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Softmatrix

Softmatrix is a professional studio representing visual effects, post work, motion graphics, animati Welcome to the official page of Softmatrix.
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We Provide Professional services in a mini budget and we have special discounts for students. Our Services Includes:
Visual Effects Post Work Motion Graphics Animations (2D & 3D) Color Grading Chroma Work Film and Trailer Edit Poster Design Sound Design 3D modeling, Rigging and Rendering Story Boarding

More over we also do our own short films and short clips time to time to

show you guys our work and every month we will guide you through our film making techniques and technical breakdowns.

08/10/2023

Directed by Jamshed Farhad Irani
Executive producer: Asma Humayun
Associate producers: Iradat Dadi & Abdullah Saifullah .saif
DOP: Nabeel Jawaid Qureshi .njq
Assistant directors: Tarnaish Mehta and Asif Akbar
Line producer: Hussain Mohsin
Edit & post:
Colour grade: Haider Sheikh .matrix
Sound design: Aamir Barolia
Voiceover: Faraz Maqsood Hamidi .m.hamidi
A Shiny Toy Guns production.

06/10/2023

Director: Asim Raza
Executive Producer: Sultan Ghani Afzal
Producer: Ammar Sohail
DOP: Mo Azmi
Assistant Producer: Faizan Ahmed Khan - Ayesha Zubairi
1st AD: Bilawal Hussain
2nd AD: Saqib Ali
Focus Puller: Kamran Rabbani
Offline Edit: Hassan Raza
Online Edit: Shiraz Mehboob
Grade: Zairi @ Bigfoot
VFX & Animation: Softmatrix
Line Producer: Asmatullah @ Luni Productions
Finance Manager: Shayan Khan
Music Composer: RJ
Agency: SOHO Square
Client: Foodpanda

05/09/2023

Client: Lucky Motors Corporations Ltd.
Brand:
Creative Agency:
Production House: Khayal Films
Executive Producer:
Director/Edit:
Producer: .yousaf
DOP: .njq
Music : .noorani
Online Edit: Danish Raza
Post Production: .matrix
Color grade: .moosa

02/09/2023

Client: Lucky Motors Corporations Ltd.
Brand:
Creative Agency:
Production House: Khayal Films
Executive Producer:
Director/Edit:
Producer: .yousaf
DOP: .njq

Music : .noorani
Online Edit: Danish Raza
Post Production: .matrix
Color grade: .moosa

28/08/2023

Presenting the Star Nation Jersey '23 for ICC World Cup 2023.

Production House: Visual prophecy
Executive Producer:
Producer: .shahrukh.khalid
Director:
Associate Director:
Director of Photography (DOP): abubkar
Art Director:
Styling:
Editing:
Color Grading: Haider Shaikh
Post supervisor: Abrar Sarwar
VFX & Post: Softmatrix
Music:

23/08/2023

Brand : Houseofnurpur
Agency : Stimulus Productions Worldwide
Director : Asim Raza
Assistant Directors : Shaan Sheikh
Post : Softmatrix

21/08/2023

Directed by Jamshed Irani
Executive producer: Asma Humayun
Producers: Iradat Siddique Dadi .dadi & Abdullah Saifullah .saif
DOP: Nabeel Jawaid Qureshi .njq
Colour grade: Haider Sheikh
Post: Softmatrix
Edit: Aamir Sheikh (Softmatrix)
Sound: Ali Akhtar Allahditta

16/08/2023

A Shiny Toy Guns production

Directed by Jamshed Irani
Executive producer: Asma Humayun
Producers: Iradat Siddique Dadi & Abdullah Saifullah .saif
DOP: Nabeel Jawaid Qureshi .njq
Sound: Ali Akhtar Allahditta
Edit: Aamir Sheikh
Colour grade: Haider Sheikh
Post: Softmatrix

02/07/2023

A day in the Peugeot Featuring

Client: Lucky Motors Corporations Ltd.
Brand:
Creative Agency:
Production House: Khayal Films
Executive Producer:
Director/Edit:
Producer: .yousaf
DOP: .njq
2nd Unit Dop:
Associate Producers:
AD: .hamza &
Art Director:
Ronin & Drone:
Drone Mavick:

Online Edit: Danish Raza
Post Production: .matrix
Color grade: @ Soft Matrix
Photographer: .raza

Team at Lucky Motors corporations limited:ahmed.nawab - Head of Marketing and Sales

- Product Group Head
Usama Suleiman - Product Analyst
Zonish Memon - Brand Lead

07/05/2023

Witness the dedication, attention to detail, and sheer creativity that went into bringing this masterpiece to life. Join us in celebrating the launch of the KIA Sportage Black Edition, where Softmatrix's post-production magic meets automotive brilliance. Buckle up and get ready to embark on an unforgettable journey that will leave you in awe. Stay tuned for the grand reveal!

