SENATUS

24/12/2025

Experience the art of time with the new Rado True Square Open Heart x Ji Chang-wook Limited Edition. Born from a personal collaboration at Rado’s Swiss headquarters, this timepiece features twelve radiant rubies to mark the hours, honoring the global brand ambassador’s birthstone and a Korean symbol of protection. Crafted in signature matt black high-tech ceramic with a stunning open heart dial, it is a masterpiece of modern design and soul. Discover a connection that is open, honest, and truly inspiring.

Ji Chang-wook is more than a global megastar with an uncommon warmth. Since joining the Rado family in 2023, the celebrated actor and singer has proven to be an inquisitive soul with a genuine passion for the artistry of horology.

23/12/2025

Brad Pitt and George Russell unveil the Mercedes-AMG GT 4 Door Coupé Prototype in Las Vegas

The neon lights of Las Vegas served as the backdrop for a cinematic high-performance debut as Mercedes-AMG revealed its latest vision for the future of electric power.

Starring alongside Hollywood legend Brad Pitt and Formula 1 star George Russell, the new AMG GT 4 Door Coupé prototype took center stage in a high-octane event titled The Vegas Stunt. This reveal was not merely a showcase of star power but a definitive statement on the brand's shift toward a new era of electrified performance.

The upcoming 2026 model holds a significant place in the brand's history as the first series production car built on the entirely new AMG.EA high-performance electric architecture.

Engineered for those who refuse to compromise on speed, the vehicle features a revolutionary drive concept designed to deliver exceptional power and continuous performance. The stunt itself captured the raw thrill and precision driving synonymous with the AMG name, offering a tantalizing glimpse into a future where electric mobility and heart-pounding athleticism coexist.

23/12/2025

Which of these Patek Philippe ladies timepieces catches your fancy this holiday season 🎄🎁

23/12/2025

Jung Kook and Calvin Klein find their rhythm in a high-octane ode to ‘90s grit in the brand's Fall 2025 denim campaign.

Captured by the legendary Mert Alas against a moody New York City backdrop, the global icon transforms the sidewalk into a stage, moving to the syncopated energy of The Chemical Brothers’ "Block Rockin' Beats."

This isn't just about clothes; it’s about kinetic self-assurance. The collection leans heavily into a refined nostalgia, anchored by architectural silhouettes like the low-slung Barrel jeans and Darted Carpenter cuts that nod to utilitarian '90s ease.

These pieces are complemented by a subtle reinterpretation of the CK Emblem print and sharp, shearling-trimmed leather jackets that add a cinematic weight to the brand’s signature minimalism.

While the campaign plays it safe within the realm of "polished cool"—eschewing raw friction for a seamless, rhythmic symmetry—it succeeds as a masterclass in cinematic clarity.

Jung Kook doesn't simply wear the denim; he inhabits the brand’s native language of desire and simplicity. In an industry obsessed with the next viral gimmick, this collaboration offers something rarer: a steady, infectious beat that reaffirms how the power of a perfect denim-clad strut remains timeless.

23/12/2025

Ji Chang-wook and Rado redefine the art of the moment in Bangkok, with the official unveiling of the True Square Open Heart x Ji Chang-wook Limited Edition, a timepiece that captures the very essence of modern luxury through its daring architectural silhouette.

“This beautiful timepiece has been created for people who think outside the box and who aren’t afraid to make bold design statements” says Ji Chang-wook.

22/12/2025

Ji-chang Wook attends TOM FORD Spring-Summer 2026 fashion show

21/12/2025

Jungkook stars in the newest ad campaign for directed by

19/12/2025

As the festive season approaches, Zenith invites us to embrace a vision of celebratory opulence through a quartet of radiant new timepieces crafted entirely in precious metal.

The DEFY Skyline collection undergoes a breathtaking transformation into the realm of high jewelry horology, appearing for the first time with integrated bracelets composed of solid yellow or rose gold. Drawing inspiration from the daring octagonal geometry of the earliest DEFY models, these contemporary icons reimagine a storied past with a renewed sense of energy and light. Each piece in this gilded series serves as a testament to the manufacture’s enduring legacy in Le Locle, blending architectural precision with the warm, incomparable allure of precious gold.

17/12/2025

By welcoming Zendaya into its Perpetual Arts Initiative, Rolex acknowledges a creative force who is continuously expanding the boundaries of storytelling. She embodies a rare blend of commercial appeal and critical prestige that is truly timeless.

Zendaya Maree Stoermer Coleman has long defined the current cultural moment with a poise that belies her years. As of October 2025 the American actor and producer cemented her status among the pantheon of cinematic greats by becoming the newest Rolex Testimonee. This prestigious appointment sees the...

11/12/2025

In a daring move that redefines the boundaries of Swiss craftsmanship, Zenith has unveiled the Defy Extreme Chroma limited editions, a pair of timepieces that channel the brand’s daring spirit into a mechanical rainbow of chromatic brilliance.

Following the resounding success of the Defy 21 Chroma in 2022 and the Chroma II in 2023, this latest iteration elevates the concept by applying a spectrum of colors to the robust and architectural Defy Extreme silhouette.

The intersection of avant-garde artistry and high-frequency horology has never looked quite this vibrant. In a daring move that redefines the boundaries of Swiss craftsmanship, Zenith has unveiled the Defy Extreme Chroma limited editions, a pair of timepieces that channel the brand’s daring spirit...

03/12/2025

Oris has teamed up with the custom kings at Bamford Watch Department to unveil the ProPilot Altimeter Mission Control. This limited edition timepiece takes the innovative flight watch of the brand beyond boundaries and into infinity with a design fuelled by a zest for life and ambition to spread joy.

The base for this cosmic journey is the Oris ProPilot Altimeter which holds the distinction of being the only watch in the world to house a Swiss Made automatic mechanical movement alongside a mechanical altimeter. This technical marvel can relay altitude readings up to 19,700 feet via one of the most intriguing complications in watchmaking.