Mriya Production

18/01/2024

Mriya is the Ukrainian team which makes wonderful virtual production… What else do you know about us? Watch the cards below to find out more 👇

08/01/2024

Unveiling "Ashen": a journey into animation magic!

Today, we're excited to share a sneak peek into "Ashen," a project that's not just another animation—it's an adventure that brought us many "firsts ever," adding cool experiences to our workflow and skills!

✨ What is Ashen? ✨
"Ashen" is our first animation work, a collaborative masterpiece led by the brilliant Ruby Bell and produced by an outstanding team — Bell, Michelle Chan, Giorgia Starawuk, and executive producer Mandy Walker ACS, ASC. It's a global effort, and we're proud to be part of this creative constellation.

Talented designers of our Mriya team fully used the features of Unreal Engine to craft the lifelike objects with realistic lighting that dynamically adjusts based on the physical movements of each item.

✨ What Makes it Cool? ✨
Every inch of "Ashen" cartoon is a masterpiece, crafted with sophisticated details. From wallpaper patterns to table feet, each element has received utmost attention. Crafting such perfection takes days, but the result is worth every moment.

You can make sure of this, by seeing the carousel with the objects our team created. Stay tuned to witness the magic unfold behind the scenes as we bring this super-realistic cartoon to life.

31/12/2023

Happy New Year from Mriya team!

May the approaching year to make all your visions come to life with the magic of virtual production. We wish you a year ahead filled with huge success, boundless creativity, and the joy of countless achievements 🎉🌲🌟

And amidst the celebration, let's take a moment to acknowledge the ongoing challenges in Ukraine. As the Ukrainian company, we hope for your solidarity and support in these trying times. Your kindness makes a difference.

Let's embrace new horizons in 2024! 🎊

27/12/2023

Recently, Co-founder of Mriya Production, Artem Romanyukov, who's serving in the Armed forces of Ukraine shared his thoughts about the company's achievements and the perspectives of UAVs (Unmanned Aerial Vehicles) in Virtual Production.

We will share a link for our Ukrainian fellows below, and here we share the main thoughts from the article for our English followers.

🔷 About Mriya and its perspectives 🔷

- Mriya Production aims to popularize Ukraine as a filming location and promote new technology in the film industry.

- The company works as a Remote Virtual Production Department for global studios and was among the first globally to create a service exclusively focused on virtual production.

🔷About the future of VP in film industry 🔷

- Large-scale blockbusters won't require huge pavilions, positively impacting film budgets.

- There will be improvements in realism and interactivity with advancements in technology and computing power.

- Virtual production ensures cost-effectiveness compared to green screens depending on the project's requirements. In some cases, technology use can be two or ten times cheaper, especially for advertising or music videos.

- Initially, some projects were more expensive to establish a presence but became easier after the success of projects like The Mandalorian and Netflix's 1899.

🔷 Use of UAVs in Virtual Production 🔷

- Unmanned Aerial Vehicles can be used for virtual production, while the video simulators already use similar technology.

Link for the full article (in Ukrainian):

Артем Романюков – бізнесмен-інноватор, співзасновник першого українського віртуального продакшну Mriya Production і екологічної ініціативи SaveEcoBot, який нині служить ком....

25/12/2023

Need to bring your vision to life with a photorealistic 3D asset or a stunning virtual environment? We've got the creative production expertise to make it happen! 💡✨

Whether it's on Facebook, Instagram, LinkedIn, or via email, reaching out is easy. Check our bio for all the ways to connect with us!

15/12/2023

We keep talking about virtual production, but you'd probably ask: how does this thing work?

Virtual production combines real-world elements with digital effects in real-time, creating immersive scenes. Unlike traditional green-screen production, 3D environments are pre-rendered, live-rendered from the camera perspective, and displayed on LED screens, all captured directly on camera.

How the typical process of the VP looks like?

🔵 Step 1. Previsualization: planning the scenes and camera movements, same as for classic shooting.
🔵 Step 2. Virtual Sets and Environments: creating digital sets, backgrounds, and environments using computer-generated imagery (CGI) or 3D modeling (displayed on large LED walls or projection screens on the physical set).
🔵 Step 3: Filming of real objects: live actors and physical objects are placed within this virtual environment.
🔵 Step 4: Camera Tracking: Cameras used in virtual production are typically equipped with motion-tracking technology, allowing them to move within the virtual environment seamlessly.
🔵 Step 5: Real-Time Rendering: A powerful computer system renders the virtual environment in real-time based on the camera's position and movement, so a crew can see the final composition on the screens.
🔵 Step 6: Real-Time Feedback: A crew make immediate adjustments and creative decisions.
🔵 Step 7: Post-Production Integration: small adjustments, such as fine-tuning, color grading, and adding additional effects

07/12/2023

Why do an increasing number of filmmakers choose virtual production? There are numerous reasons, and we'd like to highlight seven of them.