Client: Lucky Motors
Brand: KIA
Agency: GREY
Production House: Khayal Films
Executive Producer: Sumair Tariq
Director/Edit: Bilal Habib
Producer: Merium Yousaf
DOP: Aamir Mughal
Stylist: Vardah Aziz
Associate Producer: Moiz Ur Rehman
1st AD: Fariha Afzal Khan
2nd Ad: Shafia Falak
Art Director: Ovais Burney
Ronin, Tilta & Car Rigs: Islam Uddin
FPV: Abdullah Marwat
Set Design: Ůmëŗ Ïķŗäm Ċȟämp
Hair & Makeup: Tauseef & Team
Talent: Citrus TalenT & X Talent
Focus Puller: Waqas Younus
Gaffer: Asif
Ronin & Tilta Team: Furqan Ahmed, Akbar Qureshi & Moiz Siddique
Stylist Team: Salman Roofi
Jimmy Jib: Naved Alam
Line Production: Luni Productions
Transport: Ahsan ullah
Camera: Kennys
Camera Team : Michael & Khayyam
Lights & Gear: Light Source
Studio: Shamsi Studio
Music & Sound Design: Asif Noorani
Cellist: Yoed Nir
Online Edit: Danish Raza
Post Production: Softmatrix
Color grade: Christian Levia
Digital Assets/BTS: Fasih Shahid
Precision Drivers: Tayyab, Ovais, Shafia, Fariha & Moiz
Photographer: Israr Shah Photography
Team at GREY:
ECD: Kiran Murad
Business Director: Nabeel Nasir Ghazi
Account Manager: Jaffer Raza Abbasi
Team at Lucky Motors corporations limited:
Head of Marketing & Sales: Farhan Majeed
Head of Products: Junaid Nadeem
Product group lead: Sidra Hye

06/05/2023

Kia black rose and with that we begin the countdowns for the final release of ____ stay tuned.

03/05/2023

Presenting you the teaser of KIA black diamond !
Stay tuned for more.

21/04/2023

Eid Mubarak from Softmatrix

20/01/2023

Introducing the highly-anticipated drama, Yunhi by Hum TV! Get ready to be mesmerized by the stunning poster designed by Softmatrix. Produced by the talented Momina Duraid, directed by the renowned Ehtishamuddin, and written by the brilliant Sarwat Nazir. Starring the talented Bilal Ashraf and Maya Ali. Don't miss out on the drama event of the year!

20/01/2023

Introducing the highly-anticipated drama, Yunhi by Hum TV! Get ready to be mesmerized by the stunning poster designed by Softmatrix. Produced by Momina Duraid, directed by the renowned Ehtishamuddin, and written by the brilliant Sarwat Nazir. Starring the talented Bilal Ashraf and Maya Ali. Don't miss out on the drama event of the year!

14/01/2023

10/01/2023

We at Softmatrix are proud to unveil our latest and most highly-anticipated creation: the commercial release of "Changan Alsvin." This project has been close to our hearts and the culmination of months of tireless effort from our dedicated team. We poured every ounce of our talent and energy into bringing this beautiful project to life, working day and night for a month to ensure its success. We are thrilled to finally share "Changan Alsvin" with the world and hope it will be received with the same level of excitement and admiration that we have for it. Thank you Khayal films specially Bilal Habib the director of this project for the trust and for the immense support to us on this journey.

