Sure-com America

06/26/2024

THE LADIES OF ARMANI PRIVÉ PEARLS

At Haute Couture Paris, Giorgio Armani describes his collection as a celebration of the power of beauty and harmony. The runway shines with iridescent gleams, crystal nets, and intricate embroideries that enhance the silhouettes adorned with seductive transparencies.

At the heart of the invitation to the Giorgio Armani Privé autumn-winter 2024/25 haute couture show is a large pearl, symbolizing purity, harmony, and love. This precious element, often associated with the moon, water, and wisdom across cultures, reflects the designer's desire for serenity. Among the front-row attendees was Simon Porte Jacquemus.

"For the coming winter, I have created garments that evoke a concept of serene, discreet yet luxurious elegance. Pearls, with their enchanting splendor that captivates without dazzling, inspired me to envision women with intense allure, lunar charm, and a hint of melancholy," explains Armani. The collection showcases magical women striding down a runway bathed in a crescendo of light.

They debut in sculpted jackets with pronounced shoulders and short busts, worn with fluid trousers in iridescent fabrics, wrapped in voluminous coats, liquid tops, and skirts, or long dresses that reveal seductive transparencies. Pearls become decorations, intricately intertwined with embroideries, outlining bare backs with cascading chains, transforming into short capes or oversized brooches adorning necks and headpieces.

Dense embroideries delineate the silhouettes, playing with light, while cascades of camisoles give life to princely gowns as crystals multiply to become a fluid mesh for jackets, trousers, or long transparent tunics. The palette blends white, platinum, gold, and black, capturing precious materials like translucent jacquard silk, nighttime velvet, and ethereal tulle. The finale features one of Armani's iconic models, elegantly wrapped in a shimmering pearl net.

Review. "Haute couture allows me to create garments enveloped in a magic that is unattainable in ready-to-wear. This collection perfectly expresses my vision: graphic, pure, essential yet shining with pearls' gleams and embroideries. It also celebrates the soothing power of beauty and harmony," shares the designer. Leading a profoundly Armanian collection that garners thunderous applause at the final exit, accompanied by models.

This is the new Palazzo Armani, a historic building from 1864/65, accessible during haute couture events, nearing completion. Located at 21 rue Francois 1er in Paris's VIII arrondissement, the building houses Armani's Parisian offices and a Privé haute couture atelier, complementing the Milanese structure on via Borgonuovo.

06/26/2024

Paris Haute Couture prive

06/22/2024

DIOR PFW SS25 MEN
June 21, 2024

The Dior Men Spring-Summer 2025 collection, presented yesterday, June 21st, in Paris, was a perfect blend of energy, vibrant colors, and high tailoring. Created by creative director Kim Jones, the collection featured a collaboration with ceramic artist Hylton Nel. Nel's works not only decorated the set with their over three-meter-tall giant ceramic cats but also influenced the runway looks, many of which were inspired by the maison's archives.

At the heart of the collection were "trapeze" suits and jackets, adorned with beadwork depicting the characters from Nel's ceramics, paired with t-shirts and leather collars worked to resemble ceramics. Minimalist utility jackets, always paired with sartorially cut bermuda shorts, also took center stage. The runway was animated by exotic touches, with oriental-inspired jackets and sweaters featuring subjects from Nel's artworks.

The dominant theme of the collection was playfulness, highlighted by Jones particularly in the knitwear, including a sweater that bore the phrase "Dior for my real Friends" – also featured on the invitations for the 1,200 guests of the show.

All this unfolded under the gaze of a VIP audience who appreciated the show's pop spirit: from supermodel Kate Moss to actor Robert Pattinson, from Brooklyn Beckham to Louis Garrel and Demi Moore, and Pierre Casiraghi.

06/20/2024

LOUIS VUITTON INAUGURATES PARIS MEN'S FASHION WEEK AT UNESCO

In the world of fashion, there are egocentric designers, power-crazed creators, and megalomaniacs. On Tuesday evening in Paris, we witnessed a mix of all three with the spectacular men's collection from Louis Vuitton.

The event resembled a G7 summit, with an elaborate and detailed level of security to enter the show, which took place under threatening skies in the gardens of UNESCO's headquarters.

