Abby Craft Creative

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United States
Amarillo, TX
Abby Craft Creative

Tips on Mindset + Business + Marketing
Coaching + Management
(3)

Helping personal brands & small biz owners to effectively use content creation + digital marketing to CREATE & COMMUNICATE their brand to ATTRACT their dream clients!

07/16/2024

Building a strong personal brand is essential for any entrepreneur, especially for women in business. Here are some key tips to elevate your personal brand through photography:

1. Show Your Authentic Self: Authenticity is key. Let your true personality shine through your photos. Be genuine and relatable to create a deeper connection with your audience.
2. Consistent Visual Style: Develop a consistent visual style that reflects your brand’s identity. Use similar filters, colors, and composition techniques to create a cohesive look across all your photos.
3. Professional Quality: Invest in high-quality photography. Clear, well-lit, and professionally taken photos will enhance your brand’s credibility and make a strong first impression.
4. Tell Your Story: Use images to tell your story. Showcase your journey, your values, and what makes you unique. Behind-the-scenes shots, candid moments, and lifestyle photos can make your brand more relatable and engaging.
5. Highlight Your Expertise: Feature photos that showcase your expertise. Whether it’s in action shots of you working, images of your products, or pictures from events, let your audience see what you do best.
6. Engaging Content: Mix up your content to keep it engaging. Use a variety of photo types, such as headshots, action shots, product photos, and lifestyle images. This variety keeps your audience interested and coming back for more.
7. Personal Touches: Add personal touches to your photos. This could be through props, locations, or even the way you pose. Make sure every photo feels like “you” and resonates with your audience.
8. Consistent Posting: Consistency is crucial. Regularly update your social media with fresh content to keep your audience engaged and maintain your brand presence.

Creating a strong personal brand through photography takes time and effort, but the results are worth it. Your photos are a powerful tool to connect with your audience, showcase your expertise, and build a memorable brand. Start today and watch your brand grow!

07/09/2024

“The keys to brand success are self-definition, transparency, authenticity, and accountability.”
- Simon Mainwaring

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06/26/2024

“I’m a bit camera-shy. Do I really need brand photography?”

Absolutely!!
Brand photography isn’t about stiff poses and awkward smiles. It’s about capturing the real you—the quirks, the laughs, the genuine moments that make your brand unique. Plus, it’s a chance to show off your best side (literally and figuratively) and make a killer first impression and lasting impact! ✨💖

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06/19/2024

Professional brand photos are incredibly versatile assets in your marketing toolkit. 🔨
Beyond just profile pictures, these images can be used in promotional materials, advertisements, press releases, and even speaking engagements.
They add a professional touch to all your marketing efforts, ensuring that your business looks as competent and polished as you know it to be. With the right images, you can make a compelling case to your potential customers and partners about the quality and professionalism of your business. 👏

06/17/2024

"Why should I invest in brand photos when i'm just starting out?"

This is s super common and super VALID question!!
Think of brand photography as laying the foundation for your visual identity. Sure, you could wait until you're "bigger," but why not start off on the right foot? Investing in brand photography early on sets the tone for your brand, helps you connect with your audience from the get-go, and establishes credibility and professionalism right out of the gate. Plus, you'll thank yourself later when you have a killer library of images to draw from as your brand grows! ✨🌟

06/10/2024

If you’re on the email list, you already know 😉

Mini Sessions are now on June 25th! And this time you have ✨options✨
Just want to freshen up your headshots? Let’s do it!! It only takes 10 minutes to get 3 gorgeous new images.

If you want MORE, get yourself a mini session! 20 minutes and you’ll get 15 stunning images to showcase you and your brand!

Want to get some video footage as well? Mini session + Video is the way to go! Get those beautiful photos AND video content to make your reels stand out and SHINE 🤩

🩷 DM me with any questions you might have! 🩷
❤️ Don’t wait to book, time slots are limited and these are filling up fast! ❤️

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06/06/2024

Do you feel like your brand might be ready for a refresh? 🤔
Swipe to see if any of these signs resonate with you!

