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Structure: Advertising & Creative Agency

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Allentown, PA
Structure: Advertising & Creative Agency

We are an All-Inclusive Advertising & Creative Agency.
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Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals. We are a small friendly Creative Agency that offers beautiful visuals and something most other media agencies don't: True Friendship.

11/19/2024

It's a fine day for BTS! We have been grinding away on projects ranging from productions, to photography, to branding & design, and more. As we approach the holidays we are all-hands-on-deck working to complete the needs of our incredible clients. We will begin releasing some of the projects we've been working on shortly so keep your eyes peeled.

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11/15/2024

Do you smell that leather? Today we're thinking back to the creative we produced for - an iconic brand from 1941. Badass machetes, genuine Amish-produced leather, and a great authentic American brand that gives a damn about relationships. We're here for it.

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11/13/2024

When we say we're a "humans first, creative second" agency we mean it. But, what exactly does that mean? Well, we care about people and their passions, goals, hopes and dreams, and business goals. We want to help people who help others. We want to find all the challenges and pain points people are experiencing and then help solve them.

Most agencies are order takers who just complete a task, collect a check and walk away. That's not us. We ask questions, understand you, your hardships and goals, and then spend time to go that extra mile with you. That's why we exist. That's why we're Structure.

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11/12/2024

New case study is live on our site! Over the last couple years (and continuing) we have been working vigorously with as their first marketing partner, creating assets that help them strengthen their message and positioning as the go-to experts in their industry.

We have helped them with copy, photography and video assets, design elements for brochures and promo materials, branding for their 75th anniversary, and billboards across the Valley.

To view the case study simply go to the Work page of our site or type in structurepa.com/case17.

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11/05/2024

Here's a fun (re)look at our work for . Over the years we've helped owner Kevin Vernarr transform his 20+ year old auto shop from being on the verge of a shutdown to a thriving iconic shop, recognized by some of the leading top-tier offroad brands in the industry.

We updated their identity and website, and have continually developed new fresh photography and video of their offroad builds, friendly staff and expanding building. It has been an absolute joy to see their growth over the years, so we decided to update our case study on our site to reflect their evolution. To view the newly refreshed case study, visit structurepa.com/case2.

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10/28/2024

How's video doing on TV? Well, it may be a standard placement for ads, but Google sees a different stat. YouTube is 84% more likely to grab those eyeballs. Did you know this?

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10/23/2024

Silent but busy! The Structure team has been spending the last couple weeks traversing the land, from doing image capture in the Appalachian mountains for a comms company, to teleprompter footage for a local brand strategist, to identity development for a healthcare organization,and much much more. We have been pounding the pavement and making brands shine.

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10/04/2024

BTS! Take a look at the wonderful imagery of our Allentown team, captured by ! It was LONG overdue for our gang to go in front of the lens. Great people and great times were had! Major thanks to Naj for taking our ideas and vision and creating beautiful shots.

Last image by
Team in photos: .cook

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09/26/2024

Working hard or hardly working? Trick question, we work hard and enjoy every second of it.

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09/24/2024

Today we are wishing a warm and happy birthday to our lead production and "Swiss Army knife" ! Aside from our founder, Henry has been a part of the gang the longest, and saying he is an invaluable asset to us would be a major understatement. He has been a part of the early days, from producing music videos and concerts for musicians, to working with nationally recognized brands today. Thanks for everything you do!

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09/20/2024

With all the buzz about 's new rebrand by powerhouse firm , we couldn't help inserting our opinion into the conversation.

Just days after the launch of the new identity, the internet has gone into a frenzy, saying the new look is bland, unoriginal and devoid of the character the brand has had. We can't argue with that.

Our approach? We doubled down on the rounded corners and welcoming tone. We maintained a heavy typeface - going with a modified version of "Bolgart", and kept the colors. The result is a vibrant energetic and forward-thinking brand that takes the edge off the financial industry and welcomes everyone to the table - all while still being recognizable - with a proper nod to its history.

What do you think? Did we nail it? Did Pentagram? Is the 2022 version still the best? Share your thoughts below!

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09/16/2024

Ready to join a dynamic crew of creatives working with seriously cool clients? Look no further. We’re hunting for bold thinkers who love to break the mold and create something epic. If you’re all about making an impact and have a passion for killer visuals, we want to hear from you. We’re on the lookout for a Junior Graphic Designer, Kinetic Motion Designer, and Real Estate Photographer to jump on board (contract/as-needed). Sound like you? Let’s chat.

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09/13/2024

Sometimes all you need is some fun print. That's exactly what we've been doing with . We recently created new collectible flashcards for students to collect on a keychain. Each card represents a mindfulness exercise for them to practice. After they do the exercise, they get to show off their fun card that they earned.

What fun printable materials is your brand offering?

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09/11/2024

Architectural work produced for Berkshire Hathaway Home Services. Working hard to showcase how a single image tells a thousand-word story of a residence.

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estatePhotography estatePhotographer

09/06/2024

Identities are a tricky thing. Make it simple but unique. Memorable but balanced. Timeless but relevant. As Sagi Haviv perfectly puts it, "A logo should be the period at the end of a sentence."

We agree, which is why we spend time with our clients making sure alignment is met and a clear path is drawn out for us to develop a truly unique brand identity. We see other Lehigh Valley agencies putting out work that we can't help but question the level of strategy and planning.

Pictured is Helen Fosam, the founder of MiLHO - a nonprofit organization helping educate minorities locally (and abroad) on healthcare literacy. We are honored to be working with her on a fresh brand that represents the organization and its core. Stay tuned for more.

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09/03/2024

57%... that's no number to shrug off. So how is your website doing? When you compare it to other notable sites and - more importantly - competitors, where does yours stand?

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08/20/2024

Put your eyeballs on this! Last week our signage/vinyl installer came out to install some decals for . Alex developed the creative and Mike cut out the pieces and put them up. Celebrating their 75th anniversary as well as being an authorized premier dealer, they wanted to spice up their walls with the accolades. The frosted door logos are a clean touch too, and we think it looks great!

We can do signage, vinyl, car wraps, decals and stickers, interactive, wayfinding, experiential and much more. All you have to do is ask.

Ps. We spy with our little 👀 a very cute billboard, also designed by us and active (the real one, that is).

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08/19/2024

Happy Monday people!!! Let's kick this week off with another Structurism, by our very own Lead Director . You see, your brand may not be viewed how you think it should be. The people get to decide. Listen to them and pinpoint if they are on target or not.

Don't feel like they understand? Let us help you create proper branding elements, messaging and creative that shapes their perception and understanding of who you are. That is what drives how people interact and talk about your brand.

Sounds boring and expensive. We're here to tell you it's neither, and we're here to help you through it.

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Address

961 Marcon Boulevard
Allentown, PA
18109

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.structurepa.com/

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*That’s how it should be...

Welcome to Structure.

We are an All-Inclusive Advertising & Creative Agency.

Yes, that’s a mouthful, but stick with us... Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals that bring everyone together. Made up of collaborative individuals whose brains work in overdrive, we work tirelessly to bring about success to our clients.

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