Road barriers were positioned three blocks away, and emails advised guests to arrive 90 minutes before the start time of 8:30 PM. Attendees were repeatedly urged to take their seats via a megaphone system managed by the show producer, Etienne Russo. Security personnel insistently directed people to sit on the green benches in front of a runway decorated with a Louis Vuitton Damier pattern of light and dark green crosses.

All this effort just to see some clothes. Fortunately, the collection turned out to be extraordinary. A proud demonstration by Louis Vuitton's menswear creative director, Pharrell Williams, who clearly worked hard in his studio and atelier.

The show opened with a series of jet-black tailored pieces: elegant suits, tuxedos with black crystal lapels, and a stunning black velvet coat worn by a model with a cheeky beret trimmed in Damier. A chic and discreet reinterpretation of Huey P. Newton's style.

The American designer explored a variety of materials – raw leather, cashmere, technical leather, and suede monogram – in shades of black, blackened steel, and anthracite. A genuine tour de force of Stasi spy coats, fitted jackets embroidered with Monogram motifs, elegant tunics, and Matrix-style assassin suits, mainly worn by black models in a multitude of tones. In a France grappling with a tense political climate, this was a powerful statement.

Pharrell also paid a curious homage to deep purple – a color deeply associated with Sabato De Sarno of Gucci – by creating see-through briefcases, transparent peacoats, and a giant trunk, one of which was carried on a wheelbarrow, as seen in his previous "Wild West" show for Louis Vuitton in January.

The collection culminated with high fashion menswear: a divine mink windbreaker with vertical pearl columns, minimalist suits in dark putty neoprene, crocodile funnel-neck bombers, and beige shaved mink denim jackets. Ideal outerwear for his followers, whom Pharrell labeled as LVERS. The entire show was accessorized with Rubik's cube-colored bags and pearl-studded tote bags, enhanced by a custom orchestral mashup soundtrack by Pharrell, the best heard this menswear season.

The audience gave Pharrell Williams a prolonged ovation as he concluded with a long walk around the garden.

Williams titled this Spring-Summer 2025 collection "Le Monde est à Vous," meaning "The World is Yours." The program notes celebrated "the human beings who coexist on Earth, broadening the vision of this planet we call home."

An extraordinary performance by Pharrell Williams: a collection of great value that renews the style of Louis Vuitton without altering the traditional class and elegance.

06/20/2024

LOUIS VUITTON INAUGURA LA SETTIMANA DELLA MODA MASCHILE DI PARIGI ALL’UNESCO

Nel mondo della moda ci sono designer egocentrici, creatori pazzi per il potere e megalomani. Martedì sera a Parigi, abbiamo visto un mix di tutti e tre, con la spettacolare collezione di abbigliamento maschile di Louis Vuitton.

L'evento sembrava un vertice del G7, con un livello di sicurezza elaborato e dettagliato per entrare nello show, che si è svolto sotto cieli minacciosi nei giardini del quartier generale dell'UNESCO.

Le barriere stradali erano posizionate a tre isolati di distanza e le e-mail avvisavano gli ospiti di arrivare 90 minuti prima dell'orario di inizio, fissato per le 20:30. Gli invitati sono stati ripetutamente esortati a prendere posto tramite un sistema di megafoni gestito dal produttore dello spettacolo, Etienne Russo.
Il personale di sicurezza chiedeva con insistenza alle persone di sedersi sulle panche verdi, davanti a una passerella decorata con un motivo a Damier di Louis Vuitton, fatto di croci verdi chiare e scure.

Tutto questo sforzo solo per vedere dei vestiti. Fortunatamente, la collezione si è rivelata straordinaria. Un’orgogliosa dimostrazione del direttore creativo del menswear di Louis Vuitton, Pharrell Williams, che ha chiaramente lavorato s**o nel suo studio e atelier.

L’apertura ha visto una serie di capi sartoriali nero corvino: abiti eleganti, smoking con revers di cristalli neri e un meraviglioso cappotto di velluto nero indossato da un modello con un berretto sbarazzino profilato in Damier. Una rivisitazione chic e discreta dello stile di Huey P. Newton.

Il designer americano ha esplorato una varietà di materiali – cuoio grezzo, cashmere, pelle tecnica e monogramma scamosciato – nei toni del nero, acciaio annerito e antracite. Un autentico tour de force di cappotti da spia della Stasi, giubbotti attillati ricamati con motivi Monogram, tuniche eleganti e tute da killer di Matrix, indossati principalmente da modelli neri, in una moltitudine di tonalità. In una Francia alle prese con un clima politico teso, questa è stata una dichiarazione potente.

