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iSPARX™ - the Immersive Space Programme Augmented Reality Exchange is changing the way we interact

iSPARX™ - The Immersive Space Programme is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences. The Immersive Space Programme's platform iSPARX - includes a powerful drag-and-drop web studio that enables anyone to easily create, manage, and track augmented reality experiences.

05/10/2024

WE MAKE APPS

*exceptional mobile AR | XR | Ai | geo spatial interface AR+ Apps

We enjoy the collaborative process with our client partners. We don't get paid for our labour - we get rewarded for our vision. Our partners reap the rewards too.

1. Contract Boutique Development & Publishing Services

This model positions your services as highly customised and specialised, offering clients a POC or tailored solution, particularly for AR, AI, and geo-spatial needs. By highlighting immersive content creation and spatial audio (e.g., Dolby ATMOS), we cater to sophisticated, interactive projects that demand premium design and production expertise. This approach aligns well with current AR trends, where seamless user experiences and high-quality immersive environments are crucial for engaging users . This tier works for clients looking for highly specific, technologically advanced solutions.

2. AR+Collection™ – Suite of Customisable AR Products

The AR+Collection™ represents pre-developed, modular AR tools such as AR+concierge™ and AR+guide™, aimed at location-specific or industry-specific needs. This is a scalable, efficient model that allows for customisation while reducing costs and time-to-market for clients. As these products are built as templates, they maintain flexibility, enabling a wide range of sectors (e.g., retail, events, tourism) to implement AR without starting from scratch. The AR+concierge™, for instance, leverages multimodal SLM Ai and multi-user AR environments , creating immersive interactions while remaining adaptable to specific use cases.

3. EXCEPTION | PURPOSE | REASON – Social & Artistic App Development

This unique model is innovative and altruistic, aiming to develop apps that meet our “exceptional purposeful reasonable” criteria. By focusing on socially or artistically significant projects where we take on sweat equity, this model allows us to push creative boundaries and engage in meaningful development without traditional commercial constraints, investing in purpose-driven projects that align with sustainability, social good, and innovation.

20/09/2024

We're a small boutique team - the core team work as a cell. So when one of the team is up for a Designers Institute of New Zealand Best Design Award for our work with Paku ltd. the whole team gets a buzz! We're proud of our Creative Content Dev Ethan Wimsett.

>> https://lnkd.in/gbE_F5Rw

No surprises really when you consider the other ongoing AR+ projects we're working on like 'HA-HA' AR+artist™ mApp for Street Artist Regan Tamanui; 'Whakairo' AR+artist™ App for Kereama Taepa (for the Tauranga Art Gallery Opening); 'Ruatoki' by Tāme Iti - an update of the AR+story™ of the Tuhoe confiscation line; & the Pacific Sisters have just returned to update interactive elements of their AR+artist™ App for installations in Melbourne.

With pending projects in Brunei, Calgary, Toronto, LA, Melbourne & Sydney we're taking digital arts to the World from our humble base in Porirua.

28/07/2024

*testing the 665

Chris Cuffaro #665

05/06/2024

Discover Porirua 360° days...

04/04/2024

HAHA robots in Perth - collaboration with Sam Siren, artist from Brunei. Preparing for installations in Singapore, Brunei, Malaysia & Bali.

*download the HAHA AR+artist mApp *powered by ISPARX.group

25/02/2024

**featured artist Apps >>

• Chris Cuffaro Greatest Hits
• HAHA - counter strike
• Pū Rākau - Paku blocks
Wharenui Harikoa - AR+artist App
>> links in bio

25/02/2024

The Indigenous Arts projects we make with TOI AGENCY involves a series of Apps - Toi Mahi.

“changing the way we interact with the World”
BOLD innovation, IMMERSIVE media experiences & GREGARIOUS community values - iSPARX™ is a premium digital Immersive Media Agency.

iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences for the Arts & Culture, Event & Entertainment, Commercial & Retail sectors.

25/02/2024

“changing the way we interact with the World”
BOLD innovation, IMMERSIVE media experiences & GREGARIOUS community values - iSPARX™ is a premium digital Immersive Media Agency.

iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences for the Arts & Culture, Event & Entertainment, Commercial & Retail sectors.

21/02/2024

2589324 ALBERTA INC

iSPARX™ is officially incorporated in Canada.

“changing the way we interact with the World”
BOLD innovation, IMMERSIVE media experiences & GREGARIOUS community values - iSPARX™ is a premium digital Immersive Media Agency.

iSPARX™ is an Immersive Media Agency established in anticipation of 6G, CPS, Web3.0 & blockchain.

iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences for the Arts & Culture, Event & Entertainment, Commercial & Retail sectors.

