opportunity to start now and gain some ground in the competition. 

The reason why B2B companies should use Instagram is because of its wide reach and engagement rates.

There is also the opportunity to create viral content at low costs.
Instagram also allows brands to target their audience very specifically and create shareable content for users to engage with.

When done correctly, it leads to a larger organic reach that can help you grow your page quickly. 

As long as it maintains its large user base, Instagram will continue to grow into one of the most effective marketing tools for B2B marketers!

09/30/2021

Studies show that brands aim to improve brand advocacy, broaden brand awareness, and reach new audiences.  

Because Influencer marketing offers benefits such as reach, engagement, and credibility - It is a cost-effective way to reach target audiences.
 
But what is the best type of content for your influencers to post?

Based on a reliable study, standard image posts (78%) and stories (73%) rank as the two most effective content types.

The time is ripe for brands to start leveraging the power of influencers to promote their products in an effective way through effective strategies and tactics!

You can use a variety of content types with your influencers to be sure audiences are able to properly engage with the content too.

As the world of influencers continues to grow, it will remain an essential strategy to promote your company's products or services with a little help.

Side note: not all influencers are built the same nor offer equal results!

09/27/2021

This is a question that many people have been asking themselves for a while.
  
We typically recommend trying both FB and IG. But put a larger focus on Instagram to start.

For those who run ads on both platforms, only 36% of impressions and 33% of total ad spend is done so on Instagram. 

There is still plenty of time to capitalize as the platform catches up to Facebook.

Instagram ads are more creative and engaging than Facebook ads! They have more visual appeal because they are taken on the users’ phones.(They also fit better natively in the feed)

Instagram users tend to engage at a higher rate with ads too!

The best way to determine which works best for you is to TEST both and compare the results.(we can help with that)

Recommendations: 1) Brands just starting out tend to have more success on Instagram.
2) Determine your target audience and get out there to produce new ads. 
3) With such amazing tools available to get started, amazing campaigns can be made quickly to instantly begin scaling your successful ads. 

DM us 'TEST' to see how we can take your brand to new heights on both platforms!

09/26/2021

The growth of Instagram Stories ads can be seen in recent years. Currently, 35% of all impressions and 29% of total Instagram ad spend is generated from Instagram Stories ads.

And they are cheaper.

Instagram stories ads are designed to give a more visual and engaging experience. They are promoted across Instagram, so they have the potential to go viral.

The idea of Instagram stories ads is not new - it's been around for some time now. However, in the last year, there has been a shift in how they are being implemented by brands and marketers.

Advertisers can now use them as a way to drive sales and engage with consumers on their own terms with a personalized experience that is tailored towards specific interests.

Instagram stories ads are helpful for brands to get 5-10X more exposure and engagement! They can also be used to introduce a new product groups or team members so - TELL YOUR STORIES!

09/24/2021

Marketing teams spend an average of 50% of their budget on social ads. Of that 50%, an average of 29% is allocated to Instagram advertising.
 
Social media is essential for digital marketing, but it can also be a costly investment.
Instagram advertising benefits businesses by generating leads, building brand loyalty, and increasing sales.

It also helps businesses build a community and engage their customers in conversations about topics they are interested in.

Driving traffic to both your business profiles and websites allows you to increase meaningful conversions too. 

Social media is constantly changing so it is important for companies to keep up with these changes in order to stay current and relevant.

Social ads make it very easy to measure your ROI because you can see where your traffic went and what type of actions they took.

If you haven’t started advertising your business on Instagram, now is the best time to get started!

09/22/2021

It’s simple: use Instagram Ads and optimize your ad layout for high converting call-to-action buttons!

62% of all Instagram users have clicked on a call-to-action button below an ad before. Think about how many people that equates to. The numbers are remarkable. 

The best way to get your ads performing this well is through A/B testing and continuous optimization. 

The Instagram Ads platform allows you to set up A/B tests and try different buttons on your ads. You can change the test, the colors, or the location to name a few.

It is critical to use A/B tests to gather data and see what performs the best. Once you find that winner, double down and watch the conversions roll in. 

Some awesome ways to use Instagram Ads is by using retargeting methods to display ads to your profile followers and website visitors.

Putting your brand in front of the people that care about it will increase both your conversions and brand awareness. 

Don’t be afraid to over-promote your business. It really works. 

09/21/2021

Instagram has started to test a new feature that stops showing the total number of likes a specific post receives. Since the creation of Instagram, this has been a key metric to gauge how a post performs on the platform. 

That could be changing for good. 

The efforts have been launched and remain in beta testing as a smaller percentage of the total number of Instagram features are experiencing the new feature in action. And the feedback is astoundingly negative. 

In fact, creators are 223% more likely to say that their follower growth has slowed down since the new feature has launched on their profile. The experiment is not inspiring confidence in major influencers on the platform.

What does this mean for the future of Instagram? 

It may take some time to adjust too. But Instagram hopes the change will level the playing field and remove the negative stigma around the need for likes on posts. 

The only way to keep growing your account is through high-quality content and engaging with your audience.

One major card to play will be your CTAs, or Calls To Action- keep your audience's attention while getting them involved!

09/17/2021

Instagram is continuously innovating to try and mimic the success that Tik Tok has found in creating viral media. It started with Tik Tok putting their logo at the bottom of user videos so when they are shared, Tik Tok receives plenty of exposure.

This tiny feature resulted in a lot of the success Tik Tok has made thus far. The growth of Tik Tok led Instagram to launch a new feature known as Reels. It is the video side of the platform where users can create content and share it with others.  

