Marketing-Interactive

23/07/2024

has reportedly dropped model from an advertising campaign marketing retro trainers referencing the .

In a statement to , adidas confirmed that Hadid had been removed from the campaign, and that it would be "revising the remainder of the campaign".

The move comes as the official Israeli account criticised the choice of Hadid being used due to her pro-Palestinian stance and noted that 11 Israeli athletes had been killed by Palestinian attackers at the Munich Games.

adidas has reportedly dropped vocal pro-Palestinian model Bella Hadid, from an advertising campaign marketing retro trainers referencing the 1972 Munich Olympics, which was accused of making antisemitic connections.

23/07/2024

Hong Kong will hold its first festival next month to help local brands expand into mainland China, according to the city’s finance chief.

Secretary of finance said on his Sunday that while Hong Kong has seen an increase in online over the past few years, there is still considerable room for growth when compared with the mainland.

As such, the city is going to hold its first-ever “eCommerce Easy Festival” on mainland eCommerce platforms throughout August, with more than 230 brands participating.

Hong Kong will hold its first eCommerce festival next month to help local brands expand into mainland China, according to the city’s finance chief.

23/07/2024

Australian creative and performance marketing agency has expanded into Asia following a number of new business wins.

The expansion comes as the agency extends its relationships with existing clients including footwear , digital experience software and footwear .

“This strategic move into Asia reinforces our commitment to delivering innovative, data-driven and to empower brands to maximise the return on their . Asia has a highly developed market and clients are looking for effective and innovative solutions to connect with consumers," said Jaywing CEO, (pictured).

Creative and performance marketing agency Jaywing has expanded into Asia following a number of new business wins.

23/07/2024

Google is backtracking on its plan to remove third-party in its browser, after its long-standing effort to phase out the cookies that were created to track users online. The big move comes after continuously expressed their concerns as the phaseout of the cookies on Chrome will impact their ability to collect data for personalised ads, meaning they will need to rely on Google's user databases.

Google cancels plans to remove third-party cookies in Chrome.

23/07/2024

Lee K*m Kee has partnered with to unveil its first-ever convenience pop-up store at in Hong Kong.

Available from 19 July until 18 August, the Lee K*m Kee ‘yummy convenience store’ aims to showcase the brand’s commitment to genuine flavours and exciting culinary experiences.

Lee K*m Kee has unveiled a pop up convenience store in HK.

23/07/2024

Meta has apologised for an erroneous by ’s automatic translation system regarding the installation of Sultan Ibrahim of Johor as the 17th of Malaysian at Istana Negara. The wrongly translated information reportedly appeared on public broadcaster RTM - Radio Televisyen Malaysia’s official page and went .

The original auto-translation wrongly interpreted the text to read “Condolences to His Majesty the Malay kings who have given trust and respect to Sultan Ibrahim, the 17th Pertuan Agong”, while the now-edited translation reads “respect” instead of “condolences” instead.

Meta has apologized for an erroneous translation by Facebook’s automatic translation system regarding the installation of Sultan Ibrahim of Johor as the 17th King of Malaysian at Istana Negara.

23/07/2024

The Group, an independent communications, public affairs, and research group headquartered in Asia Pacific, has appointed (pictured) as managing director of strategy.

The appointment extends Sandpiper’s commitment to providing clients with insights-rich strategies in Asia Pacific, the Middle East, and globally, and comes just one year after the firm’s launch of Sandpiper Research & Insights in 2023.

Sandpiper has named Michael Rinaman as strategy managing director.

23/07/2024

US presidential candidate Donald has lent his support to TikTok even after current president Joe signed a bill that could potentially lead to a nationwide TikTok ban.

During an interview with Bloomberg BusinessWeek, Trump expressed his support for TikTok, saying that is needed and that people will be left with only and if they don't have access to . Meanwhile, he expressed he was still upset after being banned from Facebook and Instagram in 2021.

US presidential candidate Donald Trump said he supports TikTok while current president Joe Biden signed a bill in April that could potentially lead to a nationwide TikTok ban.

23/07/2024

is backtracking on its plan to remove third-party cookies in its browser, after its long-standing effort to phase out the cookies that were created to track users online.