19/01/2024

Working with Pataka Art & Museum, Porirua and the Porirua City Council, we have compiled a catalog of the various Heritage trails
around Porirua into a single app, through which people
can explore, learn about, and engage with the trails.

Using a range of technologies (including AR, 360
videos, and IPS/GPS/location technology), the app is
designed to entice users to trails around Porirua, and
once there engage them with immersive media and
content that reveals the history and value of the sites
along the trail.

*the first two phases of the app build:

Phase #1 - Core app interface, Trail information, & Map
Implementation

Phase #2 - Immersive Content Modules, Content
Creation, Te Reo inclusion

Upon completion we will have a fully developed
framework for Heritage Trails that is ready to scale with
additional trails and content, added dynamically via
the iSPARX™ servers.

The system will scale to galleries & venues & other
points of interest & locations. The system is modular &
may be applied to galleries with an interactive third
element (touch screens, website, etc).

*the Pathways project is a Pataka Gallery Museum
initiative supported by iSPARX™ & ALPHA State
Limited as a template for the iSPARX™ Platform.
Development & IP of the platform including CMS & App
framework remains property of iSPARX™ & ALPHA
State Limited.

19/01/2024

Working with Pataka Art & Museum, Porirua and the , we have
compiled a catalog of the various Heritage trails
around Porirua into a single app, through which people
can explore, learn about, and engage with the trails.

Using a range of technologies (including AR, 360
videos, and IPS/GPS/location technology), the app is
designed to entice users to trails around Porirua, and
once there engage them with immersive media and
content that reveals the history and value of the sites
along the trail.

*the first two phases of the app build:

Phase #1 - Core app interface, Trail information, & Map
Implementation

Phase #2 - Immersive Content Modules, Content
Creation, Te Reo inclusion

Upon completion we will have a fully developed
framework for Heritage Trails that is ready to scale with
additional trails and content, added dynamically via
the iSPARX™ servers.

The system will scale to galleries & venues & other
points of interest & locations. The system is modular &
may be applied to galleries with an interactive third
element (touch screens, website, etc).

*the Pathways project is a Pataka Gallery Museum
initiative supported by iSPARX™ & ALPHA State
Limited as a template for the iSPARX™ Platform.
Development & IP of the platform including CMS & App
framework remains property of iSPARX™ & ALPHA
State Limited.

19/01/2024

Working with Pataka Art & Museum, Porirua and the Porirua City Council, we have compiled a catalog of the various Heritage trails around Porirua into a single app, through which people can explore, learn about, and engage with the trails.

Using a range of technologies (including AR, 360 videos, and IPS/GPS/location technology), the app is designed to entice users to trails around Porirua, and once there engage them with immersive media and content that reveals the history and value of the sites along the trail.

*the first two phases of the app build:

Phase #1 - Core app interface, Trail information, & Map Implementation

Phase #2 - Immersive Content Modules, Content Creation, Te Reo inclusion

Upon completion we will have a fully developed framework for Heritage Trails that is ready to scale with additional trails and content, added dynamically via the iSPARX™ servers.

The system will scale to galleries & venues & other points of interest & locations. The system is modular & may be applied to galleries with an interactive third element (touch screens, website, etc).

*the Pathways project is a Pataka Gallery Museum initiative supported by iSPARX™ & ALPHA State Limited as a template for the iSPARX™ Platform. Development & IP of the platform including CMS & App framework remains property of iSPARX™ & ALPHA State Limited.

16/01/2024

Step into the future of immersive content
creation with iSPARX™, a groundbreaking media
content management system meticulously crafted for
spatial computing, where Augmented Reality (AR)
meets the power of innovative design.

Spatial Computing Mastery:
• iSPARX™ is not just a storage solution; it's a
gateway to spatial computing excellence. Harness the
true potential of AR with its ability to seamlessly
manage, organise, and optimise AR+, 3D & 360°, and
streaming data. Positional tracking becomes a breeze,
laying the foundation for immersive spatial
experiences. Spatial audio (ATMOS) provides a
complete experience.

16/01/2024

CHRIS CUFFARO AR+artist™ App

Photographer | Director

CuffaroPhoto.com | CuffaroHits.com
Whether it’s glitz and glamour or raw reality, by consistently capturing the “real” person behind the “famous” face, Chris Cuffaro brings a new level of emotional depth to the two-dimensional art form of photography. In fact, over the past 35 years, Chris's signature work with a galaxy of A-List actors, models, athletes and musicians has helped them define their public image while establishing his reputation as one of the most respected photographers in the entertainment industry.