Send me a DM and let’s talk about your brand refresh 💖

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06/03/2024

🌟 Elevate Your Business with a Flash of Confidence! 📸 As a woman entrepreneur, you’re not just running a business—you’re leading a brand. Why settle for less in your visual representation? Here are the TOP 5 REASONS to invest in professional brand photos:⠀
1️⃣ Make a Memorable First Impression - Show the world your business means business.
2️⃣ Boost Your Personal Brand - Let your unique personality shine through every image.
3️⃣ Increase Your Confidence - Feel as powerful as you look, and let your confidence drive your business forward.
4️⃣ Skyrocket Social Media Engagement - Captivate your audience with stunning visuals that demand to be shared.
5️⃣ Enhance Your Marketing - Use professional images to polish every aspect of your marketing, from ads to presentations.

Ready to step up your game?? Message me and let’s talk! ✨⚡️🙌🏼

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05/27/2024

A brand photography session can TRANSFORM your business by establishing a strong brand identity and enhancing professionalism, making a positive impression on potential clients and partners. 💖

High-quality, eye-catching images increase engagement on social media, tell your unique story, and differentiate you from competitors.
Polished visuals build trust and lead to higher conversion rates. Additionally, a brand photography session provides a versatile library of images that improve marketing materials and offer SEO benefits.
Investing in professional photography enhances your overall brand presence and drives GROWTH. 🪴

Ready to transform your business? Book your session today and let's capture your brand's true potential!

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05/24/2024

You booked your shoot and it’s coming up!!
What do you do?? ⭐️

Here are a few things you should add to your pre-photoshoot checklist:

✨Mood board✨
It’s helpful to get an idea of what you want/need! Plus it’s fun to get on Pinterest and get filled with inspiration! Think about poses, outfits, makeup and hair, etc.

✨Make a Playlist✨
It’s always more fun with music 🎶

✨Pick your outfit(s)✨
Wear what makes you feel confident and beautiful! Another thing to think about is your color scheme. Try to incorporate your brand colors.

✨Grab your props✨
Make sure you have whatever physical props or products you might need!

Have more tips? Leave them below! 👇🏼

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05/22/2024

✨For the ambitious woman entrepreneur, a mini brand photo session is more than just a photo shoot—it’s a strategic decision that can influence the trajectory of your business.

It’s about making a statement, capturing the essence of your brand, and telling your story in a way that resonates with your audience.
If you’re looking to refresh your image, connect with customers, and showcase your business in the best possible light, then a mini brand session could be the perfect solution! 👏🏼

Don’t miss out on this opportunity to shine—book your session today and step into the spotlight your brand deserves. 🌟 💫

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05/20/2024

Increase your confidence and FEEL as powerful as you look! 👏🏼✨
Let that confidence drive your business forward.

Ready to take the next step? Book a brand photography session and let your true potential shine through stunning visuals.
Your business deserves it! 📸✨

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05/13/2024

🌟Unlock the Power of Your Brand: Why Mini Brand Sessions are a Must for Women Entrepreneurs…🌟

In the fast-paced world of entrepreneurship, your brand’s image isn’t just a part of your business — it IS your business.

As a woman entrepreneur, how you present yourself and your brand can dramatically influence customer perceptions, engagement, and even investment opportunities! 👀
This is where mini brand photo sessions come in…

They offer a strategic, convenient, and cost effective way to enhance your professional persona. 🌟

Take that first step and join my exclusive waitlist!

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05/12/2024

Happy Mother’s Day to ALL of you mamas out there! 💖✨

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05/11/2024

Create a STRONG first impression 💪🏼
You know the phrase “you never get a second chance to make a first impression”? It rings particularly true in the digital realm!
Professional brand photos ensure that the first impression you make is not only strong, but also memorable! ✨

Whether it’s on your website, social media platforms, or business cards, having professional photographs will convey seriousness, credibility, and quality.

For women entrepreneurs, whose professionalism is often unfairly scrutinized, having sharp and professional images can help set the right tone and establish immediate respect.
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05/09/2024

🌟 Get Ready to Elevate Your Brand – Join Our Exclusive Mini Session Waitlist! (LINK IN BIO)

Are you ready to make your brand shine brighter than ever before? I’m thrilled to announce that I’m gearing up for the next series of exclusive Mini Brand Sessions, specifically designed for female entrepreneurs like you! 🌟

**Why join the waitlist?** My Mini Brand Sessions are only offered a few times each year and spots fill up fast. By joining the waitlist, you’ll secure early access to booking, ensuring you don’t miss this game-changing opportunity.