Swipe through the cards below to discover more!

29/11/2023

Our Festival Life. Season Fall-2023!
Continuing our mission to bring awareness to the ongoing war in Ukraine, we proudly showcase the "Murals" project. This initiative sheds light on the impactful artworks of the enigmatic British street artist Banksy, vividly captured in the city of Kyiv and its surroundings. Serving as a digital testament to the aftermath of Russian aggression, "Murals" seeks to captivate the world's attention through the renowned medium of street art.

Having made its World debut at the Cannes Festival in the spring, the project has since taken part in other prestigious festivals and even earned some awards.

🏆 Awards & Recognition 🏆
BFI London Film Festival : Audience Award for Best Art and XR
Ciclope Festival in Berlin: Bronze Award
Warsaw Film Festival : Participation in Festival Grand Gala Opening
Geneva International Film Festival: VR premiere
PÖFF | Tallinn Black Nights Film Festival :Participation
Thank you for joining us on this impactful journey. Let's continue using the power of art to tell our story to the world 💙🇺🇦

17/11/2023

Our project, Murals, has earned another award from the international creative community. CICLOPE, a festival uniting creative professionals worldwide, serves as a hub for inspiration, professional networking, and celebrating outstanding craftsmanship.

CICLOPE diligently assesses and presents excellence in craft, and we're delighted to announce their recognition of a project we hold dear. Our Murals project, depicting the realities of the Ukrainian war developed by Artem Ivanenko in collaboration with Alex Topaller and Dan Shapiro from Aggressive, has been honoured with the Bronze Award in the Live Experience category.

Excited to continue making an impact!

03/11/2023

The recent writers' strike and studio cutbacks caused a slowdown in Hollywood that had a ripple effect well beyond California's borders. Even though our virtual production studio is located far from Los Angeles and doesn't primarily focus on screenplays, we felt the consequences of the film industry's decline.

Now, after facing various challenges and delays, the film industry is ready to get back on track. We're excited to be part of this resurgence, emphasizing creativity and innovation.

Stay tuned for upcoming projects! And don't hesitate to share your ideas with us. Let's bring them to life together! 🎥✨

Photo by Luis Sinco, Los Angeles Times.

31/10/2023

Can we make it to the top loved of the artists' list at the BFI London Film Festival ? You bet we can!

A creative team, representing Ukraine, Poland, Spain, and Estonia, led by our Art Director, Artem Ivanenko , and Mriya Production overall, alongside brilliant US directors Alex Topaller and Dan Shapiro, unveiled an immersive 3D installation vividly portraying the impact of the war in Ukraine. Using 3D scanning on Banksy's artwork and Unreal Engine, 'MURALS' project reminds the world that the war continues and impacts the global economy, even as it fades from the spotlight.
And the public heard us out. We received the London Film Festival Audience Award for Best Art and XR!

We're thrilled to be recognized and committed to conveying impactful messages through technology.

19/10/2023

Hello, everyone!

For those familiar with our work and those who may be new to our journey, we are delighted to reintroduce ourselves.

🔵Who Are We?
We are Mriya Production, a comprehensive Virtual Production department based in Kyiv, Ukraine. Our team consists of talented people with years of experience in fields like 2D, 3D, video production, game industry, CGI animation, advertising, concerts and show business. We've had the privilege of collaborating with renowned companies such as Aggressive, Rite, Monolith, XR Studios and brands like: CVS Pharmasy, DOTA2, Gamer8, Wrestlemania and others.

🔵 What We Do?
Our story began with 2D visuals, but our skilled designers swiftly transitioned to crafting expansive, photorealistic worlds. Today, we encompass the entire production process, from initial concept design to the finished product, providing remote adjustments and project support during shooting and rehearsals.

By harnessing the power of tools such as Unreal Engine, Houdini, and Blender, we excel in transforming complex challenges into stunning visuals. Our capabilities extend to, but are not limited to:

✅ Virtual Production
✅ Virtual Reality
✅ Augmented reality for live events
✅ Deep animation and Particle simulation
✅ 3D asset creation
✅ Enviourments optimisation
✅ Real-time visual effects

We invite you to explore more about us on this page. Stay tuned, as we embark on a journey to create perfect worlds together!

