SENATUS

29/10/2025

For over 100 years, New Balance has outfitted runners who make discipline look like devotion. TAG Heuer measures time for those who refuse to waste a second of it. Together, they launch the new TAG Heuer Connected Calibre E5 40MM x New Balance Edition, alongside the TAG Heuer x New Balance FuelCell SuperComp Elite v5 running shoe — a rallying call to athletes who train with intention — the ones who chase progress, not shortcuts.

When Swiss horology meets the pulse of the pavement, something powerful happens. The new TAG Heuer Connected Calibre E5 40MM x New Balance Edition, launched alongside the TAG Heuer x New Balance FuelCell SuperComp Elite v5 running shoe, is a rallying call to athletes who train with intention — the...

20/10/2025

Blancpain's concept boutique in Singapore is more than a retail space; it is a sanctuary where craftsmanship, heritage, and emotion converge, inviting visitors to experience the timeless poetry of Swiss fine watchmaking.

With the unveiling of its Concept Boutique – Singapore Edition at ION Orchard, Blancpain — the world’s oldest watchmaking Maison — deepens its legacy in the Lion City. This second boutique is more than a retail space; it is a sanctuary where craftsmanship, heritage, and emotion converge, inv...

13/10/2025

Singapore shimmered under a wave of creativity as Hublot hosted an unforgettable evening to unveil the MP-17 Meca-10 Arsham Splash Titanium Sapphire — a 42mm titanium and sapphire sculpture born from the Maison’s ongoing collaboration with contemporary artist Daniel Arsham.

The launch event brought together an eclectic mix of celebrities, collectors, and art enthusiasts, each drawn by the fusion of fine watchmaking and contemporary art that defines Hublot’s creative spirit. Against a backdrop of immersive installations and light reflections that echoed the watch’s watery inspiration, guests celebrated a new chapter in Hublot’s Art of Fusion — one where innovation, imagination, and artistry flow seamlessly together.

13/10/2025

Hublot and acclaimed American artist Daniel Arsham unveil their latest collaboration — the MP-17 Meca-10 Arsham Splash Titanium Sapphire — a timepiece that seems to capture water mid-motion, transforming its fluid grace into tangible form.

In a poetic fusion of horology and art, Hublot and acclaimed American artist Daniel Arsham unveil their latest collaboration — the MP-17 Meca-10 Arsham Splash Titanium Sapphire — a timepiece that seems to capture water mid-motion, transforming its fluid grace into tangible form.

29/09/2025

More than a showcase, the TAG Heuer pop-up at ION Orchard is an immersive journey into motorsport culture, horological innovation, and the Maison’s enduring legacy of performance and precision.

For the first time in Asia, visitors can encounter a curated collection of TAG Heuer’s most storied timepieces: Jo Siffert’s Autavia “Chronomatic,” the 1158 CHN engraved for Vittorio Brambilla, a Michael Schumacher S/EL Chronograph, and the Ferrari Edition Chronosplit, among others. Together, they illuminate decades of racing triumphs and the Maison’s intimate ties with champions.

TAG Heuer welcomes a bold, adrenaline-fuelled pop-up at ION Orchard, running from 25 September to 6 October, timed alongside the Formula 1 Singapore Airlines Singapore Grand Prix taking place at Marina Bay circuit this week. More than a showcase, it is an immersive journey into motorsport culture, ...

23/09/2025

To mark the fifth chapter of its 250th anniversary celebrations, Breguet presents the Marine Hora Mundi 5555, a world time complication limited to just 50 pieces.

This new interpretation features a phosphorescent dial inspired by NASA’s “Black Marble”, capturing a nocturnal vision of the Earth in motion. Its unique construction, with two superimposed levels: one guilloché, the other sapphire, reveals a map illuminated by city lights.

To mark the fifth chapter of its 250th anniversary celebrations, Breguet presents the Marine Hora Mundi 5555, a world time complication limited to just 50 pieces.This new interpretation features a phosphorescent dial inspired by NASA’s “Black Marble”, capturing a nocturnal vision o...

22/09/2025

What's next for the great Italian brands like Armani, Prada, Dolce&Gabbana and Versace?

The Italian houses that defined a generation are at a crossroads. As their visionary founders cede control, the legacy of Armani, Prada, Versace, and Dolce & Gabbana faces an uncertain future. Will they be absorbed by the global luxury conglomerates, or will a new wave of international buyers rewrit...

22/09/2025

Hublot has named three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick Mahomes as its newest brand ambassador.

Renowned for its audacious designs and uncompromising craftsmanship, the Swiss watchmaker finds in Mahomes a kindred spirit: disruptive, dynamic, and unapologetically original.

In a dazzling union of sport and style, Hublot has named three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick Mahomes as its newest brand ambassador. Renowned for its audacious designs and uncompromising craftsmanship, the Swiss watchmaker finds in Mahomes a kindred spirit: disr...

20/08/2025

For the first time, the bold, progressive character of A. Lange & Söhne's ZEITWERK is presented in the warm embrace of pink gold, offset by a refined grey dial that lends depth and gravitas.

A. Lange & Söhne unveils a new chapter in horological innovation with the ZEITWERK DATE in pink gold, a timepiece that marries mechanical ingenuity with contemporary elegance. For the first time, the bold, progressive character of the ZEITWERK watch family is presented in the warm embrace of pink g...

19/08/2025

In celebration of Singapore’s 60th National Day, Bell & Ross, in partnership with Sincere Fine Watches, unveils the BR-05 Sincere White Lum — a special edition has a Full Lum dial distinguished by a striking red-and-white palette inspired by the nation’s flag.

In celebration of Singapore’s 60th National Day, Bell & Ross, in partnership with Sincere Fine Watches, unveils the BR-05 Sincere White Lum — a timepiece that gleams with purity by day and radiates strength by night. This special edition marks the debut of a Full Lum dial within Bell & Ross’ u...

25/07/2025

Introducing KLOEN, a next-gen creative production agency using the latest AI tools to push the envelope of content creation.

Based in Singapore, KLOEN is designed to empower brands, creative and PR agencies to create more—faster, smarter, and with greater impact—by harnessing the power of artificial intelligence.

At the core of KLOEN is a bold and timely vision: to democratize content creation, eliminating the need for extensive logistical planning, pre- and post-production, and sizable budgets once required for professional-level output.

14/07/2025

Conceived in the golden age of glamour and polo mallets, the Jaeger-LeCoultre Reverso made its dazzling debut in 1931, born from a challenge on the polo fields of British India: create a timepiece elegant enough for society soirées, yet tough enough to survive a chukka.

The maison’s answer? A swivelling case—patented the same year—that could be flipped to shield the dial from impact, marrying beauty with boldness. What began as utilitarian brilliance swiftly became an emblem of Art Deco chic. Over the decades, the Reverso has shapeshifted with style, unveiling tourbillons, moonphases, and skeletonised calibres—all while honouring its angular silhouette and signature swivel.

Patents and craftsmanship have kept pace with its ever-evolving soul, from double-faced dials to cutting-edge innovations, ensuring the Reverso remains not just a classic, but a canvas.

Today, nearly a century on, it continues to seduce collectors, creatives and connoisseurs alike—an enduring icon where heritage meets horological haute couture.