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Structure: Advertising & Creative Agency

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United States
Allentown, PA
Structure: Advertising & Creative Agency

We are an All-Inclusive Advertising & Creative Agency.

Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals. We are a small friendly Creative Agency that offers beautiful visuals and something most other media agencies don't: True Friendship.

01/28/2025

Looking at our rebrand for MiLHO, in addition to crafting strong new messaging and strategy, we created an impactful identity, with typefaces, colors, iconography, badges, a style guide, and necessary creative to set them on the path to a strong awareness campaign. This was an absolute joy to work on and we are very excited to watch MiLHO impact and change lives.

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01/24/2025

Rebrands aren't just about a new look - they are about a renewed purpose. For MiLHO, a nonprofit dedicated to transforming lives through education and empowerment, we crafted a brand that reflects their unwavering commitment. From a refreshed visual identity to a messaging strategy that speaks directly to their mission, every detail was designed to inspire action and connection.

As our Lead Director puts it: "Designing for a nonprofit like MiLHO isn't just about aesthetics; it's about amplifying their voice in a way that's authentic and enduring. We wanted to create something that not only stands out visually but stands for something meaningful, because the work they do changes lives and that deserves to be seen."

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01/20/2025

It is with pride that we introduce you to MiLHO. "Missing Link to Improved Health Outcomes" is a nonprofit based in Pennsylvania that focuses on improving health literacy and reducing health disparities for underserved communities - both locally and globally. When Helen - founder - reached out to us, she had a frustratingly confusing identity that didn't match who they are. She identified that something needed to change in order to gain attention, build a board, increase donors and begin making a significant impact.

After we conducted strategy with her and studied the branding of competitors, we identified crucial areas for differentiation. What we built was a full brand ecosystem that included mission, vision, purpose, attributes and values, customer demographics and personas, tagline, language, and ultimately a fresh identity that can't be confused with other healthcare organizations. Stay tuned for more on this project.

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01/17/2025

We were both honored and proud to see Helen Fosam, the founder of MiLHO - a local nonprofit - host her first event. We were also proud to see the branding we did for MiLHO received with praise by her supporters. We will be showcasing that brand campaign shortly. This event was a simple image capture for us, helping her bring more awareness to her initiative and the growing challenges of underserved populations when it comes to healthcare education. More on this soon.

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01/14/2025

Help us in wishing a warm and happy birthday to our founder and lead director, !

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01/06/2025

We recently got a call from our client one morning, that a bus full of Washington DC representatives would be passing by their lab to tour it and hear about all the wonderful work they've been up to. The question to us was "this is probably a long shot but can you be here in 1hr to photograph this?". Normally that would be impossible, but we jumped into action and sent Chaz right over - from a jobsite he was just wrapping up. This was an important monumental event for Ilico and we didn't want them to miss on the opportunity to capture that photo op.

That quick documentary style shoot resulted in some emotionally strong and truthful candid moments that will help them spread awareness of what they're doing and the attention it is grabbing. We understood the assignment and did our best to be there when it counted.

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12/30/2024

Just like that, we enter a new year. We'd like to take a moment to thank every single one of our clients that we've had the honor of serving this year and previous years, and the brand new set of clients we will start 2025 with. We have worked on some absolute bangers - many of which aren't even public yet - and built some remarkable brands and friendships. Thanks for letting us do our thing and trusting us, and we can't wait to take over the world again in '25. Big things coming. See ya soon.

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12/24/2024

Warm wishes this holiday season from everyone at Structure!

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12/23/2024

Did you know Santa's true secret that he actually likes water more than milk? We had some fun creating this script type to help our client celebrate the holidays with witty messaging that's approachable and on point for the company. With all the contaminants and microplastics in our water, Long's EcoWater is helping people see the value in their systems and the benefits of fresh clean water straight from your faucet.

We created the script and utilized AI in quickly developing a photorealistic image of St. Nick reaching for a fresh glass of water instead of milk.

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12/19/2024

A couple months ago we were approached and tasked with solving a wayfinding challenge. The organization's property consisted of multiple entryways - many that can only be accessed with permission. People would arrive to the building and not know where to go. We studied their brand elements, colors and aesthetic, and came up with a fun system that integrated arrows, color, shape and numbers. This would guide clients in the right direction with minimal effort, in addition to building an on-location directional system that was on brand and bubbly/vibrant. We also sketched up a new sign to replace the old legibly-challenging one they have, plus murals and other experiential elements. While they chose to move in a different direction, we're still proud of how we solved an annoying problem with a simple solution. What do you think?

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12/18/2024

As we are huddling up to kickoff 2025 strong, we are also taking a moment to look back at the amazing clients, opportunities and projects - many of which aren't even out yet - that we've had the pleasure to be a part of, and we are forever grateful. Thank you to everyone who trusts us and allows us to do the coolest damn job in the world. You're all superstars in our book, and we don't take any of it for granted.

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12/17/2024

Let's finish this Tuesday strong with a new Structurism. Are you the air horn going off again and again, or do you lose consistency in your message?

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12/11/2024

When you need a last-minute item, we're here for you. came to us in need for some print materials and a banner for an upcoming event this week. We jumped into action and developed these pieces for them, creating the designs and getting orders in for the physicals, ensuring they make it on time for the event. When timing counts we pull through.

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12/08/2024

Help us in wishing a warm and happy birthday to our co-owner & team acquisition member .cook! In addition to being part of the engine that drives Structure, she is also a soon-to-be mother! Congrats and happiest of birthdays Molly!

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11/19/2024

It's a fine day for BTS! We have been grinding away on projects ranging from productions, to photography, to branding & design, and more. As we approach the holidays we are all-hands-on-deck working to complete the needs of our incredible clients. We will begin releasing some of the projects we've been working on shortly so keep your eyes peeled.

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11/15/2024

Do you smell that leather? Today we're thinking back to the creative we produced for - an iconic brand from 1941. Badass machetes, genuine Amish-produced leather, and a great authentic American brand that gives a damn about relationships. We're here for it.

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11/13/2024

When we say we're a "humans first, creative second" agency we mean it. But, what exactly does that mean? Well, we care about people and their passions, goals, hopes and dreams, and business goals. We want to help people who help others. We want to find all the challenges and pain points people are experiencing and then help solve them.

Most agencies are order takers who just complete a task, collect a check and walk away. That's not us. We ask questions, understand you, your hardships and goals, and then spend time to go that extra mile with you. That's why we exist. That's why we're Structure.

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Address

961 Marcon Boulevard
Allentown, PA
18109

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.structurepa.com/

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