Step into the future of immersive content
creation with iSPARX™, a groundbreaking media
content management system meticulously crafted for
spatial computing, where Augmented Reality (AR)
meets the power of innovative design.

Spatial Computing Mastery:
• iSPARX™ is not just a storage solution; it's a
gateway to spatial computing excellence. Harness the
true potential of AR with its ability to seamlessly
manage, organise, and optimise AR+, 3D & 360°, and
streaming data. Positional tracking becomes a breeze,
laying the foundation for immersive spatial
experiences. Spatial audio (ATMOS) provides a
complete experience.

16/01/2024

Step into the future of immersive content creation with iSPARX™, a groundbreaking media content management system meticulously crafted for spatial computing, where Augmented Reality (AR) meets the power of innovative design.

Spatial Computing Mastery:
• iSPARX™ is not just a storage solution; it's a gateway to spatial computing excellence. Harness the true potential of AR with its ability to seamlessly manage, organise, and optimise AR+, 3D & 360°, and streaming data. Positional tracking becomes a breeze, laying the foundation for immersive spatial experiences. Spatial audio (ATMOS) provides a complete experience.

10/01/2024

Pareto's Principle, the 80/20 Rule, should serve as a daily reminder to focus 80 percent of your time and energy on the 20 percent of you work that is really important. Don't just "work smart", work smart on the right things.

The 80/20 Rule means that in anything a few (20 percent) are vital and many(80 percent) are trivial. In Pareto's case it meant 20 percent of the people owned 80 percent of the wealth. In Juran's initial work he identified 20 percent of the defects causing 80 percent of the problems. Project Managers know that 20 percent of the work (the first 10 percent and the last 10 percent) consume 80 percent of your time and resources. You can apply the 80/20 Rule to almost anything, from the science of management to the physical world.

You know 20 percent of your stock takes up 80 percent of your warehouse space and that 80 percent of your stock comes from 20 percent of your suppliers. Also 80 percent of your sales will come from 20 percent of your sales staff. 20 percent of your staff will cause 80 percent of your problems, but another 20 percent of your staff will provide 80 percent of your production. It works both ways.

And. Clients are just the same... 80/20. Sometimes you just need to stop trying to work with some people. There is that client who complains about your delivery yet fails to meet dependencies or consistently lies about details - you know them, we've all hit the hype merchants! Gone. Bye bye, cya! Kick 'em to the curb.

80/20 x 2024!

29/12/2023

Platform Calgary membership provides tech-driven or tech-enabled companies access to a dynamic startup community and network of over 120 service organizations to help launch, grow, and scale their business. Members range from early stage to established companies and must have headquarters or a presence in Calgary.

Key benefits of membership include connecting with other entrepreneurs, accessing startup programs and events, talent and hiring initiatives, discounts on services, access to the Platform Innovation Centre co-working space, and more.

Membership provides visibility, mentorship, professional development, networking, and other startup support.

At its core, Platform Calgary membership aims to nurture a supportive community for startup dreams and innovators in Calgary's burgeoning tech sector.

29/12/2023

*our first 2024 ™ featured project: Chris Cuffaro 'Greatest Hits' AR+artist™ App - an extensive catalogue of a huge body of work, 35 years of iconic imagery involving photographs, produced documentary video, proof sheets, location specific activations, augmented reality & spatial audio in one digital package.

"We've had an awesome year working with the legendary Chris Cuffaro" says Joff Rae, Producer for iSPARX™. "The iconic photographs with exceptionally documented provenance of beautiful images, proof sheets & exclusive video all masterfully captured & compiled & curated with an engaging narration from the quintessential seminal LA based photographer himself!"

iSPARX™ has developed Chris Cuffaro Greatest Hits on their AR+ platform using a AR+artist™ template SDK built on Unity & published on Apple App Store & Android Google Play Store.

2024 plan is to work on spatial experiences in the context of the 'Chris Cuffaro - Greatest Hits' franchise exhibitions, print sales & license agreements; exhibition events in North America, Europe & Australia.

WATCH FOR THE 'Chris Cuffaro - Greatest Hits spatial audio playlist' for Apple Music & Spotify.

29/12/2023

Press Release

For Immediate Release

ROAD TO 100 LAUNCHES GROUNDBREAKING HIGH PERFORMANCE CAR COMMUNITY

Auckland, NZ (December 10, 2023) - Road to 100, the membership club for elite high performance car enthusiasts, announced their official launch today—kickstarting a passionate community where top-tier drivers and their iconic vehicles interconnect.