**What makes Mini Brand Sessions so awesome?**
💕Tailored to You: These sessions are crafted especially for women entrepreneurs who want to make a lasting impact. We focus on what makes your brand unique.
💕Efficient and Effective: In a short session, I capture the essence of your brand, delivering high-quality content that resonates with your audience.
💕Special Low Pricing: Get the benefits of a full brand shoot condensed into a mini session, making professional branding more accessible.

Imagine ending the session with stunning visuals that capture the heart and soul of your business, ready to be used across your website, social media, and marketing materials. Plus, it’s not just about the photos – it’s about feeling empowered and confident in how your brand is portrayed.

👉 **Slots are limited and demand is high.** Make sure you’re ready to jump in as soon as bookings open by joining our waitlist today. Don’t miss this chance to bring your brand to life in a way that truly captures the essence of who you are and what you do.

Can’t wait to help you step into the spotlight and let your brand do the talking!

P.S. Wondering if this is right for you? Feel free to ask me any questions or to chat more about how a Mini Brand Session can transform your business image. Let’s make magic happen together! 🌈

04/24/2024

Capturing the essence of your brand is what I love to do, and receiving such positive feedback from clients truly makes my day! 📸✨💖

04/17/2024

“Sometimes all you need to do is take the risk. Do your branding session; it is worth it 100%, especially with Abby’s company. Herself and the team went above and beyond and made this one of the best experiences.”
- Manuela

Feeling incredibly thankful 💖✨💖✨

04/16/2024

✨Building trust through photo✨
Okay but HOW do we do that? 🤔

Here are some of the ways a business can build trust through photos;

💖 Use authentic images that reflect your brand personality, values, and goals. Your images speak for your brand before a person even reads a single line about who your brand is and what it stands for. Having authentic photos will “move” a person in a way that stock photos simply cannot.

💖 Place your photos strategically, according to your goals, audience, and context! The placement of your photos on your website and even on your social media pages can influence how a person will perceive and interact with your content.

💖 Align your photos with your brand identity. Your brand identity is the visual and verbal expression of your brand’s personality, values, and message. This includes components like your logo, fonts, colors, style, tone of voice, etc.
Your photos should complement this.

💖 Photo quality can make or break the impression you’re aiming for. Even if a person might not be able to articulate the differences between a photo taken on a phone vs. a professional one, the brain knows. When a photo is well-lit, composed, and has depth, it draws you in.

💖 Do NOT. STEAL. PHOTOS.
Stock photos are one thing, although it’s not ideal they can be used when needed. But don’t steal photos from another business and try to pass them off as your own. Not only could this lead to potential legal consequences, but it damages the trust of your customers.

💖 You want your captions to add value, spark curiosity, and invite engagement. This is where you have the opportunity to connect with your community on a deeper level. Write captions from the heart that will inspire, educate, and connect with your audience.

04/15/2024

💖 Content Creation Tips for Businesses 💖
Consistency, quality, and engagement are KEY! 🔑 Know your audience, tell your story, and embrace variety to stand out in the digital landscape. Remember: authenticity and value always win. 🌟

04/10/2024

✨Greatful for these kind words from another satisfied client! 🫶🏼
Hearing your feedback always brightens my day. ✨

04/09/2024

✨Visual storytelling holds immense power for ALL kinds of businesses, serving as a compelling tool to engage, resonate, and connect with audiences on a deeper level.✨
Through captivating images and videos, businesses can convey their brand identity, values, and unique offerings in a way that words alone cannot.
By using photos and videos effectively, businesses can evoke emotions, inspire action, and leave a lasting impression, ultimately driving brand awareness, loyalty, and growth!!
In today's digital age, where attention spans are fleeting, visual storytelling serves as a powerful tool to cut through the noise, capture attention, and foster meaningful connections with customers. 🤗🫶🏼

04/08/2024

Have questions about what I offer, or about brand photography, or anything else you might be curious about? 💖✨
Send me your questions and I’ll answer them in a live Q&A!

04/03/2024

I LOVE getting feedback from my clients 🫶🏼💖
Take a look at what Lenka had to say about her brand photography session!!

04/02/2024

Think of brand photography as the art of snapping pictures that really tell the story of a brand 📸✨
It’s all about capturing images that show off what a brand stands for, its products, and its vibe!

You know, those shots you see on websites or social media that instantly make you think of a specific brand? THAT is brand photography in action. ⚡️

It’s about creating a visual language that speaks to customers, builds trust, and keeps them coming back.