Client: Master Changan Motors limited
Brand: Alsvin
Creative Agency: Arkon
Production House: Khayal Films
Producer: Sumair Tariq
Director/Editor : Bilal Habib
DOP: Aamir Mughal
Colorist: Christian Leiva
Lyrics/Music: Asif Noorani
Script: Anushay Khan
Concept: KhayalFilms & Arkon
Associate Producer: Moiz ur rehman
Assistant Director: Syeda Merium
Art Director: Ovais Burney
Stylist: Shanum Sohail
Tilta & Ronin: Islam Uddin
Make-up: Tauseef @ N-PRO
Talent: Citrus
Set: Umar
Focus Pullers: Waqas Younus, Noman Sheikh & Zia ur rehman
Gaffers: Faheem & Abrar
Ronin Team: Sheikh Wasay & Furqan
Camera & Lights: LCG
SMDS: Saif
Set Lights : Matrix
Post & VFX: Softmatrix
Online Editor: Danish Raza
Photography: Shahnawaz Qamar
Associate Photographer: Chandan Pirzada
Assistant Photographer: Ameeq Haq & Waleed Rajput
Line Production Batakundi:
Line Producer: Irfan Qazi
Production Manager: Sammi
Chef: Sunny
Production Team: Mani, Baber, Adeel, Rangeela, Saleem & Kashif
Line Production Karachi & Quetta:
Line Producer: Kashif Rafique
Production Manager: Bilal Bhojani
Production Team: Abdul Baqar, Danish, Shahrukh, Azhar, Salman, Zeeshan, Fardeen, Awais & Umer
Line Production Mubarak Village: Asmat ullah Productions
Transport: Saleem Jalal
Client Team:
CEO: Danial Malik
Director Sales & Marketing: Shabbir Uddin
Head of Brand: Hamza Siddiqui
Digital Marketing Lead: Tabinda Aleem
Assistant GM Product: Shariq Munir

07/01/2023

Softmatrix's most amazing visuals yet to witness, Stay Tuned !

04/01/2023

We are thrilled to have had the opportunity to work with the talented director Umair Nasir Ali on the poster for his film 'Nayab'. Our team at Softmatrix put in a lot of hard work and effort to create a stunning poster, and we are so grateful to Mr. Ahmer reza for giving us this chance. Be sure to check out the film starring Yumna Zaidi, Fawad Khan, and Jawed Sheikh, and follow the journey of 'Nayab' as one person's decision changes their destiny in 'Nayab'. Special thanks to the executive producers David and Agnes Kenney, and the producers Rumina Umair, Umair Irfani, Kenneyz Films, and NUM Films for their support.

28/09/2022

Sehat Kahani
Director : Bilal Habib
Producer: Sumair Tariq
Edit: Bilal Habib
Post- Animation: Softmatrix

28/09/2022

Client : Bank Alfalah
Production House : Khayal Films
Director : Bilal Habib
Producer: Sumair Tariq
DOP : Nabeel Jawed
Edit: Bilal Habib
Post- Animation: Softmatrix

21/08/2022

A very new refreshing and energizing visual treatment for our viewers,

Honored to be a part of this project under the banner of The vision factory,

Special thanks to Asim raza

Thanks to .sheikh33

The vision factory

Director: Asim Raza
Dop: salar yousufzai
Post: Softmatrix ( )

21/08/2022

A very new refreshing and energizing visual treatment for our viewers,

Honored to be a part of this project under tha banner of The vision factory,

Special thanks to Asim raza

Thanks to Shaan sheikh

The vision factory

Director: Asim Raza
Dop: Salar yousufzai
Post: Softmatrix (Haider Sheikh)

19/06/2022

Elantra 1.6 - Join the Chase!
Client: Hyundai Nishat Motors (PVT.) Ltd
Brand: Elantra
Producer: Sumair Tariq
Director/Editor: Bilal Habib
DOP: Ahsan Raza
Post/CGI/Animation:Softmatrix

12/06/2022

Softmatrix's work for the Nestle Fruita Vital finally on air.