Pharrell ha anche reso omaggio al viola intenso – un colore profondamente associato a Sabato De Sarno di Gucci – creando valigette vedo-non-vedo, peacoat trasparenti e un baule gigante, uno dei quali portato su una carriola, come nella sua precedente sfilata “Wild West” per Louis Vuitton a gennaio.

La collezione ha culminato con capi di alta moda maschile: una giacca a vento in visone con colonne verticali di perle, abiti minimalisti in neoprene color mastice scuro, bomber in coccodrillo con collo a imbuto e giacche di jeans in visone rasato beige. Capispalla ideali per i suoi seguaci, che Pharrell ha etichettato come LVERS. Il tutto accessoriato con borse color cubo di Rubik e tote bag tempestate di perle, in una sfilata impreziosita da una colonna sonora orchestrale mashup realizzata su misura da Pharrell, la migliore finora in questa stagione dedicata all’abbigliamento maschile.

Il pubblico ha riservato a Pharrell Williams una prolungata ovazione quando ha concluso con un lungo giro del giardino.

Williams ha intitolato questa collezione Primavera-Estate 2025 “Le Monde est à Vous”, ovvero “Il mondo è vostro”. Le note del programma celebravano “gli esseri umani che convivono sulla Terra, allargando la visione su questo pianeta che chiamiamo casa”.

Straordinaria performance di Pharrell Williams: una collezione di grande valore che rinnova lo stile di Louis Vuitton senza alterare la tradizionale classe ed eleganza.

06/10/2024

06/04/2024

06/04/2024

DIOR STAGES FIERCE POSH PUNK MARY STUART CRUISE SHOW IN VERSAILLES OF SCOTLAND

Mary, Queen of Scots, has always been an inspiration to the French, rarely more so than on Monday evening in the latest Dior cruise collection staged in Scotland.

Born Mary Stuart, the daughter of King James V of Scotland and his French wife, Mary of Guise, her tragic tale, and fierce resistance to her cruel fate led to one finest collections ever by Italian designer Maria Grazia Chiuri for the house of Dior.

And a show that opened with a female piper playing plaintively, dressed in a dark red gown like that worn to Mary’s own ex*****on, in a Catholic symbol of martyrdom. Before warrior princesses marched out in midnight blue, dark purple and forest green wool plaids cut into great décolleté cocktails, zippered boleros flouncy. Skirts and wind-cheaters. The look moved into medieval mode with tartan breastplates and sequined tops that looked like armor plating. Nearly every model shod in multi-strap mechanics boots, unzippered and worn with dark argyle knee socks, the latest look by Chiuri that will ignite a worldwide trend.

This cruise show was also the latest great example of Chiuri’s restless ability to connect with rare local designers, artisans and fabric resources.

Chiuri flew to the Outer Hebrides to study Harris Tweed weavers, and incorporated their tweeds in multiple looks. She went to the north east coast of Scotland to work with Johnstons of Elgin knitwear, and
teamed up with local It Gal designer Samantha McCoach of Le Kilt to develop practical pocketed kilts.

“We were able to work with a large group of local suppliers, which was a beautiful experience and also led to a very new palette for Dior,” noted Chiuri, who wore an elongated pleated kilt with multiple pockets finished like a carpenter’s harness – the better to carry cell phone, ci******es or scissors.

The show also reunited Dior with Scotland. Back in April 1955, Christian Dior presented a spring/summer collection at a charity ball inside Gleneagles, the legendary baronial hotel, and in a runway show in a Glasgow’ Central Hotel. Photos of those events - runway models in tulle, Monsieur Dior in a white tie looking on delighted at his creations or even ticketless visitors standing outside - were photoshopped onto p***y breastplates, Dior totes and complete coats. And even into collectors’ item blankets handed out to guests as temperatures dropped before the show.

Chiuri, fashion’s greatest feminist creator, also referenced 'Embroidering the Truth', Clare Hunter’s cultural biography of Mary Stuart, showing how Mary used lavish fabrics as the prospective wife of the French Dauphin, or later, in captivity, embroidered coded messages to her supporters.