“We’re bringing together devoted enthusiasts and pioneering technology, bonded by admiration for breathtaking power merged seamlessly with safety,” said CEO Dean Middleton, who founded Road to 100 last year.

Central to Road to 100 is their new SKRTSKRT AR+guide app, launching alongside 2024 membership sign-ups. SKRTSKRT integrates directly with vehicles to actively safeguard road integrity, without sacrificing raw capability.

Members also gain access to club meetups, ongoing skill-building workshops, and draws to win remarkable vehicles. Winners pledge upholding the club’s respect for driver development.

“We celebrate these machines’ otherworldly amalgamation of form and function by striving to master them responsibly,” says [QUOTE RPM]. He adds their collective gives once unattainable vehicles renewed purpose. “Our technology liberates power through control, rather than handicaps it.”

Full membership details and upcoming events available at www.roadto100.co.nz

28/12/2023

Address

34 Molyneux Close
Porirua
5024

Website

http://www.isparx.group/

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WE MAKE APPS *exceptional mobile AR | XR | Ai | geo spatial interface AR+ Apps We enjoy the collaborative process with our client partners. We don't get paid for our labour - we get rewarded for our vision. Our partners reap the rewards too. 1. Contract Boutique Development & Publishing Services This model positions your services as highly customised and specialised, offering clients a POC or tailored solution, particularly for AR, AI, and geo-spatial needs. By highlighting immersive content creation and spatial audio (e.g., Dolby ATMOS), we cater to sophisticated, interactive projects that demand premium design and production expertise. This approach aligns well with current AR trends, where seamless user experiences and high-quality immersive environments are crucial for engaging users . This tier works for clients looking for highly specific, technologically advanced solutions. 2. AR+Collection™ – Suite of Customisable AR Products The AR+Collection™ represents pre-developed, modular AR tools such as AR+concierge™ and AR+guide™, aimed at location-specific or industry-specific needs. This is a scalable, efficient model that allows for customisation while reducing costs and time-to-market for clients. As these products are built as templates, they maintain flexibility, enabling a wide range of sectors (e.g., retail, events, tourism) to implement AR without starting from scratch. The AR+concierge™, for instance, leverages multimodal SLM Ai and multi-user AR environments , creating immersive interactions while remaining adaptable to specific use cases. 3. EXCEPTION | PURPOSE | REASON – Social & Artistic App Development This unique model is innovative and altruistic, aiming to develop apps that meet our “exceptional purposeful reasonable” criteria. By focusing on socially or artistically significant projects where we take on sweat equity, this model allows us to push creative boundaries and engage in meaningful development without traditional

HAHA robots in Perth - collaboration with Sam Siren, artist from Brunei. Preparing for installations in Singapore, Brunei, Malaysia & Bali. *download the HAHA AR+artist mApp *powered by ISPARX.group #haharobots #isparx #ar #augmentedreality #geospatial #art

Working with Pataka Art & Museum, Porirua and the Porirua City Council, we have compiled a catalog of the various Heritage trails around Porirua into a single app, through which people can explore, learn about, and engage with the trails. Using a range of technologies (including AR, 360 videos, and IPS/GPS/location technology), the app is designed to entice users to trails around Porirua, and once there engage them with immersive media and content that reveals the history and value of the sites along the trail. *the first two phases of the app build: Phase #1 - Core app interface, Trail information, & Map Implementation Phase #2 - Immersive Content Modules, Content Creation, Te Reo inclusion Upon completion we will have a fully developed framework for Heritage Trails that is ready to scale with additional trails and content, added dynamically via the iSPARX™ servers. The system will scale to galleries & venues & other points of interest & locations. The system is modular & may be applied to galleries with an interactive third element (touch screens, website, etc). *the Pathways project is a Pataka Gallery Museum initiative supported by iSPARX™ & ALPHA State Limited as a template for the iSPARX™ Platform. Development & IP of the platform including CMS & App framework remains property of iSPARX™ & ALPHA State Limited.

“changing the way we interact with the World” BOLD innovation, IMMERSIVE media experiences & GREGARIOUS community values - iSPARX™ is a premium digital Immersive Media Agency. iSPARX™ is an Immersive Media Agency established in 2017 in anticipation of 6G, CPS, Web3.0 & blockchain. iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences for the Arts & Culture, Event & Entertainment, Commercial & Retail sectors.