Instagram’s latest feature is Remix on Reels. This feature is generating a lot of buzz as it allows users to simultaneously display two videos side by side on the screen. 

Engagement rates are skyrocketing and the sharability of videos continues to increase too.

While Instagram still has work to do to dethrone Tik Tok in this niche, the progress they are making is worth keeping an eye on.

The question for the future will be can the innovation continue or will they only keep poaching features from Tik Tok?

09/16/2021

All product businesses should be using Instagram as an alternative internet storefront to sell products plain and simple.

There is a massive audience already congregating right in the app eager to purchase cool new products they’ve never heard of!

One way is by using shoppable posts, you can boost brand traffic by over 2,600% and watch your conversions skyrocket.

The other, and more importantly, is getting verified with that blue check✔! (10/10 customers will buy from a verified account first)

Instagram shopping continues to add new features that make it easier for sellers to appeal to new users right on the app.

There are so many users who come to find new products and Instagram provides sellers with an endorsement that makes it more likely those users will convert and buy.

If you haven’t yet, it is time to set up your shoppable posts and watch the sales come rolling in!

09/14/2021

The Power of Fashion

Instagram is well known for being a platform to empower models and influencers in all spaces. One category that reigns supreme on the platform is the fashion industry. 

In fact, Fashion brands dominate Instagram with 35 million followers across all major players in the space. And that number grows every day.

is also one of the top three most regularly used hashtags on Instagram with over 1 billion posts. 

Fashion has become so popular on Instagram that department store chains are now partnering with fashion bloggers to promote new initiatives and increase the visibility of their brand.

It’s also worth mentioning the micro-influencers in the space too. They hold much smaller audiences, but they are loyal followers. Micro-influencers are an excellent way to expose your brand at a lower cost. 

77% of fashion micro-influencers prefer Instagram over any competing social media platform. This blows away any other industry. 

In comparison, only 31% of entertainment/pop culture micro-influencers prefer Instagram as their top social platform.

The visual aspect of fashion makes it the perfect partner for Instagram. 

So, the question is: is your brand riding the same leverage of influence?

09/13/2021

Who Was the Fastest to 1 Million?

Can you guess who achieved 1 million followers in the shortest time span? 

We can give a hint. She “was on a break”. Ok, maybe that didn’t help.

They called it “The Aniston Effect”. Yup. Jennifer Aniston reached 1 million followers in 5 hours 16 minutes in October 2019 when she decided to finally join Instagram.

Not only did her own profile growth explode, but she caused a massive increase for all of her costars on Friends too. They each gained a million followers of their own over the following weeks too.

This might sound intimidating at first for a small business. How could you compete?

The key is to remember that you aren’t competing. Instead, leverage these influencers in your own strategy. 

Figure out what type of pop culture your audience likes and incorporate it into your strategy.

Creativity always wins.   

09/10/2021

The New Wave to Do Business:

Instagram now ranks as the second most used platform for B2C companies and the third most used platform by B2B companies. Brands of all kinds are relying on the platform to reach new audiences and grow their businesses. 

While Facebook remains the most used due to its advertising capabilities, Instagram continues to close the gap. 

B2B and B2C marketers vary in their use of social platforms, but Instagram continues to increase its dominance as a marketing platform. 

7 in 10 (69%) marketers say they will increase their organic activity on Instagram, compared to only 2% saying they have plans to decrease their efforts on Instagram this year.

The increase doesn’t stop with organic usage either. Instagram Ads will see a boost in paid usage as 55% of respondents say they plan to increase spending. A low number of 1% say they will decrease their Instagram Ads usage. 

Now is the time to bet big on Instagram for your business.

09/09/2021

What’s The News? 

With recent events occurring with the election and the rising popularity of politics in the US, news and politics have become the second most influenced topic on Instagram. 

In fact, the numbers are staggering. Posts relating to these topics saw 59% increases in daily followers.

This means that everyday influencers in this niche see a 59% increase in their follower counts. Crazy, right? 

While it was once a common practice to avoid controversial topics on social platforms, the times are changing. The risk in political posts for your business exists, but the amount of engagement these posts draw ranks near the top.

Customers like to see the authentic side of a business, and sometimes this means expressing support for news events or political beliefs.

While these numbers may be skewed due to 2020 being a highly watched political race, we don’t expect the growth to slow down as new interest and wider coverage continues to grow. 

So, how are your customers see you??

09/07/2021

Happy (belated) Labor Day everyone! Back to the grind brings up all we need to handle - or does it?

When your virtual side is handled, how much more easily will you be breathing??

And by 'handled' we mean a solid funnel/page/SM spread that pulls its own weight, meeting your ROI expectations!

Yes, it's more than doable, just ask us!

09/07/2021

08/13/2021

Where does it all begin?

Many ask this question regarding success on any level, and the answer is always the same: right there!

The first step is the greatest - whether it's reading one more page, doing one more rep in the gym or also even deciding to skip the fast food for the day.

THAT is the first step to success! THAT leads to future prosperity dear friends.

Share it here with the group, your newest success-choice today.

No matter the size, let us hear about it!

Once you're done, take a breath and enjoy this week's end...

07/25/2021

Hey y'all and good day! We are Lumeria Media and we are a premier digital media agency and publishing firm.

Want to: Grow your email list? Build your brand domestic and internationally? Become verified on ALL SM platforms?? We can help!

DM us 'Growth' and see if what we do is an actual fit for you business!

Also, you can find our most recent author's material on Amazon and a multitude of other markets with our first release of Mentally Lethal, The Bootcamp For True Empowerment!
Available in paperback, kindle, and hardcover!

Much more in the pipe so stay tuned for new releases and special giveaways!

07/25/2021