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Structure: Advertising & Creative Agency

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United States
Allentown, PA
Structure: Advertising & Creative Agency

We are an All-Inclusive Advertising & Creative Agency.

Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals. We are a small friendly Creative Agency that offers beautiful visuals and something most other media agencies don't: True Friendship.

12/24/2024

Warm wishes this holiday season from everyone at Structure!

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12/23/2024

Did you know Santa's true secret that he actually likes water more than milk? We had some fun creating this script type to help our client celebrate the holidays with witty messaging that's approachable and on point for the company. With all the contaminants and microplastics in our water, Long's EcoWater is helping people see the value in their systems and the benefits of fresh clean water straight from your faucet.

We created the script and utilized AI in quickly developing a photorealistic image of St. Nick reaching for a fresh glass of water instead of milk.

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12/19/2024

A couple months ago we were approached and tasked with solving a wayfinding challenge. The organization's property consisted of multiple entryways - many that can only be accessed with permission. People would arrive to the building and not know where to go. We studied their brand elements, colors and aesthetic, and came up with a fun system that integrated arrows, color, shape and numbers. This would guide clients in the right direction with minimal effort, in addition to building an on-location directional system that was on brand and bubbly/vibrant. We also sketched up a new sign to replace the old legibly-challenging one they have, plus murals and other experiential elements. While they chose to move in a different direction, we're still proud of how we solved an annoying problem with a simple solution. What do you think?

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12/18/2024

As we are huddling up to kickoff 2025 strong, we are also taking a moment to look back at the amazing clients, opportunities and projects - many of which aren't even out yet - that we've had the pleasure to be a part of, and we are forever grateful. Thank you to everyone who trusts us and allows us to do the coolest damn job in the world. You're all superstars in our book, and we don't take any of it for granted.

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12/17/2024

Let's finish this Tuesday strong with a new Structurism. Are you the air horn going off again and again, or do you lose consistency in your message?

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12/11/2024

When you need a last-minute item, we're here for you. came to us in need for some print materials and a banner for an upcoming event this week. We jumped into action and developed these pieces for them, creating the designs and getting orders in for the physicals, ensuring they make it on time for the event. When timing counts we pull through.

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12/08/2024

Help us in wishing a warm and happy birthday to our co-owner & team acquisition member .cook! In addition to being part of the engine that drives Structure, she is also a soon-to-be mother! Congrats and happiest of birthdays Molly!

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11/19/2024

It's a fine day for BTS! We have been grinding away on projects ranging from productions, to photography, to branding & design, and more. As we approach the holidays we are all-hands-on-deck working to complete the needs of our incredible clients. We will begin releasing some of the projects we've been working on shortly so keep your eyes peeled.

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11/15/2024

Do you smell that leather? Today we're thinking back to the creative we produced for - an iconic brand from 1941. Badass machetes, genuine Amish-produced leather, and a great authentic American brand that gives a damn about relationships. We're here for it.

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11/13/2024

When we say we're a "humans first, creative second" agency we mean it. But, what exactly does that mean? Well, we care about people and their passions, goals, hopes and dreams, and business goals. We want to help people who help others. We want to find all the challenges and pain points people are experiencing and then help solve them.

Most agencies are order takers who just complete a task, collect a check and walk away. That's not us. We ask questions, understand you, your hardships and goals, and then spend time to go that extra mile with you. That's why we exist. That's why we're Structure.

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11/12/2024

New case study is live on our site! Over the last couple years (and continuing) we have been working vigorously with as their first marketing partner, creating assets that help them strengthen their message and positioning as the go-to experts in their industry.

We have helped them with copy, photography and video assets, design elements for brochures and promo materials, branding for their 75th anniversary, and billboards across the Valley.

To view the case study simply go to the Work page of our site or type in structurepa.com/case17.

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11/05/2024

Here's a fun (re)look at our work for . Over the years we've helped owner Kevin Vernarr transform his 20+ year old auto shop from being on the verge of a shutdown to a thriving iconic shop, recognized by some of the leading top-tier offroad brands in the industry.

We updated their identity and website, and have continually developed new fresh photography and video of their offroad builds, friendly staff and expanding building. It has been an absolute joy to see their growth over the years, so we decided to update our case study on our site to reflect their evolution. To view the newly refreshed case study, visit structurepa.com/case2.

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10/28/2024

How's video doing on TV? Well, it may be a standard placement for ads, but Google sees a different stat. YouTube is 84% more likely to grab those eyeballs. Did you know this?

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10/23/2024

Silent but busy! The Structure team has been spending the last couple weeks traversing the land, from doing image capture in the Appalachian mountains for a comms company, to teleprompter footage for a local brand strategist, to identity development for a healthcare organization,and much much more. We have been pounding the pavement and making brands shine.

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10/04/2024

BTS! Take a look at the wonderful imagery of our Allentown team, captured by ! It was LONG overdue for our gang to go in front of the lens. Great people and great times were had! Major thanks to Naj for taking our ideas and vision and creating beautiful shots.

Last image by
Team in photos: .cook

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09/26/2024

Working hard or hardly working? Trick question, we work hard and enjoy every second of it.

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09/24/2024

Today we are wishing a warm and happy birthday to our lead production and "Swiss Army knife" ! Aside from our founder, Henry has been a part of the gang the longest, and saying he is an invaluable asset to us would be a major understatement. He has been a part of the early days, from producing music videos and concerts for musicians, to working with nationally recognized brands today. Thanks for everything you do!

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09/20/2024

With all the buzz about 's new rebrand by powerhouse firm , we couldn't help inserting our opinion into the conversation.

Just days after the launch of the new identity, the internet has gone into a frenzy, saying the new look is bland, unoriginal and devoid of the character the brand has had. We can't argue with that.

Our approach? We doubled down on the rounded corners and welcoming tone. We maintained a heavy typeface - going with a modified version of "Bolgart", and kept the colors. The result is a vibrant energetic and forward-thinking brand that takes the edge off the financial industry and welcomes everyone to the table - all while still being recognizable - with a proper nod to its history.

What do you think? Did we nail it? Did Pentagram? Is the 2022 version still the best? Share your thoughts below!

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Address

961 Marcon Boulevard
Allentown, PA
18109

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.structurepa.com/

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