The big move comes after continuously expressed their concerns as the phaseout of the cookies on Chrome will impact their ability to collect data for personalised ads, meaning they will need to rely on Google's user databases.

Google cancels plans to remove third-party cookies in Chrome.

23/07/2024

Digital agency has partnered community builders Epic Homes to empower communities through building . The digital collaboration aims to improve the lives of and build safe homes for the Orang Asli of Peninsular Malaysia.

The aims to amplify EPIC Homes’ existing Project 100 mission through using digital technology. EPIC Homes’ Project 100 provides homes for 100 Orang Asli families annually for Orang Asli, one of the marginalised groups in Malaysia.

Digital agency C27 has partnered community builders EPIC Homes to empower communities through building homes. The digital collaboration aims to improve the lives of and build safe homes for the Orang Asli of Peninsular Malaysia.

23/07/2024

Grab Holdings has acquired popular Singapore restaurant reservation app for an undisclosed sum. A spokesperson for Grab and Chope confirmed the .

The Chope app was founded in 2011 by entrepreneur Arif Ziaudeen, and it has a presence in markets such as Singapore, Hong Kong, Bangkok, Phuket, Shanghai, Bali, and Jakarta.

Grab Holdings has acquired popular Singapore restaurant reservation app Chope for an undisclosed sum. A spokesperson for Grab and Chope confirmed the acquisition.

22/07/2024

service has unveiled a new brand identity. The revamp includes a new look, feel and sound that will reflect the joy that anime brings to fans, and taps into the ethos of fun and celebration.

The updated brand identity includes a modernised with a balanced eye symbol and revamped wordmark, a new font set called 'Crunchyroll Atyp' and a vibrant colour system featuring orange, black, white and taupe.

Anime streaming service Crunchyroll has unveiled a new brand identity. The revamp includes a new look, feel and sound that will reflect the joy that anime brings to fans, and taps into the ethos of fun and celebration

22/07/2024

is unveiling its latest summer campaign featuring a collective of the world’s greatest athletes, to celebrate the voice of athletes and highlight their unapologetic views of victory.

Also known as “Winning isn’t for everyone”, the campaign has been available since 19 July, leading with a film narrated by and featuring Nike athletes, including Antetokounmpo, , , , ., and .

Nike is unveiling its summer campaign featuring a collective of the world's greatest athletes.

22/07/2024

Having won seven local hero awards across multiple categories such as CRM & Loyalty Agency of the Year, Digital Agency of the Year and Brand & Design Consultancy of the Year, Hong Kong-based digital agency DigiSalad
was crowned the Local Hero of the Year at MARKETING-INTERACTIVE's Agency of the Year Awards 2024.

Over the past year, has achieved an annual turnover of over HK$50m, 1.6 times more compared to the same period in 2022, with its client growth recording a 68% increase when compared to 2022.

Established in 2016, DigiSalad’s founder and creative director believes that staff empowerment is the key to success for a fast-paced innovative agency. Staff at DigiSalad have full autonomy at work and are empowered to make decisions. They also feel welcome to raise their voice and views to the team and company executives.

DigiSalad was crowned the Local Hero of the Year at MARKETING-INTERACTIVE's Agency of the Year Awards 2024.

22/07/2024

culture has grown exponentially. Fans are no longer just showing support online on social media or buying merchandise. In recent times, fans have gone to great lengths such as purchasing out-of-home ( ) ads to showcase their loyalty and support for their favourite artists. When Taylor Swift occupied the top 14 spots on the Billboard Hot 100 chart earlier in May, Swifties bought a at New York's Times Square to congratulate the singer. Closer to home, fans of K-Pop virtual boy group bought a digital billboard in celebration of member Bamby's birthday.

Fandom culture has grown exponentially. Fans are no longer just showing support online on social media or buying merchandise. In recent times, fans have gone to great lengths such as purchasing out-of-home (OOH) ads to showcase their loyalty and support for their favourite artists.

22/07/2024

and have teamed up again to launch the "WeGen x Local Ginger" , following their eco-innovative project "Inter-plant Waste-to-energy System" last year.