“Clare Hunter’s book is fascinating in how she explains Mary’s experience of the prison with her ladies in waiting. Utilizing her “domestic” work of sewing and embroidery to express her own positions. It’s feminist – it is in the sense of community of working to stand for something,” insisted Chiuri, sitting on a raspberry and orange plaid couch at a backstage, pre-show preview.

Chiuri placed adjectives like fierce, difficult, nag or hysterical on to white or floral corsets worn by the cast as they circled the remarkably beautiful, French renaissance-style symmetrical garden of Drummond Castle. On the morning of the show, the national daily The Scotsman had already put the show on its front page, writing: “the (Dior) collection is under wraps that are pulled tighter than a vintage corset.”

Playing on the legacy of Mary Stuart, whose life was divided between France and Scotland, Maria Grazia also commissioned the artist Pollyanna Johnson to create a modern portrait, riffing on the tradition of illustrated ceramics decorated with 16th and 17th century portraiture.

Born in 1542, Mary became Queen of Scotland at the age of six days when her father died suddenly after birth. In 1559, aged just 16 she became queen of France for one year until her husband, King Francis II died of a brain abscess. Returning to Scotland, she quickly became perceived as a threat to the throne of the Protestant Elizabeth I, who had her imprisoned in 1568, spending the 18 years in various prisons before being executed by beheading.

Though Mary’s famed beauty and brains shone rather in this show, with a beautiful evening section of majestic lace gowns, sometimes topped by modern trench coats, or others by Finnish fox blousons.

All told, albeit referencing one of history’s most romanticized tragic queens, a younger, edgier, cooler and sexier collection and vision from Dior. And the strongest cruise collection in the world this season.

After eight years at Dior, one wondered what more does Maria Grazia want to say at the house?

“I think I want to do whatever I want,” she laughed, adding: “I am very fortunate – because I can do what I want, meaning work with artisans and artists with whom I want to work. Employ artisans I respect and help support schools for artisans. This is a fundamental reason that I am very happy at Dior.”

06/03/2024

Da venerdì 7 a domenica 23 giugno, la moda punta i riflettori sulle collezioni menswear per la spring-summer 2025. A ospitare sfilate, presentazioni ed eventi saranno le città di , , e . Infine, come da tradizione, la capitale francese sarà ancora al centro della scena con la settimana d’alta moda per la fall/winter 2024-25. Quest’ultima andrà in scena dal 24 al 27 giugno.

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Fashion addicted are you ready?

From Friday, June 7 to Sunday, June 23, fashion is shining the spotlight on menswear collections for spring-summer 2025. Hosting fashion shows, conferences and events in London, Florence, Milan and Paris. Finally, as alaways, the French capital will still be in the spotlight with the for fall/winter 2024-25. This one will be scheduled June 24-27.

05/29/2024

PITTI UOMO 106: Firenze, Fortezza Da Basso 11-14 giugno 2024

05/29/2024

Ci siamo quasi, l'appuntamento con i saloni estivi di Pitti Immagine Uomo è alle porte. Questo evento estivo è particolarmente amato da fotografi e modelli grazie alle condizioni climatiche favorevoli e alla luce ideale che offre maggiori opportunità operative.

Giallo, ovunque giallo. Il prossimo giugno, i saloni di Pitti Immagine saranno pervasi da un'esplosione di energia. Il tema scelto per la campagna pubblicitaria e per gli allestimenti alla Fortezza da Basso a Firenze per la 106ª edizione è Pitti Lemon.

Pitti Uomo, in programma dall'11 al 14 giugno negli spazi consueti della Fortezza da Basso e in varie location di Firenze, evoca sensazioni di freschezza e vitalità. Il tema richiama qualcosa di delizioso per sapore e colore, rinfrescante per chi ha sete di novità e vitaminico per chi cerca energia. Un tema volutamente leggero, ma dalla rappresentazione potente.

La campagna Pitti Lemon, diretta dal creativo Angelo Figus, è stata interpretata da Giordano Poloni, uno degli illustratori più apprezzati a livello internazionale. La sua creatività ha dato vita a una visionaria “Lemon City”, meta ideale per i protagonisti del disegno, proprio come il salone lo è per chi cerca stile e modernità. “Giocoso e divertente, il limone si trova a metà strada tra una palla da tennis e una da rugby. Semplice, composto da molti spicchi, dolce e aspro, vitaminico,” spiega Agostino Poletto, direttore generale di Pitti Immagine. “Gli U2 cantano 'She wore lemon', e anche Paolo Conte celebra il 'Gelato al limon'. In vaso o in terra, natura morta o viva, succo o polpa, per apprezzarlo bisogna spremerlo fino in fondo. È un simbolo di grande potenza iconica, che ci ha portato a fare un passo significativo: abbandonare foto e video nelle nostre campagne pubblicitarie per utilizzare esclusivamente la grafica e i graphic designers.