Nestle Fruita Vitals Sparkling
Directed by: Asim Raza
The Vision Factory
Assistant Director: Shaan Sheikh
Producer: Shaiban Haq
Production Head: Rehan Khan
Production Manager: Syed Faisal Hussain
Finance Manager: Zaid Shams
Director of Photography: Serkan Guler
Colorist: Zairi Big foot Films BKK
CG Animation: Softmatrix Online
Post Online: Post House
Editor: Bilawal Abbasi & Hasan Raza
Production Designer: Hina Farooqui
Turkish Assistant Director: Ali Khatiblou
Art Team: Sarp Bozoklu, Tarik Sevindik, Rumesa Irez, Bartu Solak and Asuman Seda Olcer
Costume: Merve Hepgirginer and Gizem Sevinc
Makeup & Hair: Adnan Ansari & Sezgin Malik and Fatima Cakir
V.O Recording Studio: COG
Agency: Ogilvy Pakistan
Turkish Line Production: Istanbul Line Films
Turkish Line Producer: Anum Ahmed
Production Head: Onder Saral
Project Coordinator: Karem Dikilitas
Logistics Managers: Hamza Ahmed
Production Assistants: Eray Corcop, Beyza Eynihan, Samet Baydar, Armaghan Engiz, Mert Karabulut
Ronin Operators: Deniz Savas Ertan

29/05/2022

A FOX TAIL - BEHIND THE CAMERA
Working on a Turkish music video

Director: Shaan Sheikh
Producer: Shaiban Haq
VFX Director: Haider Sheikh

26/01/2022

Framegrabs from FINE Tissues VFX breakdown.

25/01/2022

We are a visual effects company based in Karachi, Looking for a young individual to join our growing team and be a part of many projects that we do.
No qualification is required, we just want your passion to get started.
www.softmatrixonline.com

25/01/2022

The countdown of PSL 2022 is about to begin, but the memories of 2021 have not vanished yet. We are giving you a FINE visual breakdown to make your PSL more hygienic this year.

P.S: don’t forget to maintain a 6ft distance while enjoying your favorite game and be fully cautious for your loved ones.

25/01/2022

Recalling last year's PSL with Fine Hygienic tissues let’s pledge to follow covid-19 SOPs this year.

#2022

21/01/2022

The Journey that was started in the early year 2021 has now come to an end. Our talented team of artists worked on this mini series with great passion and dedication.

We would like to share some of the work that we did for this mini series. Some of the shots were very challenging, as we had to create fully CGI historic assets form 1971 East Pakistan like Dhakka University, Rajshahi University, Coal Engine Train etc.

Thank you Sir Ehteshamuddin and Bilal Ashraf for trusting us on this project. 🙏

Executive Producer: Ehteshamuddin, Bilal Ashraf
Directed By: Ehteshamuddin
D.O.P: Suleman Razzak

Post, VFX and Color Grade: Softmatrix
VFX Supervisor: Haider Shaikh
Visual Effects Artist: Abrar Sarwar
Compositor: Burhan Yousufzai, Zaid Sheikh
Motion Graphics: Usama Sarwar

VFX Data Compilation: Aamir Sheikh

Color Grade: Haider Shaikh
Color Grade Assistant: Aamir Sheikh

#1971

17/01/2022

Khaab Toot Jatey hain is coming to its end we had a great experience throughout the journey of the mini series produced under the banner of Behive Transmedia with Respected Bilal Ashraf and our Honorable captain of the ship Sir Mohammed Ehteshamuddin with their trust we have given such visuals in such a short period of time it wont be injustice to title our effort as "Race against time" our C.E.O Sir Haider Shaikh and the vfx supervisor of the entire series gave sleepless nights and restless days and kept his words to meet the timeline as always our team were engaged fetching all commands and export them wisely.
From planning we began and to ex*****on we are ending our journey of Khaab Toot Jatey Hain with a new start of releasing the sneak peak of making of entire visuals from Softmatrix.

05/01/2022

Yet another year, another step towards the vision we have aimed. Witness the visuals that our creative team of artists has created.

Presenting Silk bank Master card commercial on your way.

Directed by: Murtuza Chaudhry
Visual Effects Supervisor: Haider Sheikh
Lead VFX: Usama Sarwar, Abrar Sarwar
Compositing: Burhan Yousufzai, Zed Sheikh

Address

Karachi

Telephone

+923118403682

Website

www.softmatrixonline.com

Alerts

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Videos

Directed by Jamshed Farhad Irani @jamshedfarhad Executive producer: Asma Humayun @domino07 Associate producers: Iradat Dadi & Abdullah Saifullah @abdu.saif DOP: Nabeel Jawaid Qureshi @mr.njq Assistant directors: Tarnaish Mehta @tarnaish26 and Asif Akbar Line producer: Hussain Mohsin Edit & post: @yellowbean_post Colour grade: Haider Sheikh @soft.matrix Sound design: Aamir Barolia @clefstorm Voiceover: Faraz Maqsood Hamidi @f.m.hamidi A Shiny Toy Guns production.