03/28/2024

🌟 Exciting News! 🌟
Brand Mini Sessions are now LIVE! 📸

✨ELEVATE your brand with fresh, on-brand images.💕

Brand Minis are perfect for:👇

✨ Fresh headshots!
✨ Perfect for a sneak peek into a full brand session!
✨ Need updated images for your website, social media profiles, professional portfolio, and more!

Brand Mini Sessions offer a quick and efficient way to enhance your visual identity with a touch of professionalism and style.

🔥 Limited slots available, so book now to capture your brand’s vibe!

Link in Bio to Book!
DM or email questions to [email protected]

03/27/2024

It’s almost the end of the first quarter, do you know what that means? 👀
Brand minis!!
Go ahead and grab your spot so we can start planning!
💖 Who are these good for?
Anyone who wants some updated headshots, some fresh ✨pizzazz✨ for their socials, website imagery, or if you just want to dip your toes in the water to see what brand shoots are all about 🤩

03/22/2024

✨📸 Therapy for your brand’s soul! 🧠✨
Let’s dive deep into your brand’s psyche and capture its true essence in every shot.
Whether it’s a brand identity crisis or just needing a refresh, I’ve got a solution for you! Book yourself a brand strategy and photography session and let’s capture your brand’s growth journey in every frame! 🌟
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03/20/2024

🍸Stirring up the perfect blend of brand magic! 📸
Let’s craft a brand strategy that’s as smooth as a perfectly mixed cocktail and capture it all in stunning shots!
Message me to book a brand strategy and photography session and let’s raise the bar together! 🚀
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03/14/2024

When you book a brand photography session, not only will we capture the essence of your brand, but also the essence of YOU 💕⚡️
You are the heart behind your business and I want to make you feel confident and PROUD!

✨Ready to level up your business’s online presence??
✨Let’s create stunning visuals together that showcase you and your brand’s essence. 📸

Send me a DM or email [email protected]

Address

Amarillo, TX
79119

Website

http://www.abbycraftcreative.com/

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Videos

Being able to use your OWN brand photos is truly a game changer. You’ll never want to go back. 💖 • • • #amarillosmallbusiness #brandidentity #brandphotography #amarillotx #reels

Happy International Women’s Day! 🎉 Let’s celebrate the strength, resilience, and achievements of women around the world. Let’s continue to uplift each other, and empower future generations. Here’s to continuing to uplift and empower each other, creating opportunities and breaking barriers together. 😘 to all the women out there✌️

When seeking out any kind of service or product, what's typically the first step you take? Chances are, you'll either go to their social media profiles or visit their website, right? 🌟 This is why it's so important to have a strong brand identity. 🌟 It's your first impression on potential clients and customers! Let me help you make a STRONG first impression 🤩 We offer: Brand Strategy Brand Photography + Video Social Media Management Creative Marketing (Digital + Email Marketing + More)

Instagram put this little reel together for me… figured I’d share it🤷‍♀️ #instagramreels #orlandoflorida #orlandobrandphotographer #wintergardenfl #orlandophotographer #wintergardenphotographer #windermerephotographer #ocoeephotographer #clermontphotographer #winterparkphotographer #centralfloridaphotographer

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Meet Abby!

Hey there!

Abby Here! Your go to girl for finding your brand voice and discovering how you CAN create stand out content for your social media platforms, blogs, newsletters, and more!

Here’s a few fun facts about me to get acquainted:

I am a work from home mama with 4 kiddos! (Yep we have a whole crew)

I love graphic tees!

I absolutely overuse !!!!!! all the time because I get excited easily and I feel like a good ! helps to show it!

I love connecting with people and listening to them talk about their business. There’s nothing better than seeing someone full of joy and excitement when they are sharing their passion!

I am an extroverted introvert... YES, that’s a real thing!

Why Craft Creative Media?

The creative in me has always led me to jobs that are different than a typical office 9-5. I’ve always been drawn to positions that really leave my responsibilities up to me on how they are completed. I also love being social!

Fast forward to 2 years ago, I was a stay at home mama, but longed to work too. I didn’t want to “go” to work, I wanted the luxury of making my own hours and only doing things that filled my heart with joy. I quickly discovered there were people who had amazing brands, but struggled to find their voice. Social media and content marketing was replacing traditional ways of marketing. Thus, Craft Creative Media emerged. I was able to use my marketing and media skills to help others build their brand awareness and create quality content to connect with their dream clients!!!