This new initiative incorporates regenerative farming (WeGen farming) and locally sourced, high-quality produce.

As part of the initiative, chefs across nearly 40 local Maxim’s outlets, including Chinese, Western, Japanese, and quick-service restaurants, will craft healthy seasonal dishes.

Maxim's and Towngas team up to promote low-carbon menu with locally sourced produce.

22/07/2024

The communications ministry will be taking action against several social media platforms to address , said communications minister Fahmi . Speaking to media at the National Month and Fly the Jalur Gemilang 2024 launch ceremony on 21 July, Fahmi said social media platforms don't take issues that Malaysia is currently facing seriously.

22/07/2024

Hong Kong will regularly invite mainland to the city to promote Temple Street through , aiming to double visitor numbers in the coming year.

This comes after Yau Ma Tei Temple Street Association of Hawkers and Shop Operators ( #油麻地廟街販商商會) and Dongmen Chamber of Commerce in Shenzhen ( #東門商會) signed a cooperation agreement to establish a cross-border link between Temple Street in Hong Kong and Pedestrian Street in Shenzhen, the two popular shopping destinations.

Hong Kong will regularly invite mainland influencers to the city to promote Temple Street through live streaming, aiming to double visitor numbers in the coming year.

22/07/2024

adidas has reportedly dropped model Bella Hadid from an campaign marketing retro trainers referencing the 1972 Munich . In a statement to AFP, Adidas confirmed that Hadid had been removed from the campaign, and that it would be "revising the remainder of the campaign".

The move comes as the official Israeli X account criticised the choice of Hadid being used due to her pro-Palestinian stance and noted that 11 Israeli athletes had been killed by attackers at the Munich Games.

Adidas has reportedly dropped vocal pro-Palestinian model Bella Hadid, from an advertising campaign marketing retro trainers referencing the 1972 Munich Olympics, which was accused of making antisemitic connections.

22/07/2024

📢 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴-𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝘀 𝘁𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗘𝗺𝗮𝗿𝘀𝘆𝘀 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴! 🇭🇰✨

Join us on September 4th at The Park Lane to witness the convergence of tradition and transformation in the heart of Hong Kong's vibrant retail scene.

What's in store for you?
• 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀: Gain insights from leaders across retail, fashion, lifestyle, leisure, and entertainment.
• 𝗔𝗜 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Explore how brands are leveraging innovation to deliver quality, connection, creativity, and value.
• 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Learn best practices for using unified customer data to craft unforgettable experiences.
• 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴:: Connect with fellow marketers and industry innovators.

Don't miss this opportunity to learn how Hong Kong's iconic and fastest-growing brands are redefining the customer journey.

👉 𝗔𝗽𝗽𝗹𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 𝘁𝗼𝗱𝗮𝘆: https://bit.ly/4faIt2V

22/07/2024

culture has grown exponentially. Fans are no longer just showing support on or buying merchandise. In recent times, fans have gone to great lengths such as purchasing out-of-home ( ) ads to showcase their loyalty and support for their favourite artists.

How to best leverage on 'fandom'-ination for marketing?

Fandom culture has grown exponentially. Fans are no longer just showing support online on social media or buying merchandise. In recent times, fans have gone to great lengths such as purchasing out-of-home (OOH) ads to showcase their loyalty and support for their favourite artists.

22/07/2024

Sabah minister of , culture and environment Christina Liew has reportedly urged the Sabah Trade and Tourism Office Singapore (STTOS) to be more aggressive in promoting Sabah as a desirable destination.

Speaking at the launch of Borneo Fest 2024 held in Singapore, Liew reportedly said that there is a 7.3% decrease in the number of Singaporeans visiting Sabah as compared to 2023. from Singaporeans had dropped from 13,499 in January to May 2023 to 12,462 in the same period this year.

Sabah minister of tourism, culture and environment Christina Liew has reportedly urged the Sabah Trade and Tourism Office Singapore (STTOS) to be more aggressive in promoting Sabah as a desirable travel destination.

22/07/2024

The Ministry of Home Affairs, Singapore (MHA) has issued account restriction directions under the foreign act 2021 (F**A) to social media platforms, requiring them to block 95 accounts on their platforms from being accessible to Singapore end-users.