SKRTSKRT - Drive Safe, Win Press Release For Immediate Release ROAD TO 100 LAUNCHES GROUNDBREAKING HIGH PERFORMANCE CAR COMMUNITY Auckland, NZ (December 10, 2023) - Road to 100, the membership club for elite high performance car enthusiasts, announced their official launch today—kickstarting a passionate community where top-tier drivers and their iconic vehicles interconnect. “We’re bringing together devoted enthusiasts and pioneering technology, bonded by admiration for breathtaking power merged seamlessly with safety,” said CEO Dean Middleton, who founded Road to 100 last year. Central to Road to 100 is their new SKRTSKRT AR+guide app, launching alongside 2024 membership sign-ups. SKRTSKRT integrates directly with vehicles to actively safeguard road integrity, without sacrificing raw capability. Members also gain access to club meetups, ongoing skill-building workshops, and draws to win remarkable vehicles. Winners pledge upholding the club’s respect for driver development. “We celebrate these machines’ otherworldly amalgamation of form and function by striving to master them responsibly,” says [QUOTE RPM]. He adds their collective gives once unattainable vehicles renewed purpose. “Our technology liberates power through control, rather than handicaps it.” Full membership details and upcoming events available at www.roadto100.co.nz

Experience AR+ [link in bio]

Ruatoki by Tame Iti... the AR+ demo App features an excerpt of the App - the final scene that depicts the Children of the Mist leaving the land for the cities surrounded by the scanned papers of the settlement stacked as an urban construction at the confiscation line in Tuhoe. Download the App on iOS or Android [link in bio] & here >> https://isparx.group/app

🌟 **Experience the Magic of AR+!** 🌟 AR+ features ROBOTS - an AR+ placement example of animated robots by street artist HA-HA ALIEN PLANTS - animated alien plants propagate the environment RUATOKI - 360° portal to a scene from the Ruatoki AR+story™ App by artist & activist Tame Iti LAMA’s - 360° portal to the 2018 Latin American Music Awards, Las Vegas BASKETBALL - an interactive AR+ game shooting hoops ROCKETSHIP - launch the AR+ rocket by blowing on your device AURAKI - an animated 3D AR+ placement by the artist HORI MAP VIEWER - FIND AR+ ANCHORS 📲 **Download AR+ now and embark on your augmented reality adventure today!** 📲 AR+ Cloud Anchors MINE YOUR AR+ ANCHORS *click here to view your saved anchor locks - a list will appear that allows you to edit or delete your saved AR+ anchors. You can chose to make your AR+ anchor lock public so others can find your content! ADD ADD AR+ ANCHORS *add AR+ anchor locks - create a point cloud at your location & add 3D content. You can fix an AR+ anchor to any flat surface, floor or wall. You’ll see an anchor appear when you click the screen & be prompted to make the circle that surrounds it turn green. Then you upload & save your point cloud. When your point cloud is uploaded you can add 3D content including an option to upload. FIND FIND AR+ ANCHORS *find public AR+ anchor locks on a map of your region. Pinch & move the map with your fingers to discover AR+ anchor locks & content. HAVE FUN… ADD & SHARE 3D CONTENT! #ARplusMagic #AugmentedRealityAdventures #StepIntoImagination

AuRaki by HORI. #watchthisspace #ifyoudontknownowyouknow

iSPARX™ was building Geo Spatial AR in 2018. [ client / stake holders : BP London/Global; BP Australia; EY-Seren London/San Francisco; Two Goats New York; iSPARX/Plan BETA Wellington ] iSPARX was provided a short brief - retail, AR engagement (“probably 200 retail locations - tops!”). To our surprise the brief was a POC for BP with consideration for scale & installation of the BP Global network & 18,500 outlets… with 6 weeks to deliver a POC functional App tested at a location - Melbourne; 3 x 2 week sprints; 2 sets of International flights with an entourage of 12 (4 x iSPARX, 2 x Two Goats, 2 x EY & 2 key BP contacts); Initial issues with Customs & freight issues & critical design considerations caused cost & delay in development time with the first sprint - 2 weeks lost; we were left with 4 weeks to test, build & deliver. iSPARX consolidated & isolated our development & design schedule, implementing demanding schedules involving 100 hour weeks for the 5 person iSPARX development team. iSPARX provided a solution that used advanced location & AR methods to create an engaging user experience. ©2018 Immersive Space Programme & Plan BETA Limited JoFF Rae™ | PRODUCER | immersivespaceprogramme.com • Immersive Space Programme Limited | +64.4.388.1010

Ethan is our SFX guy... he gets to play with all sorts of tools & we push him to the edge of innovation in all things immersive & visual & Unity... in this case Move.ai motion capture. Here's a test with just 2 x iPhones in the We Are Indigo studios - demonstrating how accessible MoCap is to artists & practitioners. #ai #innovation