Director: Asim Raza Executive Producer: Sultan Ghani Afzal Producer: Ammar Sohail DOP: Mo Azmi Assistant Producer: Faizan Ahmed Khan - Ayesha Zubairi 1st AD: Bilawal Hussain 2nd AD: Saqib Ali Focus Puller: Kamran Rabbani Offline Edit: Hassan Raza Online Edit: Shiraz Mehboob Grade: Zairi @ Bigfoot VFX & Animation: Softmatrix Line Producer: Asmatullah @ Luni Productions Finance Manager: Shayan Khan Music Composer: RJ Agency: SOHO Square Client: Foodpanda

Client: Lucky Motors Corporations Ltd. Brand: @peugeotpak Creative Agency: @ogilvypakistan Production House: Khayal Films @khayalfilms Executive Producer: @sumairtj Director/Edit: @mbilhabib Producer: @merium.yousaf DOP: @mr.njq Music : @aasif.noorani Online Edit: Danish Raza Post Production: @soft.matrix Color grade: @tahir.moosa

Presenting the Star Nation Jersey '23 for ICC World Cup 2023. Production House: Visual prophecy Executive Producer:@theemuhammad Producer: @m.shahrukh.khalid Director: @asad_naeem22 Associate Director: @jforjunayd Director of Photography (DOP): abubkar Art Director: @umer_butt95 Styling: @zainabalinaqvi Editing: @taimoore_khan Color Grading: Haider Shaikh Post supervisor: Abrar Sarwar VFX & Post: Softmatrix Music: @farhanzameer

Brand : Houseofnurpur Agency : Stimulus Productions Worldwide Director : Asim Raza Assistant Directors : Shaan Sheikh Post : Softmatrix

Directed by Jamshed Irani @jamshedfarhad Executive producer: Asma Humayun @domino07 Producers: Iradat Siddique Dadi @iradat.dadi & Abdullah Saifullah @abdu.saif DOP: Nabeel Jawaid Qureshi @mr.njq Colour grade: Haider Sheikh Post: Softmatrix Edit: Aamir Sheikh (Softmatrix) Sound: Ali Akhtar Allahditta @ali_allahditta #digitalfirst #onic #independencenetwork #onicvoice #chieftain #tribe #connection #digitalfilm #ads #adfilm #adfilms #pakistan #hamzaaliabbasi #onicpakistan #network #datanetwork #telco #telcom #filmmaking #testimonial #shinytoygunspk

A day in the Peugeot Featuring @bilalxmaqsood Client: Lucky Motors Corporations Ltd. Brand: @peugeotpak Creative Agency: @ogilvy_pakistan Production House: Khayal Films Executive Producer: @sumairtj Director/Edit: @mbilhabib Producer: @merium.yousaf DOP: @mr.njq 2nd Unit Dop: @shoaib_suleman29 Associate Producers: @_moizurrehman AD: @molai.hamza & @amanipagganwala Art Director: @tayyabiqbaal Ronin & Drone: @iam_islam_ud_din Drone Mavick: @moizurrehman__ Online Edit: Danish Raza Post Production: @soft.matrix Color grade: @haidershaikh1212 @ Soft Matrix Photographer: @umair.raza Team at Lucky Motors corporations limited: @mubashir.ahmed.nawab - Head of Marketing and Sales @sshahzebhassan - Product Group Head Usama Suleiman - Product Analyst Zonish Memon - Brand Lead #Peugeot2008#Peugeot2008Car#2008Car#PeugeotNation#peugeotlovers#DrivePeugeot#PeugeotAdventures#PeugeotLife#PeugeotFamily#ColorGradng#ColorGradingMagic#ColorGradeMaster#ColorGradeGuru#ColorGradingInspiration#ColorGradingTips#ColorGradePro#ColorGradeArtist#ColorGradeExpert#ColorGradeMastery#CGCommercial#CGPostProduction#CGVFX#CGAnimation#CGAdvertising#CGFX#CGArtists#CGPost#CGAds#CGVisualEffects