Volevamo sperimentare una narrazione immaginativa che ci permettesse di descrivere i vari aspetti dei nostri saloni partendo da zero, da uno schermo o da una pagina bianca, disegnando e colorando mondi e riferimenti con totale libertà espressiva.” Il tema Pitti Lemon sarà presente anche negli allestimenti e nell’esperienza alla Fortezza da Basso, curati dall’architetto Alessandro Moradei.

01/11/2024

INTERNATIONAL SUCCESS FOR THE 105TH EDITION OF PITTI IMMAGINE UOMO

  PARTICIPATION DATA AND MARKET TRENDS At the conclusion of the winter exhibitions of Pitti Immagine Uomo, there is a 4% increase in foreign buyers, both in terms of participants and a 6% incr…

01/10/2024

TODD SNYDER FALL/WINTER 24 RUNWAY
showcased his Fall/Winter collection 2024 collection continuing his ongoing refinement of modern Americana. A mix of Americana outdoor wear, featuring collaborations with Woolrich (an insight into what he will bring to the brand as Artistic Director) and a classic New York take on tailoring, was showcased at the Stazione Leopolda.
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01/08/2024

PITTI UOMO 105: GRAND OPENING OF WINTER SALONS WITH AN ELEGANT GALA DINNER IN THE WHITE HALL OF POGGIO IMPERIALE.

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  Florence, January 8, 2024 – As the doors of the winter salons of Pitti Immagine Uomo are set to open tomorrow, Tuesday, January 9, 2024, at Fortezza da Basso for the 105th edition, attention…

01/04/2024

PITTI UOMO 105: GLOBAL CREATIVITY MEETS IN FLORENCE, INVOLVING THE EXCELLENCE OF TALENT AND BUSINESS

    L’ edizione 105 di Pitti Uomo rivela una lineup entusiasmante. Per la sessione invernale, in programma a Firenze dal 9 al 12 gennaio 2024, il salone leader della moda maschile a…

01/03/2024

PITTI UOMO 2024: FLORENCE, UNDISPUTED QUEEN OF INTERNATIONAL FASHION

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  Pitti Uomo, scheduled to take place in Florence on January 9, 2024, asserts itself as a crucial gathering of ideas and styles, solidifying Florence as the sovereign city of trendsetting and …

11/27/2023

PITTI UOMO 105 OLTRE LE FRONTIERE CON LA MODA E LE COLLABORAZIONI GLOBALI E IL RITORNO DEI BIG

  IL TEMA DELL’EDIZIONE INVERNALE E’ PITTI TIME   La prossima edizione di Pitti Uomo svela una lineup stimolante. Per la sessione invernale, che si terrà a Firenze dal 9 al 12…

05/20/2023

ALLUVIONE IN EMILIA-ROMAGNA: ALLERTA ROSSA. LA PREMIER DOMANI NELLA REGIONE, 36MILA GLI SFOLLATI
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Danni per miliardi di euro. 14 le vittime, un centinaio i comuni coinvolti. Caduto un elicottero che controllava le linee elettriche per l’Enel, 4 feriti, due gravi. Come diventare volontari …

05/08/2023

BREAKING THE CHAINS OF CONFORMITY: THE POWER OF UNIQUENESS IN A HOMOGENIZED AND STANDARDIZED WORLD

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  THE POWER OF AUTHENTICITY Never challenge competitors, especially if they are giants. Seek uniqueness in your marketing message. Avoid the pursuit of perfection, focus on authenticity: explo…

03/26/2023

OUR RESPONSIBILITIES ON THE EVOLUTION OF YOUTH. SOCIAL MEDIA, UNIQUE THOUGHT, JUNK TV. KNOWLEDGE AS AN ANTIDOTE TO SUPERFICIALITY AND TO AVOID MASS CONTROL
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Social media has transformed how people connect and communicate worldwide. However, we must be aware of potential negative effects, like superficiality and thought homogenization, and consider …