The social media platforms involved are X, Facebook, Instagram, YouTube and TikTok.

The ministry of home affairs (MHA) has issued an account restriction directions under the foreign interference act 2021 (F**A) to social media platforms, requiring them to block 95 online accounts on their platforms from being accessible to Singapore end-users.

22/07/2024

Hong Kong media masters! Only 60 hours remain to submit your entries for the Spark Awards and claim your rightful place in the spotlight! ✨

This is your golden opportunity to showcase your incredible achievements and captivate the industry with your innovation and effectiveness. We have 31 exciting categories waiting to be conquered – find the perfect fit and let your name echo through the halls of media greatness!

Ready to submit? It's a breeze!
🔹 Pick your battles! Browse our category list and find the ones that perfectly match your extraordinary accomplishments.
🔹 Master the art of storytelling. Dive into our entry guidelines – your roadmap to success! This ensures your entries shine and stand out from the crowd.
🔹 Craft your narrative masterpiece. Utilise our submission templates and weave a tale that resonates with the judges.

📢 Don't miss the blast-off! Submit your entries by 24 July and launch yourself towards media glory!

https://tinyurl.com/mr2u94ju

Entries deadline: 24 July 2024
Finalists announced: September 2024
Winners announced: 17 October 2024

Not sure where to start? Connect with Mandy and Kristy today – We are here for you!

21/07/2024

Motor Asia has reignited its "Start your impossible" for the 2024 and games.

The campaign celebrates the journey of 11 global team Toyota athletes (GTTA) from Asia, nine of whom are competing in the upcoming games in Paris. The come from a diverse range of sports including athletics, para swimming, para powerlifting, table tennis and more.

Toyota Motor Asia has reignited its "Start your impossible" campaign for the 2024 Olympics and Paralympics games.

21/07/2024

has revamped its concept store in North Point, Hong Kong, featuring a refreshed restaurant image, a digitalised experience and exclusive new menu items.

Available from 8 July, the newly renovated store design incorporates cheerful and energetic new elements to the brand’s joyful restaurant experience.

Customers will be treated to store-exclusive menu items such as the Calamansi Tea Smoothie, Curry Rice with Chicken Bites, and Spaghei Bolognese.

21/07/2024

( #添好運) has unveiled a new AI-driven social campaign to promote its seasonal menu items and further engage with the younger audience.

Also known as “The hills are alive with the taste of dim sum” ( #鮮味飄飄處處飛), the campaign is done in collaboration with creative agency Kids & Dogs and PR agency Madbox Communications. It is running from 16 July until September 2024.

Tim Ho Wan has unveiled a new AI-driven social campaign to promote its seasonal menu items and further engage with its younger target audience.

21/07/2024

MR D.I.Y Malaysia has taken over spaces across Malaysia in its new titled "Jiran sejati, sentiasa di sisi" ('A true neighbour, always by your side').

The campaign aims to enhance the brand's bond with Malaysians as a chosen and reliable home improvement retailer.

MR D.I.Y. Malaysia has taken over OOH spaces across Malaysia in its new campaign titled "Jiran sejati, sentiasa di sisi" ('A true neighbour, always by your side').

21/07/2024

Over the weekend, the world faced a massive shock as news emerged on an assassination attempt made on presidential hopeful during a campaign rally in Pennsylvania.

While the bullet slipped past Trump's head injuring his ear, a member of the audience as well as the gunman were killed in the tragedy.

Over the weekend, the world faced a massive shock as news emerged on an assassination attempt made on presidential hopeful Donald Trump during a campaign rally in Pennsylvania. While the bullet slipped past Trump's head injuring his ear, a member of the audience as well as the gunman were killed in....

21/07/2024

As the 2024 are approaching, we can see an influx of global brands putting out marketing campaigns to jump on the Olympics frenzy such as and . However, Hong Kong’s participation in Olympic-related marketing is relatively subdued.

This can be attributed to the time difference between Hong Kong and Paris, coupled with economic considerations, leading to a more subdued presence of local brands in Olympic .

Industry experts weigh in on how HK brands can tap on the Paris Olympics Games.