Witness the dedication, attention to detail, and sheer creativity that went into bringing this masterpiece to life. Join us in celebrating the launch of the KIA Sportage Black Edition, where Softmatrix's post-production magic meets automotive brilliance. Buckle up and get ready to embark on an unforgettable journey that will leave you in awe. Stay tuned for the grand reveal! Client: Lucky Motors Brand: KIA Agency: GREY Production House: Khayal Films Executive Producer: Sumair Tariq Director/Edit: Bilal Habib Producer: Merium Yousaf DOP: Aamir Mughal Stylist: Vardah Aziz Associate Producer: Moiz Ur Rehman 1st AD: Fariha Afzal Khan 2nd Ad: Shafia Falak Art Director: Ovais Burney Ronin, Tilta & Car Rigs: Islam Uddin FPV: Abdullah Marwat Set Design: Ůmëŗ Ïķŗäm Ċȟämp Hair & Makeup: Tauseef & Team @Nabilas Talent: Citrus TalenT & X Talent Focus Puller: Waqas Younus Gaffer: Asif Ronin & Tilta Team: Furqan Ahmed, Akbar Qureshi & Moiz Siddique Stylist Team: Salman Roofi Jimmy Jib: Naved Alam Line Production: Luni Productions Transport: Ahsan ullah Camera: Kennys Camera Team : Michael & Khayyam Lights & Gear: Light Source Studio: Shamsi Studio Music & Sound Design: Asif Noorani Cellist: Yoed Nir Online Edit: Danish Raza Post Production: Softmatrix Color grade: Christian Levia Digital Assets/BTS: Fasih Shahid Precision Drivers: Tayyab, Ovais, Shafia, Fariha & Moiz Photographer: Israr Shah Photography Team at GREY: ECD: Kiran Murad Business Director: Nabeel Nasir Ghazi Account Manager: Jaffer Raza Abbasi Team at Lucky Motors corporations limited: Head of Marketing & Sales: Farhan Majeed Head of Products: Junaid Nadeem Product group lead: Sidra Hye #softmatrix #kiasportageblackedition #postproductionmagic #automotivebrilliance #grandreveal #KiaSportage #kiasportage2023#softmatrix#kiamotorsworldwide#3dmodeling#3dmodeling

Kia black rose and with that we begin the countdowns for the final release of ____ stay tuned. #Kia #kiamotors #kiamotorsworldwide #cars #SUV #blackedition #Sportage #kiasportage2023 #softmatrix #3D #3dmodeling

Presenting you the teaser of KIA black diamond ! Stay tuned for more.

Eid Mubarak from Softmatrix

We are delighted to present visual effects breakdown of the Changan Alsvin, a masterpiece of Softmatrix visuals. Our team of VFX experts have invested an immeasurable amount of time and effort to bring these visuals to life. We assured to take great care to ensure that every element of this commercial that is not only visually stunning, but also tells a story that immerses the audience in the world of the Changan Alsvin. #changanalsvin #vfx #vfxbreakdown #commercialvfx #visualeffects #cinematography #filmindustry #carcommercial #advancedtechnology #ImmersiveExperience #storytelling #ElevatedProjects