13/07/2023

Feeling nostalgic and looking back in time to when we were just about to open the doors for the first visitors at Festival de Cannes 🌿

The film was created in Unreal Engine and displayed on LED screens, showcasing the powerful murals crafted by the renowned artist Banksy in response to Russia's invasion of Ukraine.

“This project is our letter to today’s generation of Ukrainians, to our friends and colleagues, to the people whose bombed-out houses we scanned for this project, and to the heroes who are in the trenches at this very moment – we will remember everything, we will not stay quiet.” - sais Artem Ivanenko, 3D artist and initiator of the project.

Written by Leo Barraclough from Variety

Variety has been given access to the teaser (below) for “Murals,” an immersive 3D documentary that has its world premiere on May 18 at Cannes Next, a sidebar to the Marché du Film in Cannes. The ex…

03/07/2023

In the interview with Adam Bennett from LBBonline - Little Black Book, Radoslawa Bardes ( Virtual), Maciej Żemojcin (PixelRace), Artem Ivanenko (Mriya Production), Dan Shapiro, Alex Topaller (Aggressive) and Federico Gonzalez Montoya discussed MURALS - one of our latest projects:

"Banksy is intriguing, so everyone will start wondering, why did he actually go to Ukraine? And why is Banksy intriguing: because his art is worth thousands and millions, laying on the street. People don't understand this, which is why they're so intrigued by what Banksy is trying to say. And that's how it all started, it was the key for Western European viewers to understand Ukraine," emphasized Radoslawa Bardes.

The project MURALS is still ongoing because the war in Ukraine has not yet come to an end. Instead of focusing on what could have been done differently, the project team is looking ahead to the future and how they can further develop the Murals initiative. MURALS has received more than twenty invitations from various parts of the world, including Europe, the USA, and Japan.

"This message is just beginning to reach the audience, and we believe it will cause waves and reactions that Ukraine needs. We would not be able to accomplish this project and such a wide audience without help from the Polish Film Institute, which was the first in Europe to create a special fund to support Polish - Ukrainian initiatives" - Maciej Żemojcin concluded the interview.

See a link to the whole interview in the comments ⬇️

02/07/2023

In defense of freedom and sovereignty through art and technology ✊🏼

Explore more about Murals at murals.art

10/05/2023

MURALS in Cannes!

We are proud to announce that Murals by Alex Topaller, Dan Shapiro, and Artem Ivanenko which Mriya Production produced with ATM Virtual and other partners, will premiere at the Marché du Film - Festival de Cannes on May 18 - 24!

MURALS is an immersive visual documentary experience that uses cutting-edge 3D scanning, Unreal Engine, and LED screens to place viewers face-to-face with the war devastation in Ukraine.
The not-for-profit art project follows captures of Banksy’s artwork left on the rubble of people’s homes, schools, and infrastructure.

The project received financial support from the Polish - Ukrainian Film Initiatives Operational Program.

Producers:
ATM Virtual
Mriya Production
PixelRace
Aggressive
Tigrelab

Patrones:
Міністерство культури та інформаційної політики України / Ministry of Culture and Information Policy of Ukraine
Marché du Film - Festival de Cannes

Supported by:
Polish Film Institute
True Performance LED
We Play
E.I.Design
LGL-IPLaw
disguise
Studio727
NAMovie
L-Acoustics

09/02/2023

Mriya is among 8 startups selected to represent Ukraine at SXSW 2023 ⚡

Thanks to Програма USAID «Конкурентоспроможна економіка України», Ukrainian Startup Fund, Startup Grind Kyiv and Western NIS Enterprise Fund, supported by Міністерство цифрової трансформації України, Embassy of Ukraine in the USA / Посольство України в США and Innovation Bridge Europe for the opportunity.

Thanks to each of our amazing team for their invaluable contribution!
Special gratitude to Збройні Сили України / The Armed Forces of Ukraine — in particular, to our CEO Артем Романюков and Senior UE developer Ihor Makarenko — that we have the opportunity to work for the good of Ukraine.

Stand with Ukraine and see you there, in Austin!
📅 March 12-15

18/12/2022

Taming the thunderstorm and other wonders operating on the ⚡️🌩

09/12/2022

Nothing special. Just a perfect presentation room we have designed for the cosmically unique needs of a client 👽

01/12/2022

"We demonstrated phenomenal resilience during the worst phase of this invasion. We had a working banking system, utility services, the Internet was always available. There were certain companies that could work remotely. We won Eurovision." - says a civil society activist, entrepreneur, our dear CEO of Mriya Production, and now a lieutenant in the Armed Forces of Ukraine Артем Романюков (Artem Romaniukov) in the series of documentaries about Ukrainians, who are actively contributing to the victory ✊

Thanks to him and hundreds of thousands of brave Ukrainians - volunteers, military, and civilians, who found their role in this war - we can live, love, dream big and fulfill our dreams in working on complex tasks and delivering projects on time! 🦄

Slava Ukraini!
Glory to Ukraine!
🌻

«Рецепт для нашого успіху після перемоги – в якості тих людей, які наповнюють інституції, які зараз мають найбільшу довіру суспільства. Це – армія, волонтери...

13/11/2022

We are thrilled to share the results of our collaboration with RiTE Media for Diageo!

This hologram table was developed for Talisker 🥃, and its newly renovated coastal home on the Isle of Skye, Scotland.

The highlight of the immersive visitor attraction has become our 3D models of the actual headquarters of whiskey brands around the world. For this, we used topographical data from openstreetmap.org and photos of locations from Google Maps.

Also, the table itself is programmed with a sequencer, so that the event host can control the hologram with a remote control - just like in the demo video below.

07/11/2022

Developing a concept and building a real-time environment for such a talented drummer as Vlad was an unprecedented level of creative joy! We're grateful for this experience and can't wait to create new worlds beyond the edges of the possible for another music video 🛸

Check out the brand new drum playthrough for “DEAD HANDS FEEL NO PAIN” by JINJER drummer Vlad Ulasevich, taken from the latest album “Wallflowers”.Gear: Tama...

29/10/2022

We believe that even the smallest project should be done with attention to detail as if it's a million dollars deal. Just look how insane the ground texture is!
With a bit of modification and touchups, it can easily become a set for another wild and glossy interpretation of Dune or Mad Max - anything to your liking 🏎🔥

21/10/2022

When one of the biggest esports and gaming leagues asks you to make animation for the opening ceremony, you just can't say no, right? That's how we got to collaborate with super-talented guys from bright!studios on this real-time VR project to make the Gamers8 event happen! 🏆

09/10/2022

Take a sneak peek at one of our latest projects!

We're absolutely proud of our magician at the virtual art department, who can quickly teleport a whole creative crew of your production, let's say, into the distant red rock desert.

🌵🥵

11/07/2022

Fight on two fronts for Mriya (Ukr. "dream")

The founder of the production company and the commander of the Armed Forces of Ukraine, Artem Romaniukov shared on Polish Radio his experience on how to launch a tech startup right before February 24 and stand the test of war.

Listen to the whole conversation about the project's fate here: https://www.polskieradio.pl/398/7861/Artykul/2996760

За три тижні до початку великої війни в Україні відбувся запуск унікального віртуального продакшену, а навесні вже вийшов перший відеоролик. Засновник служить у З....

25/03/2022

Greetings from Ukraine 🇺🇦

Every day our people prove they are invincible.
So here at Mriya Production, we didn't even think to stop working after the Russian invasion.
We readjusted our workspaces to the new reality and keep pounding the rock!

Here is the final reel we have been working on last months. Our team created the environments and curated the filming process.
We would be glad to hear any feedback! 🙏

Software:
▫️ Unreal Engine 4.27
▫️ Houdini
▫️ 3DS Max
▫️ Blender
▫️ Substance Painter

In post-production:
▪️ Arri Log C - Rec709 color space transform
▪️ Simple color grading

01/03/2022

Back in peaceful times, we were dreaming of hyper-realistic 3D environments.
We could not even imagine that one day Stalker's story turns into reality.

Since February 25, every dawn brings more and more details into the apocalyptical landscapes of wartime Ukraine.
But unlike Stalker's path, we are not alone. And Russian Federation didn't expect us to fight this hard on all fronts.

The Armed Forces of Ukraine, our volunteers, and the whole civilized world restrain the Kremlin's and Lukashenko's troops by all means. And we are eternally grateful for every piece of help and support!

Here in Mriya, we are putting our strongest professional and personal qualities to good.
So we'll come back later and show you how dramatically this war has changed our roles and rules of life for the whole nation. We are stronger now and will never forget the crime against humanity.

Stay tuned and pray for world peace 🙏🏻


Glory to Ukraine! 🇺🇦
Glory to the Heroes!

25/02/2022

Virtual production is a collaborative process for sure and demands a lot of planing and creativity. Concept artists, 3D designer, creative directors, everyone is crucial to the process.

To know about virtual production is to know about its people.

Let us know who do you want to learn more about? 👇

23/02/2022

Here comes part two of our Stalker filming!
This time we are imitating post-apocalyptic scenery during the day.

Tell us what you think. Make sure that you are following our page to see all of our updates.👍