We at Softmatrix are proud to unveil our latest and most highly-anticipated creation: the commercial release of "Changan Alsvin." This project has been close to our hearts and the culmination of months of tireless effort from our dedicated team. We poured every ounce of our talent and energy into bringing this beautiful project to life, working day and night for a month to ensure its success. We are thrilled to finally share "Changan Alsvin" with the world and hope it will be received with the same level of excitement and admiration that we have for it. Thank you Khayal films specially Bilal Habib the director of this project for the trust and for the immense support to us on this journey. Client: Master Changan Motors limited Brand: Alsvin Creative Agency: Arkon Production House: Khayal Films Producer: Sumair Tariq Director/Editor : Bilal Habib DOP: Aamir Mughal Colorist: Christian Leiva Lyrics/Music: Asif Noorani Script: Anushay Khan Concept: KhayalFilms & Arkon Associate Producer: Moiz ur rehman Assistant Director: Syeda Merium Art Director: Ovais Burney Stylist: Shanum Sohail Tilta & Ronin: Islam Uddin Make-up: Tauseef @ N-PRO Talent: Citrus Set: Umar Focus Pullers: Waqas Younus, Noman Sheikh & Zia ur rehman Gaffers: Faheem & Abrar Ronin Team: Sheikh Wasay & Furqan Camera & Lights: LCG SMDS: Saif Set Lights : Matrix Post & VFX: Softmatrix Online Editor: Danish Raza Photography: Shahnawaz Qamar Associate Photographer: Chandan Pirzada Assistant Photographer: Ameeq Haq & Waleed Rajput Line Production Batakundi: Line Producer: Irfan Qazi Production Manager: Sammi Chef: Sunny Production Team: Mani, Baber, Adeel, Rangeela, Saleem & Kashif Line Production Karachi & Quetta: Line Producer: Kashif Rafique Production Manager: Bilal Bhojani Production Team: Abdul Baqar, Danish, Shahrukh, Azhar, Salman, Zeeshan, Fardeen, Awais & Umer Line Production Mubarak Village: Asmat ullah @Luni Productions Transport: Saleem Jalal Client Team: CEO: Danial Malik Director Sa

NAYAB Motion Poster

Sehat Kahani Director : Bilal Habib Producer: Sumair Tariq Edit: Bilal Habib Post- Animation: Softmatrix

Client : Bank Alfalah Production House : Khayal Films Director : Bilal Habib Producer: Sumair Tariq DOP : Nabeel Jawed Edit: Bilal Habib Post- Animation: Softmatrix

A very new refreshing and energizing visual treatment for our viewers, Honored to be a part of this project under the banner of The vision factory, Special thanks to Asim raza Thanks to @shaan.sheikh33 The vision factory Director: Asim Raza Dop: salar yousufzai Post: Softmatrix (@haidershaikh1212 ) #7up #strawberry #lemonade #drink #softmatrix #softdrink #newpackaging #newtaste

7up strawberry lemonade

A very new refreshing and energizing visual treatment for our viewers, Honored to be a part of this project under tha banner of The vision factory, Special thanks to Asim raza Thanks to Shaan sheikh The vision factory Director: Asim Raza Dop: Salar yousufzai Post: Softmatrix (Haider Sheikh) #7up #strawberry #lemonade #new #softmatrix #animation

Transworld One World, One Connection

Project: Transworld Complete Documentary Creation to the worlds leading Internet service provider.

Elantra 1.6 - Join the Chase!

Elantra 1.6 - Join the Chase! Client: Hyundai Nishat Motors (PVT.) Ltd Brand: Elantra Producer: Sumair Tariq Director/Editor: Bilal Habib DOP: Ahsan Raza Post/CGI/Animation:Softmatrix

Nestle Fruita Vitals Sparkling

Softmatrix's work for the Nestle Fruita Vital finally on air. Nestle Fruita Vitals Sparkling Directed by: Asim Raza The Vision Factory Assistant Director: Shaan Sheikh Producer: Shaiban Haq Production Head: Rehan Khan Production Manager: Syed Faisal Hussain Finance Manager: Zaid Shams Director of Photography: Serkan Guler Colorist: Zairi Big foot Films BKK CG Animation: Softmatrix Online Post Online: Post House Editor: Bilawal Abbasi & Hasan Raza Production Designer: Hina Farooqui Turkish Assistant Director: Ali Khatiblou Art Team: Sarp Bozoklu, Tarik Sevindik, Rumesa Irez, Bartu Solak and Asuman Seda Olcer Costume: Merve Hepgirginer and Gizem Sevinc Makeup & Hair: Adnan Ansari & Sezgin Malik and Fatima Cakir V.O Recording Studio: COG Agency: Ogilvy Pakistan Turkish Line Production: Istanbul Line Films Turkish Line Producer: Anum Ahmed Production Head: Onder Saral Project Coordinator: Karem Dikilitas Logistics Managers: Hamza Ahmed Production Assistants: Eray Corcop, Beyza Eynihan, Samet Baydar, Armaghan Engiz, Mert Karabulut Ronin Operators: Deniz Savas Ertan